Frank King is a Suicide Prevention Speaker and Trainer, and is known as The Mental Health Comedian. Frank is a 7-times TEDx Talker on Mental Health. He brings his corporate brand of comedy to educate, inspire, and entertain people in a one of a kind presentation on matters of life and death. Listen as Frank shares some tips on how to bring yourself on the TEDx stage, and how podcasting can help you build your brand.
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Podapalooza! It sounds hard to spell, but it's easy to say and it's so much fun!!
Welcome to the official Podapalooza podcast. That's right. We're the official podcast for the hottest newest podcasting event out there. You can take a look at more information about Podapalooza at www.podapalooza .com It sounds hard to spell, but it's easy to say and it's so much fun. Let me tell you about this podcast. So we are interviewing our particular is a featured podcasters That's right, I've heard of Lou's that are feature podcasters are gonna be interviewing VIPs all throughout the event. And each podcaster is going to be featured on this podcast. You can learn a little bit more about the show, what makes them tick why they started their show, and they're gonna give some great tips to how to be a great guest on their show. You too can be on their show when you go to pod palooza.com Buy your VIP ticket. All right, let's do this.Michelle Abraham:
Hello, Podapaloozians Michelle Abraham, your host here today. I am bringing you another one of our featured podcasters at Podapalooza . Fran King Hey, Frank, how you doing?Frank King:
Well, I'm sitting in a parking lot at the airport in Columbus, Ohio and sweating like George Bush's spelling bee.Michelle Abraham:
Oh, my goodness. That's all hot. So if you start seeing sweat pouring down Frank's Frank's faces, not because I'm grilling him on hard questions. It's just that he's really hot garlic. He's guilty. That's awesome. Well, Frank, tell us a little bit about your podcast and your why behind wanting to get this podcast out into the world?Frank King:
Well, TEDx is a mystery to a lot of people, they would love to have one. But I have absolutely no idea how to get started. And then once you get started, well, I'd say Eisley ted.com, the big TED and TEDx x means local. And there are 200 Plus in the US every year, there's 1200, plus worldwide. What they discovered, I think, early on was, they're gonna get hundreds of applications. So they make the application links to apply to a TEDx talk very difficult that the Holy Grail, you really have to go and I will teach people how to find the application, there's several ways find the application links. And then once you have the application link, then, you know, what are the TEDx event selection committees looking for. And sometimes it's a matter of steering them away from something, I read a PDF, which I'd be happy to give away, called the six things you can do to kill your chances of getting a TEDx. And most people tell you what you should do. But think about the things you should not do. These are imagine this, you're on the committee to select a dozen TEDx speakers. And you and your committee got 200 applications, and the four of you on the committee, so each one of you has a stack of 50 applications. So you're not really looking, I wouldn't be for the first reason to give somebody an audition, you're looking for the first reason not to throw them in the no pile, right. And so my six things are things that you can do that actually get you blown out before you, you know, before you before you get started. So if you can avoid those, then we talked about what you should do, how create creativity plays a role, because if they get a couple 100 applications, you know, whatever you put in those first boxes, blanks better be darn well, interesting, you know, intrigue them pique their curiosity. So we talked about that. I'll have people on who have done one, two or three TEDx is to give tips on what they did, let's say in the way of a title, subtitle or 1015, word elevator pitch or, you know, give us an idea of your three sentence summary. How do you sum up an 18 minute talk and three sentences, these folks will say, Here's how I did it. Here's my idea. Here's how I summed it up in three sentences. So I guess it's sort of a podcast slash tutorial, I'll give tips my guess will give tips. And it's for anybody who you know, you it's on your bucket list. You want to sell more books, you want to get more speaking gigs at a higher fee. You want to become an expert or a thought leader in your topic area. You want to do other media appearances, and TEDx is a great way to help you achieve all that.Michelle Abraham:
That's awesome. And you're coming to us with tons of experience in doing this. How many TED Talks have you done?Frank King:
I'm glad you asked. I have done. I've done seven TEDx talks. I just did my last one in Plano, Texas. I was in Plano with Kimberly and Ginny earlier this year. That's the third time I've been to Plano this year. I don't know if like, it's like Groundhog Day. Hey, I'm in Plano. Look, I'm in Plano, hey, I'm in Plano. The reason I did it was it's a great way to brand or to rebrand. I was a comedian for two and a half decades and I decided I wanted not to be just a funny speaker but a speaker who was funny and to be a speaker you You have to have content, you have to have takeaways, learning outcomes, action items. And so and you have to convince all the meeting planners and speakers bureaus who've been bugging you, as a comedian for two and a half decades that you can actually do something serious. So my wife said to me do a TEDx and I famously said, What's TEDx. Having to get an application that week? So I think Speaker match.com put up an application, you know, come up a lot for this one in Vancouver, BC. So I did, and I got it. And I did, I did on my topic area, which is suicide prevention. And it allowed me to do something very serious, you know, with humor to convince a meeting planners that yes, he can do something he can he do something serious and be deliver valuable content and action items. So, but you know, if you are working looking to brand or to rebrand, it's a great vehicle.Michelle Abraham:
