but it’s certainly not your typical bag of potting soil
so our challenge is to educate people that this isn’t your normal growing media, it’s beneficial to the plants and our planet!
Were really big on our planet and sustainablity
so any questions about potting mixes, stagnant peat moss and that.
what’s unique about our product and what areas it really thrives in
Where are you located?
I am a millennial
I am, it’s such a dirty word
Not on my show! I think Millennials are the rockstar generation that are gonna save our planet and care about the world! The one’s I interview are people like you and I can hear your passion coming through. This guy posted this thing on FB Jackie every time I hear you talk about millennials I think of this, and it’s totally dissing millennials and the end it says imagine one of them is gonna be president someday… the millennials I talk to consistently are the hardest working, especially gardeners, and in my podcasting group that are millennials as well as ones that are my age that have been doing the 9-5 but many are kids coming out of college and high school who do not want to get a job they don’t even trust a job.
So many people think of millennials as like Tim Ferris’ book the 4 Hour Work Week millennials are lazy but the 4 Hour Work Week doesn’t even mean your gonna work a 4 hour week it probably means your gonna work 80 hours a week and your work and your life are gonna be intertwined so your job is your passion and your life together and also he talks about lifestyle design and not waiting for retirement but putting those moments into your life as you go… 3 months here, a week here, enjoy life now while your living it and enjoying it …
and like the head of my podcasting class was in the army and Pat Flynn from the Smart Passive Income such an environmentalist and they are such humanitarians, I have to admit I’m not sure either of them really qualifies as a millennial both are right on the cusp but just the people they inspire are truly hardworking people!
Work-life Integration not Work-life separation … I’m constantly working and also living my life.
Me too, I feel very blessed to have the life I have.
Today is February 24 and I have 5 interview’s scheduled and 3 are going to talk about healthy soil! I’m starting my day with another Rockstar Millennial who is going to teach us about how to care for our planet! So welcome to the show Ashley Mariani!
Absolutely, I have a pretty diverse background. I started in politics working in the mayor’s office but got bored at that so I went back to college, got 2 graduate degrees. At that time I started working for a software company and built up their marketing team. Was getting a little stale. I wanted to do something I was more passionate about be able to get up every day and really believe in my work.
I started consulting with PITMOSSⓇ about a year ago, helping with social media and marketing they were lucky and getting to know the business. They were fortunate to secure a round of funding and bring me on full time, so I quit my job, took a leap. My role is to spread the word of PITMOSSⓇ and control all of our digital assets our website, amazon, also help promote and educate gardeners and consumers about what our product is and how it’s different then a typical growing media.
It is! It’s different then anything that you would be used to grabbing off the shelves at the home and garden center or Lowes. Especially if you consider the weight of it, you’re walking down the aisle and you would almost hurt your back
yank off the bag of potting soil
not that much of a problem
add in organic ingredients to make it more of a growing media not just a cellulose fiber that’s ground up. We work our magic in a big mixer and that’s how we produce our PITMOSSⓇ
really unlike anything else
It’s really just a product stands on it’s own and is a totally different environment then your plants are used to growing in.
Up until this past year we sold a lot of our product to commercial growers and that product was
mix with compost would be great ideal!
2/3 to 1/3
You can mix it with
miracle grow basic soil
The one thing missing from
any type of soil
mix with something with nutrients
Helps whatever soil your used to working with. We do have home gardeners who want to use it like a typical home potting soil so we did just launch
prime… is a soil amendment.
I guess I’m confused what would your home gardener use?
PITMOSSⓇ has everything you need to get started
pot your plants
material in prime and performance is going to be beneficial no matter what you mix it with it’s going to help soil be better for plants. You can’t go wrong if you need something with a little less nutrition
easiest just like a bag of Miracle Grow.
Yes, absolutely, so glad you brought that up. Right now we are in the process of getting OMRI certified, a process we’ve been working on the past couple of months.
should be out in a few months
PITMOSSⓇ Performance is gonna be more of a made from all organic materials but because of the controlled released is synthesized we can’t claim it is truly organic. But all of it does come from natural organic materials.
Our founder Mont Hanely worked in garden centers most of his life, involved in horticulture and gardening enthusiasts! He saw truckloads of peat being brought into the garden center and he wondered what is this stuff? What is peat?
If you look at a bag of potting soil. Most of it is peat moss
even higher end
It says it’s
But truckloads of this peat was being brought in and used as an ideal material for plants
but that is really not the case. Mont did a lot of research and found out that it is imported and
mined from peat bogs that are primarily located in Canada although there are some in the UK
What Peat manufacturers mine those bogs and import the peat for gardening use. So not only do you have the transportation and the mining and destruction of the ecosystems but Peat lands contain a lot of carbon so there is a question about the concern of how much carbon is released during the mining process.
When you go into a store and pick up a bag of potting soil and you’re feeling good about helping the environment and you’re growing a garden and living a healthy lifestyle but all along your planting with this product that isn’t that good for the environment in fact a lot of people say is destructive
Peat is not that good of a product to begin with it’s not that good at water holding
It’s naturally hydrophobic, it hates water
which is ironic if you google peat moss people say, use it because it holds water
it just has it suck it up and store it. You have to add wetting agents to peat once it gets imported to give it the qualities that are ideal for gardeners. You’re
product replaces the perlite, vermiculate and the need for different additives because
in a long round about way of answering the question of how we can garden.
improted to the US. It’s a massive industry. Were really trying to see if we can change the way people think about what goes into their garden.
organic certification apply
to make sure your products are 100%
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located in Eugene, OR
I grew up in the south hills of Pittsburgh. Most of my gardening experiences were probably with my grandma. She was very into containers and succulents and plants and flowers. I never got to experience my own food and vegetables. As I became an adult it became more of an interest to me because I love to cook so my first adult experience was growing basil and dill and sage!
