Shownotes
Why Be A Guest On A Podcast?
In this episode, you'll discover:- How podcast guesting benefits you and your business
- Finding & selecting the right podcasts to be a guest on
- How to prepare for your guest appearance
- Tips & tricks for being a great guest
- What you can expect from guesting
- Why you should be a podcast guest before your starting your own show
- and so much more!
Tune in now to learn all about being a guest on a podcast in this fascinating episode!
Resources Mentioned
Noemi and Gabor's Contact Links
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Gift biz unwrapped episode 378.
Speaker:You have to build your professional network.
Speaker:And one of the best ways is to do podcast guesting,
Speaker:Attentive. Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue.
Speaker:And thanks for joining me today.
Speaker:How did this happen?
Speaker:It's the middle of summer and I'm busier than ever.
Speaker:Isn't this the time when I should be slowing down a
Speaker:little bit and taking in the season.
Speaker:Well, I'm kind of doing that too,
Speaker:but I've got so many exciting new ideas to implement,
Speaker:and I think why put it off as you know,
Speaker:we started the bashes a few months ago and they've been
Speaker:a raving success.
Speaker:Have you listened to one,
Speaker:if not,
Speaker:just jump back in the lineup and look for one of
Speaker:the shows that says bash in front of the title.
Speaker:So many of you are getting new customers and collaborating on
Speaker:new projects.
Speaker:Exactly what I was hoping would happen.
Speaker:And it's working.
Speaker:If you haven't been part of a bash yet,
Speaker:consider this your personal invitation to join in.
Speaker:You can sign up for a spot at gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:I have several other exciting things headed your way to one
Speaker:I'd like to share with you today is a tool that
Speaker:I've created for you.
Speaker:This show is now in its eighth year.
Speaker:I can't even believe that.
Speaker:And during this time we've covered a lot of ground how
Speaker:to start and grow your business stories from many of you
Speaker:who have done just that,
Speaker:how to choose and use social media sites,
Speaker:build your own website.
Speaker:Oh my gosh.
Speaker:There is so much information here for you,
Speaker:but not necessarily easily at your fingertips.
Speaker:So I've made a tool that categorizes by topic,
Speaker:the episodes of the show,
Speaker:but only the ones that stay relevant over time,
Speaker:because yes,
Speaker:there are some shows that just don't work for us today.
Speaker:The world is changing so fast,
Speaker:right? You can use this tool to zero in on whatever
Speaker:topic you want information on at the moment.
Speaker:Do you want to hear from others in your specific industry?
Speaker:How about details on Pinterest or setting up an email strategy?
Speaker:You can now easily find the right episodes and create your
Speaker:listening roster.
Speaker:Consider this your gift biz resource center at a glance to
Speaker:check it out,
Speaker:go to gift biz,
Speaker:unwrapped.com forward slash topics.
Speaker:Of course it's free.
Speaker:It's a Google doc and make sure to note at the
Speaker:bottom, I have five separate sections for easy reference.
Speaker:I've never seen another podcast do this,
Speaker:and I wish they would to be quite honest.
Speaker:It makes listening to the shows you need at the moment.
Speaker:So much easier.
Speaker:The link again is gift biz,
Speaker:unwrapped.com forward slash topics.
Speaker:Interestingly enough,
Speaker:in today's show,
Speaker:we'll also be talking about podcasts.
Speaker:The industry has come so far since I started and just
Speaker:continues to grow,
Speaker:which brings up the question.
Speaker:How may it be a fit for a product based business
Speaker:or is it even,
Speaker:and if so,
Speaker:how do you do it?
Speaker:Spoiler alert here.
Speaker:I am not suggesting or condoning in any way that you
Speaker:start your own show.
Speaker:It would take you totally off task for the majority of
Speaker:you anyway,
Speaker:but you will hear a bit about what's behind having your
Speaker:own podcast,
Speaker:but what I'm looking forward to sharing with you today is
Speaker:how being a guest on someone else's show may be something
Speaker:to consider.
Speaker:We'll talk about how this can give you more exposure to
Speaker:your business and build your credibility,
Speaker:how to find podcasts and prepare to be a guest and
Speaker:some other nuances along the way.
Speaker:Hm. Could podcast guesting be in your future.
Speaker:Hi there it's Sue and welcome to today's show.
Speaker:I am thrilled to be introducing you to know Amy and
Speaker:Gabor. Barez Noemi and Gabor are the owners of podcast connections.
Speaker:A husband and wife team who have been working together for
Speaker:13 years.
Speaker:They help entrepreneurs and business owners connect with podcast hosts to
Speaker:share their knowledge with the appropriate listening audiences.
Speaker:Gabor is dedicated to helping experts grow their business with interviews
Speaker:and know Amy applies her online marketing expertise and skills in
Speaker:content creation and organization.
Speaker:Now I'm going to tell you that they are my go-to
Speaker:place to find guests on the show.
Speaker:If ever I'm looking for somebody special by topic and I
Speaker:don't already have access to them.
Speaker:In other ways I will call no Amy and she without
Speaker:fail, finds the right people.
Speaker:She also brings a lot of people to me.
Speaker:And whenever I see an email in my inbox from her,
Speaker:I automatically click it.
Speaker:Cause I know it's going to be perfect.
Speaker:And you might say,
Speaker:well, how does that apply to me as a handmade business
Speaker:owner stay?
Speaker:So Amy and Gabor,
Speaker:welcome to the gift biz on repped podcast.
Speaker:Hello, Sue,
Speaker:thank you so much for inviting us and to be on
Speaker:your show.
Speaker:It's an absolute pleasure.
Speaker:Well, Amy,
Speaker:you have some connection with the handmade product community,
Speaker:don't you?
Speaker:That's true.
Speaker:So yes,
Speaker:because by day we run our podcast agency with my husband
Speaker:GABA and by night and during the weekends,
Speaker:I'm a hobby artist.
Speaker:I make handmade collages on paper and hand-sewn collage is on
Speaker:canvas. So this is my go to relaxation procedure in the
Speaker:evening, after a hard day at work.
Speaker:That's what I do in my free time.
Speaker:I had a couple of exhibitions in Europe,
Speaker:especially in Cyprus and in Italy group exhibitions.
Speaker:And I really enjoyed them before the pandemic.
Speaker:And hopefully I can continue with them in the future too.
Speaker:I love that you're doing them still on the side because
Speaker:don't you just get that feeling of just going and making
Speaker:something it's so fulfilling,
Speaker:but it has some type of health benefits for us.
Speaker:Just the act of creating.
Speaker:Absolutely. It helped me just rewind and just relax in the
Speaker:evening and then enjoy listening to audio books,
Speaker:why I'm doing making collages.
Speaker:So no I'm in bed and doing collages,
Speaker:listening to audio books or music.
Speaker:So it's just like,
Speaker:yes, that's the me-time for me.
Speaker:Yes. Okay.
Speaker:So I start the show in a little bit of a
Speaker:different way.
Speaker:We've been doing it this way all these years,
Speaker:and it really relates to the audience and helps them get
Speaker:to know you in a little bit of a different way.
