Shownotes
Business Inspiration
How and why Viveka chose LinkedIn as her area of expertise. [6:28] LinkedIn training as her career began. [9:45]LinkedIn Specifics
LinkedIn Communities and Groups [20:56] 3 Steps to getting started [24:57] Why the Summary Section is so important [28:20] Endorsement Section warning and direction [31:06] Further learning tools from Viveka [35:00]Business Building Insights
Viveka’s suggestion of our best sales platform for this community. It’s surprising! [14:01] Where LinkedIn fits in. [14:32] The secret to growing and how not to get stalled. [14:50] COI warning! [33:29]Success Trait
Viveka is a life long learner. [37:48]Productivity/Lifestyle Tool
AgoraPulse – Manage all social media messages in one place. Schedule and publish content. Get stunning reports. Calendly – Say goodbye to phone and email tag for finding the perfect meeting time.Valuable Book
The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg Go-Givers Sell More by Bob Burg
Contact Links
Website Facebook Instagram Twitter LinkedIn LinkedIn TrainingIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
Gift biz on wrapped episode 71,
Speaker:My business transformed like within the month.
Speaker:Hi, this is John Lee Dumas of entrepreneur on fire,
Speaker:and you're listening to the gift of biz unwrap.
Speaker:And now it's time to light it up.
Speaker:Welcome to gift biz,
Speaker:unwrapped your source for industry specific insights and advice to develop
Speaker:and grow your business.
Speaker:And now here's your host,
Speaker:Sue Monheit.
Speaker:Hi there.
Speaker:And welcome back to the gift fifth unwrap podcast,
Speaker:Whether you own a brick and mortar shop sell online or
Speaker:are just getting started,
Speaker:you'll discover new insight to gain traction and to grow your
Speaker:business. And today I have joining us Vivica on Rosen.
Speaker:Vivica is internationally known as the LinkedIn expert and is the
Speaker:author of the bestselling book,
Speaker:LinkedIn marketing an hour a day.
Speaker:Vivica is the CEO of linked into business where she takes
Speaker:the social media marketing knowledge.
Speaker:She has developed and perfected over the years and transforms it
Speaker:into engaging and informational training.
Speaker:Her sessions provide not only valuable information,
Speaker:but actionable tips to get you and your team up and
Speaker:running quickly and effectively to date.
Speaker:She estimates she's trained over 100,000
Speaker:people and has personally worked with executives and sales teams at
Speaker:Oracle, the New York times and Western union to name a
Speaker:few of her fortune 500 portfolio.
Speaker:She's also a contributing expert to LinkedIn's official blog and they're
Speaker:sophisticated marketers guide.
Speaker:Perhaps you already are one of her 32,000
Speaker:LinkedIn contacts or 82,000
Speaker:Twitter followers.
Speaker:But if not,
Speaker:I'd like to introduce you to her now.
Speaker:Welcome to the show.
Speaker:Vivica. Thank you So much,
Speaker:Sue. It's a pleasure to be here.
Speaker:Would you like to add anything into that?
Speaker:Okay. It was hard for me to whittle it down because
Speaker:so much of this is important for our listeners to hear.
Speaker:So I just kept it going because it was important.
Speaker:I like to start off our conversation by having our listeners
Speaker:get to know you in a little bit of a different
Speaker:way. And that is by you describing your motivational candle.
Speaker:So if you were to create an ideal candle that represents
Speaker:you, what color would it be and what would be the
Speaker:quote on your candle?
Speaker:I thought I knew what I was going to say.
Speaker:And then I had one of those morning inspirations.
Speaker:Oh, good.
Speaker:Off the cuff.
Speaker:I love those.
Speaker:So I'd say,
Speaker:Oh, a purple candle,
Speaker:of course,
Speaker:because purple's my favorite color.
Speaker:And my normal quote would be do what only you can
Speaker:do. Or people buy from people they know like,
Speaker:and trust,
Speaker:which is a bumper quote,
Speaker:but that's so businessy and boring.
Speaker:I was thinking one of my favorite sense in the world
Speaker:is Lilla coy.
Speaker:It's kind of a fruity fresh spring ne type smell.
Speaker:And so I thought,
Speaker:well, that would be like a mint green,
Speaker:like a vibrant,
Speaker:fresh mint green,
Speaker:which also is money.
Speaker:So that's good.
Speaker:And then my quote would be,
Speaker:don't let yesterday take up too much of today because how
Speaker:often do we keep from moving forward?
Speaker:Because of something someone said,
Speaker:or because of something we did or because of just a
Speaker:past that tells us we don't have a future and that's
Speaker:ridiculous. That's all in the past.
Speaker:It's all yesterday.
Speaker:It has absolutely no effect on,
Speaker:or it shouldn't,
Speaker:or it doesn't have to let's put it that way.
Speaker:It doesn't have to have an effect on who you are
Speaker:today. So just let it go.
Speaker:Smell that candle.
Speaker:Look at that bright green,
Speaker:vibrant energy life creation and move forward into tomorrow.
Speaker:I love that positive message because it's so energizing about the
Speaker:opportunity that comes ahead of us.
Speaker:You're right.
Speaker:Every day can be a new day.
Speaker:It's so easy to get stuck in your mind.
Speaker:It's like,
Speaker:if you messed something up the day before,
Speaker:you're like,
Speaker:you're thinking and you're focused on,
Speaker:Oh, maybe I'm going to do that again,
Speaker:but only you are the one that's laying the groundwork for
Speaker:your future.
Speaker:Exactly. Right.
Speaker:And you know,
Speaker:we can blame people and we can blame our parents and
Speaker:we can blame our education.
Speaker:But the fact is there is so much out there that
Speaker:you don't even have to get.
Speaker:I mean,
Speaker:you should,
Speaker:but, but you don't even have to get a degree because
Speaker:there's enough education out there.
Speaker:I can't remember what university it is.
Speaker:If it's MIT,
Speaker:I think it's MIT puts their entire course load for free
Speaker:online. Now you don't get a degree from MIT,
Speaker:but you can,
Speaker:you know,
Speaker:if you wanted to find out about quantum physics,
Speaker:go for it.
Speaker:So there's no reason in today's day and age that you
Speaker:can't break out of whatever shell that your experience has put
Speaker:you in and move into a successful life,
Speaker:a successful career,
Speaker:a successful marriage,
Speaker:a successful relationship with your kids.
Speaker:You don't have to let the past weigh you down.
Speaker:Absolutely. And just like we're talking about today,
Speaker:I mean,
Speaker:starting this podcast,
Speaker:I didn't have to wait for some radio station to decide
Speaker:that they liked what I was saying and picked me up
Speaker:and add me to their schedule because it's become more common,
Speaker:the whole internet in terms of resourcing information like you're talking
Speaker:about or providing information,
Speaker:we have never had as much opportunity as we have today.
Speaker:So total reason for optimism,
Speaker:right? Exactly.
