Shownotes
BUSINESS BUILDING INSIGHTS
- Let people touch and feel the product before they buy because it will add more value to it.
- Pop-up craft shows allow you to talk to a lot more people and have conversations.
- Capture the moment when customers are happy with your product.
- Engage in networking to get the word out about your business.
- Find a place where you can sell your product even if you’re not there to sell it.
- Switch things up in your displays to keep your product visible.
- If you join a co-op, make sure you:
- Have a contract and terms and conditions in place before putting your products on display
- Sign in on behalf of your business and not as yourself.
- Stay in contact with the person managing the space to know what’s going and what’s not.
- Get feedback on how the product is moving and what the customers are saying.
- Promote and let people know that they can buy your product in this certain store.
- Don't just wait for opportunities to come. Reach out for collaborations to be in front of more people who might be interested in your products.
- When you're starting out, let people know what you’re doing in business. That will keep spreading the word out.
How To Attract Sales - 5 Fun & Effective Ways
- Participate in local in-person craft popups
- Connect and network with other vendors
- Join a local co-op/consignment retail space
- Get featured on a local TV spot
- Reach out to influencers
Resources Mentioned
- Episode 313 - How to Start a Craft Business from Home with Sophy Lakshmanan
- Booth photos at Sophy's Instagram
Sophy's Contact Links
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Gift biz unwrapped episode 339.
Speaker:You know,
Speaker:my coat,
Speaker:It happens for a reason.
Speaker:This happened for a reason.
Speaker:So Attention gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue and I'm so happy.
Speaker:You've chosen to spend time with me today.
Speaker:We're covering a topic that I know causes you a lot
Speaker:of stress.
Speaker:It's the single most frequently asked question I get and something
Speaker:you'll always work to increase no matter how many years you're
Speaker:in business or how many zeros make up your annual revenue
Speaker:number before we get into this,
Speaker:I'd like to ask you a favor.
Speaker:Think of this as an exchange for all the free content
Speaker:you have at your fingertips here twice a week with the
Speaker:podcast. If you haven't done so already in whatever app you
Speaker:use to listen to the show,
Speaker:will you please leave a comment in the form of a
Speaker:review? Just tell me what you've learned from one of these
Speaker:past episodes,
Speaker:short and sweet doing this,
Speaker:help spread the word about this podcast.
Speaker:And I would be ever so grateful.
Speaker:Okay. Let's get back to the topic at hand.
Speaker:What I was referencing that stresses you out is the constant
Speaker:pursuit for more eyeballs and more prospects,
Speaker:which of course lead to more sales.
Speaker:Am I right?
Speaker:I think we put so much weight on this activity that
Speaker:we've blown it into this massive mysterious mountain that takes tons
Speaker:of effort to climb while bringing in new business does take
Speaker:energy and determination.
Speaker:What if I told you that it doesn't need to come
Speaker:with anxiety and it doesn't need to be a strenuous battle
Speaker:to achieve either.
Speaker:That's why I've titled this episode.
Speaker:Five fun ways to attract new customers.
Speaker:How's that for a mindset switch,
Speaker:you're going to hear from one of my coaching clients and
Speaker:the fun opportunities she's grabbed hold of this year to gain
Speaker:new customers.
Speaker:Some she directly went after and others came her way without
Speaker:any effort just by her working her business.
Speaker:Let's have Sophie tell you all about them.
Speaker:Today is a great day because we're going to be talking
Speaker:once again to Sophie.
Speaker:Lakshmanan Sophie is the face behind miss.
Speaker:Papercraft a paper quilling store making intricate jewelry,
Speaker:ornaments, and keepsake dolls.
Speaker:She quilt as a hobby when she lived in India,
Speaker:making gifts for family and friends.
Speaker:And then after moving to the U S she noticed that
Speaker:paper quilling wasn't widely known here,
Speaker:and she saw this as an opportunity.
Speaker:She now shares the paper quilling experience through her jewelry,
Speaker:DIY craft kits and online classes.
Speaker:Now, those of you who are regular listeners will remember Sophie
Speaker:from episode number 313,
Speaker:which aired last April,
Speaker:but a lot of opportunities have come her way in a
Speaker:really short time.
Speaker:So I wanted to have her back on to share her
Speaker:newest, exciting experiences.
Speaker:Hi, Sophie.
Speaker:Welcome back.
Speaker:Hi Sue.
Speaker:Thank you so much for having me again.
Speaker:I think in that other episode,
Speaker:we already were referencing that I wanted to have you back
Speaker:because some things were developing.
Speaker:So I thought they'd be good for you to get some
Speaker:experience and then come back and share with us.
Speaker:But even more Sophie,
Speaker:you were like an opportunity magnet.
Speaker:That's my new name for you?
Speaker:The opportunity magnet.
Speaker:I like that.
Speaker:We get new listeners over the course of time.
Speaker:There may be people listening.
Speaker:In fact,
Speaker:I'm pretty sure there are,
Speaker:who don't know you yet.
Speaker:So shared just a little bit about how you started your
Speaker:business and for a full,
Speaker:more detailed review.
Speaker:As I said before,
Speaker:you can go back and reference episode three 13,
Speaker:but Sophie tell us a little bit.
Speaker:So I am paper quilling artists,
Speaker:and I learned paper calling off YouTube when I was looking
Speaker:for something to do for friends and family,
Speaker:when it was back in India,
Speaker:like seven,
Speaker:eight years ago.
Speaker:And it was my hobby.
Speaker:And when I moved to the U S I noticed that
Speaker:not many people were aware of paper cooling,
Speaker:and I took that opportunity to turn it into a small
Speaker:business. And that's what I do now.
Speaker:That is my small business.
Speaker:Beautiful. So how long has your business been around?
Speaker:It's Been a little over two years now.
Speaker:That's crazy Sophie.
Speaker:Seriously, where you have come from in such a short time
Speaker:and our paths crossed.
Speaker:I'm going to say about six months in maybe or So
Speaker:maybe a year,
Speaker:A year.
Speaker:Okay. Because you joined makers MBA for last year,
Speaker:the 2020 program,
Speaker:but I bring it up only because when you start listening
Speaker:to Sophie talking about what is possible,
Speaker:this happened in a really short time.
Speaker:So opportunity await and you heard it's just from her looking
Speaker:and learning a craft on YouTube,
Speaker:and then seeing an opportunity in the market here in the
Speaker:U S so absolutely love that Sophie.
Speaker:So share a little bit with us today,
Speaker:what you're currently doing in terms of how you're selling.