Speaker:And that is through a motivational candle.
Speaker:Are you guys doing one candle or two candles?
Speaker:We Do two candles.
Speaker:We have those good.
Speaker:Okay. Good.
Speaker:All right.
Speaker:Wonderful. So we're going to hear about each of your candles,
Speaker:what they look like and then a motivational quote or saying
Speaker:or something that inspires you that gives us another look at
Speaker:who you are.
Speaker:I'm going to let you guys take control and decide who
Speaker:goes first.
Speaker:I go first,
Speaker:my motivational candle is blue.
Speaker:I love the color of blue because I think it represents
Speaker:it's a calming color and it represents loyalty responsibility,
Speaker:intelligence. And I was always loved with blue and all my
Speaker:life. I can see,
Speaker:I have like blue earrings or shades of blue,
Speaker:like my favorite.
Speaker:So that's why it's the blue candle and my motivation in
Speaker:a quarter,
Speaker:just keep going.
Speaker:And I went through a lot and we've been through a
Speaker:lot in the past five years.
Speaker:I lost many people close to me,
Speaker:my family.
Speaker:That was my motto all the way along.
Speaker:Just keep going.
Speaker:And that's my motto in my personal life and in the
Speaker:business as well.
Speaker:So just keep going.
Speaker:Well, my sympathy and heart goes out to you.
Speaker:It's never easy to have loss like that for sure.
Speaker:So I have to say that I can't have a comment
Speaker:like that and not address it in that way.
Speaker:I think a lot of us over these last few years
Speaker:can relate to that as well.
Speaker:And you kept going wonderful.
Speaker:Love your candle.
Speaker:Okay. Gabor your turn.
Speaker:A big bite.
Speaker:You should.
Speaker:So this represent for me,
Speaker:it's simplicity.
Speaker:It's The motto is done is better than perfect.
Speaker:We can go deeper.
Speaker:That is nothing done really,
Speaker:but it's done is better than perfect.
Speaker:So just start off something and go for it before you
Speaker:read that's I think that's the way Just jump in or
Speaker:you can delay forever.
Speaker:Yeah, exactly.
Speaker:I think also this is really important for our listeners who
Speaker:are makers,
Speaker:when you're a hobby,
Speaker:you can tinker with whatever you're doing for forever,
Speaker:but if you're making things to sell at some point,
Speaker:it has to be done and you have to like limit
Speaker:your production time or you're just going to keep going.
Speaker:And you're going to never make money because you're putting so
Speaker:much time into a product versus making a second one so
Speaker:that you can sell two.
Speaker:Instead of one,
Speaker:the whole point of handmade is some slight imperfections.
Speaker:One is different than another colors.
Speaker:Vary all of that.
Speaker:That's the beauty of handmade as well.
Speaker:Yeah. You can make exactly the same one.
Speaker:I'm an executive handmade.
Speaker:Like with my collages,
Speaker:I feel the same way.
Speaker:They all it all the time.
Speaker:Just uniqueness all around.
Speaker:Yeah. And I think for me,
Speaker:just an example,
Speaker:I usually bring up it's like logo,
Speaker:I think,
Speaker:especially for like someone like artistic mind or maybe a handmade,
Speaker:just like this creative mind,
Speaker:just like,
Speaker:okay, we need a logo for our business.
Speaker:And then it's going to take weeks,
Speaker:maybe months to get the logo and a video with the
Speaker:logo in can start a business,
Speaker:which is not true.
Speaker:Just make a logo and then go for it.
Speaker:Usually what I say Absolutely.
Speaker:I mean,
Speaker:I know that everyone listening can relate to that.
Speaker:What's the business name going to be?
Speaker:What are my brand colors going to be?
Speaker:I can't start until I do this and this and this
Speaker:and this.
Speaker:And I like to teach people that don't even do all
Speaker:those things right away.
Speaker:First thing you want to do is validate that your product
Speaker:will sell.
Speaker:Because what if you're thinking that you're going to be selling,
Speaker:I don't know your prints or something,
Speaker:but then you find out later that what people are really
Speaker:loving from you is something totally different.
Speaker:If you would've started in named it off of that original
Speaker:product, you may have to rework it all anyway.
Speaker:So validation before you really get started in that manner is
Speaker:a good idea too.
Speaker:But yeah.
Speaker:Excellent. Excellent.
Speaker:You can see it hit like a thread with me,
Speaker:right? To talk about that.
Speaker:But let's move on to the topic today and now you
Speaker:guys are going to understand why this topic exists.
Speaker:And that is,
Speaker:we all know podcasting is growing and growing.
Speaker:Gosh, when I first started,
Speaker:there were so many of you who didn't even know what
Speaker:a podcast was.
Speaker:I would say I was a podcaster.
Speaker:And you had like,
Speaker:there'd be a glaze in people's eyes.
Speaker:I'm talking 2015.
Speaker:I mean,
Speaker:some people knew lots of people didn't yet,
Speaker:but now it continues to grow and grow and grow on
Speaker:a bigger and bigger scale.
Speaker:And I'll tell you over the course of time,
Speaker:I've had people like I'll attend conferences and now people are
Speaker:listening to the show and there'll be like,
Speaker:Sue, I'm going to start a podcast.
Speaker:I'm going to start a podcast.
Speaker:And I'm like,
Speaker:great. Cause I never want to tell people not to.
Speaker:So I'll ask you as a handmade creator,
Speaker:where do you think hosting a podcast would fall in the
Speaker:whole realm of things?
Speaker:Is it a good idea?
Speaker:Is it not a good idea?
Speaker:I'll give my opinion.
Speaker:Of course too,
Speaker:because that never stops me,
Speaker:but I'm wondering what you guys think.
Speaker:You know,
Speaker:it's actually depends,
Speaker:but our honest opinion is that start good.
Speaker:Cause guesting,
Speaker:before you host a podcast,
Speaker:it's much easier,
Speaker:less stress and it would cost you less money,
Speaker:less organization and less trouble to be on other people's podcasts
Speaker:and other experts for a podcast.
Speaker:Dan actually start a completely unique podcast from scratch.
Speaker:We know it's a hard procedure and it's a hard job
Speaker:and not everybody knows that,
Speaker:but it is a hard job to run a podcast.
Speaker:So my honest opinion,
Speaker:like I myself right now,
Speaker:I wouldn't start,
Speaker:but I love being on other hosts podcasts Just to start
Speaker:a podcast,
Speaker:you can do it yourself.
Speaker:Obviously you can edit the episode and you have to think
Speaker:about weekly or BV weekly episodes,
Speaker:which again,
Speaker:that's effort to bring in guests to come up with topics.
Speaker:Obviously editing the show if you want,
Speaker:or you can go through,
Speaker:but I'm not sure if someone that unexperience and the shows
Speaker:today are like pretty enjoyable.
Speaker:So usually if I hear show is like bad sound quality.
Speaker:I'm not gonna listen to.
Speaker:So I believe more people are going to be dead.
