Gift Biz Unwrapped,
Speaker:episode number five.
Speaker:Hi, this is John Lee Dumas of Entrepreneur On Fire,
Speaker:and you're listening to Gift Biz Unwrapped.
Speaker:And now it's time to light it up.
Speaker:Welcome to Gift Biz Unwrapped,
Speaker:your source for industry specific insights and advice to develop and
Speaker:grow your business.
Speaker:And now here's your host,
Speaker:Sue Monheit.
Speaker:Hi, I'm Sue,
Speaker:and welcome to the Gift Biz Unwrapped Podcast.
Speaker:Whether you own a brick and mortar shop,
Speaker:sell online,
Speaker:or are just getting started,
Speaker:you'll discover new insight to gain traction and grow your business.
Speaker:I'm so excited to have Kate Erickson joining us today.
Speaker:Kate is a creator,
Speaker:engager and implementer over at Entrepreneur On Fire,
Speaker:a seven day a week podcast that interviews today's most inspiring
Speaker:and successful entrepreneurs.
Speaker:She's also the host of Kate's Take The Entrepreneur on Fire
Speaker:Audio Blog and also author of a Beginner's Guide to Creating
Speaker:an online business,
Speaker:which was formally known as the Fire Path.
Speaker:Kate is passionate about helping entrepreneurs create systems and processes to
Speaker:promote efficiency and bring clarity to their journey.
Speaker:Hi Kate,
Speaker:how are you doing today?
Speaker:I'm doing great,
Speaker:Sue. Thanks so much for having me on.
Speaker:I'm really excited to be here.
Speaker:I'm thrilled that you're with us.
Speaker:Is there anything you'd like to share over and above what
Speaker:I've just talked about?
Speaker:You wrapped it up with a nice little bow there.
Speaker:I like it.
Speaker:Wonderful. A bow and a gift.
Speaker:Yes. Going along with a theme.
Speaker:That's perfect.
Speaker:Well, to get started,
Speaker:I like to align the conversation around the life of a
Speaker:candle. The light shines on you while you share your stories
Speaker:and your experiences.
Speaker:So, Kate,
Speaker:shall we light it up?
Speaker:Let's do it.
Speaker:All right.
Speaker:Now help us envision your candle.
Speaker:What color is it?
Speaker:The color of my candle is a nice vanilla cream color.
Speaker:Ooh. And why is it vanilla cream?
Speaker:You know,
Speaker:I've always been drawn to literally drawn to candles that are
Speaker:vanilla flavored in some way,
Speaker:shape or form.
Speaker:And it is very calming to me that color.
Speaker:You know,
Speaker:it's not overwhelming.
Speaker:It's definitely not a sore sight.
Speaker:And yeah,
Speaker:I just think it's a beautiful color.
Speaker:And what is the quote that resonates with you that goes
Speaker:on your candle?
Speaker:I love the quote by Ralph Waldo Emerson.
Speaker:He said,
Speaker:the creation of a thousand forests is in one acorn.
Speaker:And what does that mean to you?
Speaker:You know,
Speaker:it, it all starts with just the very first single thing
Speaker:and it can grow in unimaginable ways,
Speaker:but it just starts with that first step.
Speaker:It starts with,
Speaker:you know,
Speaker:that first action,
Speaker:whatever it is that you're looking to create,
Speaker:you don't have to think of it as this huge forest
Speaker:that took thousands and thousands of years to actually grow because
Speaker:everything started as just one single thing.
Speaker:So I think that's good to kind of keep in mind.
Speaker:As you know,
Speaker:we're creating businesses and creating things for people to buy,
Speaker:purchase gifts,
Speaker:whatever it might be,
Speaker:that it all starts with just one thing.
Speaker:I love that because so many people try to look at
Speaker:the end result and get the feeling that it's gonna be
Speaker:overwhelming. It's too big for them,
Speaker:it's too much for them.
