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How to Find a Niche that Sells Featuring Andrew Kamphey
Episode 64025th July 2022 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:27:22

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Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills.

In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche.

Andrew and I discuss:

  • What caused his career to lead to google sheets [02:22]
  • How Andrew created a business around his google sheets niche [10:55]
  • How to persevere until you experience success [15:11]
  • What Andrew learned about building a niche offering [19:25]

Learn more about Andrew at https://bettersheets.co.

Transcripts

Andrew Kamphey:

I think the process and the core thing that worked to turn it into something that really, other people wanted was that I listened.

Andrew Kamphey:

Like external information is better than my like internal information.

Andrew Kamphey:

Yes, I'm the expert at this.

Andrew Kamphey:

I know what to do here, but to know what sells, you just gotta listen and you gotta put content out and iterate.

Andrew Kamphey:

Iteration is put it out, listen to the feedback and then actually do it.

Andrew Kamphey:

Change it, position it, tweak it, edit it, recontextualize it.

David Shriner-Cahn:

Welcome to Smashing The Plateau.

David Shriner-Cahn:

We help consultants, coaches, entrepreneurs, and small business owners build their business after a long career as an employed professional.

David Shriner-Cahn:

We believe you should be able to do what you love and get paid what you're worth, consistently.

David Shriner-Cahn:

I'm your host David Shriner-Cahn.

David Shriner-Cahn:

Today on Smashing the Plateau, I'm speaking with the owner of Better Sheets, Andrew Kamphey.

David Shriner-Cahn:

In today's episode, you'll learn the very simple process that Andrew used to find his Google Sheets niche.

David Shriner-Cahn:

Stay with us to hear all the details.

David Shriner-Cahn:

Do you struggle to take consistent action on things like working to find your niche?

David Shriner-Cahn:

How do you feel about your business building progress?

David Shriner-Cahn:

Would you like to be part of a structured, supportive process to help you implement ideas that you know will help you move the needle toward your goals.

David Shriner-Cahn:

As a member of the Smashing the Plateau Community, you'll have access to a structured process for growth.

David Shriner-Cahn:

You'll also be a member of a community that's built to be a safe, caring place where inclusive, direct, active and empowering conversations are welcome.

David Shriner-Cahn:

Inside the Smashing the Plateau Community, you'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning questions.

David Shriner-Cahn:

If you're committed to getting your consulting, coaching, or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't want to do it alone, apply to become a member of the Smashing the Plateau Community.

David Shriner-Cahn:

Learn more at smashingtheplateau.com.

David Shriner-Cahn:

Now let's welcome Andrew Kamphey.

David Shriner-Cahn:

He is a Google Sheets wizard, Andrew.

David Shriner-Cahn:

Welcome to the show.

Andrew Kamphey:

Hi David, thank you for having me.

David Shriner-Cahn:

Google Sheets wizard is pretty cool.

David Shriner-Cahn:

Tell me a little bit about your career, because I know you didn't study Google Sheets in school and you didn't wake up one day and become a wizard.

David Shriner-Cahn:

There was a little bit of a process, so I'd love to start with your story.

David Shriner-Cahn:

Yeah, I didn't go on a lifelong apprenticeship for wizardry.

David Shriner-Cahn:

Merlin's been dead for a while, if he ever existed begin with, and he even wasn't a wizard of the spreadsheets.

David Shriner-Cahn:

so the wizarding didn't come for many years and was learned through the hard process of Googling stuff every single day for five years.

David Shriner-Cahn:

Yeah.

David Shriner-Cahn:

So tell me about the real backstory.

David Shriner-Cahn:

Like where'd you start in your career, what did you study and how did it lead to Google Sheets?

Andrew Kamphey:

Yeah, in college, I studied theater, which is not really, you can't really connect that very quickly with working in business and Google Sheets.

Andrew Kamphey:

but after, this degree.

Andrew Kamphey:

And after I left college, I ended up in Chicago and I worked as a minimum wage Santa.

Andrew Kamphey:

I literally was paid the least amount they could pay me.

Andrew Kamphey:

I was working downtown Chicago, Macy's.

Andrew Kamphey:

If anyone is listening to this in Chicago, it was the old Marshall Fields building over in the back corner of Cozy Cloud Cottage.