Speaker:And then we have three specific places where we want to
Speaker:talk about,
Speaker:we talked about that already in the pre chat,
Speaker:but share with everybody a little bit of how you're getting
Speaker:the word out about your products.
Speaker:So the first thing which I do is I do local
Speaker:craft pop-ups.
Speaker:And when I started my business two years ago,
Speaker:I started with that idea.
Speaker:But then for a year,
Speaker:we were all closed down.
Speaker:So I had to move and find alternate routes like online,
Speaker:but I wanted to do pop ups because I want people
Speaker:to feel the product before they buy,
Speaker:because not everybody's heard of paper products or paper jewelry,
Speaker:because I do mostly hearings.
Speaker:So not everybody's heard of it.
Speaker:And they can easily think of it as wooden earrings or
Speaker:clearings. So I want people to feel it and then buy
Speaker:it, that has more value.
Speaker:So that was the reason I wanted to do.
Speaker:Pop-ups now that everything is opening up and I am back
Speaker:in that space doing a lot of local pop-ups about two
Speaker:or three a month.
Speaker:And I get to talk to a lot of people and
Speaker:I love those conversations.
Speaker:And the other thing I do is I connect with the
Speaker:other fellow vendors who are there in those pop-ups.
Speaker:And they've been like really good friends to me now.
Speaker:And we chat and we get to know what's happening around
Speaker:in the town and other opportunities.
Speaker:Like, I actually got to be on a TV segment.
Speaker:It was two minutes,
Speaker:but it was great.
Speaker:I felt amazing after it.
Speaker:And I got to be like featured in a magazine.
Speaker:So through all these connections,
Speaker:like more of networking,
Speaker:I would say,
Speaker:which I'm doing to get the word out.
Speaker:So that's how I've been going about right now.
Speaker:Okay. Well,
Speaker:in a really good point,
Speaker:starting small,
Speaker:you know,
Speaker:not trying to attract everybody right away,
Speaker:but you like the live event.
Speaker:So starting with the live event,
Speaker:and the reason I say it's smaller is it's your local
Speaker:community, right?
Speaker:And the value for you and your product obviously is feeling
Speaker:it and touching it.
Speaker:And you're so right,
Speaker:because when I first purchased my earrings from you,
Speaker:I didn't realize they were going to be so light and
Speaker:solid out of paper.
Speaker:And you're just the way you make them.
Speaker:Like I thought they would be really delicate and easily fall
Speaker:apart at some point over the course of wearing them.
Speaker:But that none of that is true.
Speaker:And you see that the best in person,
Speaker:yes. Anybody who is looking at doing in-person shows you absolutely
Speaker:have to go over to Sophie's Instagram account.
Speaker:It's misunder score paper underscore craft,
Speaker:right? Sophie.
Speaker:Yes. And I want you to look at two things there.
Speaker:Number one,
Speaker:her booth set up is one of the best I've ever
Speaker:seen. And Sophie,
Speaker:you have little products,
Speaker:you know?
Speaker:So getting a bold statement.
Speaker:When people come to your booth out of products that are
Speaker:really tiny,
Speaker:you've done that in your packaging and your signage and the
Speaker:way you lay things out.
Speaker:So that's what I want you guys to look at with
Speaker:her, and then also follow her because Sophie,
Speaker:when you're at the booth,
Speaker:interacting with people and you put it on your stories,
Speaker:it's amazing.
Speaker:Like, so people who can't even go to the show are
Speaker:also getting the same experience.
Speaker:Yes. And I do ask them before putting that up,
Speaker:but it's really nice to see that happy face and capture
Speaker:that moment when they have that product,
Speaker:like when they bought it and they like so happy with
Speaker:it. So I like to capture that.
Speaker:So I do that.
Speaker:And then I shared with the others to show that what's
Speaker:happening. Like,
Speaker:it shouldn't always be like me telling,
Speaker:buy, buy,
Speaker:buy, buy,
Speaker:buy. I want to show like my customers,
Speaker:they're happy that they bought it.
Speaker:And I have had people who just wore the earrings immediately.
Speaker:And then they're like,
Speaker:oh, let me wear it.
Speaker:And then you can take a picture.
Speaker:Oh, I love that.
Speaker:And that's also social proof too,
Speaker:right. That people are buying.
Speaker:And then that motivates people to buy and potentially people who
Speaker:are even at the craft show will see it and then
Speaker:come search out.
Speaker:You're both even potentially,
Speaker:but all told.
Speaker:So everybody who's listening,
Speaker:go look at Sophie's Instagram account,
Speaker:scroll down to see the pictures of the booths.
Speaker:And you won't have to scroll too far because she's been
Speaker:doing lots of events and then follow her stories and your
Speaker:videos, all of it,
Speaker:social media,
Speaker:your Instagram account is beautiful.
Speaker:So we're starting with that.
Speaker:That's a very special treat for everybody who hasn't seen it
Speaker:yet. But now I want to dive into these three aspects
Speaker:of experiences that you've had with your business lately that I
Speaker:think will be really valuable to people who are listening,
Speaker:because there are new and somewhat unique opportunities for you to
Speaker:get visibility.
Speaker:I'm not sure which is my favorite,
Speaker:but let's start with the co-op spaces.
Speaker:Okay. So share with us a little bit about your thinking
Speaker:about potentially doing this,
Speaker:and then what your first steps were in the evolution from
Speaker:there Earlier this year,
Speaker:I knew I was going to take a two month break
Speaker:and I traveled to India.
Speaker:So I wasn't physically going to be here,
Speaker:but I didn't want that to affect my sales for the
Speaker:two months.
Speaker:I wanted a space where my products are still showcase and
Speaker:people can still go by,
Speaker:even though I'm not literally here,
Speaker:because until then I was just shipping everything out of my
Speaker:space at home.
Speaker:And I didn't have any retail space.
Speaker:So people couldn't go somewhere to buy it if I wasn't
Speaker:there and it's all just me in the business.
Speaker:So I don't have anybody else filling in for me.
Speaker:So I was looking at retail spaces and that's the time
Speaker:I came upon a consignment store in my local area.
Speaker:And what they did was really different because they had like
Speaker:30, 40 makers come together.
Speaker:One person took a responsibility and she got 30,
Speaker:40 people together.
Speaker:And she showcased all their products in a retail store.
Speaker:So there was a space where you could go and see
Speaker:all these small businesses and it doesn't have to be only
Speaker:on the weekends,
Speaker:like in a pop-up between them.