Speaker:All the way back to that quote.
Speaker:All right.
Speaker:So Vivica,
Speaker:I need to tell you that locally in my community with
Speaker:my chamber and other networking groups I'm with,
Speaker:and then also with my customers and when I'm going out
Speaker:to trade shows and speaking,
Speaker:everybody talks about LinkedIn.
Speaker:Like, they're not sure if it's something they need to do
Speaker:or not.
Speaker:Do they don't understand how it could be better than doing
Speaker:Facebook or in conjunction with Facebook.
Speaker:And that's one of the reasons why I really wanted to
Speaker:have you on today is really to dive down and talk
Speaker:about specifically what LinkedIn can do for my audience,
Speaker:which is people who have retail shops are crafters designers,
Speaker:possibly sell on Etsy.
Speaker:So that's where I want to get to with the conversation.
Speaker:But before that,
Speaker:let's talk about why you chose LinkedIn in the first place.
Speaker:How did the LinkedIn expert evolve?
Speaker:Of course,
Speaker:this is early days.
Speaker:So it was actually pre social media.
Speaker:LinkedIn pre-dates believe it or not Facebook and Twitter.
Speaker:I was running a business center at the time.
Speaker:So I had a,
Speaker:you know,
Speaker:brick and mortar.
Speaker:It was more business to business focused,
Speaker:but still I had a brick and mortar store as it
Speaker:were. And here's what I discovered about myself.
Speaker:I was really,
Speaker:really good at marketing and personal engagement and even recruiting when
Speaker:it came to new customers and clients,
Speaker:I really sucked at managing my team.
Speaker:I sucked at managing my business partner.
Speaker:I sucked in managing my staff and in a way I
Speaker:sucked at managing my clients.
Speaker:So what I did cause you know,
Speaker:go with your strengths.
Speaker:What I tried to do was create these networking events,
Speaker:where the entrepreneurs in our center could meet each other,
Speaker:could support each other,
Speaker:could learn.
Speaker:Things, could help to improve their businesses,
Speaker:which was an added bonus that no one else in the
Speaker:field was doing at the time.
Speaker:Plus it was something I was good at.
Speaker:And so I actually brought someone in to talk about web
Speaker:2.0, which tells you how long ago it was.
Speaker:Oh my gosh.
Speaker:Words from the past.
Speaker:Right. I know.
Speaker:Right. You're like,
Speaker:Oh yeah,
Speaker:I remember that.
Speaker:That was such a big,
Speaker:because it was back then.
Speaker:It was such a big deal that essentially your website could
Speaker:become a personalization of you.
Speaker:It could begin to engage with your clients and with your
Speaker:customers and with your consumers.
Speaker:And that was new.
Speaker:I mean pre 2.0,
Speaker:your website was a brochure,
Speaker:right? This is a little bit around the beginnings of blogging.
Speaker:I mean,
Speaker:blogging had been around for a while,
Speaker:but really at the beginnings of blogging,
Speaker:certainly before all the big data,
Speaker:you know,
Speaker:deep data mining information that we have and all the responsive
Speaker:stuff that we have.
Speaker:And I mean,
Speaker:this is before the iPhone,
Speaker:right? So I had a trio.
Speaker:I remember my trio because it was,
Speaker:I think a touch screen.
Speaker:It was such a big deal.
Speaker:So that just that ages me and at that age is
Speaker:the story.
Speaker:But that also lets you know,
Speaker:how long ago this was and someone introduced at the end
Speaker:of the web to,
Speaker:it was my friend,
Speaker:Lori, Maycumber actually at the end of the web 2.0
Speaker:conversation she was talking about.
Speaker:And you know,
Speaker:there are,
Speaker:these places are kind of like match.com,
Speaker:but for business that you might consider for business networking.
Speaker:And she just did like a five minute blurb on LinkedIn,
Speaker:but because I'd managed to double our business and under a
Speaker:year just doing face to face networking,
Speaker:we went from,
Speaker:I think 72 to 148,
Speaker:maybe new customers.
Speaker:I just thought,
Speaker:Oh my gosh,
Speaker:there are,
Speaker:I think it was five,
Speaker:seven, six,
Speaker:seven, five,
Speaker:six, 7 million people on LinkedIn at the time,
Speaker:by the time I signed up,
Speaker:it had already grown to 12 million.
Speaker:To me that was a huge number.
Speaker:Now these days would be like,
Speaker:Ugh, it's not even worth my time.
Speaker:If the social network only has 5 million members,
Speaker:what's that Facebook has 1.5
Speaker:billion and Twitter has over 400 million and LinkedIn has 460
Speaker:something million and Instagram has over 400 million.
Speaker:So the numbers today just blow us out of the park
Speaker:with how big they are.
Speaker:But back then,
Speaker:in reality,
Speaker:if I could do business with one 10th of a fraction
Speaker:of 5 million people,
Speaker:my business could be successful.
Speaker:And so to me,
Speaker:it opened up the world of social business,
Speaker:networking, really.
Speaker:It took about a year for me to start teaching and
Speaker:training on it.
Speaker:And one of our local associations that had a national brand
Speaker:picks me up.
Speaker:I started teaching and training for them.
Speaker:They flew me to New York city and I picked up
Speaker:enough clients and customers from that,
Speaker:that I was able to thank goodness,
Speaker:drop my day job of which I really was kind of
Speaker:mediocre other than the marketing part and start doing what I
Speaker:loved. I'm a serial entrepreneur kind of by accident,
Speaker:but I love being on stage.
Speaker:I love speaking and training.
Speaker:And so I thought the only thing I could be was
Speaker:a professor,
Speaker:you know,
Speaker:a teacher except for,
Speaker:I probably,
Speaker:I'm not patient with children and or a motivational speaker like
Speaker:Tony Robbins.
Speaker:And at that time I had too many limiting beliefs.
Speaker:Like I could not be a Tony Robbins,
Speaker:right? So the ability to teach and train on something that
Speaker:I believed in and get on stage and speak and inspire
Speaker:people and help people with their businesses that was just designed
Speaker:in gold for me,
Speaker:I love the path of your story and what I want
Speaker:to really focus on and underline for our listeners is listened
Speaker:to what Vivica was talking about in terms of,
Speaker:she really knew where she was strong and where she was
Speaker:less strong,
Speaker:I guess I'll say.
Speaker:So she understood in herself what was available and what she
Speaker:could do and what she liked to do.
Speaker:And so that was kind of lingering in the back and
Speaker:networking, Oh my gosh,
Speaker:you're so right.
Speaker:It seems like such a soft thing.
Speaker:Oh connection.
Speaker:Do you know?
Speaker:You know,
Speaker:somebody, you go to these meetups,
Speaker:you meet people,
Speaker:you know,
Speaker:you have some coffee,
Speaker:whatever they can be.
Speaker:So unbelievably powerful and now to be able to take them
Speaker:online and to be able to connect up with people you
Speaker:never in the past would have been able to do is
Speaker:so, so exciting.