Andrew Kamphey:

I did work for one day, literally as Santa, in Daley Plaza, if anyone from Chicago is listening to this, they're like freaking out that these are like actual places from Chicago.

Andrew Kamphey:

They're like, oh my God, I've been there.

Andrew Kamphey:

I've taken my kids and sat on Santa's lap.

Andrew Kamphey:

And I was like, yeah, one day out of the last, like 20 years, I've, worked Daley Plaza.

Andrew Kamphey:

And the reason I was working as a Santa was I was actually waiting in Chicago, working my way through living, and ended up getting a call to work on a cruise ship.

Andrew Kamphey:

I applied for a cruise ship job as a videographer ended up not getting that, but getting a role on ships as a theater tech.

Andrew Kamphey:

So I was as stage staff inside the theater on ships, which whisked me away back to Florida.

Andrew Kamphey:

I'm from Florida.

Andrew Kamphey:

I went to Chicago, then back to Florida to work on cruise ships for five years.

Andrew Kamphey:

And while I was on cruise ships, I realized like the job I was doing as stage staff was a pretty rugged life.

Andrew Kamphey:

And I really wanted to do film and video.

Andrew Kamphey:

I originally even went to college to do film and video, but we didn't have a film degree.

Andrew Kamphey:

I ended up doing this third best one, which is theater, other than film.

Andrew Kamphey:

Wanted to do directing ended up on ships doing videography.

Andrew Kamphey:

And while I was in the broadcast sort of world on ships, I got another job there where I was doing digital content on the ship where this is 80 touch screens.

Andrew Kamphey:

And now probably, years later, every cruise ship has these touchscreens around the ship, but at the time they were literally installing them.

Andrew Kamphey:

I was like the third person ever in this role of running these digital screens.

Andrew Kamphey:

And I had to learn Excel and they were all of the content was run on Excel documents and I was really lazy and I just wanted to not work with like other people to get that data in.

Andrew Kamphey:

And I, and there was all this data that came, keep coming in every day of events and this and that.

Andrew Kamphey:

And I was like, I really don't wanna have to update these every single day, like hundreds of little pieces of data.

Andrew Kamphey:

So I learned Excel VBA, which is a little bit of an automation on top of Excel, literally by just like Googling it and figuring out what was, what I needed to do.

Andrew Kamphey:

And that translated, after I left ships.

Andrew Kamphey:

I was like, I'm gonna go work in LA.

Andrew Kamphey:

I'm gonna live the life of like film TV.

Andrew Kamphey:

I had shot a documentary.

Andrew Kamphey:

I had shot a short film on ships when I got to LA, nobody cared.

Andrew Kamphey:

Not a single person cared about my five years on ships.

Andrew Kamphey:

They didn't understand what was going on ships like that.

Andrew Kamphey:

We were running a lot of different things.

Andrew Kamphey:

I also learned avid editing.

Andrew Kamphey:

I was a video editor, videographer, filmmaker, and in LA, if you're everything, you're nothing.

Andrew Kamphey:

You gotta be specialized in something.

Andrew Kamphey:

And so it was very hard for a year and a half, very difficult, but got a full-time job at a startup TV network where I worked as a PA, I was literally the lowest person on the totem pole.

Andrew Kamphey:

And I happened to get very interesting advice.

David Shriner-Cahn:

Did your ability to be able to do so many different things, help with the startup?

Andrew Kamphey:

Not really the ability to do it.

Andrew Kamphey:

Many things just gave me the confidence that I could do anything that I could learn, anything on the way.

Andrew Kamphey:

Like PA, a production assistant sort of just does what is needed, not necessarily with any skills or involved and, I knew, like I had to just get a lot of experience in LA to see which way I wanted to go.

Andrew Kamphey:

I knew editing.

Andrew Kamphey:

So I was like, do, should I be editing?

Andrew Kamphey:

I got a couple jobs as an editor.

Andrew Kamphey:

And I was like, I don't wanna do this.

Andrew Kamphey:

This is horrible work, like logging and stuff.

Andrew Kamphey:

It gave me the breadth of knowing what I wanted and what I didn't want.

Andrew Kamphey:

I got very lucky.

Andrew Kamphey:

I was working for a year and a half in LA, ended up getting some good jobs, but like at the worst, in the worst times I was like working at Universal Studios.