Speaker:And two,
Speaker:three, it was there always.
Speaker:So I was looking for such a space and I exactly
Speaker:came upon that space as I was looking for it.
Speaker:And that's the reason why I went with the consignment space.
Speaker:Cause You were looking for some retail outlet,
Speaker:if I'm right and correct me if I'm wrong,
Speaker:but you were kind of on a search.
Speaker:So you were looking to see what was available in your
Speaker:community because it might've been a wholesale situation might've been consignment
Speaker:and you found the co-op and that really felt right for
Speaker:you in terms of your selection.
Speaker:Yes. True.
Speaker:Because I was looking for a place to have my products
Speaker:somewhere, even though I am not there to Sell it.
Speaker:So whatever form that would take yes.
Speaker:And the easiest option,
Speaker:which would come up is a retail space.
Speaker:And that's where I ended up doing.
Speaker:So the space that you are in,
Speaker:is it consignment or do they buy it wholesale and then
Speaker:they're displaying it for you?
Speaker:Or how is your current setup?
Speaker:So my current setup is a consignment basis.
Speaker:So I go give them my stock and the updated.
Speaker:And once in a while I go restock them and the
Speaker:products allowed.
Speaker:So I go restock them probably once a month.
Speaker:And that's how it works.
Speaker:That's basically how consignment works.
Speaker:The co-op I'm just going to call it an artist.
Speaker:Co-op I'm not sure if that's what you call it or
Speaker:not, but with all the different artists and you have your
Speaker:own specific space within the retail shop.
Speaker:Right. So every artist and has their own space,
Speaker:Actually, I don't have a set space.
Speaker:How it works is she changes up the display every season
Speaker:or every month because she doesn't want it to be monotonous.
Speaker:Like always the same thing,
Speaker:same place.
Speaker:So she switches things up.
Speaker:So now that fall is coming up,
Speaker:if I have more fall related products,
Speaker:like I go restock them.
Speaker:She's going to have a separate fall space,
Speaker:like in the center of the store to attract because that's
Speaker:what people are looking for.
Speaker:So she would switch my things up there.
Speaker:So she would do that.
Speaker:She mixes things around to make it more interesting.
Speaker:Like, shouldn't be always the same,
Speaker:right? No,
Speaker:for sure.
Speaker:Because you know how it is,
Speaker:you can go into a store and if the layout's the
Speaker:same, you might miss things,
Speaker:you know,
Speaker:we're in different areas.
Speaker:So switching up,
Speaker:that's just good retail practice overall It's opportunity because the 30,
Speaker:40 people,
Speaker:some of them might be in the back.
Speaker:Some of them might be in the front,
Speaker:it gives the opportunity to switch things up.
Speaker:Absolutely makes total sense.
Speaker:Okay. And so then how does it work?
Speaker:Does she inventory in the product that you're giving her?
Speaker:Is that how that works?
Speaker:We actually do it through Google sheets right now.
Speaker:I update the inventory on the Google sheets and my end
Speaker:and I take like a printout of it.
Speaker:And I give her when I go and she manually checks
Speaker:it. That it's the same.
Speaker:So we are on the same page of what I give
Speaker:her and what she receives.
Speaker:And then every week she does a weekly update on the
Speaker:spreadsheet of what's sold.
Speaker:And in the end of the month,
Speaker:she gives us a payment.
Speaker:And at that time she gives us a monthly summary too.
Speaker:Like what also during the month and how much so.
Speaker:Okay. And that's one of the things that's nice about these
Speaker:co-ops too,
Speaker:because of course,
Speaker:if a customer is coming in,
Speaker:they might buy something from you and then something from a
Speaker:couple of other artisans and those are all KUMed together,
Speaker:obviously at checkout.
Speaker:And then they do the divvying out to the different artists
Speaker:and then reporting back and then reimbursing you for that product
Speaker:that sold minus their cut or however that works.
Speaker:Yes. So what would you advise to somebody who's looking at
Speaker:doing something like this in terms of the agreements that are
Speaker:made things that you found that work really well or things
Speaker:that you want to make sure that people look at,
Speaker:if they're considering doing some type of an artist in color,
Speaker:I would say first,
Speaker:make sure there's a contract and you have your terms sorted
Speaker:out. Like you both on the same page and you have
Speaker:it written down in the contract and you sign on behalf
Speaker:of your business,
Speaker:not on behalf of yourself.
Speaker:That is one.
Speaker:And then always be in contact with the person who runs
Speaker:the space to get a feel of what's moving.
Speaker:What's not.
Speaker:And what are the customer's thoughts?
Speaker:Like they interact more with the customers than you do because
Speaker:they're there in person.
Speaker:So I would say always keep in touch with them and
Speaker:interact with them to see what's happening because I interacted with
Speaker:her and I got some feedback and we switched things up
Speaker:and it helped me.
Speaker:So that is a really good conversation to keep up it.
Speaker:Shouldn't just be like,
Speaker:you go put your product there and you forget about it.
Speaker:Right? And you just kind of expect them to do the
Speaker:job of selling.
Speaker:It's really a partnership.
Speaker:You also have to tell people that your product is there.
Speaker:So they know it's there.
Speaker:It shouldn't just be her advertising.
Speaker:Like we have all these products because she's going to do
Speaker:it for 30,
Speaker:40 people together.
Speaker:But when you tell your product is that you are promoting
Speaker:your product.
Speaker:So say that out,
Speaker:that it's available in a local store in that way,
Speaker:you are also promoting the store and other local businesses.
Speaker:So that's also a good point.
Speaker:Yeah. I mean,
Speaker:that's a really good point because that's the value of the
Speaker:co-op. If every single artist and promotes out to their individual
Speaker:communities to come in and see my products here,
Speaker:then everyone else's products are going to be shown as well.
Speaker:So it just compounds on top of itself,
Speaker:which is beautiful.
Speaker:Was there any requirement for you to come in and work
Speaker:at the store?
Speaker:There is.
Speaker:And I was waiting to like got vaccinated because it was
Speaker:an indoor space,
Speaker:but then yes,
Speaker:I'm going to get,
Speaker:by the time the podcast interview airs,
Speaker:I would be back.
Speaker:I would be doing once a month,
Speaker:but yes,
Speaker:what that is though,
Speaker:a shift once a month.
Speaker:And I remember that cause you weren't able to do it
Speaker:because you were traveling anyway,
Speaker:and then you came back and,
Speaker:you know,
Speaker:et cetera,
Speaker:et cetera.
