Gift biz unwrapped episode 128.
Speaker:This has been the journey of a lifetime for me.
Speaker:Hi, this is John Lee Dumas of entrepreneur on fire,
Speaker:and you're listening to give to biz unwrapped,
Speaker:and now it's time to light it up.
Speaker:Hi there it's Sue and thank you for joining me on
Speaker:the gift biz unwrapped podcast.
Speaker:If you're a gifter Baker laughter or maker,
Speaker:and you own a brick and mortar shop sell online or
Speaker:are just getting started here is where you'll find insights and
Speaker:advice to develop and grow your business.
Speaker:And if you want even more gift biz motivation,
Speaker:I'd like to invite you to join our private Facebook group
Speaker:called gift biz breeze.
Speaker:Pursuing your dreams should be fun,
Speaker:exciting, and rewarding,
Speaker:not stressful and scary.
Speaker:When you join the breeze.
Speaker:It's like sitting in the park with friends who bring you
Speaker:all the support and the answers that you need.
Speaker:You'll have access to a group of amazing creators along with
Speaker:tools and resources that can catapult your business growth to join
Speaker:the group just the over to give biz breeze.com.
Speaker:I look forward to seeing you over there,
Speaker:but for now,
Speaker:let's get onto the show today.
Speaker:I have the pleasure of introducing you to Alyssa Ferber of
Speaker:drink generously with one hope.
Speaker:Melissa likes to think of herself as a wine drinking coffee,
Speaker:sipping charity thinking kind of a gal.
Speaker:She has enjoyed raising her two children,
Speaker:Nikki and Joey,
Speaker:while living a full and exciting life with her college,
Speaker:sweetheart, Steven,
Speaker:Melissa has been working with one hope line just shy of
Speaker:two years now and loves the freedom.
Speaker:It offers her to manage her own business.
Speaker:How, and when she desires one hope line is a brand
Speaker:curated along with Robert Mondavi,
Speaker:Jr. That gives back with every bottle sold to date.
Speaker:The one hope foundation has donated over $2.7
Speaker:million to charities such as why hunger and cancer research.
Speaker:They have also been able to make contributions to smaller,
Speaker:lesser known charities through events held by their hosts.
Speaker:Melissa feels very fortunate to have found the one hope opportunity
Speaker:and sees this being a long-term business for herself.
Speaker:Melissa. I'm so excited to hear the story welcome to the
Speaker:show. Well thank you.
Speaker:So I'm very excited to be here.
Speaker:Love that you're joining us today.
Speaker:And as you know,
Speaker:I start off in a little bit of a creative way,
Speaker:and that is by having you share who you are with
Speaker:our listeners through a motivational candle.
Speaker:So if you were to describe yourself in that way,
Speaker:what color would your candle be and what would be the
Speaker:quote on the candle?
Speaker:Okay. I knew that you were going to be asking me
Speaker:this question and it's kind of ironic because just recently I
Speaker:took a personality quiz that had something to do with what
Speaker:is your color?
Speaker:And funny enough,
Speaker:my color came out as green.
Speaker:When I read the full description,
Speaker:I thought,
Speaker:geez, answering those 10 to 15 questions really hit the nail
Speaker:right on the head.
Speaker:And when it said green,
Speaker:did you really feel like,
Speaker:yeah, that's right.
Speaker:I really felt like that was spot on.
Speaker:Absolutely. Basically the color green relates to balance and harmony that
Speaker:sums me up in a nutshell,
Speaker:not that I have achieved it every single day of my
Speaker:life, but it's something that I strive for.
Speaker:I like everything to be balanced and harmonized,
Speaker:I like things in order and it pretty much sums me
Speaker:up, as I said.
Speaker:So it was kind of funny that you had planned on
Speaker:asking me that question because it happens to be my favorite
Speaker:color as well.
Speaker:It suits me perfectly.
Speaker:And as far as what would my candles say?
Speaker:What is the motivational quote?
Speaker:I'm a huge fan of Maya Angelou and she is quoted
Speaker:as saying,
Speaker:success is liking yourself,
Speaker:liking what you do and liking how you do it.
Speaker:According to Maya Angelou,
Speaker:I am already very successful and I am thrilled to be
Speaker:able to pronounce that aloud to everyone.
Speaker:I'm happy with who I am,
Speaker:what I do and how I do it.