Andrew Kamphey:

I like worked for minimum wage again, and like People at the Minion ride.

Andrew Kamphey:

I was directing ushering people at the Minion ride at Universal studios.

Andrew Kamphey:

It was like, it was a dark time for a year and a half after working on cruise ships.

Andrew Kamphey:

But I got this job and the one piece of advice that helped me do the next thing that I did was that someone recommend not recommended, but strongly suggested if you ever get a job in LA, be the first one in the office and be the last one to leave the office.

Andrew Kamphey:

When I got this advice, I was like, oh yeah, just work hard and work longer than everybody else.

Andrew Kamphey:

That's the key.

Andrew Kamphey:

And they're like, no, your job, when you get a job in LA, in Hollywood, your job is to get another job and the person who's gonna get you, that job works where you're working and you don't know which person is gonna be either the people that come in early, or the people that come in late.

Andrew Kamphey:

It's one of those two, but you don't know who it.

Andrew Kamphey:

And so you have to be the first one in the office before everyone.

Andrew Kamphey:

And then the last one in the office before every, after everyone leaves.

Andrew Kamphey:

And that way you will get another job in LA.

Andrew Kamphey:

I was like, oh, really, I didn't believe this.

David Shriner-Cahn:

And did you do that, Andrew?

Andrew Kamphey:

I did that , when I got this job, I was the first one in the office and the last one to leave.

Andrew Kamphey:

And I was also like scared of LA traffic at that point.

Andrew Kamphey:

I wasn't used to a commute.

Andrew Kamphey:

I was used to like working on ships where the longest commute is like 30 seconds or a minute, if you are slow up the stairs.

Andrew Kamphey:

And so what ended up happening was truly like a lightning strike, like catching lightning in a bottle.

Andrew Kamphey:

I was there early and there late and the CEO stayed late every single day.

Andrew Kamphey:

And there was also one other person at this startup TV network who, stayed there later.

Andrew Kamphey:

And it was someone who worked there far longer than I did, like six months before me they started.

Andrew Kamphey:

And they complained a lot.

Andrew Kamphey:

And they complained about a Google Sheet that they were using, that they had to give to, the other people in the office to use.

Andrew Kamphey:

And they're like, oh, they're all messing it up.

Andrew Kamphey:

And I kept hearing these complaints day after day.

Andrew Kamphey:

And I was like, I wonder if there's a solution to this.

Andrew Kamphey:

Like these little ticky tacky problems that this seems like a human problem.

Andrew Kamphey:

oh, you're sharing the sheet with many people.

Andrew Kamphey:

They don't know how to use it.

Andrew Kamphey:

They're using it in a different way.

Andrew Kamphey:

But what if like the way you wanted to use it was set in the sheet from the beginning.

Andrew Kamphey:

And so I learned in two weeks I learned Google Script because I had the experience of Excel, VBA.

Andrew Kamphey:

I knew that, Google Script existed, but I didn't know how to use it.

Andrew Kamphey:

In two weeks, it's took me two weeks to write one line of code, like one little, one thing that happened in the sheet.

Andrew Kamphey:

when someone edited the sheet, basically it moved a row of information from one tab to another tab based on what the person did.

Andrew Kamphey:

That's it, that's the only thing it did.

Andrew Kamphey:

And I, it took me two weeks to learn that and I showed it to my boss was like, hey, I think like this could be helpful.

Andrew Kamphey:

do you want to use this?

Andrew Kamphey:

They're like, we need to use this right away.

Andrew Kamphey:

And then two months later after doing that a bunch of times, and still staying in the office and adding and helping the CEO took me out to the balcony was like, you need to do this more.

Andrew Kamphey:

And the other stuff you need to do less.

Andrew Kamphey:

So we're promoting you to this other position.

Andrew Kamphey:

Tell me what your role is title is.

Andrew Kamphey:

I was like what?

Andrew Kamphey:

I literally had to make up a title for myself.

Andrew Kamphey:

And that's how I learned Google Sheets and Google Script at the very beginning.

David Shriner-Cahn:

And how did you transition from the, this particular job to having a business of your own, that was focused on Google Sheets.

Andrew Kamphey:

So the next four years is a whirlwind.

Andrew Kamphey:

All in Sheets, basically because I was in the office and listening to all these problems and then solving them pretty quickly with Google Sheets and Google Script.

