There’s one CRUCIAL commonality among some of the most successful sales letters and promos of ALL time…

They are powered by emotion, not logic.

And while coming up with a genuine emotional story that deeply engages an audience can be challenging for most marketers and copywriters…

There are some POWERFUL hacks that can help you tap into your deepest emotions to effortlessly create stories that will knock your promos out of the park.

And that’s exactly what you’ll learn in Episode 15 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Ed Reay are joined by copywriting legend Chris "Mr. Moneyfingers" Haddad (aka Michael Fiore)...

A master of emotional, story-driven sales copy whose words have generated hundreds of millions of dollars in the past two decades…

And a one-of-a-kind individual who’s been through hell and back only to come out an even more amazing marketer and human being.

Excited yet?

Here’s a glimpse of some of the mind-blowing insights you’ll discover in this call:

How Chris used THIS powerful emotion to raise conversions by 70% in 2 days

The SHOCKING psychological connection between gender and high-converting copy

A PARADOXICAL, yet incredibly effective, piece of advice to get rid of writer’s block and massively improve your copy (you NEVER saw this coming!)

If you want to witness the CUTEST call wrap-up ever, make sure to stick around until the very end!

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

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Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• How Mr. Chris ‘Moneyfingers’ Haddad went from making $30,000 in a year to building an 8-figure business while battling with multiple personal tragedies all at the same time.
• How to avoid the struggle that even A-list copywriters face by having this ONE thing.
• Why no one ‘took over’ the throne in the relationship niche when Chris left the industry for a few years.
• The best way to write a sales letter is to start working on the headline right? WRONG! It’s the worst and could be hindering your progress. Try this UNCONVENTIONAL approach instead.
• Is success at a young age all that it’s made it out to be? Plus, Chris talks about his experience on the Rachel Ray Show and the perks of having an alter ego.
• How something called the ‘Exquisite Finger Tickle’ technique can help you tap on the reader’s internal pain, even if the story in your lead isn’t inherently dramatic.
• The ONE key emotion to focus on when writing copy, regardless of niche. Plus, a FATAL mistake many copywriters make that puts off readers instantly.
• Why many of the top weight loss offers on ClickBank use this same strategy for VSLs. And what you need to do RUTHLESSLY to avoid a high dropout rate on your sales letter.
• Three ways to make your copy more emotional. (Hint: Two of them sound contrarian while the other is little-known.)
• The simple trick for men to get a better understanding of what makes women tick, without even talking to any of them.
• Look for this EXACT MOMENT in your spokesperson’s story to deliver a punch in the gut opening sentence that will GUARANTEE to grab the reader emotionally. Plus, the quickest and easiest way to bulldoze through writer’s block consistently.
• Do you feel like a copywriting robot? Chris reveals how to break down your walls and breathe life into your copy. Stefan chimes in with an interesting observation, especially in female copywriters.
• How do you find a balance between punching the reader in the gut and throwing them a lifeline? Plus, how to know when the story is getting ‘too long’.
• Are you a copywriting cub? The #1 mistake newbies make in choosing a niche and how to select correctly. And Chris shares what he would tell his 28-year-old self when he was just starting out.

Useful resources/links

Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - Facebook Group

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