Speaker:But I see that so valuable.
Speaker:I was in one of the co-ops when I did my
Speaker:book, I was doing a book signing in one of the
Speaker:co-ops and it was really fun to see the artisans there
Speaker:because some of them were doing demos.
Speaker:And you know,
Speaker:you got to talk with the maker behind the product,
Speaker:just like you do at craft shows.
Speaker:So I really enjoyed the environment.
Speaker:It feels like,
Speaker:well, why do I have to work at the store?
Speaker:Because I'm paying for the spot or whatever the agreement is,
Speaker:you know?
Speaker:But it does help you sell product.
Speaker:Would you agree Sophie?
Speaker:And when I am actually going to work the store,
Speaker:I actually want to put out a note saying that,
Speaker:Hey, I'm going to be working the store.
Speaker:So if you got,
Speaker:want to come meet me,
Speaker:meet the maker,
Speaker:you can come.
Speaker:I'm going to be there because it's usually like an pop-ups
Speaker:is where you can meet,
Speaker:but you can come meet me at a store too,
Speaker:and meet other local artisans to Love it.
Speaker:Okay. And you were referencing a little bit earlier the TV
Speaker:show that you were on.
Speaker:So talk about that and then the role that the co-op
Speaker:space played for that as well.
Speaker:Yes. So that was literally by chance that happened like within
Speaker:a span of 48 hours,
Speaker:which I never expected.
Speaker:I was going to be doing another show that weekend,
Speaker:a craft fair that weekend.
Speaker:And I got to know that this TV host was going
Speaker:to be there at the event.
Speaker:And they were going to do a life five minutes segment,
Speaker:how it happens.
Speaker:I don't know.
Speaker:What do you call it?
Speaker:Like a today show.
Speaker:So like a live five minute segment showcasing the craft fair
Speaker:and the makers there.
Speaker:So I just happened to follow her on Instagram.
Speaker:And she reached out saying like,
Speaker:Hey, have you been on the segment before?
Speaker:Would you be interested in doing it?
Speaker:And what did you do?
Speaker:What was your emotional response?
Speaker:I actually messaged her back.
Speaker:I'm like,
Speaker:what is it serious?
Speaker:I'm freaking out.
Speaker:I couldn't believe what she asked,
Speaker:but then I was like,
Speaker:okay. And then come down.
Speaker:And then I did speak to you after that.
Speaker:And I'm like,
Speaker:does this happen?
Speaker:And then we went ahead with it and it was only
Speaker:two minutes.
Speaker:It went off like blink of a second,
Speaker:but it was really nice.
Speaker:I had people reach out to me by email.
Speaker:They took the time to actually email me saying like,
Speaker:Hey, I saw you on this segment today morning.
Speaker:And it was so nice.
Speaker:So it's like,
Speaker:okay. People like actually see and they reply and like reach
Speaker:out by email,
Speaker:which was so nice to like,
Speaker:get those emails in the morning.
Speaker:So it was so good.
Speaker:It was so crazy.
Speaker:I remember it too,
Speaker:because you messaged me and you're like,
Speaker:oh my gosh,
Speaker:what do I do?
Speaker:I said,
Speaker:well, the first thing you do is say yes,
Speaker:and then we'll figure the rest out from there.
Speaker:And then you had concerns cause you didn't want to do
Speaker:it in your house,
Speaker:obviously. Exactly.
Speaker:Oh yes.
Speaker:That was my next point.
Speaker:So I didn't want to do it in my house.
Speaker:And I needed a space to display my booth set up
Speaker:so they can do the video.
Speaker:And I ended up doing the co-op space.
Speaker:What other better space would I get?
Speaker:So I did it in the co-op space.
Speaker:So I could promote the co-op to saying that there are
Speaker:other local vendors and also showcase my products and it's,
Speaker:it was a really good location.
Speaker:So it was a win-win for everyone.
Speaker:Absolutely. Yeah,
Speaker:because you had a professional space,
Speaker:you were already in the co-op.
Speaker:So that made sense.
Speaker:And you guys did it before shop hours.
Speaker:So you had the whole space,
Speaker:we talked a little bit about your points or what you'd
Speaker:say and that none of it ever goes as planned.
Speaker:You just have to go with things.
Speaker:Right. But at least you had some things you knew you
Speaker:could talk about.
Speaker:So you weren't just walking in blind,
Speaker:but share with us the experience of that whole video and
Speaker:being interviewed on TV,
Speaker:live TV,
Speaker:mind you?
Speaker:Yeah, I was so nervous for that one because she would
Speaker:be talking to the TV host in the studio,
Speaker:but I wouldn't hear it.
Speaker:So she's just looking at the camera and she has the
Speaker:headphones in are years and she can listen to the conversation
Speaker:and I can't hear it.
Speaker:So it was weird for me to be standing there because
Speaker:I was on the camera.
Speaker:I didn't know how to react.
Speaker:It goes so fast.
Speaker:Doesn't it like an almost in like a whirlwind,
Speaker:it starts and then all of a sudden it's over.
Speaker:Yeah. I remember I was being super nervous,
Speaker:standing there,
Speaker:looking at the camera,
Speaker:looking at her.
Speaker:And then in like two seconds,
Speaker:everything is over.
Speaker:It just goes so fast.
Speaker:Yeah. That's the nature of TV different than maybe some other
Speaker:types of things that you would do is your link on
Speaker:your website to the TV Spot.
Speaker:I'm yet to update it,
Speaker:but it will be there Soon.
Speaker:So if you want to see Sophie with her TV spot,
Speaker:jump over to her website and there'll be a link there
Speaker:where you can say it.
Speaker:You did a great job with that.
Speaker:Sophie. That was wonderful.
Speaker:You're really good.
Speaker:As we were talking about before at showing up on social
Speaker:media and face to camera,
Speaker:you do the whole thing,
Speaker:but you also had an opportunity to do a live kind
Speaker:of a demo.
Speaker:How do you Quill show,
Speaker:right? Yes.
Speaker:So talk about that.
Speaker:That's been a while now,
Speaker:hasn't it more on the fun things Sophie's doing to get
Speaker:visibility and sales right after this quick word from our sponsor.
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Speaker:They're always amazed that within seconds their message will print right
Speaker:before their eyes.
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Speaker:As I get to enjoy the smiles and the excitement that
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Speaker:And that's when they realized how easy it would be to
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Speaker:It was probably during Christmas because it was the Christmas skit.