Andrew Kamphey:

The entire company was run on Google Sheets.

Andrew Kamphey:

Everything was done in Google Sheets from basic CRM, that did license, we did licensing of YouTube videos.

Andrew Kamphey:

We did downloading and, scraping of YouTube channels.

Andrew Kamphey:

And we were putting a lot of data into sheets and then production was using, I created special sheets for sort of each stage of production from shooting video to logging video, to editing video.

Andrew Kamphey:

Everybody was using Google Sheets.

Andrew Kamphey:

And literally every single day I was Googling like how to do so I was trying to work one step ahead of everybody else and then relate that back to everyone else.

Andrew Kamphey:

Like here's how to do this.

Andrew Kamphey:

Here's how to do that and fixing it and adding to it.

Andrew Kamphey:

And I kept doing different things.

Andrew Kamphey:

So it was all one startup, but we kept doing different things like we did influencer marketing.

Andrew Kamphey:

And so I built a model for influencer marketing inside of Google Sheets that powered our campaigns.

Andrew Kamphey:

And I really loved influencer marketing.

Andrew Kamphey:

I really liked the idea of it.

Andrew Kamphey:

I was also running like Twitter accounts and like doing my own influencing and, creator stuff on the side and ended up actually quitting that job and going off on my own to run a newsletter that I served while I was there as a side project, I ran a newsletter.

Andrew Kamphey:

Influence Weekly.

Andrew Kamphey:

That was doing pretty well, was making me consistent money.

Andrew Kamphey:

I started traveling, I worked remotely and so I quit my job and I used Google Sheets to power the newsletter.

Andrew Kamphey:

And ended up like not making an, I made a good amount of money for a remote work, but not really enough to thrive like enough to survive, but not enough to thrive.

Andrew Kamphey:

And I kept building like SAS products and like trying to fi trying to learn to code.

Andrew Kamphey:

I loved Google's Script, but I wanted to like really code web apps.

Andrew Kamphey:

And I had co-founders to try to do SAS companies and everything failed.

Andrew Kamphey:

And after I quit my job.

Andrew Kamphey:

For a year and a half, it was horrible and terrible.

Andrew Kamphey:

I don't think I made a dollar in 2019, then 2020 came around and the world was stuck.

Andrew Kamphey:

I'm stuck inside of my apartment and something in the back of my mind kept, I kept remembering my co-founder that of the company that I was trying to run.

Andrew Kamphey:

And we were trying to work on this SAS product.

Andrew Kamphey:

Literally said your Google Sheets look better than everyone else's I've never seen Google Sheets like this.

Andrew Kamphey:

We used Google Sheets to pick a name for our company that I created this like ranking and rating system for, so we could vote on different aspects of oh domains.

Andrew Kamphey:

And he's I've never seen anything like this.

Andrew Kamphey:

And we were working on this SAS product and it was just taking so long to create.

Andrew Kamphey:

I had been so used to working Google Sheets fast and giving it to someone to use right away.

Andrew Kamphey:

And so on April, like 2nd 2020, I decided I was gonna, I'm gonna launch something in 24 hours, no matter what, like I'm gonna find a project to do now, and launch it.

Andrew Kamphey:

It's gonna be a side project cuz I'm working on other things.

Andrew Kamphey:

I need it to be something that I can add to, but it sells itself.

Andrew Kamphey:

It not, it's not connected to me my time and money.

Andrew Kamphey:

It's not consulting, it's not coaching.

Andrew Kamphey:

It's like I need to launch a product.

Andrew Kamphey:

And so it was Google Sheets and I started bettersheets.co.

Andrew Kamphey:

I started with four videos for free and four videos behind a paywall.

Andrew Kamphey:

And I didn't want to charge a monthly fee so that I wouldn't be on the hook to keep adding every month.

Andrew Kamphey:

I was like, if I, if my SaaS product goes well, I want this to remain a side project.

Andrew Kamphey:

So it was one payment for lifetime access.

Andrew Kamphey:

It was $30 when I launched it and I think it took me like three days to get one customer and then two weeks to get another few.

Andrew Kamphey:

It did not do very well in the first month.

David Shriner-Cahn:

How did you have the perseverance to stick it through, long enough to start to get traction.

Andrew Kamphey:

So again, this is total luck.