Speaker:And I also have to say many of you I'm sure
Speaker:have not seen her in person.
Speaker:You do have the talent on stage for sure.
Speaker:You are a fabulous speaker.
Speaker:So, but again,
Speaker:I wanted to just underscore what Vivica was talking about in
Speaker:terms of she knew what her strengths were.
Speaker:And instead of trying to work on weaknesses,
Speaker:she was going to go full force with her strengths.
Speaker:So you found LinkedIn,
Speaker:you started working with it because you saw that as a
Speaker:way of doing online networking and you already knew networking was
Speaker:highly valuable.
Speaker:So you started testing the network,
Speaker:seeing that LinkedIn was a great platform to get business and
Speaker:then decided you were going to start teaching it.
Speaker:Like It was just something I was doing in the evenings.
Speaker:I enjoy doing it.
Speaker:Or it was something I could do during the day that
Speaker:I enjoy doing a little bit more.
Speaker:It was never at that point.
Speaker:I mean,
Speaker:it was,
Speaker:it was again another year.
Speaker:So now it's two years after I've been introduced to LinkedIn
Speaker:that I ever went,
Speaker:Oh wow.
Speaker:I can really create an entire career around this,
Speaker:but yeah,
Speaker:it took a while to get there.
Speaker:All right.
Speaker:So now let's get down and dirty with this.
Speaker:Okay. So now there's Facebook,
Speaker:Instagram, Twitter for a while,
Speaker:there was a point where LinkedIn looked like this was the
Speaker:job search center.
Speaker:That's I think past now,
Speaker:but you'd be Hasty.
Speaker:You would imagine it was passed by now,
Speaker:but there are still people who just consider it a job
Speaker:seeking site.
Speaker:Yeah. Okay.
Speaker:And is it for people who are out there who are
Speaker:thinking, you know,
Speaker:this entrepreneur thing may be something I'm thinking about,
Speaker:but not quite yet.
Speaker:And they're in transition.
Speaker:Is LinkedIn still a viable place for you to go and
Speaker:find a new position?
Speaker:Of course it is.
Speaker:It'll always be strong.
Speaker:That's one of their three legs.
Speaker:So yeah,
Speaker:recruiting is always going to be a backbone to LinkedIn.
Speaker:But LinkedIn itself is,
Speaker:seems to be focusing a little bit more on the business
Speaker:and sales part right now because let's face it.
Speaker:The recruitment part is just kind of moving along as it
Speaker:is. So it doesn't need a lot of support and help
Speaker:right now.
Speaker:Okay. So let's talk about the audience we have here,
Speaker:which are people who are like retail shops or they're at
Speaker:home creating products or possibly they're bakers who provide their products
Speaker:to shops.
Speaker:How would they use LinkedIn?
Speaker:And maybe it's two different.
Speaker:Maybe it's people who have physical locations versus not.
Speaker:I'm not sure.
Speaker:Yeah. It's to focus on,
Speaker:are you business to business?
Speaker:Are you business to consumer?
Speaker:So obviously we're talking more along the lines of business to
Speaker:consumer. So here's the thing.
Speaker:Facebook is probably always going to be the better solution for
Speaker:you as an Instagram,
Speaker:as far as getting out there,
Speaker:what your product is.
Speaker:LinkedIn is probably not the place to sell your product,
Speaker:go to Facebook,
Speaker:go to Etsy.
Speaker:They're actually set up for that.
Speaker:Both of them have storefronts.
Speaker:Now what LinkedIn is phenomenally good at is helping you build
Speaker:your business with relationships.
Speaker:Yes, you'll find some customers and clients just naturally that will
Speaker:happen. But it is about finding those strategic partners.
Speaker:It's about finding the right vendors.
Speaker:It's about finding the right tools to help you run your
Speaker:business and the people who can get you the best deal
Speaker:for those tools.
Speaker:Quite frankly,
Speaker:it's about finding the talent that you need to help support.
Speaker:One of the quotes I was actually thinking,
Speaker:I was going to say about the candle was do what
Speaker:only you can do.
Speaker:And I know as a female solo preneur,
Speaker:I just because of monetary issues because of,
Speaker:I didn't believe in myself enough,
Speaker:like I bootstrapped and did everything.
Speaker:I did the accounting,
Speaker:I did the marketing,
Speaker:I did the sales.
Speaker:I did the design and guys,
Speaker:you guys are artistic.
Speaker:I am not,
Speaker:I am graphically impaired.
Speaker:And how I designed my website.
Speaker:Like I did everything I needed to create my business for
Speaker:the first,
Speaker:I don't know,
Speaker:it's just the first three years of my business because I
Speaker:thought I had to,
Speaker:and that limited my growth.
Speaker:You know,
Speaker:maybe you have to do that for the first three or
Speaker:four months.
Speaker:But when I found it first,
Speaker:it was a virtual assistant and then she was full-time and
Speaker:then I had two people in.
Speaker:But anyway,
Speaker:when I hired my first person to help me support my
Speaker:business, my business transformed like within the month.
Speaker:And I was paying her almost as much as I was
Speaker:paying myself,
Speaker:by the way,
Speaker:I think I was paying myself like 15 bucks an hour
Speaker:when I was first starting out and I was paying her
Speaker:$12 an hour.
Speaker:So, but what it did was it freed up my physical
Speaker:time and it freed up my mental time.
Speaker:And that's probably the more important thing so that I could
Speaker:do what only I could do that coincidentally or not.
Speaker:That's when I started writing more because I had the time
Speaker:to do it and I had the focus to do it.
Speaker:And that's when Wiley saw my blog and picked me up
Speaker:as one of their LinkedIn authors.
Speaker:So that's where the book came in.
Speaker:Needless to say,
Speaker:having a book transformed my career too.
Speaker:So what I'm telling you is don't be sitting in your
Speaker:store unless you love doing that.
Speaker:And you find it invigorating from getting things ready at 6:00
Speaker:AM opening at eight,
Speaker:working through six,
Speaker:because by the way,
Speaker:folks, I did this too.
Speaker:And it past life working through six,
Speaker:closing up to seven,
Speaker:going home,
Speaker:exhausted and doing it again and then going,
Speaker:Oh, I need to be open seven days a week so
Speaker:I can make the most money out of what I do.
Speaker:Be smarter,
Speaker:like be in your store.
Speaker:If you've got a storefront,
Speaker:of course,
Speaker:be in your store,
Speaker:but hire someone to help you with the inventory,
Speaker:hire a bookkeeper,
Speaker:Oh my God,
Speaker:folks hire a bookkeeper,
Speaker:hire someone to help you with your marketing,
Speaker:hire someone to coach you in your business.
Speaker:The other thing that really transformed my business was having a
Speaker:network and folks,
Speaker:you've got a network in Sue's podcast,
Speaker:right? You've got people speaking to you as I am today,
Speaker:telling you what they went through and what kind of things
Speaker:they needed.
