Paid social media advertising

Is it time to start paying for social media advertising for your animal, pet or equine-based business? Today, social media ads are among the top 5 ways that consumers are learning about new brands. On last week’s episode, covering organic social media, we learned that reach is never guaranteed, BUT paid social media increases the chances that your content gets discovered by an audience that you have specifically targeted as your ideal customer. On this week's episode of The Business Animal podcast, Kim and Cara chat through three things animal-based business owners should consider before using paid social media advertising.

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