Speaker:It was right before Christmas.
Speaker:So I initially started with only your earrings because I love
Speaker:your rings.
Speaker:And I wear them on a daily basis and it was
Speaker:natural for me to start with that.
Speaker:And then all of a sudden last year I had an
Speaker:eye, like I've been thinking how to reach more people like
Speaker:make it more interactive because not everybody wears earrings,
Speaker:even in women,
Speaker:not everybody has the year Spears.
Speaker:So they're like,
Speaker:oh, I don't have my USP.
Speaker:So I'm not interested in yearnings.
Speaker:So I was trying to find a more inclusive way to
Speaker:have everybody be interested in paper cooling.
Speaker:And that's when I thought about doing craft kits.
Speaker:So you don't have to be an expert crafter.
Speaker:Anybody can do it.
Speaker:Kids are adults alike,
Speaker:they can do it.
Speaker:And it has instructions material.
Speaker:So you don't need anything extra except for a bottle of
Speaker:glue. So that's when I started doing the craft kits and
Speaker:it's so happened.
Speaker:There's a friend of my husband here who was doing this
Speaker:Facebook live every week since the pandemic.
Speaker:And he would do crafts.
Speaker:He would just look up some random YouTube video.
Speaker:And he's like,
Speaker:I'm going to craft.
Speaker:He is not a craftsperson,
Speaker:he's a standup comedian.
Speaker:So he was like,
Speaker:I'm going to try this.
Speaker:And he would do more in a comedy way.
Speaker:Like I'm going to try it.
Speaker:And you know,
Speaker:the interaction because he's a standup comedian,
Speaker:it's going to be like that.
Speaker:So he would do it.
Speaker:And we just happened to reach out asking like,
Speaker:Hey, would you be interested in having me do?
Speaker:And you're doing the kit.
Speaker:And he's like,
Speaker:absolutely let's do it.
Speaker:And that's how that opportunity came up.
Speaker:And one thing I loved about that show was he constantly
Speaker:kept saying,
Speaker:I'm not a craft person.
Speaker:I'm no good at cross,
Speaker:but if I can do this,
Speaker:anybody can do this So fun.
Speaker:And I think this was your first time on video doing
Speaker:instruction. Is that right?
Speaker:Yes. That was my first time.
Speaker:And the point,
Speaker:which you said that if I can do it,
Speaker:anybody can do it is exactly what I'm wanting to tell
Speaker:people, because I have a lot of people will tell me
Speaker:like, no,
Speaker:this is so difficult.
Speaker:I can't do it.
Speaker:I don't have the craft skills.
Speaker:I don't have the patience to do it,
Speaker:but when they actually do it,
Speaker:they're like,
Speaker:oh, I was so wrong about This.
Speaker:Honestly, when you get into the quilling,
Speaker:it's a little bit mesmerizing,
Speaker:kind of like meditative,
Speaker:I'd say a little bit.
Speaker:Yeah. I was doing a lot of the quilling during football
Speaker:games last year,
Speaker:because I'm not one to do one thing.
Speaker:And just sitting even if,
Speaker:well, except for the really exciting moments you had the snowflake
Speaker:ornaments. At that point,
Speaker:I was making tons of snowflake ornaments and quilling.
Speaker:It was fun.
Speaker:It was really fun.
Speaker:So that was a little side tangent.
Speaker:But back to that live show,
Speaker:the first thing I want to underscore is you reached out
Speaker:to them.
Speaker:So you didn't just wait for an opportunity to come to
Speaker:you. You used your connections through your husband,
Speaker:knew he was doing this show and you reached out and
Speaker:said, Hey,
Speaker:I'd love to be on your show,
Speaker:which a lot of people who have shows welcome that because
Speaker:they can't always find all the guests.
Speaker:You've just done some of their work for them.
Speaker:So I'm sure he was really happy and more than willing
Speaker:to do it.
Speaker:He was so much willing that he got the message when
Speaker:he was actually doing a life.
Speaker:And he replied during the live itself.
Speaker:Like he let the message in the live and he's like,
Speaker:yes, let's do it.
Speaker:Oh, cool.
Speaker:Very fun.
Speaker:I didn't know that.
Speaker:What do you do to prepare for that?
Speaker:So I went and gave him the kid.
Speaker:So he has all the supplies and then I basically went
Speaker:through what I'm going to say because it was my first
Speaker:time doing it.
Speaker:So I had to have a run through of how I'm
Speaker:going to do the instructions and like,
Speaker:what goes first?
Speaker:What do I tell and how do we progress towards it?
Speaker:So I did a mental preview of that by myself.
Speaker:But even though I did it,
Speaker:it just went in a different way.
Speaker:But at least you have a plan like with the TV
Speaker:spot, you at least have something to build off of.
Speaker:You're not going in with just a blank slate.
Speaker:You kind of know what you want to do.
Speaker:And then you roll from there.
Speaker:Because as I remember given that he's a comedian,
Speaker:he also likes to add a little bit of levity to
Speaker:the whole experience.
Speaker:And so he was taking longer than he probably needed to
Speaker:take. Right.
Speaker:And so at some point he was just going to finish
Speaker:it and come back and show everybody cause he was goofing
Speaker:around. That's How the whole community Is.
Speaker:That's the point.
Speaker:So did you see any sales of the DIY kits after
Speaker:that Show?
Speaker:I did see,
Speaker:but not as much,
Speaker:but I did Well in those videos.
Speaker:Is it YouTube that he was on or just live Facebook
Speaker:live The YouTube video.
Speaker:Oh, and I don't think I linked that one too.
Speaker:I should probably do that.
Speaker:You could,
Speaker:and point being is that YouTube video then stays up forever.
Speaker:So you never know what could happen in the future.
Speaker:A lot of this will build on itself,
Speaker:all these different appearances.
Speaker:Okay. So that was really fun and interesting and exciting and
Speaker:nerve wracking because it was new.
Speaker:Right. And then the other one I wanted to really share
Speaker:with everybody here is very recently,
Speaker:you had another opportunity and you were kind of going back
Speaker:and forth as to whether this would be worth your time.
Speaker:And then you came up with an idea to absolutely make
Speaker:it worth your time.
Speaker:And it continued to add to the value of your brand.
Speaker:So let's talk about that one.
Speaker:And this is with the vineyard and what you did there,
Speaker:That he win,
Speaker:like how I said,
Speaker:I have my other vendor,
Speaker:friends who go to different events.
Speaker:I saw most of them going to this one particular event,
Speaker:which I was not aware of.
