eCommerce MasterPlan - Chloë Thomas EPISODE 203
Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff
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Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more.