For the past 28 years, Rob Southwick and Southwick Associates has provided outdoor companies, fish and wildlife agencies, and hunting and fishing conservation groups with the knowledge and research needed to do their important work. Rob covers the economics of sportsmanship, and shares some of the current challenges facing today's sportsmen and woman, and how his company is working to tackle them. Finally, Bass Pro Shops Communications Manager Katie Mitchell has the latest updates on happenings at Bass Pro and Cabela's stores nationwide.