Shownotes
So that’s a lot of title words. But while it is a mouthful, it is accurate. Raun has figured out a way to identify market opportunities, do product research and get feedback all from micro-interest Facebook groups. Imagine finding out what horse lovers think of a new shampoo? Or what chicken raisers need to address the shortcomings of current watering systems? You get it now. Let the real market determine what you need to bring or improve to get your business to higher levels.
Mentioned:
Sponsors
Gaye’s Million Dollar Arbitrage List
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Stephen: [00:00:00] One is to take a second and recognize my sponsors this week . You know Gaye Lisby’s million dollar arbitrage edge and list . That’s a mouthful . It is . But guess what . It’s a great opportunity . You know you can build a big Amazon business . You don’t need a lot of capital . When you start . I mean we all started you know most of us started selling books and then move into retail arbitrage . That is the place that you can turn your money . The vastness and online arbitrage . And so by having that skill set by learning those skill sets you can get the best bang for your buck . And so Gase group will help you learn online arbitrage . It’s more than just a list service they’re going to give you a whole bunch of actionable inventory every single day . Right . Monday through Friday . However there’s also a mentor ship that goes on and that mentor ship is so important because sometimes it’s great to know what to buy but it’s more important to understand why to buy it . And it’s that you know learning to fish or just getting fed . You know you really want to learn because ultimately you want to strike it on your own . And this is a great way to do it . So how about seven days free trial how about a free trial . Right . Very very cool . So it’s amazing freedom to come forward slashes a mouthful the word momentum carries a hyphen . And you put in the word arbitrage .
Stephen: [00:01:25] So it’s amazing freedom does come forward slash momentum dash arbitrage and you’re going to get a free trial in Gase group . You got to tell her I sent you . Right . I also have the link in the episode . But it’s such a great opportunity . She is amazing amazing I’m in that group . So you’ll see me there . An amazing amazing person who’s there to answer your questions who was there to help lead you and help guide you and that’s what Kay does . She does it every single day . The testimonials are real . Go take a look . You will be blown away .
Stephen: [00:01:56] And again it’s a free trial . I have the link on this episode .
Stephen: [00:02:00] Reachin you know Sellar labs Jeff Cohen and the team they have blown me away with this scope project . We use this all the time for our business . We do a lot of private label we also do a lot of wholesale and wholesale bundles you know or multi packs that kind of thing which a lot of people do but we use scope to help us figure out what are the key words . And so it’s really simple . You basically figure out where you’re going to sell what you’re going to sell what category find that like product . Find the top couple sellers and find their keywords . Boom magic . There you go . You copy the best because it’s working . And guess what . That’s a proof of concept and scope allows you to do that . So it’s Sellar Lapps dotcom forward slash scope Sellar labs dotcom buzzword slash scope use the code word momentum and you’re going to get a couple days free trial and you’re going to save a little bit of money and you get to get some free keywords . It’s worth every penny . I’m in that group . Come and check me out . Celebes dotcom forward slash scope again use the word momentum .
Stephen: [00:03:06] Solutions for e-commerce . Karen Locher great great great group . I’ve been using them for a long time and I guess over two years and I’m in there and pages like everybody else . Yes she’s a sponsor my show but she makes me pay . And I got the same 50 dollar discount that you can get . Oh by the way you’re going to get that through my link and my link only . Oh and you’re also going to get the free inventory health analysis . Great way to start 2018 get your inventory in line and Karen will help you do that . We use it for everything . I mean basically you know long term storage fees coming up . Guess what she will evaluate . She’ll make some recommendations . And also check check check take these out this return blah blah blah blah blah . And magically it’s done .
Stephen: [00:03:49] I love it . Love it . Love it . I love the fact that they take and get rid of stranded inventory for me . I see it in there and then next time I go in and it’s gone . Love it love it love it . Got an IP infringement . She’s going to help you work your way through that . This is the kind of service that you get from Karen Locher that solutions for the number 4 e-commerce solutions for e-commerce dot com forward slash momentum . Right . So you got it forward slash momentum and you’re going to save 50 dollars a month six bucks a year by just clicking that link . She pays me . I want to hide that I never do . I’m always upfront about that but it doesn’t cost you anything additional . And you’re going to get that have been Torri Health Report the only way you get that is through mine link solutions . The number for e-commerce dotcom forward slash momentum .
