Instead of focusing just on the last touch point from your customers, Amazon Marketing Cloud (AMC) provides the opportunity to see the entire customer journey.

In today’s episode, I was excited to be joined by Gloria Steiner from Perpetua to talk through more use cases and ways AMC can help with our advertising efforts. The first time I’ve ever heard about Amazon Marketing Cloud was from Gloria! So, I really enjoyed having her join this discussion and getting her full perspective on the tool.