Speaker:It's usually the good podcast sounds like a radio.
Speaker:So that's not like some scratching noises in the background,
Speaker:Right? So that's editing a show like you want to do
Speaker:like four episodes a month.
Speaker:Let's say that we have cost around four to 600 at
Speaker:a minimum to get those edited.
Speaker:Maybe get promotional material,
Speaker:lack of social media.
Speaker:But the other end,
Speaker:it can be reused for other content to have a business.
Speaker:That's something to consider.
Speaker:And I think the cutoff point when people realize it's just
Speaker:too much time and too much money,
Speaker:maybe it's somewhere like episode seven or 15 somewhere between they're
Speaker:going to just drop it off.
Speaker:Yeah, I see it all the time.
Speaker:And I hear about it all the time.
Speaker:Like I'll find a podcast that I'm starting to like,
Speaker:and then it's over.
Speaker:It's gone.
Speaker:I think really for handmade creators,
Speaker:if you are considering starting a podcast and I don't want
Speaker:to spend too much time on this,
Speaker:cause I really want to focus on the guesting part,
Speaker:but you really need to decide what is that doing to
Speaker:enhance the goals of your business.
Speaker:So if you're a creator and you're looking to sell your
Speaker:product, how does a podcast as hosting a product funnel into
Speaker:your goals?
Speaker:Is it going to get you more customers?
Speaker:Where does that all land?
Speaker:So I think that's something to think about.
Speaker:Now, if you're thinking of moving into teaching more about your
Speaker:product or you're looking at leveling your business with something else,
Speaker:then that would be different.
Speaker:But it goes back to the goal.
Speaker:I would say for 99% of people that are listening,
Speaker:a podcast is going to divert your attention away from sales
Speaker:and not the thing to do,
Speaker:to my opinion,
Speaker:only anyone who wants to talk about it with me,
Speaker:sign up for a discovery call and we can chat about
Speaker:it. It'd be fine with me,
Speaker:but I don't want people to divert what they're trying to
Speaker:do and the goals that they have with their handmade product
Speaker:business to start a podcast.
Speaker:Now having said that guests Dean on a podcast,
Speaker:totally different story.
Speaker:So what would you guys say about that?
Speaker:Being a guest on a podcast?
Speaker:Yeah. Being a guest,
Speaker:you know,
Speaker:the proof of the pudding.
Speaker:I mean,
Speaker:we run our forecast agency,
Speaker:but we are guests as well on podcasts.
Speaker:And we are getting clients from those interviews at more and
Speaker:more so we can see it is working and we can
Speaker:see it's working with our clients too.
Speaker:So actually you can do it and you can be on
Speaker:other people's podcasts.
Speaker:And even the host can be your ideal client or anyone
Speaker:from the audience and you can sell to them.
Speaker:So that's one part and that's important because at the end
Speaker:of the day you share knowledge.
Speaker:That's so important when it comes to podcast guesting.
Speaker:But obviously you want to introduce your product to other people.
Speaker:Like if you're a craft or maker,
Speaker:baker, artists and selling is going to be there as well.
Speaker:So that's an important,
Speaker:Yeah. And you don't have to come up with ideas and
Speaker:new guests and new topics every week because it's easier to
Speaker:kind of repeatable,
Speaker:but you can tell on other shows.
Speaker:So that's a,
Speaker:Yeah, it's much easier,
Speaker:much easier to be a guest for sure.
Speaker:And I think more valuable for you to,
Speaker:as a handmade creator.
Speaker:If again,
Speaker:your goal is to be selling your handmade products and that's
Speaker:your whole goal.
Speaker:I also wanted to just stay here to be clear.
Speaker:Let's share just very briefly because we'll talk about it in
Speaker:the end also.
Speaker:But so everybody understands where your comments are based from share
Speaker:a little bit about your business and what you're doing.
Speaker:Our businesses podcast connections.
Speaker:It's a boutique podcast agency.
Speaker:And we work with an network of hosts from all around
Speaker:the world,
Speaker:mainly in the us,
Speaker:UK, Australia,
Speaker:New Zealand,
Speaker:the English speaking areas of the world.
Speaker:And we connect experts to podcasts.
Speaker:That's what we do.
Speaker:That's what we are good at.
Speaker:And we made the connection and we have to organize interviews.
Speaker:Yeah. So just like I was talking about in the beginning,
Speaker:if they have somebody who's a handmade creator or another topic
Speaker:that they think I might be interested in,
Speaker:they will approach me and say,
Speaker:Hey, here's information about this particular person.
Speaker:Would you be interested?
Speaker:So this is the type of thing that then you also
Speaker:can do if you're looking at getting on some people's shows.
Speaker:So I'm thinking benefits here for a handmaid creator are obviously
Speaker:exposure. You're getting the fact that you even exist out to
Speaker:a way broader audience than you could do.
Speaker:If you're doing like a craft show or wherever you're currently
Speaker:selling, even being able to drive more people to your website,
Speaker:social, all of that.
Speaker:And there are lots of different types of podcasts available for
Speaker:you as well.
Speaker:You can go and share your expertise.
Speaker:You might want to train a little bit on something.
Speaker:Perhaps you may just be talking about your origin story,
Speaker:how you started and how you grew your business.
Speaker:There are also podcasts.
Speaker:If you go in and you look in some of the
Speaker:different categories,
Speaker:this show actually sits under the leisure slash craft category because
Speaker:that's how I intercept with more people who are handmade creators,
Speaker:but you'll see that there are podcasts that are not business
Speaker:development, podcasts,
Speaker:just kind of lifestyle,
Speaker:podcasts of quilters or painters or artists of all different sorts.
Speaker:Go take a look if you're unfamiliar with the different types
Speaker:of podcasts that are available,
Speaker:because these are all options to further explain where what you
Speaker:know and what you do could fit very well as a
Speaker:guest into these podcasts.
Speaker:Okay? So that was a long explanation.
Speaker:I got kind of into a tangent there.
Speaker:No Amy and Gabor,
Speaker:do you want to say anything else about that?
Speaker:Just in terms of the benefit or the reason why someone
Speaker:might consider being a guest?
Speaker:Sure. It's a great networking opportunity as well.
Speaker:You have to build your professional network.
Speaker:And one of the best ways is to do podcast guesting.
Speaker:We seen that like friendships for improving friendships and business relationships
Speaker:booming after a podcast interview.
Speaker:And it's so good to see that we are sitting here
Speaker:in Cyprus,
Speaker:Europe and people connecting and doing business together or just working
Speaker:on projects together in other areas as well in the U
Speaker:S for example,
Speaker:As you mentioned,
Speaker:like building more visibility or beating you out in your niche,
Speaker:that's could be another benefit to going out or even lead
Speaker:generation. You can offer something for free,
Speaker:usually in the show notes.
Speaker:So people can visit your website,
Speaker:download somethings,
Speaker:Not your product and not a discount code.
Speaker:No, no,
Speaker:no, no,
Speaker:no. Because remember podcasts go on forever.