Speaker:So, you know,
Speaker:to your point,
Speaker:starting with one acorn and building into a forest just like
Speaker:a business,
Speaker:starting with that first step.
Speaker:Absolutely. Yeah.
Speaker:And many of our listeners already have businesses and so,
Speaker:you know,
Speaker:they're, they've met some of those challenges already and now they're
Speaker:in a position where they're wanting to grow their business,
Speaker:they're wanting to expand or make their business a little more
Speaker:sophisticated or intricate.
Speaker:And that was one of the reasons I really wanted to
Speaker:talk with you because you know,
Speaker:you've gotten into the whole blogging situation and then expanded it.
Speaker:So I'd like to talk with you specifically about that.
Speaker:Why don't you first talk to us about how you started
Speaker:in the beginning in terms of blogging or just writing,
Speaker:maybe even before it was even called blogging?
Speaker:Sure. So writing has always been a really big passion of
Speaker:mine. I went to school and,
Speaker:and got an English degree.
Speaker:I wanted to be a college professor,
Speaker:which never really worked out for me,
Speaker:but it's actually for the better now.
Speaker:And writing was always something that I just loved.
Speaker:I loved,
Speaker:you know,
Speaker:putting my thoughts down on paper.
Speaker:I was always better at writing things out than I was
Speaker:talking them through.
Speaker:So, you know,
Speaker:whenever, you know,
Speaker:I journaled a lot.
Speaker:So I guess prior to blogging as,
Speaker:as that's how,
Speaker:how I would categorize it,
Speaker:you know,
Speaker:I had a journal that I wrote in a lot and
Speaker:probably I was quite late to the blogging game actually,
Speaker:I don't think I started my first blog until early 2012
Speaker:or late 2011.
Speaker:And it was just kind of like a personal blog.
Speaker:It was a hobby blog.
Speaker:I wasn't doing it to necessarily make money.
Speaker:I was kind of doing it to chronicle a journey that
Speaker:I was on at that time.
Speaker:And, you know,
Speaker:my love for writing just continued to grow from that.
Speaker:And I saw,
Speaker:you know,
Speaker:the potential of creating content that could actually help people and
Speaker:what that could do for your credibility,
Speaker:your authority,
Speaker:your ability to gain people's trust.
Speaker:And as I kind of grew in my,
Speaker:in, in my writing abilities and,
Speaker:you know,
Speaker:continued my journey,
Speaker:I was working in corporate America at the time.
Speaker:I was definitely not hobby blogging as my career,
Speaker:but I was doing it on the side.
Speaker:Cuz again,
Speaker:it was something that I loved.
Speaker:You know,
Speaker:I kind of got very familiar with the WordPress platform.
Speaker:You know what it,
Speaker:I, I continued to get better at it because I was
Speaker:doing it all the time.
Speaker:And eventually I came up to the amazing opportunity to join
Speaker:John, who is my business partner and my life partner in
Speaker:his business entrepreneur on Fire.
Speaker:He launched Entrepreneur on Fire in September of 2012.
Speaker:And at the time I was working in corporate America,
Speaker:I was a account executive at an advertising and marketing agency.
Speaker:And again,
Speaker:that was at the time that I was kind of hobby
Speaker:blogging on the side.
Speaker:And he said,
Speaker:why don't you come join the team with me?
Speaker:I'm, I'm running this ship all by myself right now and,
Speaker:you know,
Speaker:I could really use somebody to come on and help me
Speaker:with content creation and,
Speaker:you know,
Speaker:starting to build communities for our audience because the audience was
Speaker:growing quite quickly.
Speaker:And so that was really my first introduction into writing as
Speaker:an actual content creator.
Speaker:Again, before I was kind of just chronicling my personal journey
Speaker:on a blog.
Speaker:I also was writing for examiner.com.
Speaker:I was a skiing and lifestyle writer.
Speaker:And so that also gave me just some really good practice
Speaker:writing in a different genre,
Speaker:so to speak.
Speaker:You know,
Speaker:I was writing on somebody else's website versus my own blog.
