Shownotes
In this episode, Tara reveals the 4 essential systems that every business needs to thrive. Listen, most of the time people create a course too early - before some of the core or foundational pieces are in place to make it a viable product within a business. Learn the 4 essential pieces that you can't forget to ensure you succeed whether this is a new business or your side hustle.
About Me:
My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.
This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.
We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.
To learn more:
Find us at https://www.taralbryan.com
Here are two ways we can help you grow and scale your online course-powered business:
1. NEED TO CREATE AN ONLINE EXPERIENCE BUSINESS? (Course, Program, Digital Delivery)
Join LEARN ACADEMY MENTORSHIP - Learn Academy is the best done-with-you On-demand and cohort implementation program that will help you create, sell, and launch your online business.
2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?
Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.
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Mentioned in this episode:
Gamify My Course Camp
https://bit.ly/2023_Gamify
Transcripts
Hey, everybody, it's Tara Bryan and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time for team to your business? If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale you're in the right place. Let's dive in. Good
Speaker:morning, course creators just jumping on to record this
Speaker:episode for you today. I just was listening to one of my
Speaker:mentors. And it was fascinating what she said today. And I
Speaker:wanted to just quickly jump on and record this episode because
Speaker:I think it's so timely is that when you're starting an online
Speaker:business, and really looking at how do you package your
Speaker:expertise? How do you get clients? How do you start, you
Speaker:know, packaging and selling what you are best in the world at,
Speaker:there are a couple of things that you need to think about.
Speaker:And I think that one of the biggest challenges that I see my
Speaker:clients have is, is not necessarily truly understanding
Speaker:all of the parts and pieces to how this works. And so when I
Speaker:was listening to this, this woman today, how so good because
Speaker:she broke it down into four different categories. And in
Speaker:terms of what it means to start and run a business. And so I
Speaker:just wanted to share that with you today. Hopefully, it will
Speaker:serve you because say, you know, you could be running an offline
Speaker:business right now you could be very successful in your
Speaker:business, which is awesome, you're looking to maybe grow and
Speaker:scale through offering online services, or you could be
Speaker:completely new to this whole game. But there are there are
Speaker:four key areas to having and running and building a
Speaker:successful business. And I think that a lot of times, if you're,
Speaker:you know, perhaps listening to various people, you know, give
Speaker:advice about things, some of these things are not given in
Speaker:their entirety. And there are really four different
Speaker:categories. One is, you know, what are your business systems?
Speaker:How are you setting up your business, to achieve your goals.
Speaker:So, you know, most of the time people go into business, it
Speaker:especially in an online business, or trying to package
Speaker:their expertise, when they're looking for more freedom, right?
Speaker:Something that, you know, maybe it's a side hustle or an actual
Speaker:business, where they're trying to get out of a corporate
Speaker:environment, or they're trying to, to, you know, go out on
Speaker:their own and play by their own rules. And that doesn't happen
Speaker:by just creating a business, right, by just creating a
Speaker:product and, and starting to sell it, you actually
Speaker:intentionally have to create systems and systems and business
Speaker:systems to make all of that happen. So that's in like, you
Speaker:know, having a plan, knowing kind of the direction that you
Speaker:want to go in, who are you serving? What kind of business
Speaker:do you want to create? What are the systems and structure that
Speaker:you want to put in place for that business, those are the
Speaker:business systems, all of those things need to be set up really
Speaker:before you you create a product or you create a service, you
Speaker:have to think about what kind of business are you in, you could
Speaker:be a sole proprietor where you are just going out and and
Speaker:serving people one on one as a 1099, or as a single entity
Speaker:contractor or something like that, or freelancer, right. So
Speaker:that's one business entity. That's
Speaker:one structure that you could put in place, you could put in
Speaker:place, more of a corporation, right, where you're the boss,
Speaker:and then you have employees, and you're building the business
Speaker:that way, you could be more of a hands off Corporation, CEO,
Speaker:right, where you're, you're contributing the money and the
Speaker:the infrastructure but you're hiring somebody else to to run
Speaker:and lead it right there. Lots of different ways to think about
Speaker:business systems. Those are the things to set up first, and make
Speaker:sure that you have that structure set up. So when you
Speaker:start to build things, you're not kind of working backwards
Speaker:and trying to figure out how do you you know, how do you
Speaker:structure what you're doing? So that's the very first thing that
Speaker:you think about when you're starting a business or, or
Speaker:moving into an online business a lot of times and I think I have
Speaker:had this sort of notion when I first started this because I had
Speaker:an agency. And then I started to move some of the things I was
Speaker:doing online. And I think that I, I went through that process
Speaker:of oh, well, I'm actually recreating a whole new business
Speaker:by moving a business online and adding additional products and
Speaker:services. And so instead of using the same approach I did to
Speaker:create my brick and mortar business, I just kind of went
Speaker:for, you know, went into this new business without considering
Speaker:those things. So if you are transitioning, remember that
Speaker:you're still creating a business, you're still either,
Speaker:you know, creating something from scratch, or you're sort of
Speaker:pivoting your current business, you still have to have those
Speaker:business systems in place. What does that look like when it's
Speaker:not all? Live in a brick and mortar office? What does it look
Speaker:like when it moves online? What kind of things do you want to
Speaker:create? What kind of structure do you want to create? What kind
Speaker:of environment do you want to create? All of those kinds of
Speaker:things happen in that first one, which is the business systems?