I struggled a bit, there’s always such a learning curve but that’s kind of what I like about it!
every year you get to experiment with what works. It’s almost like your creating your very own environment and getting to understand it better!
herbs to vegetables
I think that’s most gardeners experience is there’s always something to learn.
grow with a skill and try different things
there is always something to learn about joining the PITMOSSⓇ
mark goldman our director of sales
wealth of knowledge
the whole gardening community
you can’t some learning which I love
great industry to be working in.
And just advancing my own personal skill in gardening.
So, now, we haven’t really touched on the recyclable part of it. It just looks so cool when you feel it in your hands, it’s so soft, I get so frustrated in Montana we have very minimal recycling and my husband and I we go through more recycling then garbage each week and I just want a recycling bin at the green boxes.
paper is from local sources and one of the common questions I get is the ink ok, is it safe for your plants to garden in?
a lot of ink is soy based
we have no issues with that. We do have issues sorting the paper
don’t like any glossy or commercial inserts
when we source local newspaper we do have to do a little hands on process of making sure it’s up to quality
We are taking in a ton of paper so we are recylcing the trees back into the earth which is a big nice circle of a trees life cycle
helping our planet be more sustainable removing the need for peat moss but also using recycled newspaper
so much commerce with amazon and walmart now they’re shipping so many supplies in boxes, I think that is the next thing we start to R&D to see if cardboard to start recycling and using in our blends.
Glue used to make the boxes, we have to find natural plant based glues
advancement of breaking down cardboard and paper waste into fiber materials are also seeing seeing a lot of advancement I think there is a lot of good things on the horizon in our consumer packages…
We do consider it to be a bit of premium product. Because we are online and we are starting with a regional rollout of the product. We are in home and garden centers in Pennsylvania and Ohio. We are limited by being a small business so we are just starting to get into those retail centers. signed up with a distributor to get more into those locations.
We’re really active in that, so when you walk into the store you’re going to see a price point that your used to seeing and we’re gonna be very competitive
If you go online and living in CA, they haven’t had a drought the past couple of weeks, with all the flooding but a couple of months ago they were very starved for water.
if you want to get our product online and shipped it’s gonna save a lot of resources.
Our prices online are roughly double to account for shipping, we do offer free shipping but we are not making a lot of money off of the online business but we want to
When we offered free shipping we upped the prices so we didn’t get into the red.
It does a lot for our product to be used by gardeners all across the states
But our goal this year is to get into as many home and garden centers as possible.
Ideally a plant out in the west so we can manage our shipping costs as we grow across the states! It’s hard to tell still in the beginning stages and really excited about what’s upcoming!
Lucky in that stage, it’s still considered a bulkier item.
wholesale tab on the website.
if you want to purchase product in bulk, I would consider filling out form one fo the sales representatives will call and if you have a
help in that way
We do sell super sacks to commercial growers
potential there if the finances make sense depending on where you are located.
We will absolutley field any of those questions.
A couple of months ago, we ran into what we thought was gonna be a problem. I did a blog about this with our soil scientist. Reassured us because we saw what we thought was a problem.
My first thought was we have to stop this and get rid of it.
leave it out in the sun, most and perfect environment for growth
see it happen naturally without having to add any seeds or put in the garden means that the product is ready to be grown in!
One of the challenges is educating people that it is different thing. The microbial activity you might see is
safe and a good thing.
halmarks of the product
we could change it but then we would be delivering less of a product
encourage people to rethink what they are planting in!
Using potting soil that is really good for the earth
has that great environment your plants will love.
I just did an interview with Danny Swan from Black Swan Organics, I think is in Detroit, he goes into places where they are doing reclamation…. lots that maybe …. soil has been depleted of all nutrients… constantly mulching, anything to do… sounds like this would be a great amendment.
mix with whatever you have or are used to using it will improve whatever your using
a lot of that was
porosity and aeration that will encourage microbial growth
word of caution
a lot of products say you can water less
we really do mean that at
Probably the biggest issue is people overwatering becuase people are used to watering everyday… when you start out I would come out and ready to water and I didn’t need to
bit of learning curve…
When we say you don’t have to water as much and we really do mean that!
I was on my grandmother…
“I’m just water less…
I just don’t have to water!”
water management capacity
far and beyond any other product out there…
I can totally attest to that, yesterday for our 3 day weekend… for the garden club we had this one little tray, and I’m standing there at the end of the day, misting, misting, misting…. I was like how do you do this, my hand would cramp up from misting so much! Not having to do that would be nice! I think that’s part of his success is he mists in the beginning.
You’re not drowning certain parts of the plants…
anything that is gonna help save our planet and our soil… I love!
if there was one change you would like to see to create a greener world what would it be? For example is there a charity or organization your passionate about or a project you would like to see put into action. What do you feel is the most crucial issue facing our planet in regards to the environment either in your local area or on a national or global scale?
More concensus… more of a holistic approach to how we can better the environment There’s still some debate about whether our planet is being affected by clmimate change you talk to any scientist its hard to belive we cant come to an agreement on that
make sure we’re hoping to steer people lead the world in a more greener
Is really my full time right now and all day life really right now
spread the word
make people more comfortable sustainable organic products
we see a lot of change
Anything to make it more acceptable to people
organic stuff is so expensive what does it really do
healthier fruit for you
how are they treating our soil… are they using GMOs
label that says organic there’s a lot of meaning and purpose for that.
Helping to spread the world….
Gardening is Therapeutic it’s a cheap thereapist!
You’re not the first one to say that but the first one in a while so good to hear!
gardening club I’ll get some samples out to you.
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