Speaker:I haven't heard this quote from her and it brings up
Speaker:a really good point that I think we all have to
Speaker:remember. And it's so easy to forget about this is that
Speaker:sometimes we equate success to our career,
Speaker:only what we're doing in life,
Speaker:how much money we're making,
Speaker:if we have that corner window office,
Speaker:if we want to be in the corporate world,
Speaker:or if we have our own business and are making tons
Speaker:of money.
Speaker:And honestly,
Speaker:what we're doing as a career in a business is only
Speaker:one part of who we are as a person.
Speaker:So this quote,
Speaker:I think really dials into that concept.
Speaker:Exactly. So yes,
Speaker:that is what I subscribe to 100%.
Speaker:Perfect. I love it.
Speaker:Love it.
Speaker:All right.
Speaker:So let's talk now about your journey and I want to
Speaker:talk about how you got to one hope.
Speaker:What were you doing before that?
Speaker:And what made you start thinking of something different?
Speaker:And then how did you land on one hope?
Speaker:So take us a little bit before the one hope story.
Speaker:Okay. So I am a dental hygienist by trade and it's
Speaker:like riding a bike.
Speaker:Basically I could clean anyone's teeth anywhere whenever I want.
Speaker:That was wonderful.
Speaker:That took me through my early years of life with my
Speaker:husband post-college and I enjoyed it very much.
Speaker:Then I started having children and I decided I was going
Speaker:to be a stay at home mom.
Speaker:And that was also fantastic,
Speaker:wonderful being with my children was the greatest gift that they
Speaker:were able to give me.
Speaker:But once they got to a certain age,
Speaker:I realized they were starting to not need me as much.
Speaker:And there was just too much of a void in my
Speaker:life of not being creative and not having something for myself.
Speaker:So about five years ago,
Speaker:I decided maybe I would go back to dental hygiene and
Speaker:I put my feelers out there and nothing fell into place.
Speaker:So while I was looking for that perfect hygiene job,
Speaker:I got on my trusty little computer and let my fingers
Speaker:do the tapping and started searching out,
Speaker:maybe stay at home,
Speaker:mom, work,
Speaker:job opportunities,
Speaker:that type of thing.
Speaker:And I fell into an area of direct selling.
Speaker:The direct sales world is a fabulous world to be in
Speaker:because it offers that opportunity for people,
Speaker:men, and women who want to start their own businesses,
Speaker:but maybe may not have the capital to do so and
Speaker:want to do it maybe part time.
Speaker:So they don't have all the time in the world to
Speaker:be an entrepreneur and spend morning,
Speaker:noon, and night grinding away.
Speaker:So I found a company that I felt was something that
Speaker:I liked,
Speaker:enjoyed and felt comfortable selling because of course I clean teeth
Speaker:for a living.
Speaker:I was not ever in the business world.
Speaker:Let me stop you here,
Speaker:Melissa, will you define direct selling for our listeners?
Speaker:Just so we make sure we're all on the same page.
Speaker:Sure. So direct selling is selling direct to the customer.
Speaker:So for example,
Speaker:I now sell wine for one hope wine,
Speaker:and I sell direct to the consumer.
Speaker:I'm not selling wine to liquor stores.
Speaker:I'm not selling wine to restaurants,
Speaker:that type of thing.
Speaker:So direct sales can encompass anything,
Speaker:any product anywhere.
Speaker:So there are many various direct selling products.
Speaker:So you've seen beauty products that are direct sales.
Speaker:You've seen health and wellness products that are direct sales.
Speaker:And now we have one hope wine,
Speaker:which is direct selling and I'll get into the story of
Speaker:why one hope decided to go the direct sales route a
Speaker:little further into our conversation.
Speaker:Perfect. All right.
Speaker:So keep going with,
Speaker:you were looking online,
Speaker:you were considering different options and you fell on to this
Speaker:idea of direct selling.
Speaker:Correct. So I joined one company and tinkered around.
Speaker:I'm one of those,
Speaker:like put my toe in the water.
Speaker:Then I put my whole foot in the water and then
Speaker:I slowly get into the pool.
Speaker:I, I'm not one of those that jumps directly into the
Speaker:deep end.
Speaker:I chose this one company as like a starting point to
Speaker:learn about what direct selling is and how to go about
Speaker:it. It was a great platform for me to then search
Speaker:out other companies that potentially would give me more opportunity.