Speaker:Then the second major component of a business is? What are your
Speaker:sales and marketing systems? And how? So basically, how are we
Speaker:going to get customers? How are they going to learn about you?
Speaker:And how are you going to convert them into buyers? Right? That's
Speaker:your sales and marketing system. That in itself is a whole system
Speaker:of you know, skills and tasks and various things that need to
Speaker:happen in order for you to get in front of your perfect people.
Speaker:So you can ultimately develop a relationship with them and sell
Speaker:to them. And so then the third thing is the client success
Speaker:systems. So Client Success systems are how do you fulfill
Speaker:on the promise? How do you fulfill on that product? How do
Speaker:you fulfill on that service? How do you build a relationship with
Speaker:your customers? And so they stay? How do you create an
Speaker:experience? Like, what does that look like from before they start
Speaker:working with you to during the time that they're working for
Speaker:you? After the time they're working for you? What is it that
Speaker:you're producing? What is that that product or service
Speaker:framework that you have that teaches somebody or shows
Speaker:somebody or works with somebody to help them become successful,
Speaker:whatever it is that you're providing to them? Right? What
Speaker:is that Client Success System? That's really where we play that
Speaker:space we play in when we talk about, you know, customer
Speaker:experience, we talk about gamification, we talk about how
Speaker:do you help people actually get through your program, so they
Speaker:can become successful? All of those things? That's part of the
Speaker:Client Success System. That's how you fulfill on the promises
Speaker:that you've made in? And, you know, how do you fulfill on the
Speaker:thing that you've sold? Right, that you did in the last? In the
Speaker:last system? Okay, and then the fourth one is implementation,
Speaker:right? How are you implementing these things? On a day to day
Speaker:basis? What is your what is your foundational structure look
Speaker:like? Where do people go to participate in whatever you have
Speaker:to offer? What kinds of things are you doing on a day to day
Speaker:basis? What does it look like to implement your ideas and your
Speaker:dreams and your passion into your business? So So when you're
Speaker:thinking about building your online business, it is really
Speaker:looking at all four of these components. And so often when
Speaker:you go and, and start working on building a product, or sort of
Speaker:packaging, your expertise, oftentimes, it's just about that
Speaker:thing you want to package, it's not looking at taking a step
Speaker:back and looking at the big picture of here are the systems
Speaker:that I need to have in place in order to really build a business
Speaker:around what what, you know, you're trying to accomplish what
Speaker:I'm trying to accomplish. And so, when you think of, of that,
Speaker:time was such a powerful sort of reminder today, because, you
Speaker:know, I'll tell you, one of the biggest challenges that we have
Speaker:in working with our clients is the the sort of breaking down
Speaker:the MIS perception that all you have to do is, you know, sort of
Speaker:give information to people and put a price tag on it. And then
Speaker:you know, the masses will come and want to take your course
Speaker:because they want to learn from you. And that may be the be the
Speaker:case for you know, a small handful of people who already
Speaker:know like and trust you. But when you are looking to actually
Speaker:create a business, you're actually looking to create
Speaker:something that becomes bigger than you, you know, say say, you
Speaker:know, common common thing is, well, I want to build a million
Speaker:dollar online course business. Great, you know, that's awesome.
Speaker:But I think that the challenge is, is that it's more than just
Speaker:throwing a course into a platform like Kajabi or
Speaker:Thinkific or whatever, and hoping that people come to you.
Speaker:And then, you know, just really looking at it from a long game
Speaker:perspective that there are these other systems, these other
Speaker:things that you need to be doing in order to set the foundation
Speaker:to grow that business. So there you go. That is my course
Speaker:building tip for today. But it was so powerful to really think
Speaker:about it in four different buckets, right? Business
Speaker:Systems, sales and marketing systems, Client Success systems,
Speaker:and implementation systems. Right? How do you do what you do
Speaker:every day? Those looking at it from those four lenses helps you
Speaker:actually build a sustainable business that will help you
Speaker:actually become the CEO of your online business and help you
Speaker:control it help you grow it and help you be able to scale it to
Speaker:the place that you want it to be as you get into this game of
Speaker:helping people with your expertise. All right, there you