Speaker:So I reached out to a few of them asking like,
Speaker:Hey, how did you get into this event?
Speaker:They're like,
Speaker:it was just through Instagram,
Speaker:DMS. And they're like,
Speaker:just reach out to her and she should be able to
Speaker:get you in or find something for you there.
Speaker:So I reached out to the concern person and she told
Speaker:me she's full on jewelry Wenders.
Speaker:And she wouldn't be able to include jewelry vendors.
Speaker:So I was like,
Speaker:okay, nevermind.
Speaker:I was like,
Speaker:next time.
Speaker:But then she got back saying like,
Speaker:Hey, I saw your website and all of that.
Speaker:Would you be interested in doing like a kid's booth,
Speaker:like a make and take activity?
Speaker:If that's the case,
Speaker:I will put you in.
Speaker:I'm like,
Speaker:okay, that's a different thing,
Speaker:but I wasn't sure what I was going to do because
Speaker:I haven't done a kid's workshop because kids workshop is different
Speaker:from adults.
Speaker:It's totally different because kids are kids and it's difficult to
Speaker:keep their attention span and all of that.
Speaker:So I was not exactly happy with that idea when she
Speaker:first told me if I have to be honest,
Speaker:I wasn't happy with it,
Speaker:But that was smart.
Speaker:Sophie. Cause you were balancing,
Speaker:is this the right thing for me to be doing for
Speaker:my business,
Speaker:right. For the time investment,
Speaker:is it staying on course of my plan?
Speaker:And is it worth the investment of time and money,
Speaker:right. That's what you were thinking about at the time.
Speaker:Exactly. Yes.
Speaker:So I wasn't really sure,
Speaker:but then we've had conversations and then I had conversations with
Speaker:the other winters asking about how's the turnout,
Speaker:how does it even happen?
Speaker:Some of them were already there in her previous show.
Speaker:So all of it put together.
Speaker:I ended up saying yes and I'm glad I did that.
Speaker:And as you know,
Speaker:my coat,
Speaker:everything happens for a reason.
Speaker:This happened for a reason.
Speaker:So Is there something,
Speaker:I don't know that you're going to share with me here,
Speaker:I'm kind of feeling like there's something that you're going to
Speaker:say. Maybe I don't know.
Speaker:I don't know if you notice or not.
Speaker:So I did the book and that was just two days
Speaker:after that TV segment too.
Speaker:So that also got people coming in to the event and
Speaker:that was the event.
Speaker:The TV host was also coming to.
Speaker:So, you know,
Speaker:those like all that attraction happening at the same time.
Speaker:And what happened with the Y said it's a kid's workshop.
Speaker:I had more adults who are willing to be there and
Speaker:do, because the kids,
Speaker:it was a hot day and they just didn't have the
Speaker:patience to sit down and do anything.
Speaker:So I had more adults there who are willing to try
Speaker:it out.
Speaker:So there was one person who came in and she's like,
Speaker:I can't do like crafts.
Speaker:I don't have the patience and I can't do this and
Speaker:et cetera,
Speaker:et cetera.
Speaker:So it's like,
Speaker:why don't you just give it a try?
Speaker:Like do two pieces.
Speaker:If you don't like it,
Speaker:you don't have to do it.
Speaker:So she just did two and she's like,
Speaker:oh, it's not so hard.
Speaker:I can do this.
Speaker:And she starts doing it and she completed the craft project
Speaker:and she's like,
Speaker:oh wow,
Speaker:I actually finished this.
Speaker:And she was so impressed by it.
Speaker:And then there was another person who exactly came in with
Speaker:the same conversation.
Speaker:She's like,
Speaker:I don't have the patients.
Speaker:I can't do et cetera,
Speaker:et cetera.
Speaker:And before I could say anything back to her,
Speaker:this other customer,
Speaker:she's like,
Speaker:oh no,
Speaker:I just was talking to her like half an hour ago
Speaker:saying that I can't do it.
Speaker:But then see I did it.
Speaker:So you can also do.
Speaker:And she had her come in and she made her also
Speaker:do That.
Speaker:Well. And also you actually thought through this project though,
Speaker:and how much time,
Speaker:you know,
Speaker:you took into account that it was a show that there
Speaker:were going to be people who were wanting to go around
Speaker:different activities that they were doing,
Speaker:et cetera.
Speaker:So you also adjusted what the make and take would be.
Speaker:So it was in a reasonable timeframe that they could accomplish
Speaker:it. So you kind of set them up for success right?
Speaker:From the start.
Speaker:So yeah,
Speaker:I also made some of the pieces before so that they
Speaker:can finish the project because when you have a completed project,
Speaker:it gives you a different level of happiness rather than a
Speaker:half big project,
Speaker:half finished.
Speaker:So I did some of the parts beforehand so they can
Speaker:finish it faster,
Speaker:but they also got the experience of trying it out there,
Speaker:like how to do the cooling life.
Speaker:Brilliant. And then you had the DIY packs if someone wanted
Speaker:to buy them.
Speaker:Yes. That was my other thing.
Speaker:So once they're like,
Speaker:oh, I can do this.
Speaker:They were more willing to buy the kit.
Speaker:They're like,
Speaker:okay, I can do this now.
Speaker:I know what it is.
Speaker:So that's when I started understanding that even though I have
Speaker:that kit there,
Speaker:people don't understand what it does.
Speaker:Okay. So it's like,
Speaker:it's dead.
Speaker:How much ever I want,
Speaker:I can talk about it,
Speaker:but they don't understand how it actually works until they actually
Speaker:do it with their own hands.
Speaker:So this workshop and doing a little demo and then selling
Speaker:the craft kit,
Speaker:his got me into,
Speaker:I should start doing demos at my regular pop-ups and you
Speaker:can let the customer do a free trial.
Speaker:So they know how it works,
Speaker:like a few pieces.
Speaker:And then they will be more willing to buy the craft
Speaker:kits because once you experience it,
Speaker:you're going to buy it.
Speaker:But until then you just don't know what it is.
Speaker:So you are on the fence,
Speaker:like, do I,
Speaker:do I not?
Speaker:Right. So this part I haven't told you.
Speaker:So that's what I'm planning to do.
Speaker:Like in my future craft fairs,
Speaker:I have coming up in the following weeks planned to do
Speaker:a demo.
Speaker:Like I sit there and do some cooling.
Speaker:So when people walk in,
Speaker:they can also do some cooling and experience how it is
Speaker:then and there and then buy the product.