Speaker:And down the road,
Speaker:I stumbled upon one hope.
Speaker:And this has been the journey of a lifetime for me.
Speaker:It has been amazing and I am blessed to have found
Speaker:it. What was it that attracted you to one hope after
Speaker:the first one?
Speaker:Right. So when I started looking for other companies,
Speaker:because my original platform wasn't quite working out for me,
Speaker:I found one hope and it basically is a wine company
Speaker:that gives back to charities,
Speaker:various charities all over the world,
Speaker:actually with every single purchase made for me,
Speaker:I absolutely love wine.
Speaker:And I love to give back.
Speaker:I love to get involved.
Speaker:There are various nonprofits in my area that I'm already involved
Speaker:with. So it was the perfect combination.
Speaker:And I pretty much was like all in.
Speaker:I jumped in and I jumped into the deep end.
Speaker:So when you landed on one hope,
Speaker:because you'd looked at a number of them,
Speaker:did something resonate with you?
Speaker:Or why was there something about the structure the way they
Speaker:were set up or what was it that made you feel
Speaker:that this was absolutely the one for you?
Speaker:I'm sure you're familiar with the brand Tom's shoes.
Speaker:Oh yeah.
Speaker:Right. And I'm not sure if he was the first person
Speaker:to do this,
Speaker:where with every single purchase of portion of the proceeds goes
Speaker:back to charity,
Speaker:but it was the first one I had ever heard of.
Speaker:And I just thought he was brilliant.
Speaker:And when I realized that one hope was this type of
Speaker:structured, but direct selling company,
Speaker:I thought,
Speaker:wow, what a great opportunity for stay at home mothers and
Speaker:fathers, to be able to not only build a business for
Speaker:themselves, but to feel good about it because they're giving back.
Speaker:And that really was the thing that resonated for me because
Speaker:I just think we all should be doing our part,
Speaker:especially in light of what's going on now in Texas tragedies
Speaker:are happening all the time,
Speaker:unfortunately in our lives.
Speaker:And if we can all just make a little bit of
Speaker:a difference every day,
Speaker:how wonderful is that?
Speaker:I totally agree with you,
Speaker:but now under the structure of one,
Speaker:hope you still develop your own individual company.
Speaker:Correct. So drink,
Speaker:generously, super,
Speaker:super fun name.
Speaker:Talk about how that came about.
Speaker:Thank you.
Speaker:So when I joined,
Speaker:you need to come up with your own way of branding
Speaker:yourself and setting yourself apart from not only the company,
Speaker:but the other,
Speaker:what we are called,
Speaker:cause entrepreneurs that are across the country,
Speaker:selling one hope wine as well,
Speaker:because I can sell to anyone in the 35 States.
Speaker:I believe it is as of right across the country.
Speaker:So when I was thinking,
Speaker:geez, well,
Speaker:do I just want to be Melissa Ferber with one hope
Speaker:wine? No,
Speaker:not so much.
Speaker:I really wanted to come up with something clever.
Speaker:And I just,
Speaker:you know,
Speaker:we talk about always drinking responsibly and you hear that all
Speaker:the time.
Speaker:And I thought,
Speaker:okay, well we know that we need to drink responsibly,
Speaker:but we also should be drinking generously.
Speaker:And it just sort of popped in my head and clicked.
Speaker:And I said,
Speaker:that's what it's going to be drink generously.
Speaker:So it just came to you.
Speaker:It just came to me.
Speaker:So then what did you do?
Speaker:So you have your name,
Speaker:you know,
Speaker:you're connecting up with one hope,
Speaker:give us a little bit more in terms of what you
Speaker:needed to do for development.
Speaker:And I'm also curious about direct sales.
Speaker:If they give you any guidance there too.
Speaker:Yes. When you join a direct selling company,
Speaker:there's usually what's called a starter kit.
Speaker:And within that starter kit,
Speaker:you are able to gain access to what they call a
Speaker:back office,
Speaker:all CEOs.
Speaker:That's what they refer to us as cause entrepreneurs one hope
Speaker:we all have access to a back office.
Speaker:And that's how we run our business.
Speaker:It tracks all of our sales.
Speaker:It tracks all of our events.
Speaker:It tracks all of our customers.