Andrew Kamphey:

I've known App Sumo, and I had bought one product like in 2015.

Andrew Kamphey:

So like BrainFM, which is like binaural sounds to work to, I bought that in like 2015, I was on App Sumo.

Andrew Kamphey:

I was on like all the email lists for App Sumo.

Andrew Kamphey:

And they sent out an email of we're looking for a product from Sumo-lings to feature.

Andrew Kamphey:

Like it's the first time we're asking Sumo-lings for a product and we'll feature it.

Andrew Kamphey:

And I filled out a Google form, this was late April.

Andrew Kamphey:

So two or three weeks, three or four weeks after I started bettersheets.co I had seven to like th 13 sales.

Andrew Kamphey:

I think by that, I think I had seven sales by that time, but I had videos.

Andrew Kamphey:

I had a payment page.

Andrew Kamphey:

I had all the things that looked like a product.

Andrew Kamphey:

I applied to this thing.

Andrew Kamphey:

I didn't know what it was.

Andrew Kamphey:

Apparently.

Andrew Kamphey:

700 people applied the next week.

Andrew Kamphey:

They send me an email, said you're in the top 10.

Andrew Kamphey:

I was like, great.

Andrew Kamphey:

And then I thought it was a mistake.

Andrew Kamphey:

I literally thought it was a mistake.

Andrew Kamphey:

When I, when they replied to me in the email, like they were you know, how, when you reply to an email, it shows you the thread in the email.

Andrew Kamphey:

Yeah.

Andrew Kamphey:

It showed someone else's product.

Andrew Kamphey:

It was like some other product.

Andrew Kamphey:

They were like, you're in the top 10, but it was someone else's product in the email.

Andrew Kamphey:

They were emailing me.

Andrew Kamphey:

And I was like, I don't, are you correct?

Andrew Kamphey:

I'm sorry.

Andrew Kamphey:

I think this is a mistake.

Andrew Kamphey:

I don't know if I really got in the top 10.

Andrew Kamphey:

They're like, no, we want the Google Sheets thing, yes, you, we want, I'm like, okay, great.

Andrew Kamphey:

The next week.

Andrew Kamphey:

Okay.

Andrew Kamphey:

You won.

Andrew Kamphey:

I was like, okay, great.

Andrew Kamphey:

Oh my God.

Andrew Kamphey:

I didn't do anything.

Andrew Kamphey:

Like it wasn't a second, like interview or.

Andrew Kamphey:

And so in early May, they featured my product on App Sumo.

Andrew Kamphey:

It's now called the App Sumo Marketplace.

Andrew Kamphey:

At the time it didn't have a name.

Andrew Kamphey:

It was just like App Sumo is sharing this Sumo-lings product.

Andrew Kamphey:

In the first couple days I think it made like 50, 60 sales a day.

Andrew Kamphey:

I got like a hundred sales in the first month there.

Andrew Kamphey:

So it was the second month for me.

Andrew Kamphey:

And over the course of the next few months, I got like a thousand sales, which I actually had to do, which the thing that I would recommend never to do now, after the fact I had started it at $30.

Andrew Kamphey:

And because app Sumo was like a deal site.

Andrew Kamphey:

I what went down to $19.

Andrew Kamphey:

So if a thousand people bought it and I made $19,000, which at the time I was like, oh my God, this is amazing.

Andrew Kamphey:

I had started other products and apps and stuff and made like $200 in six months.

Andrew Kamphey:

And now I made like revenue wise, $19,000 through this marketplace.

Andrew Kamphey:

It worked perfectly, I could now produce the videos on my own, put them in the product and people were coming and getting it.

Andrew Kamphey:

It was asynchronous.

Andrew Kamphey:

It was perfect..

David Shriner-Cahn:

So fit what you wanted for your lifestyle?

Andrew Kamphey:

Yeah.

David Shriner-Cahn:

In terms of the business model.

Andrew Kamphey:

Absolutely.

Andrew Kamphey:

I set it up thinking it was a side project at the time, knowing that if I wanted to add to it, I could, but I didn't have to, what you're buying is the thing that exists.

Andrew Kamphey:

And then with more and more customers, I got a little freaked out.

Andrew Kamphey:

I was like, I don't know if I can handle this.