Speaker:So never ever on a podcast offer a free product or
Speaker:a discount without a deadline date,
Speaker:of course,
Speaker:but different types of downloads for lead acquisition,
Speaker:Gabor. Like what,
Speaker:like what are you thinking?
Speaker:I have some ideas,
Speaker:but I want to hear what you're thinking.
Speaker:Yeah. Something to free.
Speaker:I dunno.
Speaker:It's depends.
Speaker:Maybe if you do journals,
Speaker:right? So something productivity around the journals,
Speaker:that could be one,
Speaker:maybe a checklist.
Speaker:Yeah. Checklists where people can sign up and download something and
Speaker:yeah. Or we send them by email,
Speaker:Right. Something virtual that's automatic,
Speaker:they sign up and they get it 800% virtual.
Speaker:Yes. Because I mean,
Speaker:as you said,
Speaker:like forecasts episodes are evergreen.
Speaker:They going to stay there forever Or maybe something printed,
Speaker:but because we are talking about your businesses,
Speaker:Good idea.
Speaker:Sure. Something printable,
Speaker:maybe a card,
Speaker:you download it from the side of your side.
Speaker:That's good.
Speaker:Love that idea.
Speaker:Or if you're an artist also you could download something that
Speaker:could be used as a screensaver,
Speaker:for example,
Speaker:Executive You on your phone or your desktop,
Speaker:like thoughts of creative ideas.
Speaker:But again,
Speaker:nothing that is going to cost you money in perpetuity.
Speaker:Right? And the best idea is something that they click the
Speaker:button, you have it set up on the back end that
Speaker:it automatically delivers.
Speaker:So you really don't have to worry about it,
Speaker:but you have a new subscriber for your email list.
Speaker:Exactly. And that we've been talking about email a lot on
Speaker:the show lately.
Speaker:So people who have been listening for even just a few
Speaker:episodes, know all about that conversation.
Speaker:All right.
Speaker:So let's get into the goods.
Speaker:Let's talk about if there are people here who are thinking,
Speaker:Hmm, I never thought about that before,
Speaker:but I have no idea how I would get started.
Speaker:What would you do?
Speaker:And how would you advise somebody who is now considering being
Speaker:a guest on a show?
Speaker:What do you do?
Speaker:What are your next steps?
Speaker:So the idea is,
Speaker:yes, I want to do it now.
Speaker:What? Now you have to actually target your most obvious niche.
Speaker:First, what podcast do your idea clients listen to.
Speaker:You have to figure that out because that's really important.
Speaker:And for example,
Speaker:artists, you are looking for art podcasts or crafters makers like
Speaker:handmade related podcasts.
Speaker:There are lots of them online and iTunes is your friend.
Speaker:So you can do a lot of research.
Speaker:That's what we do in our business too.
Speaker:That's the most important part.
Speaker:Start your research,
Speaker:start listening to podcasts and two episodes and have that knowledge,
Speaker:what they are all about.
Speaker:So you have first,
Speaker:you have to figure this out.
Speaker:That's the most important.
Speaker:Yes. And another idea I'm thinking that just came up to
Speaker:me now.
Speaker:I hope you don't mind if I interrupt you sometimes and
Speaker:back and forth.
Speaker:Okay. I'm thinking,
Speaker:you know how there are a lot of podcasts that are,
Speaker:location-based like,
Speaker:let's say someone's in a suburb of Atlanta.
Speaker:It may not be a podcast.
Speaker:That's talking about handmade crafts,
Speaker:but it's talking about Atlanta and you're in Atlanta and you
Speaker:do craft shows there all the time.
Speaker:That would be a great place because those would be potentially
Speaker:your target customers.
Speaker:If it's a show based in Atlanta,
Speaker:on cigars,
Speaker:maybe not,
Speaker:you know,
Speaker:but if it's just overall consumers or things that are going
Speaker:on in Atlanta or things to love about the city,
Speaker:then it would be a,
Speaker:so look locally,
Speaker:too. So topics who the audience is and locality.
Speaker:Yeah. That's what I wanted to mention.
Speaker:As I search report guests,
Speaker:search for shows for local businesses in your city,
Speaker:in your area,
Speaker:focus on them because you have to know them as well.
Speaker:It's important.
Speaker:Right. And what do you say about shows that don't take
Speaker:guests yet?
Speaker:You know,
Speaker:I'm always looking,
Speaker:I'm not going to go out and look to be on
Speaker:someone else's show if I'm listening to their show and they
Speaker:never have guests,
Speaker:right? Yeah.
Speaker:Well, yeah.
Speaker:That's true.
Speaker:Yeah. You have to check that if it's a solo or
Speaker:not, Is it worth approaching them anyway because maybe their word.
Speaker:Yeah. Okay.
Speaker:So always first approach from our experience.
Speaker:Yeah. And do that.
Speaker:I mean,
Speaker:we had podcasters before they started like,
Speaker:you know,
Speaker:I never had guests before,
Speaker:but now you approach me.
Speaker:It's like,
Speaker:why not?
Speaker:Let's start with guests.
Speaker:And since then,
Speaker:you know,
Speaker:they are having guests.
Speaker:So Yeah.
Speaker:Even check back later,
Speaker:it's happened before we sent out to somebody who was just
Speaker:a solo and they had an idea of like,
Speaker:that's sounds great topic I don't know about,
Speaker:but my audience want to hear about it.
Speaker:So that's how I think it was,
Speaker:she, she started having guests once in a while.
Speaker:So yeah.
Speaker:Or maybe just keep it on a list for a separately,
Speaker:Check back.
Speaker:Maybe, maybe they're going to get listed.
Speaker:Yeah. And people switch up shows all the time.
Speaker:Look, I used to be a hundred percent guests,
Speaker:you know,
Speaker:and now I'm switching it up a little bit and I've
Speaker:gone back and forth over the course of the years.
Speaker:So you just never know.
Speaker:So, all right.
Speaker:So we create a list.
Speaker:Best place,
Speaker:probably go into iTunes or wherever you listen to podcasts,
Speaker:look in the different categories.
Speaker:But category lists only give you the top podcasts.
Speaker:So don't just look there,
Speaker:look further down and search by.
Speaker:What do you say keywords is the best way.
Speaker:Yeah. You can search keepers or even if you leave iTunes,
Speaker:you can search like top podcasts in on Google.
Speaker:And then there are site listing is like,
Speaker:oh my favorite,
Speaker:maybe 25 or maybe 50 favorite podcasts in this country,
Speaker:The podcast podcast,
Speaker:art podcasts or anything.
Speaker:Yeah. So we have our list.
Speaker:Let's just say to make this easy five to 10 target
Speaker:five to 10.
Speaker:That sound good.
Speaker:Just to start,
Speaker:just to get a feel for it and see if you
Speaker:like doing it and you,
Speaker:you know how it goes.
Speaker:All right.
Speaker:So that's the first step is looking for the shows that
Speaker:you would want to be on.
Speaker:Now, what do we do?
Speaker:It may be mentioned or not,
Speaker:but you need a couple of topics.