Speaker:So it keeps us organized and prepared.
Speaker:And it also offers us tons of information,
Speaker:materials, marketing,
Speaker:materials, business materials,
Speaker:and such.
Speaker:When you join a direct selling company,
Speaker:that is something that is afforded to you in different capacities,
Speaker:depending on which company you sign with.
Speaker:But it gives you that starting point to jump off from
Speaker:and start your company.
Speaker:I see a couple of huge benefits with this on both
Speaker:sides. From one hope side,
Speaker:they keep everything uniform in terms of communication,
Speaker:going out,
Speaker:systems, tracking,
Speaker:sales, all of that type of thing.
Speaker:And then on your end,
Speaker:you're still able to be individual,
Speaker:but you've got a huge jumpstart.
Speaker:You don't have to create everything from scratch.
Speaker:That's exactly right.
Speaker:And it's a beautiful thing because not only is the company,
Speaker:meaning home office company,
Speaker:helping you,
Speaker:but there's this amazing support system.
Speaker:When you join a direct sales company,
Speaker:you have,
Speaker:what's called an upline and that's people who are above you
Speaker:that also work for the company that are there to mentor
Speaker:you and help you along the way.
Speaker:And so it's not even just your upline through social media,
Speaker:all of these women and men reach out to one another
Speaker:across lines and help one another in so many different ways.
Speaker:It's like having a built in huge corporation that all holds
Speaker:your hand as you walk through starting own business.
Speaker:So it's an amazing way to jumpstart your own business.
Speaker:Perfect question for you here.
Speaker:This is not an MLM type situation.
Speaker:Multi-level marketing.
Speaker:It is not okay.
Speaker:So it's not any pyramid structures or anything like that.
Speaker:It's everybody is individual.
Speaker:You come together as a community to support each other.
Speaker:You have different support from corporate,
Speaker:probably communities of other people,
Speaker:just like you,
Speaker:but no pyramid type thing,
Speaker:Correct? You do sign on and build teams.
Speaker:But when we say pyramid,
Speaker:that really relates to the MLMs,
Speaker:it does not relate to direct selling.
Speaker:So it's a little bit different.
Speaker:Okay, wonderful.
Speaker:Now I'm going to put you on the spot a little
Speaker:bit here.
Speaker:Are there any things that are less than optimal with direct
Speaker:selling? Oh,
Speaker:good question.
Speaker:A lot of people who listened to the show are thinking,
Speaker:you know,
Speaker:I want to do something for myself.
Speaker:Getting started from scratch is super scary and intimidating.
Speaker:So direct sales could be a good way for them.
Speaker:So I just wanted to look at both sides here.
Speaker:Right? Well,
Speaker:the thing to keep in mind,
Speaker:if you're going to go a direct selling route is even
Speaker:though they give you the tools to jumpstart your business,
Speaker:you are not reaping a hundred percent of the benefit.
Speaker:You're only earning a percentage of your sales so that you
Speaker:do need to keep in mind when choosing a direct sales
Speaker:company. If in fact,
Speaker:that's the route you're going to go,
Speaker:because some of the companies are structured in such a way
Speaker:that they give you 50% of the sales.
Speaker:Others are structured in such a way that they give you
Speaker:maybe 10 or 15 or 20% of the sales.
Speaker:And that has to be a consideration when you're looking at
Speaker:all of these companies and deciding if it's the right way
Speaker:for you to go good Point.
Speaker:So I imagine number one,
Speaker:you'd really have to like the product because you're going to
Speaker:be around it all the time.
Speaker:Exactly. And then you really need to look at the different
Speaker:terms for different direct sale companies.
Speaker:Just to see what they're all about.
Speaker:Now, I'm thinking with one hope you don't have to do
Speaker:any fulfillment.
Speaker:It all ships out from locations other than where you are.
Speaker:That is correct.
Speaker:It all ships from one location.
Speaker:So our company is based out of Napa Valley.
Speaker:Oh, what a bummer.
Speaker:That is guy.
Speaker:Now tell me about it.
Speaker:I was just there this summer and it is just heaven
Speaker:on earth.
Speaker:It's wonderful.
Speaker:And we have distributing locations in two.
Speaker:One is in Southern California and I believe they just started
Speaker:another one in the Midwest somewhere.
Speaker:Don't quote me on that.
Speaker:I'm not exactly sure where that distributing location is.
