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4 Essential Business Systems You Need In Place To Grow
Episode 27725th October 2022 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:11:04

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In this episode, Tara reveals the 4 essential systems that every business needs to thrive. Listen, most of the time people create a course too early - before some of the core or foundational pieces are in place to make it a viable product within a business. Learn the 4 essential pieces that you can't forget to ensure you succeed whether this is a new business or your side hustle.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcripts

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Hey, everybody, it's Tara Bryan and you are listening to the

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course building secrets podcast. Whether you're a coach or a CEO,

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the success of your team and clients is based on your ability

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to deliver a consistent experience and guide them on the

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fastest path to results. This podcast will give you practical

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real life tips that you can use today to build your online

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experiences that get results and create raving fans. Why? So you

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can monetize your expertise and serve more people without adding

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more time for team to your business? If you're looking to

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uncover your million dollar framework, package it and use it

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to scale you're in the right place. Let's dive in. Good

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morning, course creators just jumping on to record this

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episode for you today. I just was listening to one of my

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mentors. And it was fascinating what she said today. And I

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wanted to just quickly jump on and record this episode because

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I think it's so timely is that when you're starting an online

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business, and really looking at how do you package your

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expertise? How do you get clients? How do you start, you

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know, packaging and selling what you are best in the world at,

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there are a couple of things that you need to think about.

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And I think that one of the biggest challenges that I see my

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clients have is, is not necessarily truly understanding

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all of the parts and pieces to how this works. And so when I

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was listening to this, this woman today, how so good because

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she broke it down into four different categories. And in

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terms of what it means to start and run a business. And so I

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just wanted to share that with you today. Hopefully, it will

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serve you because say, you know, you could be running an offline

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business right now you could be very successful in your

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business, which is awesome, you're looking to maybe grow and

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scale through offering online services, or you could be

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completely new to this whole game. But there are there are

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four key areas to having and running and building a

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successful business. And I think that a lot of times, if you're,

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you know, perhaps listening to various people, you know, give

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advice about things, some of these things are not given in

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their entirety. And there are really four different

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categories. One is, you know, what are your business systems?

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How are you setting up your business, to achieve your goals.

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So, you know, most of the time people go into business, it

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especially in an online business, or trying to package

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their expertise, when they're looking for more freedom, right?

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Something that, you know, maybe it's a side hustle or an actual

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business, where they're trying to get out of a corporate

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environment, or they're trying to, to, you know, go out on

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their own and play by their own rules. And that doesn't happen

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by just creating a business, right, by just creating a

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product and, and starting to sell it, you actually

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intentionally have to create systems and systems and business

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systems to make all of that happen. So that's in like, you

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know, having a plan, knowing kind of the direction that you

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want to go in, who are you serving? What kind of business

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do you want to create? What are the systems and structure that

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you want to put in place for that business, those are the

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business systems, all of those things need to be set up really

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before you you create a product or you create a service, you

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have to think about what kind of business are you in, you could

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be a sole proprietor where you are just going out and and

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serving people one on one as a 1099, or as a single entity

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contractor or something like that, or freelancer, right. So

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that's one business entity. That's

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one structure that you could put in place, you could put in

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place, more of a corporation, right, where you're the boss,

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and then you have employees, and you're building the business

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that way, you could be more of a hands off Corporation, CEO,

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right, where you're, you're contributing the money and the

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the infrastructure but you're hiring somebody else to to run

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and lead it right there. Lots of different ways to think about

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business systems. Those are the things to set up first, and make

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sure that you have that structure set up. So when you

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start to build things, you're not kind of working backwards

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and trying to figure out how do you you know, how do you

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structure what you're doing? So that's the very first thing that

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you think about when you're starting a business or, or

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moving into an online business a lot of times and I think I have

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had this sort of notion when I first started this because I had

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an agency. And then I started to move some of the things I was

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doing online. And I think that I, I went through that process

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of oh, well, I'm actually recreating a whole new business

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by moving a business online and adding additional products and

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services. And so instead of using the same approach I did to

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create my brick and mortar business, I just kind of went

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for, you know, went into this new business without considering

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those things. So if you are transitioning, remember that

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you're still creating a business, you're still either,

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you know, creating something from scratch, or you're sort of

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pivoting your current business, you still have to have those

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business systems in place. What does that look like when it's

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not all? Live in a brick and mortar office? What does it look

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like when it moves online? What kind of things do you want to

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create? What kind of structure do you want to create? What kind

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of environment do you want to create? All of those kinds of

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things happen in that first one, which is the business systems?

