[1:36]: I played tennis my whole life. I was world-ranked, playing in the same tennis terms as Roger Federer and all the the main guys. They’re all my age right now, all of them are still playing.
[3:41]: My mom actually sat me down and said, “Shawn, listen, you could try and go the tennis route. But remember, one injury, one back injury – I was always injury prone – one thing goes wrong and you’re going to probably have to be a tennis coach, because all you’re going to ever know is playing tennis and teaching tennis. Or, you can go the education route and get an MBA and do something with your life.”
[9:23]: Going into my MBA in finance, and starting in finance, was probably one of the best things for me as an entrepreneur. Because if you can’t read a balance sheet or read an income statement, it’s going to be really tough to run a business.
[14:42]: For all the listeners who don’t realize that they’re literally a commodity being traded, even though I’ve laughed about it every day. But Google owns you and Facebook owns you. And now, every random person that has your name, phone address, email, and company title, owns you, and sells you or trades you.
[24:19]: So some examples are, subject line and body paragraphs of emails. People think that long subject lines or creative subject lines work, but a simple subject line, like “Hi Estie” actually will get you the best-converted conversion.
[26:43]: Every time I see an email like this, I blast them. I just send them chapter three of Dale Carnegie. Nobody cares at all about you and what you do exactly. Three paragraphs introducing it and then asking them for something! What is wrong with you?
[31:33]: Shawn: MailChimp and ActiveCampaign still send it from you, but from their servers. So if you have spam words and stuff you might sometimes end up in Promotions folder or Marketing folder, because the marketing email.
Estie: So AutoKlose bypasses that because it’s using your personal server. It’s like G-Mass.