Episode 14: Dealer Talk. The ATV business with Anthony Deacon
Bedfordshire ATV specialist, MKM Agriculture, are unusual in being able to offer the four leading Japanese ATV brands under one roof.
Managing Director Anthony tells Chris Biddle how the company gradually built up a 'full house' of the franchises, and how they fit well together.
He also discusses the importance of operator training and the benefit of being a qualified EASI (European ATV Safety Institute) instructor.
MKM opened a second branch in Suffolk last year and says that winning the ATV Dealer of the Year award organised by Service Dealer last year provided a valuable 'status' during 2020 and a 'badge of service quality' which has helped to exceed his expectations for the business in challenging trading conditions.