Speaker:So you just think about what would you like to talk
Speaker:about? Maybe that's the best way to start.
Speaker:It's like,
Speaker:how do I have my audience?
Speaker:What can I tell them?
Speaker:What can I teach them?
Speaker:Because you are also running a business.
Speaker:So you can,
Speaker:you can think about yourself as a business.
Speaker:So you can talk about your business.
Speaker:How did you start at maybe your handmade business?
Speaker:How did you grow with,
Speaker:and maybe our seller on,
Speaker:let's say another chance like you're selling on Etsy,
Speaker:you are selling on eBay or Muslim,
Speaker:or if you have a Shopify store,
Speaker:so you have another one as a seller on those platforms.
Speaker:If this podcast is like,
Speaker:how can I have them?
Speaker:So that's the main I would think then that different topics
Speaker:fit different podcasts too.
Speaker:Like if you have a shop on Etsy and you have
Speaker:a lot of experience on Etsy,
Speaker:maybe you want to go and talk with some people who
Speaker:have Etsy type podcasts.
Speaker:And I know for a fact,
Speaker:cause I've just been on a couple that they want people
Speaker:who have experience with that platform in particular Shopify,
Speaker:same thing.
Speaker:Now that wouldn't be necessarily the best topic.
Speaker:If you're looking at connecting up with someone who talks about
Speaker:people locally,
Speaker:but how you started your business and that you're in the
Speaker:community and maybe even shouting out other services and providers in
Speaker:the community who helped you as you built your business,
Speaker:that could be something that's really good for local.
Speaker:So your topics change also based on the shows that you
Speaker:are pitching to,
Speaker:I'm putting the word out there pitching That's the key.
Speaker:That's The key.
Speaker:Okay. So we've got our target list of podcasts.
Speaker:We have some topics that we think would be relevant and
Speaker:good. Then what's the next step,
Speaker:a short break here to hear from our sponsor?
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Speaker:And if you have these forecasts,
Speaker:so let's see what they were talking about before you can
Speaker:try figure out a way,
Speaker:how could you connect?
Speaker:How could you add more volume to them?
Speaker:Right? If they previously talk about something similar or maybe connected
Speaker:topics, just build up and put it in your page.
Speaker:So it's like,
Speaker:Hey, you are talking about this.
Speaker:I really love that show.
Speaker:And that can talk about a little bit more or different
Speaker:angle. Maybe that could be one.
Speaker:Or if you don't find that you just bring up those
Speaker:topic Pitch would go through email.
Speaker:Yes, it can go through email,
Speaker:but there are podcasts where there's an application form.
Speaker:You have to fill out detailed application forms.
Speaker:So the hosts know about you and what you do up
Speaker:front. So you can apply that way.
Speaker:So go to the website and see if they have something.
Speaker:Yes. And they specify like when they have a website and
Speaker:there's a podcast page on their website.
Speaker:So they specify you can apply to be a guest here.
Speaker:So you just click on it and fill out the lengthy
Speaker:forms. Usually they are quite long but detailed.
Speaker:So they collect as much information as they can about you.
Speaker:If there's no application form,
Speaker:there's obviously you can email them and send them your pitch
Speaker:or send them your one pager.
Speaker:That's also really popular to prepare a one pager for yourself
Speaker:and for your business.
Speaker:And that would include also your bio,
Speaker:your headshot topics,
Speaker:talking points and social links.
Speaker:It like on a one pager.
Speaker:But you can put that in an email as well and
Speaker:email it to the host too.
Speaker:It's always depends what the host wants and what's their preference.
Speaker:Yeah. So a one-page I know people are not going to
Speaker:be familiar with this.
Speaker:So one page is just a single sheet.
Speaker:It has probably your picture.
Speaker:I'd say for you guys,
Speaker:probably a picture of your products,
Speaker:maybe a little bit something in there,
Speaker:but very,
Speaker:you know,
Speaker:just a little bit on the top,
Speaker:then all your contact information,
Speaker:kind of a little bio about you,
Speaker:the topics you can talk about.
Speaker:Right. And social media links.
Speaker:I think that's kind of,
Speaker:what's included.
Speaker:Oh. And if there are a couple of testimonials,
Speaker:you include those in there too.
Speaker:Yeah. If you can put that there too.
Speaker:Yeah. That's a good idea.
Speaker:So that everything is included on one page,
Speaker:but you can always send an email as well.
Speaker:If you don't have your one pager ready?
Speaker:No worries.
Speaker:You can still send an email to anyone.
Speaker:I mean,
Speaker:yes. They will read it or not.
Speaker:Yeah. I mean,
Speaker:I've had guests on the show that don't have a one
Speaker:sheet. They send me an email.
Speaker:They tell me why they would like to be on the
Speaker:show a little bit about what they do.
Speaker:I, from a podcast perspective,
Speaker:try to figure out the angle.
Speaker:What is going to be valuable to you guys who are
Speaker:listening? What are you going to get out of it?
Speaker:Because they of course want the visibility as would you.
Speaker:Right. But I have to be loyal to you as a
Speaker:listener. So think about that with your pitch is what is
Speaker:the value going to be for the people who are listening
Speaker:to their show,
Speaker:you position and you phrase things that way of use to
Speaker:them. I can't tell you how many pitches I get every
Speaker:single day where obviously people have never listened to the show.
Speaker:They have no idea who my audience is.
Speaker:And I've gotten to the point now where I don't even
Speaker:reply to some of them because it's just such a joke.
Speaker:Like it's a fill in the blank.
Speaker:They did no research.
Speaker:I'm on a list somewhere or something.
Speaker:And that's it.
Speaker:It's crazy.
Speaker:Yeah. We knew about it.
Speaker:Like one of our clients is also a podcast host and
Speaker:she's running like an e-commerce podcast.
Speaker:And she got emails about people from like for yoga instructors
Speaker:and stuff.
Speaker:So it's like,
Speaker:why don't you just,
Speaker:you know,
Speaker:have listened to that book or just read the introduction on
Speaker:iTunes, what that podcast is all about,
Speaker:because it's so important and rude,
Speaker:just waste other people's time with your emails.
Speaker:If they're not the right match for you.
Speaker:Right. That's why I started deleting them.
Speaker:I don't even respond.
Speaker:Actually. It just came up for the idea.
Speaker:You mentioned yoga.
Speaker:So it's so how do you craft these emails?
Speaker:That, that could be one,
Speaker:a little bit example.
Speaker:So something like selling essential oils and yoga studios,
Speaker:or maybe massage therapists that could be,
Speaker:I think like a good clients or good type of shows.
Speaker:So you can do something like how do you set the
Speaker:mood with different type of pregnancies that could be maybe a
Speaker:topic. So you just put it there,
Speaker:Make it interesting.
Speaker:Personalize it be unique,
Speaker:creative. I mean,
Speaker:you know,
Speaker:the artists,
Speaker:crafters makers,
Speaker:you are all creative people.
Speaker:So just come up with creative ideas about how you can
Speaker:attract that whole stand,
Speaker:make your topics more interesting and unique.