Cool voice guy: [00:04:39] Welcome to the e-commerce momentum podcast where we focus on the people the products and the process of e-commerce selling today . Here’s your host Stephen Peterson .
Stephen: [00:04:52] Welcome back to the e-commerce momentum podcast . This is episode 276 Ron Lauterbach . Man oh man do we get to a cool place . We get to a controlled experiment . Yes I’m using that term because it comes up almost at the end . But it’ll make sense to you because Ron is a scientist . Yeah he’s a scientist who has a laboratory but not in any way that you would think . And I know that sounds like bait . What do they call that bait headlines or whatever . But this is just a really really smart guy who humbly has built up a very very cool business part time yet full time levels by being disciplined organized and executing very well in his laboratory . Love it .
Stephen: [00:05:46] Let’s get into the podcast more .
Stephen: [00:05:49] Welcome back to the conversation in a podcast very excited for today’s guest . Time seller and I’m interested how how that’s gone for him still part time but doing full time numbers it’s very exciting for me .
Stephen: [00:06:04] Welcome Ron Louderback welcome Ron Steven good to be here .
Stephen: [00:06:08] I appreciate you coming on . You and I have a connection I don’t know . Let’s talk about yours . How long have you known Dan Miller .
Raun: [00:06:21] I think I started listening to this around 2007 and were in there .
Stephen: [00:06:29] I mean that’s 10 years ago learning about it . That’s a long time into that long too . That is fascinating . Did you find him through Dave Ramsey is that how you found him .
Raun: [00:06:40] Yes .
Stephen: [00:06:40] Yeah very common yeah the big association there and if you been down there you know how well you know I know you have been down there you see how they’re all connected . They’re all intertwined down there . Absolutely . So it’s a very neat .
Stephen: [00:06:55] I was walking on dance property or walking and he said See that tree Steve as Luke Bryan’s treat them like Baluchis is next door neighbor like . All right that’s cool . But it’s such a regular guy that he is like the most regular guy .
Raun: [00:07:09] Yeah . And positive impossible .
Stephen: [00:07:13] Like yeah he’s positive he’s what 70 years old and yet he acts like he’s in his 20s . He just can’t wait to see what’s coming next . Can you imagine . I mean I don’t know your grandparents or your great grandparents can you imagine him having that much enthusiasm at that age for doing what they love . I mean do you know anybody that age that loves what they do that that passionately . Not very many people . Not many people . And here’s the worst part on people young people don’t have that passion about what they do how they’re going to make it 50 years if you’re 20 and you’re miserable . How are you going to make it another 50 years and enjoy it . Right . Why would you want to . Yeah you’re right . So let’s go let’s go back first before we get there . You are a two time college dropout . You tell me . So is it not for you .
Stephen: [00:08:09] I mean is that really what it comes down to . I was listening to somebody today talk about learning methods and they’re like wait a second . Some people learn this way some people learn this way some people but industrial schools which is what we have factory level schools .
Stephen: [00:08:21] That’s what they were designed for teach this way . And they were given the example that some people learn at night like I always used Liron in Nate Slamdance those guys are night owls . I mean they’re up literally they’re going to bed when I’m getting up in the morning and you know that’s when they’re the best . So if you’re that kind of person and you’re teaching you at 9:00 a.m. in the morning how are you supposed to learn . Right .
Raun: [00:08:47] So my like quick college story is my freshman year of college was easily the worst year of my life .
Raun: [00:08:58] Not don’t really need to get into that . The reasons for it . It just wasn’t good it just wasn’t good .
Raun: [00:09:07] So at the end of that year I just needed to be done .
Stephen: [00:09:13] What were you studying . What were you going to study .
Raun: [00:09:15] I was studying business and management information systems .
Stephen: [00:09:21] So you were going to be a computer nerd . What is your I mean that was that interesting to you . I mean were you hooked on it . You know as a kid doing it yourself .