Speaker:And well,
Speaker:that's a network that support.
Speaker:And of course,
Speaker:with chambers of commerce and local networking events,
Speaker:maybe you create your own networking event,
Speaker:but find that community that can help support you,
Speaker:hire individuals who can help support you so that you can
Speaker:get down to the business of business.
Speaker:But more importantly,
Speaker:you can get down to the business of being the artist,
Speaker:the creator that you are,
Speaker:because that really can't be taught,
Speaker:right? So my ability to get on stage and be super
Speaker:comfortable and love it,
Speaker:that's people's greatest fear,
Speaker:right? And it's just something I was born,
Speaker:literally born,
Speaker:loving to do.
Speaker:I won my first public speaking award at age seven Is
Speaker:really natural to you for sure.
Speaker:It is really.
Speaker:Yeah. I love it.
Speaker:I, you know,
Speaker:and most people are terrified of it.
Speaker:Well, I'm here to tell you I have taken art classes.
Speaker:I love art.
Speaker:I love creation.
Speaker:I love crafting I'm bad at it.
Speaker:In high school,
Speaker:my 12th grade teacher,
Speaker:he was so sweet.
Speaker:He was my art teacher.
Speaker:He told me the VOCA,
Speaker:you really appreciate art.
Speaker:And I can see that you really should consider being a
Speaker:curator. Oh geez,
Speaker:No, I really am better at writing,
Speaker:painting or craft.
Speaker:And I've always wanted to be a crafter.
Speaker:You can't even believe all the paint sets.
Speaker:I have watercolor oil,
Speaker:past crayon pencil.
Speaker:I've got easels,
Speaker:I've got canvases.
Speaker:I have beads out the yin yang.
Speaker:You know,
Speaker:so you do it for your own self satisfaction,
Speaker:right? Any more,
Speaker:because that is not where all I'm saying,
Speaker:folks is that is a gift.
Speaker:Your ability to create things of beauty,
Speaker:whatever that looks like,
Speaker:whether it is a greeting card,
Speaker:whether you're creating jewelry,
Speaker:whether you're a sculptor,
Speaker:whether you own an art store,
Speaker:that artistic genius is actually a huge gift and very unique.
Speaker:So run your business.
Speaker:That's fantastic,
Speaker:but do invest in people who can help you.
Speaker:Real people who can help you build your business.
Speaker:Because I was the queen of get rich schemes to like
Speaker:I put $10,000
Speaker:into, you know,
Speaker:I went to see one of these raw go-go type events.
Speaker:And yeah,
Speaker:if you invest $10,000
Speaker:in us,
Speaker:we can turn it into a hundred thousand dollars with real
Speaker:estate schemes.
Speaker:And this,
Speaker:that, and the other.
Speaker:If I had only taken that $10,000
Speaker:and invested in me and invested in my business,
Speaker:I would have experienced success much more quickly,
Speaker:which is I never give short answers,
Speaker:which is all to say,
Speaker:you can find the people who can help you support your
Speaker:business no matter what your business looks like on LinkedIn.
Speaker:And that really is the power.
Speaker:And the strength of LinkedIn is truly anyone.
Speaker:If you want to find the CEO of a fortune 500,
Speaker:you can.
Speaker:And if you want to find the person who can help
Speaker:you get a phone call with that fortune 500 person,
Speaker:you probably can,
Speaker:you might have to work it.
Speaker:You might have to work it for a long time.
Speaker:I'm in high-end B2B sales and it's not come into my
Speaker:house and buy LinkedIn training.
Speaker:It is a three to six to 12 to sometimes two
Speaker:years process getting engagement and then getting paid from these companies.
Speaker:But truly I can find those individuals.
Speaker:Now. That's probably not the people that looking for,
Speaker:but you can truly find almost anyone on LinkedIn.
Speaker:And the nice thing is because the art world is still
Speaker:pretty niche on LinkedIn.
Speaker:You guys can really create a pretty powerful community.
Speaker:I would join some LinkedIn groups.
Speaker:Normally I wouldn't recommend that by the way,
Speaker:but because it's a tight community that you have,
Speaker:you can join.
Speaker:Some LinkedIn groups really begin engaging with the other members.
Speaker:You can send private messages before you're even connected to other
Speaker:members of a group,
Speaker:which actually on LinkedIn is a big deal normally if to
Speaker:pay for it.
Speaker:But you can actually start some really great partnerships.
Speaker:You can find mentors there.
Speaker:You can find people who found success,
Speaker:selling art.
Speaker:There's a lot of gallery owners and there's a lot of
Speaker:artists on LinkedIn.
Speaker:They can tell you what they've done to succeed.
Speaker:Even for myself.
Speaker:A lot of my biggest competitors obviously are on LinkedIn because
Speaker:we're the experts teaching and training LinkedIn,
Speaker:but I've become friends and actually started a business venture with
Speaker:nine of my biggest competitors.
Speaker:And we're now in business together supporting people through social selling.
Speaker:So there is so much opportunity,
Speaker:but mostly it's the networking.
Speaker:Okay. So I want to just summarize real quickly where we
Speaker:are. And then I have another question for you.
Speaker:I think Vivica has totally landed at,
Speaker:for us.
Speaker:The opportunity is really to connect with people who can provide
Speaker:services and help you grow your business versus LinkedIn,
Speaker:being a place for us to find customers.
Speaker:But you also brought up two really important business building tips
Speaker:here that aren't associated with LinkedIn.
Speaker:And I just want to make sure everybody caught these.
Speaker:The first thing is,
Speaker:and my gosh,
Speaker:I was just as guilty.
Speaker:I think everybody is,
Speaker:is not hiring out services fast enough.
Speaker:You're going to start out.
Speaker:You're going to be super woman or man.
Speaker:And you're going to put in as many hours as you
Speaker:can. And by golly,
Speaker:you're going to be able to get it done.
Speaker:And that's that.
Speaker:And you're going to learn how to do every single facet
Speaker:of your business from accounting to inventory management,
Speaker:to sales,
Speaker:to marketing,
Speaker:to website development,
Speaker:you know,
Speaker:like everything,
Speaker:right? You guys,
Speaker:it doesn't work.
Speaker:I heard that so many times,
Speaker:but until I actually started outsourcing some of my stuff,
Speaker:did I really understand the value?
Speaker:And the trick here is a change in thinking the thinking
Speaker:is, you're not paying out for that.
Speaker:That is pulling from your profit margins.
Speaker:You should be paying out for that so that you are
Speaker:building your profit margins,
Speaker:because if you're just not going to pay out and not
Speaker:expect that extra time that you have,
Speaker:or the smoothness and service for accounting or whatever,
Speaker:you're just not going to go then and sit and twiddle
Speaker:your thumbs.
Speaker:You should then be doing what you do best and bringing
Speaker:in more business because you freed up the time for yourself
Speaker:to do so.