Speaker:Oh, that's beautiful.
Speaker:Perfect. I was wondering if you were going to integrate that
Speaker:in and I love to hear how that works too,
Speaker:with your booth.
Speaker:What do you thinking of doing,
Speaker:like having a table kind of up front or off to
Speaker:the side where you would be doing that?
Speaker:It depends on the space.
Speaker:So the ones which I immediately have coming up,
Speaker:it's like more limited space,
Speaker:so I can only fit one table in.
Speaker:So I'm just going to do like half and half,
Speaker:half my products.
Speaker:And then like the other end,
Speaker:I'm going to sit down and do,
Speaker:and people can be on the other side and try out
Speaker:a few pieces.
Speaker:So like that.
Speaker:I see.
Speaker:So you're still behind the table.
Speaker:So if you were actually quilling and helping someone,
Speaker:you could still interact with people who are looking at buying.
Speaker:It's a smaller space,
Speaker:so it could work.
Speaker:So it's still a trial it's just going to improve as
Speaker:it goes,
Speaker:as I learn more.
Speaker:So yeah.
Speaker:The thing that I really loved about that make and take
Speaker:that was so fun was again,
Speaker:you were taking pictures of people with their completed projects and
Speaker:you had a model of what the finished product could look
Speaker:like, but everyone kind of added their own little spin.
Speaker:So every single one of them was just a little bit
Speaker:different. Exactly.
Speaker:Because they're like,
Speaker:I like what you did,
Speaker:but then it has to be me.
Speaker:So I'm going to put a different,
Speaker:and you know,
Speaker:those first few pieces,
Speaker:they tried out,
Speaker:they added those also into those finished pieces.
Speaker:So they're like,
Speaker:I made this,
Speaker:so I want to add that one too.
Speaker:So they added it and made it.
Speaker:Totally. Yeah.
Speaker:And then you took pictures and posted all of that.
Speaker:I don't know if those were only in your stories or
Speaker:if some of those are in the feed now to where
Speaker:people can come back and look,
Speaker:but it was really interesting to watch the different takes and
Speaker:creative spins that people had on their projects.
Speaker:So I enjoy doing that.
Speaker:And I was like,
Speaker:looking back through the course of the day to see what
Speaker:other people were doing specifically,
Speaker:you know,
Speaker:it was very fun.
Speaker:So I kind of felt like I was included in the
Speaker:experience, even though I wasn't there.
Speaker:Yes. The idea of doing the live pictures from the event
Speaker:to make you feel that you have There right now.
Speaker:That was amazing.
Speaker:What is your thinking now?
Speaker:And I don't know this,
Speaker:so this is really a question.
Speaker:What is your thinking now in terms of incorporating additional training
Speaker:into what you offer online?
Speaker:So I had a conversation with one customer in one of
Speaker:the last craft fairs,
Speaker:which I did.
Speaker:So it was a very eye-opening conversation for me.
Speaker:So my kit currently has just instructions for how to do
Speaker:the basic shapes.
Speaker:That's it.
Speaker:And her question was what do I do after that?
Speaker:Okay. Basic shapes.
Speaker:And then what does that make,
Speaker:do I make the yearnings?
Speaker:Like, what do I make?
Speaker:I don't know.
Speaker:So I didn't have an answer for that.
Speaker:So, and I improvised and I gave her suggestions and I
Speaker:referred her back to my snowflake tutorial and all of that.
Speaker:But then that got me thinking into saying like,
Speaker:maybe I should add something more,
Speaker:do the kit so they can do a project there,
Speaker:maybe a greeting card with some flowers on it.
Speaker:Or I dunno,
Speaker:that's the first thing,
Speaker:which came to my mind,
Speaker:but some of project included in it,
Speaker:so improve the craft kit.
Speaker:So they have something to complete immediately because currently it's open-ended
Speaker:and they could make anything when you can make anything,
Speaker:you end up doing nothing.
Speaker:So I want to make something more like a smaller project
Speaker:in that,
Speaker:which you can complete.
Speaker:So you have something to go from Snowflake kit,
Speaker:you do complete it because you have a snowflake ornament,
Speaker:right? Yes.
Speaker:So those are specific kids,
Speaker:but this one was the basic kid,
Speaker:which had like all the colors and all the tools.
Speaker:So it's like Fetty,
Speaker:open-ended there.
Speaker:And I like your idea of the card,
Speaker:a greeting card.
Speaker:Cause that's so easy and you're not including anything else other
Speaker:than probably the paper for the car And a little bit
Speaker:of instructions like I will,
Speaker:and the instructions that are actually there,
Speaker:I just have to give them patterns to say like,
Speaker:you could do a flower like this,
Speaker:you could do a leaf like that.
Speaker:So it's just that.
Speaker:And I also want to add video.
Speaker:So like a basic video,
Speaker:like how do you do the shape?
Speaker:I have the written instructions and I do have the basic
Speaker:shapes covered in the snowflake kit,
Speaker:but I want to do like a exclusive,
Speaker:basic Speedo,
Speaker:which they can look up to see how it goes.
Speaker:And you don't make the flowers again in it to say,
Speaker:this is how you make the flowers,
Speaker:because I feel like we do have more reach than actual
Speaker:words, like in a document it's just easier to watch a
Speaker:video and follow through Well and people learn different ways,
Speaker:right? And again,
Speaker:if you put the video up on your own YouTube channel,
Speaker:that will support people who have already purchased the kit.
Speaker:But I think it will also be of interest to people
Speaker:who are just watching,
Speaker:who then would go buy the kit.
Speaker:So it works both ways.
Speaker:I could even see like a little holiday card kit.
Speaker:Yeah. Like a holiday card or even those holiday tags,
Speaker:like on the presidency.
Speaker:But those are even smaller projects that you can finish a
Speaker:much quicker.
Speaker:So that's also an idea,
Speaker:like needs to be a card or a snowflake,
Speaker:which takes more time.
Speaker:It could be a tiny gift bag.
Speaker:Ooh. I love that idea.
Speaker:Like you could do kits of like five.
Speaker:I know you can make so many gift tax.
Speaker:Right. So it's just give them a smaller project and they
Speaker:finish it and they feel happy and they feel that they
Speaker:can do it and then go on to the next.
Speaker:Okay. I'm going to be watching for that.
Speaker:I'm going to use it this season.
Speaker:All righty.
Speaker:All right.
Speaker:Wonderful. Anything else that I need to know that you want
Speaker:to share?
