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How to avoid the loneliness of going solo featuring Robin Wycherley
Episode 70018th September 2023 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:24:49

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Robin Wycherly is the CEO of Optimize Your Design Business, a company that caters to corporate clients and high-level customers. Robin is also an accomplished interior designer and a business coach, leveraging years of experience in building a small but effective company.

In today's episode, you will learn how to avoid the loneliness of going solo.

Robin and David discuss:

  • Robin's evolution as an entrepreneur and the shift to coaching [00:13:35]
  • The importance of having a clear vision and identifying a niche [00:13:45]
  • The value of setting up processes and checklists from day one [00:14:00]
  • The significance of systematizing your business process and delegating tasks [00:14:50]
  • The struggle designers experience with delegating tasks [00:15:10]
  • How online communities can provide a supportive environment for solopreneurs [00:18:30]
  • The use of a basic spreadsheet to provide a quick visual insight into your business [00:22:04]

Learn more about Robin and his work at You can download Robin's spreadsheet dashboard at

Thank you to our sponsor:

The Smashing the Plateau Community