SEASON: 4 EPISODE: 18
Episode Overview:
The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?
If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.
Guest Bio:
Jessica Embree is an international bestseller and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions.
As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue.
Resource Links:
Insight Gold Timestamps:
01:16 I had my first business when I was 10 years old
02:48 People don't pick up the phone as much
04:10 Your emptiest inbox is your physical mailbox outside
06:35 I really enjoyed your book, Double Sales, Zero Salespeople
08:04 So one of the best ways to break through noise….
10:07 Where is your core customer and where can you service them the best?
11:21 Something that's in beta testing right now, which is SearchGPT
12:59 Are you putting out content that makes your agency or business credible
14:34 I want you to lean into AI, but I don't want you to depend on AI
17:17 So we're asking you, what are their main pain points?
19:35 Are you getting qualified leads from these keywords?
21:10 I really like your approach because….
23:00 You might have been burnt in the past with another marketing agency
24:27 A great example of that is actually a firetruck manufacturer we work with
26:35 We look at content of what's going to interest your reader
28:00 Is there a way to measure the readership or the impact?
29:24 I always like to tell clients, get your storefront ready
31:30 What's the secret to becoming preferred?
32:05 One of the chapters in the books is never stop optimizing your marketing
34:24 If you're looking for a competitive advantage, start reading
36:01 We can create some levels of engagement within print
37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowd
Connect Socially:
LinkedIn: https://www.linkedin.com/in/jessicaembree/
Facebook: https://www.facebook.com/TulipMediaGroup
Twitter (X): https://x.com/tulipmediagroup
Email: jessica@tulipmediagroup.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
