When one medium is not working, find another with PR expert Rachel Olsen
Rachel Olsen is the Founder of Best Mom Products, a digital media consulting firm where mom entrepreneurs learn how to get the media buzz they deserve so they can generate more sales and have the family lifestyle they crave.
From dressing in Theory, living the city life in San Francisco and handling Larry Ellison, the CEO of Oracle’s speakers bureau to wearing yesterday’s milk stained work-out clothes in San Diego helping mom entrepreneurs launch their business, Rachel dove head first into motherhood and is slowly reclaiming her figure and mind back now that her kids are in elementary school.
She’s been featured on ABC News, Huffington Post, Millionaire Girls Movement, Tech Cocktail and more but her greatest honor is when clients say working with her is like working with a best friend who happens to be a marketing and PR genius.
Rachel sold bookmarks in 3rd grade. Her entrepreneurial qualities manifested right from 3rd grade. Her background is in PR and Marketing.
She has the perspective of corporate high-tech environment mixed with the entrepreneurial qualities. Rachel started a podcast in 2011. She was one of the first woman podcaster.
Rachel got frustrated podcasting, it was a labor of love. Podcasting just for podcasting’s sake was not working because it was not monetizing. She made a decision to pivot her business.
When one medium is not working, find another medium to get your information out.At that time, she interviewed women that were on Shark Tank and decided to write a book about their experiences.
One of the biggest mistakes of the “one big win”. For PR, you have to ask yourself, What do you think it’s going to do for your business? PR is long-term, there are no quick wins. Nobody wants to hear no.
There is no such thing as overnight success #entrepreneurship Click To Tweet
She wrote a strategic letter to Barbara Corcoran that helped her get her endorsement. The letter took a long time to write and write 5/6 bullet points.
How did the pivot in your business affect? What changes did you see?
Every entrepreneur struggles with it. When you are thinking of something a lot and it’s taking too much space in your head and there are no solutions. Then it’s time to let go.
There are pros and cons for every every pivot that you make.
Quick PR Tip– As soon as you start to get some traction- get a “featured in” logo board on your website. Customers that may not have heard about you will see it. When they see the brands that they trust, they will see trust in your brand.
Don’t obsess and measure your journey based on others. Don’t measure success by others accomplishments and standards. Your journey is your own so if you are looking around too much, you will waste your energy.
What would you do differently, if you were given another chance?
Not trying to do everything yourself and ask for help.