Andrew Kamphey:

but over months and weeks and months, as I went through that process, I realized oh, I could handle like customer service in this particular case because of the way that I'm sharing tips and tricks on Google Sheets.

Andrew Kamphey:

And also how to use Google Sheets in a unique way.

Andrew Kamphey:

I didn't know that I, what I was doing was strange and different until someone told me your Google Sheets look different than other people's.

Andrew Kamphey:

And then I was then I'm sharing, oh, this is what's different about these sheets than what you're normally doing.

Andrew Kamphey:

It took that outside, external influence to give me the confidence, to do it and find that, but then not just dozens of people.

Andrew Kamphey:

So the first person who bought it, Carlos is his name.

Andrew Kamphey:

I'll never forget him.

Andrew Kamphey:

The first day.

Andrew Kamphey:

He, the first day he bought it, there were only four videos behind the pay wall.

Andrew Kamphey:

He sent me an a before and after picture of his Google Sheets.

Andrew Kamphey:

He's like my Google Sheet looked like this.

Andrew Kamphey:

And now it looks like this.

Andrew Kamphey:

And I was like, oh my God, this is the perfect marketing material.

Andrew Kamphey:

this is a success.

Andrew Kamphey:

The first customer is a success story.

David Shriner-Cahn:

It's great testimonial.

David Shriner-Cahn:

So Andrew, here's the question I think is often very puzzling for consultants that have deep expertise in a particular area.

David Shriner-Cahn:

You like looking back.

David Shriner-Cahn:

Now that you've shared this whole chronology of your story, looking back, it's pretty easy to see how to follow the dots that lead to you, having a financially successful business with a very narrow offering.

David Shriner-Cahn:

What advice would you have for consultants that have some.

David Shriner-Cahn:

deep bench of experience that covers decades, about how to take their experience and identify a niche that is likely to lead to a financially successful offering.

Andrew Kamphey:

One thing I would like to note is that if you have, I didn't have, 20 or 30 years of experience in Google Sheets, I had five years.

Andrew Kamphey:

But all of these numbers, you just add zeros to the end, right?

Andrew Kamphey:

If you have, if I had five years, you have 10 years, 20 years experience, I priced my product at $30.

Andrew Kamphey:

Just price it at 300 and it's all the same.

Andrew Kamphey:

I think the process and the core thing that worked to turn it into something that really other people wanted was that I listened like external information is better than my like internal information.

Andrew Kamphey:

yes, I'm the expert at this.

Andrew Kamphey:

I know what to do here.

Andrew Kamphey:

But to know what sells you just gotta listen and you gotta put content out and inerate Iteration is put it out, listen to the feedback and then actually do it, change it, position it, tweak it, edit it, recontextualize it.

Andrew Kamphey:

And I've been going through this for the last two years.

Andrew Kamphey:

I've done Better Sheets now for two years to get it to the point of someone bought, it was one thing, but to get it to now 3000 members, 100K in revenue total in two years, what I did after the first person is every single person who asked a question, my response for the first year was a video that everybody could get.

Andrew Kamphey:

So this iteration process increased 1000 times, not just oh, I can do 10 times more like every single customer that had one question, I answered it.

Andrew Kamphey:

And then everybody saw the answer.

Andrew Kamphey:

I put out that video as, members can see it.

Andrew Kamphey:

So then I was getting double the iteration.

Andrew Kamphey:

I was saying, okay, you're asking this question.

Andrew Kamphey:

Now I know what questions to answer.

Andrew Kamphey:

I'm answering this question, but then I'm seeing how many people are viewing this.

Andrew Kamphey:

How many people are commenting on this?

Andrew Kamphey:

What other questions do other people have?

Andrew Kamphey:

If you go through some of the videos that have like extra questions after the video is done.

Andrew Kamphey:

So after I've solved this problem, there's now more question.

Andrew Kamphey:

And you get more videos and I put more videos into it.

Andrew Kamphey:

So that's how now, after two years, it's almost to 200 videos, 180 videos, but really what happened I did a little wrong thing I saw that was working.

Andrew Kamphey:

And then I got I don't know if it's lazy or not, but I started answering questions more succinctly and quickly to that person.

Andrew Kamphey:

So I actually ended up making more than 500 videos using loom and using the technology.

Andrew Kamphey:

I got very comfortable.