Speaker:So all these different experiences really helped me kind of start
Speaker:to shape my own voice.
Speaker:And you know,
Speaker:I've really been able to come into that as the blogger
Speaker:here at Entrepreneur on Fires.
Speaker:I, I create the blog here at For our Business.
Speaker:I have to tell you,
Speaker:I actually remember when you first joined John,
Speaker:because I've been following him now,
Speaker:I guess about two,
Speaker:two and a half years.
Speaker:Yeah. Wow.
Speaker:I Remember exactly that time when he started bringing up your
Speaker:name, like in the monthly bonuses and all.
Speaker:So I remember it from way back when.
Speaker:Oh, how funny.
Speaker:Yeah. But I appreciate your sharing that because you know,
Speaker:you've gone through how you started writing,
Speaker:you had the innate love for writing,
Speaker:writing in the very beginning and then you started and it
Speaker:kind of evolved as you went from,
Speaker:you know,
Speaker:just enjoying it for yourself to kind of a,
Speaker:you know,
Speaker:hobby blog and now into a professional enhancement and a career.
Speaker:Right. What would you see,
Speaker:or what would you recommend to people who have more of
Speaker:a retail shop?
Speaker:Where would the value of blogging come in for them?
Speaker:You know,
Speaker:I think it really depends on what type of product they're
Speaker:selling. I see it working really well for the handmade space
Speaker:because I think that there's a lot to share in how
Speaker:you create your products.
Speaker:I'd imagine that a lot of the people who follow handmade
Speaker:shops and the like are not only consumers of that they,
Speaker:you know,
Speaker:that they would actually buy it as a gift or for
Speaker:themselves, but also that they might take an interest in actually
Speaker:being able to do that for themselves.
Speaker:You know,
Speaker:you see somebody create a very successful handmade shop,
Speaker:there's probably a good amount of people following that person who
Speaker:are following them because they wanna know how they did it.
Speaker:And so I think that in that respect,
Speaker:that sharing how you've created what you've created could be really
Speaker:powerful via blog.
Speaker:But in other areas,
Speaker:I think that in retail in general,
Speaker:no matter what you're selling,
Speaker:that I know,
Speaker:I'm always curious when I'm up against,
Speaker:you know,
Speaker:Christmas or a birthday,
Speaker:you know,
Speaker:I wanna know the reasons why something might be a special
Speaker:gift for somebody or how do I find the perfect gift
Speaker:for a boyfriend for my dad,
Speaker:for you know,
Speaker:my brother.
Speaker:And I think that these types of tips and things that
Speaker:these shops could be providing to consumers,
Speaker:I think a blog is a perfect platform for that.
Speaker:That makes a lot of sense.
Speaker:Plus, you know,
Speaker:it seems like everywhere on social media now,
Speaker:we talk about getting behind the scenes of people's businesses and
Speaker:people are more credible when they share that,
Speaker:you know,
Speaker:when they open the curtain and show what their businesses are
Speaker:behind the scenes.
Speaker:And a blog can help with that too.
Speaker:You know,
Speaker:offering ideas and sharing really what the business is all about.
Speaker:Right? And,
Speaker:and I think that's just an incredible opportunity for you to
Speaker:connect with your potential customers.
Speaker:I mean,
Speaker:there's a lot of repetition in the,
Speaker:in the gifting space and you better believe that if I'm
Speaker:going online or even to a brick and mortar shop to
Speaker:purchase a gift,
Speaker:if I feel that I have a connection to one shop
Speaker:over another,
Speaker:then I'm gonna buy from that shop.
Speaker:That connection,
Speaker:that opportunity to make that connection could definitely be through content
Speaker:online like a blog.
Speaker:Really good point.
Speaker:Yeah. And it definitely separates them from other people,
Speaker:from their competition.
Speaker:So if someone was considering doing a blog,
Speaker:what we talked a little bit about the type of content
Speaker:they might do now you have done both,
Speaker:you've done written and now you've turned it into an audio
Speaker:blog. What's the difference or what's the value of one over
Speaker:the other?