Speaker:That's the point.
Speaker:So it's not just taking out money and you have less
Speaker:money. It's spending money so that you can make more money.
Speaker:Exactly. The other thing you talked about that I think is
Speaker:really important,
Speaker:and I struggle with this.
Speaker:I need to do this better is you do need some
Speaker:downtime to sit back and reflect on your business,
Speaker:not just work on your business,
Speaker:but as you were talking about,
Speaker:and it was when you were starting to talk about doing
Speaker:your book Vivica,
Speaker:you need that time when you go out and walk and
Speaker:don't have a podcast in your ears,
Speaker:I shouldn't be saying that,
Speaker:but you know where you can just be letting your mind
Speaker:go free because that's where a lot of the opportunity comes
Speaker:and you realize new ideas and new thoughts.
Speaker:Some of it's when you're on vacation,
Speaker:even if it's a staycation,
Speaker:just not being in your business.
Speaker:So two really important points in terms of how to grow
Speaker:your business,
Speaker:that has nothing to do with LinkedIn Vivica,
Speaker:but you're the one who brought it up and I think
Speaker:they are super.
Speaker:So we were just getting into right now,
Speaker:talking about,
Speaker:you were talking about LinkedIn groups,
Speaker:let's back it up,
Speaker:just a tad in that it's possible that some of our
Speaker:listeners aren't even on LinkedIn yet at all,
Speaker:what are the three steps?
Speaker:What should people do if they're seeing,
Speaker:if we've made the case that they should at least be
Speaker:on LinkedIn,
Speaker:right? Yeah.
Speaker:What are the first three steps that they need to do
Speaker:to get started?
Speaker:So obviously kind of going through all the steps that LinkedIn
Speaker:is going to tell you to do.
Speaker:So it's,
Speaker:you know,
Speaker:put in your name,
Speaker:your name should be only your name and the reason for
Speaker:that, it goes against LinkedIn's end user agreement.
Speaker:And LinkedIn will kind of punish you from the start.
Speaker:So it should be first name,
Speaker:last name,
Speaker:or first name,
Speaker:middle name,
Speaker:last name or first name,
Speaker:maiden, maiden,
Speaker:name past last name or first name,
Speaker:nickname, last name.
Speaker:That's fine.
Speaker:Don't have crafting expert of the world.
Speaker:So your name and only your name,
Speaker:then going to ask you for your title in your company.
Speaker:For a lot of artists,
Speaker:it's like,
Speaker:well, I don't know,
Speaker:I'm an artist and they just put artists or they put
Speaker:dot, dot,
Speaker:dot. In fact,
Speaker:you can put 120 characters describing what it is that you
Speaker:do or more importantly,
Speaker:how you affect change in the world.
Speaker:So that's one thing where you put in,
Speaker:in associate title at company.
Speaker:Well, you know,
Speaker:guess what?
Speaker:You're more than just a title at accompany.
Speaker:Let me ask you a question right here.
Speaker:If you're a shop,
Speaker:could you say your store name dash,
Speaker:and then how you're different or what the product is or
Speaker:something like that?
Speaker:Oh, yes.
Speaker:I'm sorry.
Speaker:Yes, you can.
Speaker:Absolutely. So,
Speaker:but thank you for bringing that up.
Speaker:A lot of mistakes that people make is they take a
Speaker:personal profile and try to make it a company page.
Speaker:So instead of their photo,
Speaker:they upload a storefront picture instead of their own name,
Speaker:they upload their company name.
Speaker:LinkedIn actually has company pages use those because doing that,
Speaker:creating, you know,
Speaker:uploading your,
Speaker:your company,
Speaker:a storefront instead of your name that actually goes against LinkedIn's
Speaker:end user agreement.
Speaker:So if you're an artist with jewelry,
Speaker:should you have a personal account and then a business account
Speaker:If you want.
Speaker:But yes,
Speaker:you, you first and foremost have a personal account because it's
Speaker:not just your business,
Speaker:very similar to Facebook.
Speaker:Exactly like Facebook,
Speaker:except for LinkedIn company pages,
Speaker:not nearly as autonomous or coolest Facebook pages.
Speaker:I'll tell you that right now,
Speaker:you can't sell things and you could only kind of showcase
Speaker:your stuff there,
Speaker:but for an artist or,
Speaker:or for a jewelry designer,
Speaker:you can do exactly that jewelry designer at ABC jewels,
Speaker:creating beauty in the world.
Speaker:You can do something like that instead of just like owner
Speaker:of blah-blah-blah jewelry and allow personal or on your business,
Speaker:on your personal page.
Speaker:But you put your name,
Speaker:you, you upload your photo,
Speaker:it's you,
Speaker:it's you in this century folks,
Speaker:it's you in this decade,
Speaker:it's the you,
Speaker:that will be,
Speaker:you know,
Speaker:that will be identifiable at a trade show.
Speaker:You're not going to put a picture from 20 years ago
Speaker:because it's a beautiful shot of you,
Speaker:right? Is that what you mean?
Speaker:Exactly. Because too many people do that,
Speaker:right? They go,
Speaker:Oh, but this is a much better photo of me.
Speaker:Well, you're lying to me.
Speaker:I mean,
Speaker:what it comes down to is if that is what you're
Speaker:showing me,
Speaker:you're essentially lying to me already.
Speaker:I don't trust you.
Speaker:And the other quote I was going to mention today is
Speaker:my friend,
Speaker:Bob Burg's people do business with people they know like,
Speaker:and trust.
Speaker:Well, So would you say for the overwhelming number of our
Speaker:listeners here,
Speaker:Rio and hiring out probably yet.
Speaker:Right? So I don't want to conflict over complicated for people.
Speaker:So you think the majority of our listeners would probably be
Speaker:able to put a personal page up.
Speaker:It's your picture,
Speaker:it's your name?
Speaker:But then in your information below,
Speaker:that is where you can talk about your business,
Speaker:what you do,
Speaker:because that's about you.
Speaker:You don't make the page,
Speaker:your company,
Speaker:you make the LinkedIn account,
Speaker:you, but then below there,
Speaker:you can put all of that information.
Speaker:Yeah. I mean,
Speaker:but there's two big areas on LinkedIn where you can,
Speaker:where you can really talk about you and your business.
Speaker:And then you can talk about your business.
Speaker:And this is on the personal profile.
Speaker:You can obviously on your company page,
Speaker:do that,
Speaker:but on your personal profile,
Speaker:there's something called the summary section.
Speaker:That's 2000 characters,
Speaker:not words,
Speaker:but 2000 characters where you really can dive into who you
Speaker:are, which you do and who you serve.
Speaker:Now, the last is also extremely important.
Speaker:You need to know who you serve,
Speaker:whether it's because you have a storefront and you have a
Speaker:geolocation and you only serve people in that geolocation,
Speaker:or you only serve.
Speaker:It's like our friend,
Speaker:Jeff Shay,
Speaker:you know,
Speaker:manly, Pinterest.
