Episode 060: Making the most of social “Real Estate” with Carlos Gil
We were joined by Carlos Gil on episode 60 of the Content Academy Podcast. Carlos Gil lives in San Francisco and is currently the Global Head of Social Media for BMC Software, an enterprise I.T. solutions provider which supports 82% of the Fortune 500.
On the podcast, we discuss the difficulties that Carlos experienced and how he used social media to rebuild a career following the collapse of the financial industry in 2008.
Carlos Gil has 8+ years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker.
IN THIS EPISODE WE TALK
Personal Branding on Social Media
Using hashtags and Bio’s
How often to promote on social media
How to make the most of the social “real estate” that’s available
How to figure out whether it’s Instagram Stories or Snapchat for your blog
PEARLS OF WISDOM FROM CARLOS GIL
“Make connections with influencers on social media”
“Social Media Never Sleeps”
“Trying to develop a Global Brand? Your Content must be out there 24/7/365”
“Focus on the people you serve, not your business”
“Its Trial by Fire! Split Test & Find What Works”
“How will Social Media help you achieve your goals?”