Speaker:Well, I really think that it starts with understanding who your
Speaker:ideal reader or listener is.
Speaker:Who is that person that you're creating the blog for?
Speaker:Are they the person that wants to know how you started
Speaker:your shop?
Speaker:Or are they the person who,
Speaker:you know,
Speaker:wants tips on what gifts they should buy for who?
Speaker:So I think identifying that person and and understanding,
Speaker:you know,
Speaker:what their pain points are,
Speaker:what information they're looking for,
Speaker:that that would,
Speaker:that's the very first step.
Speaker:But through determining that,
Speaker:I think you can get really close to understanding,
Speaker:okay, now would this person be somebody that's sitting down and
Speaker:reading a blog or an email newsletter or are they somebody
Speaker:that's really busy on the go and they probably prefer to
Speaker:listen to this content?
Speaker:That's an easier way for them to consume it.
Speaker:With so many channels and options for people to consume content,
Speaker:you really have to make sure that you're offering your content
Speaker:in the way that your consumer wants it.
Speaker:So for me,
Speaker:with the blog,
Speaker:you know,
Speaker:I'm not recreating content for the podcast,
Speaker:I'm simply taking my blog posts and repurposing those into audio
Speaker:episodes because I know that there's a really good chunk of
Speaker:my audience who doesn't wanna sit down and read a blog.
Speaker:They wanna listen to it on a podcast.
Speaker:So it could be a matter of,
Speaker:you know,
Speaker:you doing both and repurposing it,
Speaker:just recording what you've written in audio format.
Speaker:Or you might find that you know,
Speaker:your customer or your ideal reader,
Speaker:you know,
Speaker:they don't care about audio,
Speaker:they, they would actually prefer to have it written.
Speaker:So I think it's just really starts with gaining that understanding
Speaker:of exactly who you're trying to reach with the content.
Speaker:And in doing so,
Speaker:you'll be able to kind of get closer to what format
Speaker:they'd actually like it in.
Speaker:So you're still doing both written and audio?
Speaker:Yes. Even today.
Speaker:And do you have a certain schedule,
Speaker:a certain time when you sit down and write and then
Speaker:then record?
Speaker:I do.
Speaker:I really find that I'm most productive when I theme my
Speaker:days. So in any given week I have a theme for
Speaker:an entire day,
Speaker:which means that I get to fully focus on one area
Speaker:of my business for that entire day without worrying about being
Speaker:pulled in multiple directions.
Speaker:Or you know,
Speaker:having to shift my mindset from writing something to then recording
Speaker:something. So for example,
Speaker:Monday, that's my writing day.
Speaker:Anything that needs to be written,
Speaker:written content on the blog,
Speaker:a newsletter,
Speaker:any of the site content that we might be updating,
Speaker:Monday is my writing day,
Speaker:that's when I fully focus on that.
Speaker:And then Tuesday might be my podcast day.
Speaker:So if I'm recording,
Speaker:editing, doing any marketing or anything for the podcast that's gonna
Speaker:happen on Tuesday.
Speaker:And in setting myself up that way,
Speaker:again, I'm able to focus on that task specifically without being
Speaker:interrupted by other things that,
Speaker:you know,
Speaker:can seemingly jump on your plate without notice.
Speaker:And it also allows me to be just uber productive in
Speaker:that one area.
Speaker:And then it becomes doable too,
Speaker:because you've locked it into your,
Speaker:to your schedule.
Speaker:Exactly. If Someone was just starting out,
Speaker:I'd like to make the podcast actionable.
Speaker:So when people leave,
Speaker:if they're interested in doing something like this,
Speaker:they know exactly where to get started.
Speaker:What would you recommend as the first three steps someone would
Speaker:take if they were interested in creating a blog?
Speaker:The first step that I would recommend is what we talked
Speaker:about a bit before,
Speaker:and that's identifying who your ideal reader is.
