Artwork for podcast Trade Show University for Virtual & Live Events
Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green
Episode 12713th December 2021 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:25:16

Share Episode


We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories!

To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine & Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work.

In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference.

Michael's Top tips:

  • Make your booth and ancillary experience stand out.
  • Use the power of food and drink to build and reinforce your brand.
  • Leverage the power of food and drink to build relationships and drive sales.
  • Experiences can resonate for years to come.

Connect with Michael Green:



Mentioned in this episode:

Trade Show University Episode Guide

Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)