Speaker:Uniqueness's so important Again,
Speaker:just like,
Speaker:how can you have those listeners?
Speaker:So how could you have them?
Speaker:What can you teach them?
Speaker:Maybe that's the way to think.
Speaker:Right. Totally agree.
Speaker:And you know,
Speaker:the more work someone takes off of my shoulders,
Speaker:the more interested I am,
Speaker:they've already thought of a topic.
Speaker:Maybe they thought of a topic I didn't even think of.
Speaker:And I'm like,
Speaker:yeah, I've never talked about that before.
Speaker:And that would be really interesting to the show.
Speaker:Do you remember knowing Amy a couple of years ago now?
Speaker:I'm like,
Speaker:I want to do something really fun for Christmas.
Speaker:Like I don't want it to be business because we're in
Speaker:the holidays.
Speaker:And then one of the shows actually landed on Christmas day.
Speaker:Right. And you're like,
Speaker:let me give this some thought,
Speaker:because it was way out of line with what I normally
Speaker:do. And you brought me Heidi.
Speaker:Yes. Our favorite British writer.
Speaker:And she's been now on two Christmas episodes with two of
Speaker:her books.
Speaker:So like thinking in that way,
Speaker:I would have never thought about that before,
Speaker:but I gave you the idea and you came back with,
Speaker:to me with the perfect solution.
Speaker:I have all her books stacked in my bedroom.
Speaker:Same here.
Speaker:I love it.
Speaker:Yeah. I just read her latest book now.
Speaker:Oh, I haven't gotten that one yet.
Speaker:I have a big backlog,
Speaker:but it's coming.
Speaker:Cause I won't read Christmas books if it's out of the
Speaker:season. So I'm reading all of the non Christmas books and
Speaker:then the Christmas books have to wait until like November.
Speaker:Yeah. Now you have to focus on the summer one because
Speaker:this is a good Vanessa.
Speaker:All right.
Speaker:We'll do.
Speaker:All right.
Speaker:So we send the email then let's just fast forward.
Speaker:You wait for a response.
Speaker:If you don't get a response in a couple of days,
Speaker:follow up again,
Speaker:they might not have seen the email start to try and
Speaker:develop a relationship a little bit with them.
Speaker:And now someone says,
Speaker:yes, I would love to invite you onto the show.
Speaker:And so every single show has different ways of setting up.
Speaker:Like I have my certain process.
Speaker:So you would just follow whatever directions they would tell you
Speaker:for the show.
Speaker:What would your advice be?
Speaker:Because people are going to be nervous,
Speaker:right? Some podcasts are audio.
Speaker:Only. Some are video and audio.
Speaker:Some are video while they're recording,
Speaker:but they only actually do the audio.
Speaker:And you'll know that by having research the shows,
Speaker:the different shows,
Speaker:but what's your advice to people who are anxious,
Speaker:they've wanted to do it.
Speaker:But now all of a sudden they've got a booking and
Speaker:they're like,
Speaker:oh no.
Speaker:Now I'm actually going to be a guest.
Speaker:Any advice for preparation and mental mindset work or more?
Speaker:What, what do you say to that?
Speaker:Obviously try to,
Speaker:before you go on interview on that day,
Speaker:I think just go through your topics and talking points and
Speaker:just sit down and think about what you're going to say.
Speaker:You can make notes and you can put up on your
Speaker:wall or the way to help you.
Speaker:You don't have to nail it.
Speaker:It's not about like,
Speaker:just wing everything.
Speaker:Be prepared.
Speaker:Even if it's a conversation,
Speaker:you always have to be prepared because it gives you comfort
Speaker:and it gives you security.
Speaker:So as you're more prepared,
Speaker:you're getting more relaxed.
Speaker:And when you get in touch with podcasts,
Speaker:try to focus on the smaller one middle sized ones.
Speaker:Don't go for the biggest ones because when you make mistakes
Speaker:or because we all do make mistakes on shows and we
Speaker:are not perfect for the first time or for the second
Speaker:time, just practice in on smaller shows and work it in
Speaker:your niche.
Speaker:And you're going to build,
Speaker:you're going to be fine,
Speaker:but you have to practice like one after the other.
Speaker:And don't expect like a huge follower number or sales number
Speaker:after your very first interview,
Speaker:because it's not going to happen.
Speaker:Obviously you might be lucky and you get sales or something
Speaker:out of it,
Speaker:but you just have to be consistent and keep doing it.
Speaker:So that's why it's good to start with smaller podcast middle-sized
Speaker:podcasts and just keep doing them.
Speaker:And you get into the practice into the habit and you're
Speaker:just getting better and better show by show.
Speaker:Right? And also this is just like attracting anybody else to
Speaker:your business.
Speaker:They might not be in the position right now where they
Speaker:need what you sell,
Speaker:but now you've got them in your ecosphere.
Speaker:So if they've come over,
Speaker:let's say at the end of the show,
Speaker:because usually they will ask you,
Speaker:well, how can people get in touch with you?
Speaker:Which you're going to see demonstrated at the end of this
Speaker:show. And if you've listened to the other podcasts,
Speaker:everyone does that.
Speaker:So the listeners have linkage to you.
Speaker:If they want to,
Speaker:they come over to your website,
Speaker:maybe you've offered a freebie,
Speaker:as Gabor was talking about,
Speaker:or they come over to your website and you have 10%
Speaker:off your first order,
Speaker:whatever it is now they're on your email list,
Speaker:right? But remember,
Speaker:this is just like anything else.
Speaker:You've gotten them in the top of your funnel.
Speaker:And now it's the regular communication.
Speaker:It's them being on social with you.
Speaker:It's all of that.
Speaker:That leads them into buying the sale.
Speaker:So don't get discouraged if you're on a show and you
Speaker:don't get any sales,
Speaker:you've gotten people in an to know you.
Speaker:So that's really important.
Speaker:And I think also at the very end,
Speaker:give some thought to where you want to send people.
Speaker:And the one thing I don't like you tell me how
Speaker:you guys feel about this.
Speaker:When people rattle off a whole list of everything that they
Speaker:do and you can't remember anything.
Speaker:So if you have the same name on everything,
Speaker:like let's say Andy jewelry,
Speaker:okay? I'm an jewelry.com.
Speaker:I'm an jewelry on Facebook,
Speaker:Instagram, wherever.
Speaker:Okay. That's easy.
Speaker:I can remember Anne's jewelry.
Speaker:Cause remember listeners aren't necessarily sitting with a pen and paper
Speaker:to capture all this information.
Speaker:They out walking,
Speaker:they're folding laundry.
Speaker:Maybe people are in production.
Speaker:I'm thinking a lot of you guys are producing things while
Speaker:you're listening to this.
Speaker:So make it something that's memorable enough because truth be told
Speaker:not many people go back to the show notes,
Speaker:they're there and they're available.
Speaker:But the majority of people won't.
Speaker:So give a lot of thought to where do you want
Speaker:to send them?
Speaker:That's memorable.
Speaker:Don't be like it's and jewelry.com
Speaker:on the website.