Speaker:Who is the person that you're creating that content for?
Speaker:You don't actually have to go out and meet them and
Speaker:shake their hand.
Speaker:You can define them on paper.
Speaker:Do they,
Speaker:you know,
Speaker:are they looking for content about,
Speaker:you know,
Speaker:how to start building a handmade shop?
Speaker:Are they looking for content on the best amount of money
Speaker:to spend,
Speaker:depending on who you're buying a gift for?
Speaker:You know,
Speaker:I'm not super familiar with a gifting space,
Speaker:but these are just some of the questions that you might
Speaker:ask yourself about who your ideal reader is.
Speaker:So that's the very first step because until you understand who
Speaker:you're creating content for,
Speaker:you're gonna be stuck on what to actually create.
Speaker:And then the second step after that would be to just
Speaker:start writing something.
Speaker:You have to actually put something out there in order to
Speaker:figure out if that is what's gonna work for you.
Speaker:So it's not,
Speaker:you know,
Speaker:something that's gonna happen overnight.
Speaker:It's not something where you're gonna publish one blog post and
Speaker:you're gonna know whether or not people like it or not.
Speaker:It's gonna be a long game for you to continue creating
Speaker:content consistently over a long period of time and continuing to
Speaker:take in feedback and improve that as you go.
Speaker:So if the first step is identifying who you're writing for,
Speaker:the second step would be to just write your first post
Speaker:that you're gonna do.
Speaker:And then that third step I would say is to really
Speaker:listen for that feedback.
Speaker:You know,
Speaker:when you have customers come into your store,
Speaker:when you have somebody buy something from you,
Speaker:when people are visiting your site online,
Speaker:everything should have a common goal.
Speaker:So if your goal with your blog post is to get
Speaker:people to sign up for your email list or to take
Speaker:action on a special that you're giving them,
Speaker:then all of your pieces of content,
Speaker:the receipt that they receive,
Speaker:what you're saying to them after they make a purchase,
Speaker:all of those things should be working together.
Speaker:So everything should have a common goal and what you're looking
Speaker:for your customer to ultimately do.
Speaker:So I would continue on with that third step to be
Speaker:figuring out what your goal is with that,
Speaker:and then working that into everything that you do.
Speaker:It might be putting on your receipt,
Speaker:you know,
Speaker:hey, check out our blog,
Speaker:we just started writing about X,
Speaker:Y, and Z,
Speaker:and, and have a URL for them or give them an
Speaker:incentive to head over there so that you can start getting
Speaker:that feedback to understand if what you're doing is working and
Speaker:if not,
Speaker:that you can continue to improve that.
Speaker:That's great advice.
Speaker:Real quickly,
Speaker:I wanna expand on the second one for a second because
Speaker:you make a really good point.
Speaker:You know,
Speaker:you just need to start writing and maybe the initial articles
Speaker:that you put out,
Speaker:maybe some of them will resonate,
Speaker:maybe some of them won't,
Speaker:but you need to keep going.
Speaker:Can you think back to a time when you might have
Speaker:written something that didn't quite work the way you wanted?
Speaker:Yeah, like probably 30 times.
Speaker:You know what happens a lot?
Speaker:And that's a tough thing with writing,
Speaker:is sometimes you're gonna put something out there and you're not
Speaker:gonna hear anything from anyone.
Speaker:And you know,
Speaker:other times you're gonna put something out there and you're gonna
Speaker:get a lot of really great feedback and you know,
Speaker:people reaching out and saying that it real,
Speaker:it was really helpful for them.
Speaker:That's the challenge.
Speaker:Like you said,
Speaker:Sue is to continue going.
Speaker:And for those pieces of content that I've put out there
Speaker:that didn't really feel right or like they didn't work,
Speaker:I always take everything,
Speaker:whether it's a verbal response,
Speaker:a non-verbal response,
Speaker:a lack of something that I'm looking for,
Speaker:that's all feedback for me.