Andrew Kamphey:

Popping up a screenshare and answering the question and sending it to them.

Andrew Kamphey:

And they got a real person.

Andrew Kamphey:

it was very visceral and they got the answer.

Andrew Kamphey:

They got me telling them the answer in the time period.

Andrew Kamphey:

And I ended up making yeah, over 500 videos total.

Andrew Kamphey:

So that iteration process happens so fast.

David Shriner-Cahn:

But the the core process is act, listen, analyze iterate, act, listen, analyze, iterate, and just keep doing that over and over again.

Andrew Kamphey:

And if you're at, if you're analysis, people might get stuck in that particular process on the analysis part, okay, what do I think about don't think about anything.

Andrew Kamphey:

Just do the next thing.

Andrew Kamphey:

if you are the expert, if you've been doing it 10, 20 years, your intuition is so strong.

Andrew Kamphey:

You're gonna get so many inputs, but really the total outcome is gonna be the input.

Andrew Kamphey:

Exactly.

Andrew Kamphey:

As you said, take the input, iterate on it and put it out again, put the edits out, put the tweaks out, put the additions out updates.

Andrew Kamphey:

I think people will get stuck on the analysis.

Andrew Kamphey:

Like how do I determine if something's working or not, your intuition will tell you.

Andrew Kamphey:

Or someone else will tell you,

David Shriner-Cahn:

which is where the listening comes in.

Andrew Kamphey:

Yeah, I didn't know.

Andrew Kamphey:

I was good at Google Sheets.

Andrew Kamphey:

I had no idea.

Andrew Kamphey:

There was yes, someone was paying me to degree.

David Shriner-Cahn:

Other people told you,

Andrew Kamphey:

yeah.

Andrew Kamphey:

Andrew, for somebody who wants to check out what you've done or access any of this wealth of information that you have amassed and that you offer, where would be the best place for them to go.

Andrew Kamphey:

Yeah.

Andrew Kamphey:

Number one, best place to go is bettersheets.co thats .co.

Andrew Kamphey:

That's the best place to start and see can get a free membership there.

Andrew Kamphey:

And see some videos and see, feel like what they do.

David Shriner-Cahn:

My guest today has been Google Sheets, wizard, Andrew Kamphey.

David Shriner-Cahn:

Andrew, thank you so much for taking the time to join us today and share your entire story.

David Shriner-Cahn:

I think it's been great.

David Shriner-Cahn:

And, for anybody who's listening, check out Andrew's stuff.

David Shriner-Cahn:

Andrew.

David Shriner-Cahn:

Thanks again.

Andrew Kamphey:

Thank you, David.

Andrew Kamphey:

It's a pleasure

David Shriner-Cahn:

When you visit the Smashing the Plateau website at smashingtheplateau.com, you'll find a summary of each episode, along with the links we mentioned on the show.

David Shriner-Cahn:

On today's episode with Andrew Kamphey, we learned the very simple process Andrew used to find his Google Sheets niche.

David Shriner-Cahn:

Do you struggle to take consistent action on things like working to find your niche?

David Shriner-Cahn:

How do you feel about your business building progress?

David Shriner-Cahn:

Would you like to be part of a structured, supportive process to help you implement ideas that you know will help you move the needle toward your goals.

David Shriner-Cahn:

As a member of the Smashing the Plateau Community, you'll have access to a structured process for growth.

David Shriner-Cahn:

You'll also be a member of a community that is built to be a safe, caring place where inclusive, direct, active, and empowering conversations are welcome.

David Shriner-Cahn:

Inside the Smashing the Plateau Community, you'll find a range of tools and resources to support you as an entrepreneur, access to experts and answers to your burning question.

David Shriner-Cahn:

If you are committed to getting your consulting, coaching or small business to grow on your own terms so that you can deliver great results to your ideal clients while supporting the lifestyle you want, and you don't want to do it alone, apply to become a member of the Smashing the Plateau Community.

David Shriner-Cahn:

Learn more at smashingtheplateau.com, where we have additional resources to help consultants, coaches, and entrepreneurs build their business after a long career as an employed professional.

David Shriner-Cahn:

We believe you should be able to do what you love and get paid what you're worth, consistently.

David Shriner-Cahn:

I'm David Shriner-Cahn.

David Shriner-Cahn:

Thank you for taking the time to listen to our show.

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