Awesome. Yeah, that sounds really great. I was, I'm from Vancouver, BC. So that's awesome that you were here, that you're here during your first TED talk, and now seven, which is super cool. And so you're gonna be interviewing people at Podapalooza? And what kind of tips can you take from extrapolate from your experience as a TEDx speaker, and bring to the podcasting world? What kind of tips can you give our guests that are showing up to be interviewed on your podcasts? Or any of our podcasts is podcasts? What kind of tips would you give them?Frank King:
Well, I think having a podcast is a great idea. I tell my speaker coaching, my speaker marketing coaching, or my TEDx coaching clients look you another way to brand is to have a podcast. And I suggest if you have a book that your podcast somehow reflects the title of your book, we make the TEDx title, something that reflects the title of your book and your podcast. So you're beginning to build a reputation brand, as that person so they can't remember your name, which you probably can't. If you type in the mental health comedian. I imagine dozens of listings will come up Twitter, LinkedIn, Facebook, and so forth, and so on. Because that's my brand. I built that over the last 10 years. So what we're doing is we're trying to brand so podcasts a great idea of your own. And I would say I believe you should appear in at least two podcasts a week, other people's podcasts in your subject area, a couple of reasons. One, I'm lazy. And they do all the heavy lifting and editing and they send you a link and you put it on your social media, and they put it on their social media. And it gives you that additional SEO, because they're posting it and you're posting it. Podcasting, again, SEO, I think you need to be pumping your name and your topic and your keywords into the Google sphere as often as possible, so that you move up in searches on Google. If you go to suicide prevention speakers, dental Dental is one of my target markets. I have six or seven or eight organic listings on page one. And in part because of my podcasts and other people's podcasts, it featured me talking about suicide prevention. So it's a great way to brand is a great way to beef up your SEO. And also my advice. If you have interesting people on your podcast, I would have those interviews transcribed by otter AI or somebody and I would collect, I don't know 100 100 pages worth of those. And I will turn it and I will turn it into a book you know the so is blankety blank podcast Volume One and each chapter is a different conversation with a different guests a bio photograph of the guests comments, you know the the stuff that goes in the show notes is an easy way to write a book. And of course with Amazon and print on demand and ebooks is not going to cost anything to to publish it beyond paying the for the transcription software, whatever service you use. So yeah, great way to to write a book and book is a great way to market speaking. I believe a keynote in a book is a great way to market your speaking pre sales book, post sales back in the room. People want a little piece of you to take home with them. So yeah, I just think the podcasts the podcast is sort of a center of that wheel. I think you're on your podcast, you're on their podcast, you're getting SEO, you know You of course you would have a I believe you have a social media presence. That features that that podcast is when people go to your Facebook business page. You know, there it is. The podcast is right there. The episodes are you know right there, the videos YouTube, same thing. YouTube channels should be named whatever your podcast is, name, whatever your TEDx Talk is named. Again, you're building brand items so that when time comes when they can't remember your name, find you on they can find you on Google.Michelle Abraham:
Absolutely. Those are great pieces of advice, Frank and in fact, one of our speakers have had a palooza coming up. Kevin Burrows is going to talk about how to take your podcast to a book so that's perfect so you can kill two birds with one stone. Get all that content out there. And that's amazing. I I like what you said, yeah, really make sure you keep that podcast as the hub of the wheel. And it's interesting because I also noticed that when the pub if when the wheel of your business is the podcast, it makes all the content creation so much easier. And you can keep up with it a lot faster when it was was one of the things people say, I don't have time to do a podcast of or I don't have time to add podcast is another thing I do. I'm like, it shouldn't be another thing you do. It should be the first thing you do that you can get all the content from, from from your podcast, right? You can get it created all and syndicate it all out there. So yeah,Frank King:
verbs in a book, you can you can slice and dice it into small chunks to go on length. Daniel, you don't you don't load deal with the link on LinkedIn, you actually load it up to LinkedIn, and Facebook, you know, in small bites. And I think this is a software that and YouTube, there's software out there that will take and divide the podcast into pieces and repurpose them.Michelle Abraham:
Yeah, there's a few of them. So there's headliner, there's repurpose I O. WAV. Yeah, there's lots of different ones that do all sorts of cool stuff with me. It's so easy for podcasters now to get their content out there. Awesome. Well, Frank, thank you so much for joining us today. And I'm super excited to have you on potty palooza. What is one thing that you are most excited about? But coming up on potty please?Frank King:
Well hanging out with Ginny and Kimberly. I mean, you know, they Kimberly, I was at I was at their summit recently, just last week, I guess. And I put it I actually put up a picture of my PowerPoint on the screen of Kimberly doing her TEDx. And I said, you know that picture right there. That's the only time I've ever seen Kimberly standing completely still. She I mean, I feel like when she's when she's on the Playhouse or whatever. I feel like I should be jogging in place because she's just right.Michelle Abraham:
Moving fast. Right. Awesome. Well, that's awesome. You will get to hang out with Ginny and also Kimberly and myself and so many other people a part of Podapalooza we look forward to seeing you there. Alright guys, if you have not got your ticket for product, please. Yeah, head on over to Podapalooza.com and we will see you at our next sun. Thanks for watching. Have a great day. My pleasure.