Speaker:It and dash jewelry on Facebook.
Speaker:It's at and dash dash jewelry and Instagram,
Speaker:because then people get lost like blurry.
Speaker:So something very clear.
Speaker:Any other suggestions for as you're signing off what to do?
Speaker:Yeah. I think that could work.
Speaker:Or even if you want to track your performance or podcast,
Speaker:you can make a landing page.
Speaker:Let's see Angela erie.com
Speaker:or a slash podcasts or free something like that.
Speaker:So a landing page,
Speaker:and you can see the people coming through there.
Speaker:So that could be a way to track your success.
Speaker:Yeah. That's podcasting two point,
Speaker:oh, It's a little bit hard to track,
Speaker:but it's possible.
Speaker:But if you're working with someone who helps you find guesting
Speaker:opportunities, lots of times they'll help you set that type of
Speaker:thing up.
Speaker:So if you have no idea what we're talking about,
Speaker:you know,
Speaker:it depends on whether you're doing it yourself,
Speaker:which you actually absolutely can.
Speaker:Or if you're doing it through someone who's helping you find
Speaker:the guests,
Speaker:they can also help you.
Speaker:Many of them can setting those things up.
Speaker:And then anything else about during the podcast interview,
Speaker:anything we missed Just to mention some technical stuff also important.
Speaker:So being on a quiet place,
Speaker:like in a room,
Speaker:in an office,
Speaker:so it's not in the car,
Speaker:not at the airport,
Speaker:not in a taxi,
Speaker:not in an Uber,
Speaker:not in a restaurant.
Speaker:That's a no,
Speaker:it's a quiet place.
Speaker:And technically you need some kind of,
Speaker:which is not your phone or not your PC.
Speaker:You can have it under $50,
Speaker:under a hundred.
Speaker:You can have a decent microphone for podcasting,
Speaker:for video.
Speaker:You can have a lot and don't forget to plug it
Speaker:in as I did.
Speaker:So platforms that's one just for the sake of the quality
Speaker:of the show.
Speaker:Yeah. You know what I have found also though,
Speaker:cause I don't want you guys to feel inhibited either.
Speaker:If you're a guest,
Speaker:you shouldn't do this as your host.
Speaker:But if you're a guest,
Speaker:I found that the iPhone earbuds with the little mic is
Speaker:excellent. In fact,
Speaker:sometimes I've found that the mic that's in the room is
Speaker:not as good of quality as the earbuds.
Speaker:So nice to have both of those available.
Speaker:Yeah. Charge everything off.
Speaker:So before the interview,
Speaker:that's All,
Speaker:you can put your ear buds into the computer too.
Speaker:Yeah. Yeah,
Speaker:exactly. So anything else for the setup and preparing and Yeah.
Speaker:If you can do,
Speaker:like we have here in our home office,
Speaker:like cushions and soft furnishing and everything and carpets because it
Speaker:makes the sound much better and no echo at all.
Speaker:And so that's important.
Speaker:So hopefully there's no echo here either.
Speaker:No, it sounds great.
Speaker:And honestly,
Speaker:some people will go even into a closet.
Speaker:That's not good for video,
Speaker:but otherwise if you're not doing video,
Speaker:just some small room,
Speaker:the more soft things around you,
Speaker:also the better,
Speaker:but don't freak out about all this setup stuff,
Speaker:have a mic or apple earbuds,
Speaker:because those are the best in terms of like the more
Speaker:portable mic get in a room that's a little bit softer.
Speaker:I don't know how else to say it or adding pillows.
Speaker:Like you said,
Speaker:bringing in a bunch of pillows from your whole house again,
Speaker:if it's not video or you could just throw them on
Speaker:the floor probably.
Speaker:Right. That's What you're doing right now.
Speaker:I see pillows on the couch behind you,
Speaker:but I don't see anything on the phone.
Speaker:They always there,
Speaker:but we do have a couple of them on the floor.
Speaker:Ah ha.
Speaker:Okay. Anything else about the actual setup part that we need
Speaker:to cover?
Speaker:I think when you get all this ready,
Speaker:I think you are just good to go.
Speaker:I mean it's nothing special to get started.
Speaker:Yeah. I think you just get ready to turn your phone
Speaker:off or to take it out of your displays because,
Speaker:or, and shut down everything on your computer,
Speaker:LinkedIn messages,
Speaker:Facebook alerts,
Speaker:anything that would disturb.
Speaker:Yeah. You don't want beeps buzzes any of that as a
Speaker:distraction, lots of times the host will kind of do a
Speaker:little run through with you too,
Speaker:just to make sure that you've remembered to do that.
Speaker:And heaven forbid it doesn't,
Speaker:that's the way it goes.
Speaker:Like it is what it is.
Speaker:Don't even worry about it.
Speaker:Do the best you can to prepare,
Speaker:but don't get freaked out about that part and make that
Speaker:be a barrier for you doing this,
Speaker:I guess is my point.
Speaker:All right.
Speaker:So excellent podcast interview.
Speaker:You get off your first of all,
Speaker:so relieved that it's over your first one,
Speaker:but you're really excited.
Speaker:And now all the work is on the host side for
Speaker:editing, getting it all up,
Speaker:et cetera.
Speaker:Then what The rinse and repeat a couple of times.
Speaker:Yeah. Get on more shows.
Speaker:And then the very first one that you did may air
Speaker:sometimes the very next week.
Speaker:Sometimes it might not air for three months or so,
Speaker:but really important to do is when the show airs most
Speaker:of the time,
Speaker:they'll tell you I've had one recently that didn't even tell
Speaker:me that it aired,
Speaker:but most of the time they'll tell you,
Speaker:they'll also like we will send graphics to our guests so
Speaker:that they'll be able to promote it.
Speaker:But don't miss this step just because you now have been
Speaker:on somebody's show,
Speaker:it's the polite and right thing to do to help promote
Speaker:the show.
Speaker:I will be promoting all my shows.
Speaker:I send guests graphics.
Speaker:You guys of course know this.
Speaker:And as a guest,
Speaker:you should also be promoting with your audience.
Speaker:First off,
Speaker:it builds credibility for you.
Speaker:And it also leads more people to the show,
Speaker:which is really a thank you to the host.
Speaker:You know,
Speaker:you hear on all podcasts,
Speaker:you know,
Speaker:please rate and review the show.
Speaker:And when people say that,
Speaker:that's because they're trying to get more listeners.
Speaker:And so as being invited as a guest,
Speaker:you know,
Speaker:like when you are invited to a party,
Speaker:what do you do when you leave?
Speaker:You say,
Speaker:thank you with so much fun.
Speaker:You know,
Speaker:whatever sharing the podcast is like your thank you to the
Speaker:host. So remember to do that also,
Speaker:and then once that's done,
Speaker:then your job is done with that whole podcast.
Speaker:Right? And now you probably would have some in play.
Speaker:Like we're talking about rinse and repeat,
Speaker:go through the process again,
Speaker:you might be offered to be on two or three and
Speaker:they'll all be in different stages based on timing of when
Speaker:the actual interview is going to take place.