Raun: [00:09:30] I have . I’ve always been kind of a kind of a tech geek . I grew up around computers . My my older brother built several of them you know so I kind of watched him . And so that’s kind of how I got in how I got into it . But sort of as as the year went on I kept asking myself Can I see myself doing this .
Stephen: [00:10:02] You know for years that’s pretty sure at that age I mean to be thinking that way that’s mature you know the answer is No .
Raun: [00:10:11] Good for you .
Stephen: [00:10:11] You know but could you imagine if you did all that made that huge commitment and then get out there and said oh my god this is the worst thing in the world . This is like you know watching paint dry it’s awful .
Raun: [00:10:23] Yeah . So . So the following . Well I reenroll started taking night classes and I did that for a couple of years .
Raun: [00:10:37] And I basically refocused toward just business . I dropped the computer science angle and that was going well . Then I got married and moved out of state .
Raun: [00:10:50] And it’s her fault now . I knew there was a woman in there somewhere . But what we did is I mean what were you what led you to business .
Stephen: [00:10:58] I mean was there something I mean were you a hustler growing up or you know selling stuff or . What was interesting you for business in general . Why not just go get a job or go work in a factory or whatever . Why business .
Raun: [00:11:13] Looking looking back I .
Raun: [00:11:17] Yeah it was always a little bit of a hustler . OK .
Stephen: [00:11:21] And that’s not a negative term mental mean in a negative way . I mean it is a positive that you just have that spirit about you that are just born into it .
Raun: [00:11:28] Right . I mean you know as you know 10 11 12 year old I was the kid that that people came to when they needed some money instead said you were a loan shark .
Stephen: [00:11:43] You were a 12 year old loan shark weren’t you there . Maybe if that’s money so that you were that guy . I mean I was not like I knew guys who were that guy . They were just selling stuff for whenever they started they just know better and it just it’s pretty awesome . You hear Gary veh talk about that you know that kind of thing that you’re born into it .
Raun: [00:12:05] I didn’t have that yeah . So I you know same age . There was a gas station about a mile from my house and I would stop my old older neighbor kids house houses and ask that I go pick them up something and you know for a small fee of course and so I was running courier service candy and baseball cards .
Stephen: [00:12:36] That’s awesome . It makes sense though . I mean think about it . You know you were that you were the drive through right the convenience store you were getting up and you were thrown . That’s it . You were the pre . That’s what they modeled the drone . Are you .
Raun: [00:12:51] Yeah pretty much .
Stephen: [00:12:54] So you were going to do what I mean . So the business stayed with you . You go to go to business . And what were you going to start a business that you thought you would do with this degree .
Stephen: [00:13:05] I always thought in the back of my mind that that I would be a business owner . I didn’t grow up in an entrepreneurial family .
Stephen: [00:13:20] But I was I was around it . Now were they blue collar white collar family a good mix of Balka Mixi generationally it probably would change about year the right age where it would be transitioned .
Stephen: [00:13:34] So you saw both and you still thought . I’m not interested in either of them . I’m more might be want to be an entrepreneur .
Stephen: [00:13:43] Yeah but I mean I’m also I’m fairly well suited to the corporate environment . You know I’ve been working a of a regular day job you know forever .
Raun: [00:14:01] And you know it doesn’t get me away like it eats that some other people .
Stephen: [00:14:08] I see that when you can see when they pose like this is literally killing me right .
Stephen: [00:14:12] I mean you see those people who say it’s like I can’t take it anymore . You know I think of office space you know that guy with a stapler . You know they just can’t take it you don’t have that image . And you’re right it just right .
Stephen: [00:14:25] But you’re selling . I mean you know I hate the a story here a second . But you’re selling full time levels .
Stephen: [00:14:33] I am now . Yeah .
Stephen: [00:14:36] Let’s do to be nuts . And yet you still feel that’s cool . That’s a very cool place to be . Very cool .
Raun: [00:14:44] I mean I think what I think what helps me is that in my in my day job every day I’m learning all kinds of new stuff .
Raun: [00:14:56] And so it doesn’t get old .
Raun:...