Speaker:So if I put a post out there and nobody says
Speaker:a word about it and I don't get any feedback and
Speaker:nobody comments on it and nobody shares it with anybody,
Speaker:then that's feedback to me that something about that post did
Speaker:not work.
Speaker:So I wanna take that feedback and figure out how I
Speaker:can improve it,
Speaker:change the subject matter,
Speaker:change the format of it,
Speaker:and continue working towards what it is that my audience actually
Speaker:does want.
Speaker:Because once I put that post out there where I do
Speaker:get feedback and people do comment on it,
Speaker:then I know that it's working.
Speaker:Right. And you're never gonna know until you put it out
Speaker:there. Exactly.
Speaker:Yeah. So again,
Speaker:the three steps that Kate is recommending,
Speaker:number one,
Speaker:to identify your customer,
Speaker:some people call it an avatar.
Speaker:Who are they?
Speaker:What do they like?
Speaker:What are they looking for from you?
Speaker:The second is just to go ahead and start writing on
Speaker:the topics and then analyzing the receptivity of your customers to
Speaker:the articles.
Speaker:And then finally have a common goal for everything you do.
Speaker:So you have continuity between the blog and then when people
Speaker:come onto your online site or walk into your shop so
Speaker:that everything looks the same,
Speaker:you're marching towards a common goal with all the different things
Speaker:that you're doing for your business.
Speaker:Okay. Kate,
Speaker:we're gonna transition over now into the reflection section.
Speaker:This is an area where we take a look at you
Speaker:and see what's helped you build your success.
Speaker:Awesome. What is one natural trait that you have that's helped
Speaker:you to succeed?
Speaker:I Would say my drive.
Speaker:I've always had drive to continue going,
Speaker:even if I get knocked down or something doesn't work,
Speaker:you know,
Speaker:the drive to try again.
Speaker:What tool do you regularly use to keep productive or to
Speaker:create balance in your life?
Speaker:I love the online tool Rescue Time.
Speaker:And what that does is once you install it on your
Speaker:computer, there's a free version of it.
Speaker:For me,
Speaker:it works quite well just because I'm online based.
Speaker:But what it does is tell me where I'm spending my
Speaker:time. So right now it would tell me that I'm spending
Speaker:time in Skype,
Speaker:cuz that's where we're having our conversation.
Speaker:And so you can imagine it over a week,
Speaker:over a month's time,
Speaker:when you look back,
Speaker:it will give you kind of a graph of where you've
Speaker:been spending your time,
Speaker:social media,
Speaker:and you know,
Speaker:Microsoft Word in Photoshop on the internet,
Speaker:you know,
Speaker:whatever it might be.
Speaker:So it really helps you hone in on when you're being
Speaker:most productive and gives you a true look at how much
Speaker:time you're spending in different places.
Speaker:Sounds great.
Speaker:Just to stay productive.
Speaker:Do, is it,
Speaker:is it available for Mac and pc?
Speaker:Yes, it is.
Speaker:Oh, I'll have to check into that.
Speaker:I, I don't know about this one,
Speaker:so That's a good one for me.
Speaker:Yeah, it's a great tool for anybody who works online or
Speaker:even if you do anything online,
Speaker:you know,
Speaker:it's just sometimes you are,
Speaker:you know,
Speaker:in a program or you're working on something and you don't
Speaker:really realize how long you're actually spending doing it.
Speaker:And so it's quite eyeopening actually.
Speaker:Kate, what book have you read lately that you think our
Speaker:listeners would find value in Book that I read recently that
Speaker:really resonated with me a lot and would be great for
Speaker:anybody who's feeling overwhelmed,
Speaker:not productive or not as productive as they could be.
Speaker:And it's called Essentialism by Greg McEwen.
Speaker:And in the book he talks about only working on the
Speaker:most essential things.