Speaker:He does Pinterest,
Speaker:but his audience is younger.
Speaker:Well, younger to me,
Speaker:men in their twenties and thirties and some forties.
Speaker:But it's a very distinct audience.
Speaker:Know who your audience is because you want to speak to
Speaker:them in their language,
Speaker:which by the way,
Speaker:if you happen to work in Spain,
Speaker:do it in Spanish,
Speaker:right. You need to know who your audience is.
Speaker:So, first of all,
Speaker:who are you?
Speaker:What do you,
Speaker:what do you do?
Speaker:Who in,
Speaker:what do you do?
Speaker:Like really,
Speaker:really clear on your gift and your,
Speaker:you know,
Speaker:your offer to the world.
Speaker:And then who do you serve?
Speaker:Be very clear on your audience.
Speaker:And then you've got 2000 characters to really explain why you
Speaker:do what you do,
Speaker:how you do it even,
Speaker:but importantly,
Speaker:what's in it for them.
Speaker:So if they're buying jewelry,
Speaker:if they're buying,
Speaker:crafting supplies,
Speaker:whether your,
Speaker:the most accessible you have the best customer service have the
Speaker:highest quality product,
Speaker:you know,
Speaker:I guess you can talk about price.
Speaker:That's not anything we ever really want to talk about,
Speaker:but you can certainly talk about the benefits of people working
Speaker:with you or buying your product or service.
Speaker:And then underneath that even more.
Speaker:So there's the experience section and that's where you would essentially
Speaker:at least to start copy.
Speaker:If you've got a website,
Speaker:the about us portion of your website and just copy and
Speaker:paste it right in there.
Speaker:And then there's a lot of other features.
Speaker:You can talk about organizations that you're a member of.
Speaker:So if you're a member of the,
Speaker:you know,
Speaker:national crafters association,
Speaker:by all means,
Speaker:you can add that organization.
Speaker:If you're working on projects right now,
Speaker:maybe you're a geographic expert in your way,
Speaker:you're working on this great project or you create great murals
Speaker:and you're working on city project.
Speaker:You can add projects to your profile.
Speaker:And then I think one of the most important thing for
Speaker:this audience,
Speaker:because you are artistic and at heart,
Speaker:or at least crafty at heart is you can add media.
Speaker:So if you can absolutely upload photos of your jewelry,
Speaker:upload photos of your sculpture,
Speaker:upload photos of your knitting or,
Speaker:yeah, exactly.
Speaker:What About the endorsement section?
Speaker:The love,
Speaker:hate relationship with that in Norseman section.
Speaker:So you have to add endorsements and the reason,
Speaker:or you have to add skills to your profile for two
Speaker:reasons. Number one,
Speaker:if you don't LinkedIn will and they'll have skills or they'll
Speaker:suggest skills to your network that maybe have nothing to do
Speaker:with you.
Speaker:I mean,
Speaker:LinkedIn makes like no lie link makes an S an assumption
Speaker:because you're an artist that you paint and it might suggest
Speaker:to people that they endorse you for your painting skills.
Speaker:And you've never touched a brush.
Speaker:You're polite.
Speaker:Oh, interesting.
Speaker:So you're saying,
Speaker:make sure that you put in the skills that you have
Speaker:so that then you'll get people who will reinforce that.
Speaker:That's the fact through those pictures,
Speaker:if you don't understand you guys,
Speaker:what I'm talking about,
Speaker:go to LinkedIn,
Speaker:look at a couple of accounts.
Speaker:You'll see very quickly what we're talking about,
Speaker:but that's interesting.
Speaker:I didn't know that they made that jump and made the
Speaker:assumptions. If you didn't fill it in yourself.
Speaker:That's really interesting.
Speaker:So Getting people asking me to do their YouTube marketing,
Speaker:and I'm like,
Speaker:what's like,
Speaker:if you look at my YouTube channel,
Speaker:it's pretty much sucks.
Speaker:So honestly,
Speaker:folks, and it was because LinkedIn suggested because I'm in social
Speaker:media. So I must be a YouTube expert too.
Speaker:LinkedIn was suggesting to people that I did YouTube marketing.
Speaker:And so people were adding that to my profile.
Speaker:They were endorsing me for it.
Speaker:And so here's the point is the more endorsements you have,
Speaker:the more find-able you are under that particular skill,
Speaker:which call keywords,
Speaker:your search terms can perfectly with your skillset.
Speaker:You want to get those endorsements.
Speaker:So you're more likely to show up than say your competitor
Speaker:down the street.
Speaker:And by the way,
Speaker:search terms are not only your skills,
Speaker:but they're also your name.
Speaker:They're also your location.
Speaker:If you're a storefront,
Speaker:they're your industry.
Speaker:So you want to think a little bit outside the box
Speaker:when you're creating.
Speaker:And so one of the things you want to do when
Speaker:you create your profile for the first time,
Speaker:or go back and fix it up a little bit,
Speaker:you want to create a keyword list,
Speaker:a search term list that you can start to pepper in
Speaker:or bake in those keywords,
Speaker:into the logical places within your link profile.
Speaker:Like the summary section,
Speaker:like experience like that professional headline,
Speaker:that description underneath your name of who you are,
Speaker:what you do and who you serve 20 characters.
Speaker:So that's important.
Speaker:And here's the thing we talk about in business.
Speaker:Especially we talk about ROI.
Speaker:What's the return on my financial and time investment.
Speaker:We never talk about COI.
Speaker:And what I'm talking about is cost of inaction,
Speaker:bad. LinkedIn profile can actually cost you business because people are
Speaker:absolutely using LinkedIn to research you certainly,
Speaker:if you're looking for a job,
Speaker:but even partnerships,
Speaker:if you've reached out to someone outside of LinkedIn,
Speaker:you know,
Speaker:like maybe you want to create an event together.
Speaker:Maybe you want to go in partnership,
Speaker:you sell this,
Speaker:they sell that.
Speaker:Maybe you're looking for someone to help,
Speaker:you know,
Speaker:to open a store with.
Speaker:Maybe you're wanting to create a networking club with someone they're
Speaker:going to research you on LinkedIn.
Speaker:And if your LinkedIn profile is sucky,
Speaker:that might be why you've been getting nos.
Speaker:And same thing,
Speaker:by the way,
Speaker:for investors,
Speaker:if you've been looking for investments,
Speaker:banks, investors are actually looking at your LinkedIn profile.
Speaker:So you want to make sure it looks as good as
Speaker:possible, and it really only takes an hour or so to
Speaker:get the key elements in place.
Speaker:There's a whole nother section of LinkedIn that I don't see
Speaker:us getting to right now.
Speaker:And that is the connections and how to link with connections
Speaker:and all of that.
Speaker:Is there a place we can direct our listeners to,
Speaker:to learn more about that?
Speaker:Absolutely. There's a couple places.