Speaker:So yes,
Speaker:only orders are taken.
Speaker:So I was just going to say that actually,
Speaker:even though you only get a percentage of the sale,
Speaker:you also don't have the additional costs or labor with filling
Speaker:orders. That's exactly right.
Speaker:So in a way,
Speaker:It kind of balances out too.
Speaker:That gets back to your point,
Speaker:Melissa, about some people who want to maybe just do this
Speaker:part time or scale up as they wish they can do
Speaker:it on their own terms also without investing in inventory,
Speaker:which can be a huge chunk of money.
Speaker:That's exactly right.
Speaker:I think entering into any type of business,
Speaker:especially entrepreneurial,
Speaker:I think it's really important to make a list of what
Speaker:it is that you're looking to do and achieve.
Speaker:And at the timeline that you're looking to potentially achieve it.
Speaker:I think that's something that for me,
Speaker:was very important.
Speaker:I have the ability to take some time.
Speaker:I'm afforded that.
Speaker:I'm like I said,
Speaker:a slow and steady wins the race kind of gal.
Speaker:I just really wanted to slowly work into it when you're
Speaker:doing something for yourself and starting a business for yourself and
Speaker:taking on the expense like you were saying of having inventory
Speaker:and a location and things like that.
Speaker:It becomes a larger scale.
Speaker:It's time,
Speaker:it's energy.
Speaker:It's a lot.
Speaker:So I think it's something you have to look at yourself
Speaker:and decide what it is that you really want first before
Speaker:you dive into that entrepreneurial pool.
Speaker:So what your intent is for starting,
Speaker:because if you're looking at building a business that eventually you
Speaker:could sell,
Speaker:which is kind of what I'm doing with the ribbon printing
Speaker:company, then it needs to be your own entity,
Speaker:correct? I've been focusing a lot lately on reminding people that
Speaker:when they're starting a business,
Speaker:they also have to think of what their plan is for
Speaker:exiting. What's the intent,
Speaker:because that also helps control how you build and how you
Speaker:work through your business.
Speaker:Okay. Another question for you,
Speaker:different angle here,
Speaker:when you decided to go on to one hope,
Speaker:because you had been a dental hygienist,
Speaker:you didn't have a lot of skills or practice Sally.
Speaker:You are right.
Speaker:Maybe you're a natural already,
Speaker:but talk through a little bit of that.
Speaker:Yes, that is,
Speaker:I feel for me has been a learning curve.
Speaker:When you decide that you want to go into this type
Speaker:of direct selling business,
Speaker:you have to figure out how you're going to go about
Speaker:selling. And my whole way of being in life is I'm
Speaker:not one of those pushy type of people.
Speaker:When I go into a store,
Speaker:I do not want someone in my face.
Speaker:So I always subscribed to,
Speaker:I treat others the way I would like to be treated.
Speaker:And therefore that's how I handle my selling.
Speaker:I give people the information and they can do whatever they
Speaker:want with it.
Speaker:I'm very big on social media.
Speaker:And I utilize social media for most of my marketing.
Speaker:And then I'm out there out and about because with my
Speaker:business, pretty much anyone who drinks wine is my customer.
Speaker:And that's a pretty large pool of people in order to
Speaker:narrow it down.
Speaker:I have to segregate my business into corporate customers,
Speaker:personal customers,
Speaker:and then event nonprofit customers.
Speaker:So that's how I've organized my business.
Speaker:And I have gotten very comfortable with my speaking skills.
Speaker:I've joined a B and I chapter.
Speaker:I'm not sure if you're familiar with that.
Speaker:That's business networking international that has helped me a lot through
Speaker:the process.
Speaker:I'm just enjoying the ride.
Speaker:I'm learning.
Speaker:I'm challenging myself.
Speaker:I'm doing lots of things I've never done before.
Speaker:And I'm diving in,
Speaker:which is something new for me.
Speaker:Because as I said,
Speaker:I was a put the toe in the water kind of
Speaker:gal. And now I'm just saying yes to everything and it
Speaker:feels good.
Speaker:I really want to point out for our listeners,
Speaker:something that you're talking about here,
Speaker:you're very clear on who you are and where your limits
Speaker:are in terms of what you feel comfortable doing for yourself.
Speaker:Just like you're talking about.
