Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder and CEO of Wirebuzz, Todd Hartley, joins us to talk about the 2 most critical things needed in developing an effective video strategy - attention and relevance.
Todd embraced the power of video early on and had spent the last decade mastering video marketing. He is now s well-known speaker in the field and the host of Video Marketing Mastery Podcast, a show that helps businesses find success in video.
In this episode we cover:
The interesting story of what led Todd into the world of video today.
The biggest shift in the way people are using video online.
Role of attention in using video and making decisions about how to use video in business.
The importance of relevance in making video.
Using analytics to create relevant messages for different customers and placing it in your funnel.
Breakdown of how to use the funnel.
Five-step messaging Framework of Wirebuzz.
Creating brand videos specifically for the front page of your website.
Todd’s opinion on how long videos should be.
Thoughts on video producers becoming video strategists as well
Things to look out for when hiring the services of a video production company or agency.