Speaker:So my main website has all the free stuff is linked
Speaker:into L I N K E D I N T O
Speaker:into business BI I'm sorry.
Speaker:P U S I N ess.com.
Speaker:LinkedIn to business.com.
Speaker:I'm sure there'll be in the show notes.
Speaker:I've got a couple pages you might want to look at.
Speaker:Obviously just the blog.
Speaker:I've got a ton of LinkedIn information.
Speaker:Just use the search to find what you're looking for.
Speaker:You want to search on the word advanced search because that's
Speaker:really, what's key to success on LinkedIn.
Speaker:I've also got a little header there that says tips.
Speaker:There's 18 tips there that can really help you with the
Speaker:design of your LinkedIn profile,
Speaker:with engaging with people with Beth best practices.
Speaker:There's also a free downloadable ebook called eight deadly mistakes that
Speaker:are costing you success on LinkedIn.
Speaker:I would highly recommend downloading that it's not just the mistakes,
Speaker:but the fixes.
Speaker:So that's all free.
Speaker:That's on my website.
Speaker:If you happen to be a LinkedIn user and you have
Speaker:the premium account,
Speaker:or even if you don't lynda.com,
Speaker:which LinkedIn bought it's their training platform,
Speaker:L Y N D a.com.
Speaker:I've got a couple courses on there.
Speaker:The one you want is also called linked into business,
Speaker:and that's on lynda.com
Speaker:and it is all about actually creating a company page,
Speaker:how to search for people and how to engage.
Speaker:And then finally,
Speaker:if you want to deep dive into like,
Speaker:how do I really use LinkedIn to find high quality leads?
Speaker:I've got a course online called high quality LinkedIn leads.com.
Speaker:And of course you have to pay for that one,
Speaker:but it is everything you will ever need to know about
Speaker:LinkedIn. It is how to create the right profile.
Speaker:It is how to build credibility on your profile,
Speaker:how to use LinkedIn search,
Speaker:how to find exactly the right person,
Speaker:how to create a buyer persona,
Speaker:and then how to reach out to those individuals so that
Speaker:you can begin to truly build your business and create these
Speaker:new relationships with these prospects,
Speaker:but also convert them into new customers for you,
Speaker:which you still can do as a B to C on
Speaker:LinkedIn. It's just that Facebook offers you some tools as far
Speaker:as actually selling that LinkedIn doesn't have,
Speaker:but that's not to say that LinkedIn can't be an incredibly
Speaker:powerful source for you.
Speaker:Perfect. That's awesome because we understand where Facebook can fall within
Speaker:our business and then also where LinkedIn can fall.
Speaker:So listeners,
Speaker:I connected you up with Vivica and Vivica has linked you
Speaker:up with LinkedIn knowledge.
Speaker:So Vivica,
Speaker:I want to swing now into our reflection section.
Speaker:This is a look at some of the things that you
Speaker:do throughout your day that make you successful.
Speaker:That could be keys and things that our listeners can think
Speaker:about for themselves.
Speaker:What natural trait do you have that you think has helped
Speaker:you to succeed?
Speaker:Well, and this is what I,
Speaker:I'm just,
Speaker:I'm good on stage.
Speaker:We can't tell Vivica.
Speaker:I'm just FYI.
Speaker:And that is,
Speaker:that is a key part of my business.
Speaker:But the other thing is,
Speaker:it sounds so corny,
Speaker:but I truly am a lifelong learner.
Speaker:So I don't get satisfied with a course that I created
Speaker:last year or a book that I wrote four years ago
Speaker:or the way I've always been doing things.
Speaker:I am always exploring certainly on LinkedIn,
Speaker:what's new and how can I use it?
Speaker:And how can I use that to help build my client's
Speaker:businesses as well as my own,
Speaker:but also just what's new in the world.
Speaker:I've always been an entrepreneur,
Speaker:which is another quality,
Speaker:I suppose,
Speaker:but I've always been fascinated with new technologies.
Speaker:It took reflection on this Sue it's,
Speaker:it's funny because one day I'm like going,
Speaker:Oh yeah,
Speaker:like the whole virtual office in concept was a new idea.
Speaker:I ran a experiential education marketing and actually do some,
Speaker:doing some facilitated for an experiential education company.
Speaker:That was kind of a,
Speaker:a new concept and a new idea,
Speaker:obviously LinkedIn and social media 10,
Speaker:12 years ago was a new concept and a new idea.
Speaker:So I've always been fascinated by new technology,
Speaker:whether it's a thing or a process or an industry.
Speaker:And so I think that helps me as well,
Speaker:because it allows me to be cutting edge and then empathy
Speaker:is always good to be empathetic.
Speaker:So even though I'm not a,
Speaker:you know,
Speaker:40 to 50 year old professional male in the corporate setting,
Speaker:that's, by the way,
Speaker:my purchaser persona that's,
Speaker:those are the people who buy my products or buy my
Speaker:services. Actually I can empathize with them.
Speaker:I can know what's keeping them up at night,
Speaker:meeting quota,
Speaker:taking care of their family.
Speaker:Like I can empathize with that.
Speaker:And so,
Speaker:even though I am not that I can create courses and
Speaker:products and trainings that serve that.
Speaker:And so same thing with you folks,
Speaker:you may not be your ideal client,
Speaker:but you can emphasize if you're empathetic with what their needs
Speaker:are and how you can serve them.
Speaker:That goes back to what you were talking about when you're
Speaker:filling out your bio too,
Speaker:or the intro who is the avatar,
Speaker:who is your ideal customer and speaking to them in terms
Speaker:of your point about lifelong learner,
Speaker:Vivica is,
Speaker:you know,
Speaker:the world is changing so fast.
Speaker:You have to keep learning in this day and age.
Speaker:It's not 30 or 40 years ago where things went slower,
Speaker:everything stayed the same.
Speaker:You're going to get lost in the dust.
Speaker:If you're not continually updating yourself on what's new and going
Speaker:on. And it seems to be in some cases by week,
Speaker:things are changing.
Speaker:You just don't know.
Speaker:Is there a tool that you use regularly during your business
Speaker:day? Or is there something else that you call upon to
Speaker:create some type of balance or any tips for our listeners
Speaker:in that vein?
Speaker:Yeah. So as we mentioned earlier,
Speaker:I have an assistant and she's just priceless to me.
Speaker:She's absolutely keeps me sane.
Speaker:The having that support is crucial as far as software.
Speaker:I mean,
Speaker:above and beyond LinkedIn,
Speaker:obviously there's a couple tools that I use.
Speaker:Like I use a Gora pulse to schedule my updates.
Speaker:And when I say I,
Speaker:Nicole uses a core pulse to schedule my social updates on
Speaker:LinkedIn, Twitter,
Speaker:Facebook, and Instagram,
Speaker:otherwise I would drop the ball.
Speaker:I would completely dropped the ball.
Speaker:Obviously I use Gmail,
Speaker:I use my calendar,
Speaker:Oh, I use a tool called Calendly.