Speaker:It's great for anybody who runs a business because as you
Speaker:know, Sue,
Speaker:oftentimes we say yes to more things than we can actually
Speaker:handle. And therefore we put ourselves into a tailspin of overwhelm
Speaker:and feeling like we're not getting anything done.
Speaker:This book has really opened my eyes to the power of
Speaker:saying no and only working on the things that are most
Speaker:essential for you and your business Gift Bizz unwrap listeners,
Speaker:just as you're listening to the podcast today,
Speaker:you can also listen to audio books through Audible with Ease.
Speaker:Get an audio book just like the one Kate is recommending
Speaker:for free.
Speaker:All you need to do is go to gift biz book.com
Speaker:and make a selection.
Speaker:That's gift biz book.com.
Speaker:Okay, Kate,
Speaker:my favorite part of the podcast,
Speaker:we're gonna go into the Dare to Dream question.
Speaker:All right.
Speaker:I would like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:This is your dream or your goal of almost unreachable heights
Speaker:that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside Sue?
Speaker:This is such a big question.
Speaker:I get excited just thinking about it.
Speaker:I can only imagine how much this makes people think and
Speaker:I'll love to go back and hear all the answers from
Speaker:all of your guests.
Speaker:For me,
Speaker:what's inside of that box and thank you very much for
Speaker:that, is the support and motivation that myself and those who
Speaker:I love,
Speaker:those who I wanna support around me,
Speaker:you know,
Speaker:the ability to give that support and motivation in order to
Speaker:always continue pursuing what it is that we want in life.
Speaker:What makes us happy?
Speaker:I think so many people lack the support and the motivation
Speaker:that's required to continue pursuing your dreams.
Speaker:And I would always want that support and motivation for myself
Speaker:and you know,
Speaker:for those around me,
Speaker:cuz I know that that can make all the difference.
Speaker:So that's what would be inside of my box.
Speaker:That's a wonderful gift.
Speaker:I'm gonna give that to you right now.
Speaker:Thank you.
Speaker:And Kate,
Speaker:how would our listeners get in touch with you?
Speaker:You can find all the content that we create and our
Speaker:social media channels and all that good stuff over@eofire.com.
Speaker:And I think you had something to offer our listeners today.
Speaker:Yes, absolutely.
Speaker:I would love,
Speaker:love, love to offer a free download of a book that
Speaker:I recently published called The Fire Path.
Speaker:And it is a beginner's guide to creating your online business.
Speaker:So anybody who's looking to just get started in that area,
Speaker:it's a step-by-step look at the way that John and I
Speaker:created our business.
Speaker:Very specific in depth how to type content about how you
Speaker:can get started with your online business.
Speaker:So that free download is over at eo fire.com/tfp.
Speaker:Buck. Thank you so much.
Speaker:That's so generous of you,
Speaker:Kate. I really appreciate it.
Speaker:Yeah, definitely.
Speaker:I hope that it helps some people out who are looking
Speaker:to get started.
Speaker:I know it absolutely will.
Speaker:And if you didn't catch that link or anything else that
Speaker:we've talked about today,
Speaker:you can jump over to gift biz unwrapped.com
Speaker:and you will find the show notes here for Kate with
Speaker:all the information that we've talked about today.
Speaker:Kate, thank you so much for your tremendously valuable gifts that
Speaker:you've shared.
Speaker:And may your candle always for invite.
Speaker:Thank you,
Speaker:Sue. Learn how to work smarter while developing and growing your
Speaker:business. Download our guide called 25 Free Tools to enhance your
Speaker:business and life.
Speaker:It's our gift to you and available@giftbizunwrap.com
Speaker:slash tools.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the Ribbon Print Company looking for
Speaker:a new income source for your gift business.
Speaker:Customization is more popular now than ever.
Speaker:Brande your products with your logo or print a happy birthday,
Speaker:Jessica Ribbon.
Speaker:To add to a gift,
Speaker:write a checkout,
Speaker:it's all done right in your shop or craft studio in
Speaker:seconds. Check out the ribbon print company.com