Speaker:You're always full of surprises,
Speaker:Sophie. So another thing which I'm still debating about it,
Speaker:but I'm just going to put it out there.
Speaker:You know how like a lot of influencers out there right
Speaker:now and they like show other business products and you know,
Speaker:it's more real than having like a celebrity advertise and things
Speaker:like that.
Speaker:So I want to reach out to someone and so answers
Speaker:so they can try out my earrings because I feel like
Speaker:that's a different way to reach more people when people see
Speaker:other people wear hearings,
Speaker:how it looks.
Speaker:And especially from influences who they've been following for a while,
Speaker:it's more likely that they are more interested in,
Speaker:it gives more visibility.
Speaker:Right? I think it's a great idea,
Speaker:Sophie, because your product is so unique and it photographs really
Speaker:well too,
Speaker:because your earrings are really colorful and they're bigger.
Speaker:So I think that's an excellent idea.
Speaker:Have you already started a target list of influencers that you'd
Speaker:like to connect with?
Speaker:I do have some in mind.
Speaker:Well, I haven't like actually got to it.
Speaker:I did reach out to one influencer and she was so
Speaker:nice to like actually walk me through how it works because
Speaker:I told her like,
Speaker:Hey, I've been following you for a while and I want
Speaker:to try this out,
Speaker:but I don't know how it works.
Speaker:Please help me.
Speaker:And she was so good to help me out,
Speaker:but I need to take it a little bit more further
Speaker:and reach out to more people.
Speaker:Wonderful. Well,
Speaker:that sounds great.
Speaker:And the first thing is identifying who you feel is a
Speaker:right fit for you.
Speaker:You know,
Speaker:the people who are following them are the people who would
Speaker:most likely be purchasing from you.
Speaker:Amazing. Well,
Speaker:no surprise there that you had something new to say and
Speaker:you have a lot of things going on too.
Speaker:Right? So,
Speaker:you know,
Speaker:have some grace with yourself,
Speaker:you know,
Speaker:you're saying I haven't done that yet.
Speaker:Well, there's a time for everything.
Speaker:You are an action taker.
Speaker:You're just not sitting,
Speaker:still doing nothing that is for sure.
Speaker:All in time.
Speaker:I can't wait for the update of what's happening there.
Speaker:You will always be kept posted on this.
Speaker:Yeah. I'll wait for the call.
Speaker:So guess what?
Speaker:Or in our VIP calls,
Speaker:you'll show up one day with some announcements.
Speaker:I don't know.
Speaker:Anyway, your story is amazing.
Speaker:Sophie, you were like a model of how to take a
Speaker:product that first identify an opportunity,
Speaker:take a product,
Speaker:start with it.
Speaker:Initially analyze.
Speaker:Cause I remember in the first shows you were seeing some
Speaker:things you needed to tweak with your product based on what
Speaker:people were coming to the booth.
Speaker:So you really have been watching your customer,
Speaker:interacting with people at shows like you're talking about with your
Speaker:vendors and opportunities.
Speaker:Just show up for you.
Speaker:It's beautiful.
Speaker:I feel very honored to be watching you as you develop
Speaker:your business.
Speaker:It's just fabulous.
Speaker:Love it so much.
Speaker:As we close out here,
Speaker:what would you say to someone who's just starting out?
Speaker:So like you two years ago,
Speaker:who's thinking about doing this.
Speaker:What would you say to someone like that?
Speaker:About what they should do?
Speaker:Any advice that you have?
Speaker:So when you're starting out,
Speaker:let people know that you're doing it.
Speaker:Like you're actually having a business and you sell something because
Speaker:that's something which I didn't do much.
Speaker:And because of which not many people knew about it and
Speaker:I was not seeing any interactions and I felt like my
Speaker:business was going nowhere.
Speaker:But when you start telling people,
Speaker:they tell more people and the more you tell people,
Speaker:it keeps spreading and it's basically networking,
Speaker:but you start with your family and friends and then you
Speaker:develop it.
Speaker:And only when you put a word out there that you're
Speaker:here, people are going to know you're there.
Speaker:Otherwise it's just you in your room with your things,
Speaker:that's It.
Speaker:But it's a little scary to do that in the beginning.
Speaker:It Is scary to do that.
Speaker:But I found that unless you go out and tell you
Speaker:there, nobody's going to know.
Speaker:Yeah. It's the only way.
Speaker:Right. You have to have customers to buy,
Speaker:to start a business and then you learn from there.
Speaker:I mean,
Speaker:you're a perfect example of that.
Speaker:Yeah. Always sell it.
Speaker:You're there like judo this business.
Speaker:Absolutely. Well,
Speaker:Sophie, thank you so much for coming back on the show,
Speaker:opening up the curtains of what's going on with the business.
Speaker:And I am so excited.
Speaker:I know there's going to be more.
Speaker:Thanks again for coming on the show.
Speaker:I really Appreciate it.
Speaker:Thank you so much for having me again.
Speaker:You're welcome.
Speaker:The journey continues.
Speaker:I know.
Speaker:And I love it To make sure you caught all five
Speaker:of these ways to attract sales.
Speaker:I'll summarize them again for you here.
Speaker:Exhibiting at pop-up events,
Speaker:participating in artisan,
Speaker:co-ops being in the news for Sophie.
Speaker:It was TV and in print,
Speaker:running a quilling tutorial as a guest on someone else's Facebook
Speaker:live and YouTube show and adding make and take activities to
Speaker:her in-person events.
Speaker:As you heard,
Speaker:she's not stopping there given she's already set her sights on
Speaker:pursuing influencer collaborations as well.
Speaker:Do you notice that all of these are activities that are
Speaker:around her product,
Speaker:but they're not just here's my product.
Speaker:Here's the price,
Speaker:buy it.
Speaker:All of these are approaches to attracting customers that add the
Speaker:element of fun.
Speaker:Next week,
Speaker:we're going back to the books and talking Google analytics.
Speaker:I'm looking forward to introducing you to someone who's impressed me
Speaker:with his knowledge on this topic for several years now.
Speaker:In fact,
Speaker:I've taken some of his classes,
Speaker:so I know you'll learn a lot of valuable information to
Speaker:get your online efforts up to speed.
Speaker:Thanks for spending time with me today and now be safe
Speaker:and well.
Speaker:And I'll see you again.
Speaker:Next time on the gift biz unwrapped podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is free.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite posts every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over Facebook and search for
Speaker:the group gift biz breeze don't delay.
