SEASON: 5 EPISODE: 6
Episode Overview:
Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate.
Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, but also fosters a sense of community and shared purpose. If you're ready to ditch the stagnant strategies and embrace a more impactful approach, you're in the right place. Join me for my conversation with Katie Smith.
Guest Bio:
Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.
Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth.
Resource Links:
Insight Gold Timestamps:
01:33 You're known as the Queen of the Customer Journey
04:54 First of all, what is your business goal?
06:35 The customer journey
07:46 It’s really based on the customer's need for knowledge
09:46 So, the problem is that we're dealing with people
11:43 The great thing about PR is that it's not my company telling you that this is great
16:03 So, if you were to hire an agency who had strategy
17:49 What are the first steps they should take to reignite that growth?
18:47 Keep an eye on the morale of your team
19:50 I think with brands, you can have a personality….
22:42 We're in such an interesting time in marketing right now
24:39 Something that I think people get really stuck in
26:50 N umber one, you can't do it all, and tactics are interchangeable
30:18 Some brands are doing great things
30:44 W hat's the purpose of what you're doing
31:49 The other thing about the customer journey is that each individual stage in the journey has a goal
32:53 What a crazy time to be in marketing and sales right now
33:55 www.followthewildpath.com
34:13 Search Katie Smith Wild Path (on LinkedIn)
Connect Socially:
LinkedIn: https://www.linkedin.com/in/katie-smith-2077a9a/
Instagram: https://www.instagram.com/followthewildpath/
Podcasts: https://followthewildpath.com/podcastblog/
Email: katie@followthewildpath.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