Speaker:And then when it actually errors,
Speaker:but just don't forget to do all of these parts.
Speaker:Yeah, exactly.
Speaker:It's as you mentioned it,
Speaker:it's just building the credibility and authority.
Speaker:That's an idea.
Speaker:So we can take a screenshot last.
Speaker:So we are on your podcast so we can take a
Speaker:screenshot and post it on social media where we were just
Speaker:talking about Sue and they invited to the show.
Speaker:So that's of other ones,
Speaker:Is this just like a teaser?
Speaker:And then you're going to send the graphics and I'm going
Speaker:to LinkedIn and Facebook.
Speaker:So yeah.
Speaker:And I'm creating content and you help me to create content.
Speaker:So I don't have to bother with it because you already
Speaker:created cool content and graphics for us and just use that.
Speaker:And not only once,
Speaker:but you post it now and you can post it in
Speaker:like two weeks time,
Speaker:a month time as well.
Speaker:So, Right.
Speaker:Cause remember that show lives on forever.
Speaker:And if you really like what you produced,
Speaker:you can also ask,
Speaker:put it on your website.
Speaker:And what you'd get then is you could create your own
Speaker:image. So it's in line with your branding.
Speaker:If you wanted to,
Speaker:or you could use one of the images that they gave
Speaker:you and then what would happen is they don't give you
Speaker:the audio file.
Speaker:We as podcast host own all of our audio,
Speaker:what you'd have is a link to your show on your
Speaker:website. So I don't know of anybody who wouldn't want to
Speaker:do that because that gives more listeners and more attention to
Speaker:the show as well.
Speaker:And it gives you credibility,
Speaker:you know,
Speaker:how people will put like in the news sections,
Speaker:on the websites,
Speaker:things like that.
Speaker:So that's an opportunity for you as well.
Speaker:Yeah. Yeah.
Speaker:We give that idea.
Speaker:We give that advice to our clients as well and more
Speaker:and more are accepting this and they are preparing a website
Speaker:for all the shows they've run because it's a win-win situation
Speaker:for them,
Speaker:for the hosts.
Speaker:Backlink building everything.
Speaker:Yeah. Actually I think a couple of our clients just made
Speaker:a list like in the media media.
Speaker:So there's a full list of forecast.
Speaker:It looks like with their own branding,
Speaker:but it looks like a podcast page actually on your west
Speaker:side, but it's like on differentials and then you can click
Speaker:on it and listen to maybe on a media player or
Speaker:listen to the host website.
Speaker:So yeah,
Speaker:that's a little bit just so you as a content.
Speaker:Okay. So let's wind this down here with a summary from
Speaker:you as to the value of being a guest on a
Speaker:podcast and any final words in that front that you would
Speaker:have for everyone who's listening.
Speaker:That's obvious as an it management,
Speaker:it's give you the outer reality.
Speaker:That's credibility.
Speaker:You were speaking.
Speaker:And obviously don't forget you're delivering value to other people's listeners.
Speaker:So they have to come to you.
Speaker:If you want to know more about you,
Speaker:your product and find out more about you in the longer
Speaker:term, there's a way so it's okay.
Speaker:I think we mentioned the link building as well.
Speaker:So you get back link from show notes,
Speaker:You're getting visibility,
Speaker:your network,
Speaker:We network,
Speaker:maybe you go on a show and you can wholesale to
Speaker:someone because they don't in the store.
Speaker:And these are evergreen,
Speaker:as we've said several times.
Speaker:So the work that you're putting in isn't for a one
Speaker:and done situation,
Speaker:I have people coming back and maybe you're a first time
Speaker:listener and this is the first show you've ever heard.
Speaker:And you liking what you're hearing.
Speaker:And you're like,
Speaker:well, what else is in that podcast?
Speaker:And then you go back and you look at different titles
Speaker:and you listen to different things.
Speaker:And that will happen with your show too,
Speaker:when you're in the lineup for someone else's podcast.
Speaker:So that's also the value of being on multiple shows because
Speaker:it just keeps building over time.
Speaker:And where can our listeners go to learn more about you?
Speaker:The most important places,
Speaker:our website,
Speaker:which is podcast connections,
Speaker:dot co.
Speaker:So that's the best place to visit us.
Speaker:Wonderful. Well,
Speaker:thank you so much for that.
Speaker:And this has been really fabulous because I know,
Speaker:I mean,
Speaker:everyone's about podcasts.
Speaker:Like we talked about in the beginning and for this industry
Speaker:in particular and thinking people are like,
Speaker:they're either going all in for the wrong reasons.
Speaker:Thinking I'm going to start a podcast,
Speaker:you know,
Speaker:without really thinking it through and then stopping within the first
Speaker:seven episodes or they've never ever thought about the opportunity that
Speaker:could be available for guests stain.
Speaker:So this is a great conversation,
Speaker:opens up our minds to different things that we can be
Speaker:doing and all of the steps that you've shared in terms
Speaker:of how to get started,
Speaker:how to make contact,
Speaker:how to prepare,
Speaker:how to make it live on in the future.
Speaker:And thank the host.
Speaker:None of that is hard to do.
Speaker:You just have to decide to do it.
Speaker:That's it.
Speaker:And the other thing is the whole people too,
Speaker:you know,
Speaker:I mean,
Speaker:get connected with them on LinkedIn,
Speaker:for example,
Speaker:this is a great platform for us.
Speaker:Get in touch with them,
Speaker:tell them that you like the episode,
Speaker:one of their episodes,
Speaker:or why do you like their shows and get in touch
Speaker:with them on LinkedIn or on Facebook and get,
Speaker:start talking with them.
Speaker:It's so important to get,
Speaker:to make connections.
Speaker:And it just not about your business and not talk about
Speaker:yourself, but also host,
Speaker:do you accept guests right now?
Speaker:Or I do this and that,
Speaker:would you be interested in having me on your show?
Speaker:We just ask them.
Speaker:I mean,
Speaker:we are all people,
Speaker:we just communicate with each other and then we find out
Speaker:if they want you or not.
Speaker:Yeah. The value of relationships is everything.
Speaker:It goes so underutilized and it's just so powerful.
Speaker:So absolutely agree.
Speaker:All right.
Speaker:Thank you so much.
Speaker:I really,
Speaker:really appreciate your time today being on the show.
Speaker:And I think we've opened up some minds of people about
Speaker:podcasting. So have a great day.
Speaker:Thank you,
Speaker:sir. Thank you for having us by.
Speaker:So what do you think,
Speaker:is this something you'd like to pursue being a guest on
Speaker:a podcast?
Speaker:If you're saying yes.
Speaker:I want to know about that.
Speaker:DME with your thoughts.
Speaker:I'd love to hear before you move on to your next
Speaker:activity today,
Speaker:make sure to get your name on the list for at
Speaker:least one gift biz bash.
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Speaker:I want to make sure you're familiar with my free Facebook
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Speaker:It's a place where we all gather and are a community
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Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
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