If you met Byron Booysen in his varsity days at Stellenbosch, you probably would never imagine him ending up as a farmer. He’s a bit of a jock who comes from a family who’s always been rather sporty. But life has a funny way of bringing you closer to your destiny, and today he’s made quite a name for himself as especially a tomato farmer in the Western Cape. In this episode of Farmer’s Inside Track Booysen talks candidly about how his desire to become an entrepreneur led him to opportunities within the agricultural space. It was a no-brainer, actually, because he developed a fondness for land and nature while growing up in the Eastern Cape where his family grew their own vegetables. Food For Mzansi’s Dawn Noemdoe and Kobus Louwrens are the interviewers.
Farmer’s Inside Track is a platform for South Africa’s up-and-coming farmers and new entrants into agri-businesses who need information and inspiration to help them start up and get up to sprinting speed as commercial producers and/or agri-processors. The men and women who have resolved to one day getting to the place where the large-scale commercial farmers are, but not really finding useful information on how to get there.
This platform is a resource of exclusive content and an online community that aims to support up-and-coming commercial farmers through that tricky phase of their businesses that comes between the starter pistol and finding their stride in the sprint towards the finish line.
At the centre of it is a free weekly Farmer’s Inside Track e-mailer containing a mix of exclusive content from agricultural thought leaders, business and entrepreneurship experts and leading farmers as well as a comprehensive rundown of need-to-know news from the past week. Also, it’s a great source for those on the lookout new opportunities and funding.
While we have your attention, head over to Facebook to join the Farmer’s Inside Track group. We’d love to interact with you on a platform that allows for easy interaction and where members can crowd-source advice and support. Also, have you signed up for our weekly Food For Mzansi updates on WhatsApp? Simply send a message to +27 81 889 9032. It is the perfect way to ensure you don’t miss any of the good stuff on www.FarmersInsideTrack.co.za.
SALUTING UNSUNG AGRI-HEROES
Farmer’s Inside Track is supported by Food For Mzansi. Inspiration for your business and life from South Africa’s farmers and agripreneurs. Love how we salute the unsung heroes of agriculture? Why not connect with us on our social media platforms.