Speaker:And this might not necessarily be important for most of you,
Speaker:but I book a lot of meetings with vendors,
Speaker:with prospects,
Speaker:with clients.
Speaker:And so this keeps me from having to do the,
Speaker:you know,
Speaker:are you free Monday,
Speaker:Friday, or Wednesday from two to five Nixon,
Speaker:six to nine or eight to,
Speaker:you know,
Speaker:it saves me hours a year.
Speaker:For sure.
Speaker:So Callan,
Speaker:the Lea is the calendar tool.
Speaker:I use CA L E N D L Y,
Speaker:by the way,
Speaker:first one's free.
Speaker:So if you ever want to play around with it,
Speaker:your first calendar's free.
Speaker:I use a Mac.
Speaker:I Apple everything.
Speaker:I'm an Apple girl too.
Speaker:I've got my Mac mini,
Speaker:I've got my Mac book pro I've got my Mac book,
Speaker:air upstairs.
Speaker:I've got my new iPhone in front of me.
Speaker:I've got two iPads and my Apple watch is charging right
Speaker:now. Okay.
Speaker:So Totally you and me and like,
Speaker:do you bring almost everything when you travel too?
Speaker:I know me too.
Speaker:I, you can't leave anything at home.
Speaker:It's crazy.
Speaker:You might need it.
Speaker:So About a book.
Speaker:Is there any book that you're currently reading or has really
Speaker:impacted you that you'd like to share Reading like 18 books
Speaker:at any given time?
Speaker:Because I'm a lifelong learner also because all my friends are
Speaker:authors and so I'm always reading their books,
Speaker:but I think the book that made the biggest difference for
Speaker:me going back to the Bob Burg,
Speaker:quote, all things being equal.
Speaker:People do business with people they know like,
Speaker:and trust his book go giver,
Speaker:which is just a little analogy.
Speaker:It's like 62 pages.
Speaker:It's a super duper easy read,
Speaker:but it really,
Speaker:and it was pre social media,
Speaker:but it was the social media culture that I was at
Speaker:least trying to create.
Speaker:Now we are all trying to create,
Speaker:which is that Go-Giver as,
Speaker:as opposed to go get her attitude.
Speaker:So yeah,
Speaker:Bob, Burg's the go giver and then there's the go giver
Speaker:sell more,
Speaker:which is also a good book.
Speaker:But yeah,
Speaker:I would say just the Go-Giver it's like an odd man
Speaker:Dino type book.
Speaker:It's just,
Speaker:it's an easy read.
Speaker:It's an allegory,
Speaker:but the lessons in it are deep.
Speaker:I can remember the day I was,
Speaker:I was sitting at a networking event at Starbucks and I
Speaker:remember someone talking about it and I bought it and that's
Speaker:truly one of the things also that transformed my business and
Speaker:my life Sparked curiosity.
Speaker:I am sure.
Speaker:And give biz listeners just as you're listening to the podcast
Speaker:today, you can also listen to audio books really easily.
Speaker:I've teamed up with audible and if you haven't already,
Speaker:you can go get a book for free on me.
Speaker:All you need to do is go to gift biz,
Speaker:book.com and make your selection.
Speaker:All right,
Speaker:Vivica. It is now time for you to dare to dream.
Speaker:All right?
Speaker:I would Like to present you with a virtual gift.
Speaker:Ooh, it's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:It is,
Speaker:Is the next thing I wish what was in my box
Speaker:was a little clearer.
Speaker:It's funny.
Speaker:You should mention this and it's very timely.
Speaker:I'm actually heading over to our friend Sue as Zimmerman.
Speaker:I'm sure you've already had her on the show.
Speaker:Yeah. Yeah.
Speaker:We're going to do some brainstorming.
Speaker:I love LinkedIn.
Speaker:It's a great tool.
Speaker:I'll always use it.
Speaker:There's something next for me.
Speaker:So whatever is next for me,
Speaker:that takes me even beyond where the success that I've,
Speaker:I've managed to achieve so far,
Speaker:that's what's in the box.
Speaker:And so I bet it becomes a little bit clearer over
Speaker:the next week.
Speaker:Oh, well I'm sure Sue is an person if Nothing else.
Speaker:And she is the Instagram expert.
Speaker:All of you guys,
Speaker:it's an episode back a little bit.
Speaker:So you can go ahead and take a look at that
Speaker:if you're looking into Instagram.
Speaker:But the thing that I really like about this is you're
Speaker:talking about something that's unknown yet.
Speaker:It's very exciting.
Speaker:Cause you know,
Speaker:there's something coming.
Speaker:You're not sure what it is yet.
Speaker:And a lot of people are very uncomfortable with not knowing,
Speaker:right? But you sound,
Speaker:you can hear it in your voice.
Speaker:You sound excited to look forward to see what that next
Speaker:thing is.
Speaker:Absolutely spectacular.
Speaker:All right.
Speaker:Gift biz listeners.
Speaker:We already talked a little bit in the middle of this
Speaker:interview about how you can get in touch with vivid.
Speaker:And most importantly,
Speaker:all of those free informational pieces that she has all about.
Speaker:LinkedIn. I will have other contact information for her on the
Speaker:show notes.
Speaker:So you can take a look there for all of that.
Speaker:Vivek has such great information.
Speaker:I've met you several times now in person I've listened to
Speaker:you speak,
Speaker:but there are some things I learned today that I didn't
Speaker:know. So I appreciate your opening up and sharing with us
Speaker:some information that relates specifically to the audience really appreciate that.
Speaker:I wish I was coming out with you to see Sue.
Speaker:At one point,
Speaker:the three of us were trying to connect it up.
Speaker:It's just,
Speaker:doesn't look like it's going to work out for our schedules,
Speaker:but we'll have to do that sometime.
Speaker:Exactly we will.
Speaker:Yeah, I know we will,
Speaker:but continued success.
Speaker:Thank you again so much.
Speaker:And may your candle always Learn how to work smarter while
Speaker:developing and growing your business?
Speaker:Download our guide called 25 free tools to enhance your business
Speaker:in life.
Speaker:It's our gift to you and available@giftbizonrap.com
Speaker:slash tools.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the ribbon print companies,
Speaker:looking for a new income source for your gift business.
Speaker:Customization is more popular now than ever grant your products with
Speaker:your logo or print a happy birthday,
Speaker:Jessica ribbon to add to a gift right at checkout,
Speaker:it's all done right in your shop or cross studio in
Speaker:seconds. Check out the ribbon print company.com
Speaker:for more information.
Speaker:Would you like to be on the show or do you
Speaker:know someone who can provide valuable insight from their experiences?
Speaker:If so,
Speaker:we'd love to hear from you.
Speaker:All you need to do is submit a form for consideration.
Speaker:You can access the form at gift there's unwrapped.com
Speaker:forward slash yes.
Speaker:That's gift biz on wrap.com