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Then the second major component of a business is? What are your

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sales and marketing systems? And how? So basically, how are we

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going to get customers? How are they going to learn about you?

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And how are you going to convert them into buyers? Right? That's

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your sales and marketing system. That in itself is a whole system

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of you know, skills and tasks and various things that need to

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happen in order for you to get in front of your perfect people.

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So you can ultimately develop a relationship with them and sell

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to them. And so then the third thing is the client success

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systems. So Client Success systems are how do you fulfill

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on the promise? How do you fulfill on that product? How do

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you fulfill on that service? How do you build a relationship with

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your customers? And so they stay? How do you create an

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experience? Like, what does that look like from before they start

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working with you to during the time that they're working for

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you? After the time they're working for you? What is it that

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you're producing? What is that that product or service

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framework that you have that teaches somebody or shows

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somebody or works with somebody to help them become successful,

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whatever it is that you're providing to them? Right? What

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is that Client Success System? That's really where we play that

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space we play in when we talk about, you know, customer

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experience, we talk about gamification, we talk about how

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do you help people actually get through your program, so they

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can become successful? All of those things? That's part of the

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Client Success System. That's how you fulfill on the promises

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that you've made in? And, you know, how do you fulfill on the

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thing that you've sold? Right, that you did in the last? In the

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last system? Okay, and then the fourth one is implementation,

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right? How are you implementing these things? On a day to day

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basis? What is your what is your foundational structure look

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like? Where do people go to participate in whatever you have

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to offer? What kinds of things are you doing on a day to day

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basis? What does it look like to implement your ideas and your

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dreams and your passion into your business? So So when you're

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thinking about building your online business, it is really

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looking at all four of these components. And so often when

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you go and, and start working on building a product, or sort of

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packaging, your expertise, oftentimes, it's just about that

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thing you want to package, it's not looking at taking a step

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back and looking at the big picture of here are the systems

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that I need to have in place in order to really build a business

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around what what, you know, you're trying to accomplish what

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I'm trying to accomplish. And so, when you think of, of that,

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time was such a powerful sort of reminder today, because, you

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know, I'll tell you, one of the biggest challenges that we have

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in working with our clients is the the sort of breaking down

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the MIS perception that all you have to do is, you know, sort of

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give information to people and put a price tag on it. And then

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you know, the masses will come and want to take your course

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because they want to learn from you. And that may be the be the

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case for you know, a small handful of people who already

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know like and trust you. But when you are looking to actually

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create a business, you're actually looking to create

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something that becomes bigger than you, you know, say say, you

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know, common common thing is, well, I want to build a million

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dollar online course business. Great, you know, that's awesome.

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But I think that the challenge is, is that it's more than just

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throwing a course into a platform like Kajabi or

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Thinkific or whatever, and hoping that people come to you.

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And then, you know, just really looking at it from a long game

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perspective that there are these other systems, these other

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things that you need to be doing in order to set the foundation

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to grow that business. So there you go. That is my course

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building tip for today. But it was so powerful to really think

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about it in four different buckets, right? Business

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Systems, sales and marketing systems, Client Success systems,

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and implementation systems. Right? How do you do what you do

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every day? Those looking at it from those four lenses helps you

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actually build a sustainable business that will help you

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actually become the CEO of your online business and help you

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control it help you grow it and help you be able to scale it to

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the place that you want it to be as you get into this game of

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helping people with your expertise. All right, there you

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