Speaker:I'm not pushy salesperson,
Speaker:which is why I knew I liked you when we first
Speaker:started talking Melissa,
Speaker:because I'm not either you share what you have and either
Speaker:people are interested or not.
Speaker:You're not trying to force it on anybody.
Speaker:And I think the culture nowadays is more like that too.
Speaker:Our personalities I'm saying,
Speaker:cause since we're both in line with that are much more
Speaker:compatible with how consumers want to be treated these days.
Speaker:But I also like how clear you are in terms of
Speaker:putting some type of methodology to it in terms of breaking
Speaker:it down into three different categories for selling and then moving
Speaker:forward, but also allowing yourself to be challenged.
Speaker:And I want to talk through this more.
Speaker:Will you share with us a little bit about your strategies
Speaker:in terms of each of the three corporate,
Speaker:your personal acquaintances and then events in terms of what you're
Speaker:doing to expose all these different categories to one hope let's
Speaker:start with corporate.
Speaker:Okay. So with corporate,
Speaker:I have been utilizing all different aspects of reaching out to
Speaker:the companies within my area.
Speaker:As I mentioned,
Speaker:I joined a BNI and that has been a wonderful way
Speaker:for me to open doors to different companies that I would
Speaker:not otherwise be familiar with and actually have what we call
Speaker:a warm lead.
Speaker:Someone who I've literally met,
Speaker:spoken to,
Speaker:or had some sort of communication with so that when I
Speaker:reach out,
Speaker:it's not just like,
Speaker:who is this?
Speaker:Melissa Ferber and what is one hope,
Speaker:right? So that has been really great For me.
Speaker:Gift biz listeners.
Speaker:BNI is a lead generating group.
Speaker:You usually have a meeting.
Speaker:What is it for you guys once a week,
Speaker:once a month,
Speaker:once a week,
Speaker:once a week.
Speaker:And you get exposure to other people category exclusive.
Speaker:So no one else is going to be in your BNI
Speaker:group. That does the same thing you do.
Speaker:And I talk about networking.
Speaker:Those of you who've been listening to me regularly,
Speaker:know that I talk about networking is one of the best
Speaker:ways to get exposure for your product and sales because people
Speaker:know you.
Speaker:So they're ready now is a great time.
Speaker:No matter what you're selling,
Speaker:we're walking into the holiday season.
Speaker:Everybody needs gifts.
Speaker:It's a definitely a great time to either join a group
Speaker:like this,
Speaker:maybe at a BNI group,
Speaker:maybe there's another national group called blue tip.
Speaker:Also your chamber of commerce chamber of commerce isn't exclusive,
Speaker:but it gives you exposure to your communities.
Speaker:If you are afraid of networking,
Speaker:I have a little baby mini course called networking Ninja teaches
Speaker:you everything you need to know.
Speaker:So you don't have to be freaked out about networking.
Speaker:It's only $5.
Speaker:You guys,
Speaker:anyone interested go to B I T dot L Y forward
Speaker:slash network Ninja.
Speaker:Okay. I just had,
Speaker:since you were talking about that and I feel so strongly
Speaker:about that,
Speaker:I needed to put in that little piece of information,
Speaker:Melissa, I love that you did that Sue,
Speaker:because for me,
Speaker:I had never networked before in my life.
Speaker:And I'm telling you what suiciding is absolutely true.
Speaker:Getting out there and stepping out of your comfort zone.
Speaker:Because if you're not in natural networker,
Speaker:it's going to be a bit uncomfortable in the beginning,
Speaker:but it's like anything else,
Speaker:the more you do it,
Speaker:the better you get at it.
Speaker:And if you stay true to who you are,
Speaker:people will see that people are not stupid.
Speaker:We're not stupid.
Speaker:You're not stupid.
Speaker:And we all can actually show our true selves in our
Speaker:networking. And that's how you build solid relationships.
Speaker:And that's what I'm doing.
Speaker:I'm building solid relationships either with personal people,
Speaker:people who just,
Speaker:I need everywhere.
Speaker:I go.
Speaker:I'm known in my neighborhood as one of like the friendliest
Speaker:people I go around.
Speaker:I will smile at everyone.
Speaker:I feel like a smile goes a very long way in
Speaker:life and with how stressful life is today,
Speaker:just the simplest thing.
Speaker:Like a smile can brighten someone's day,
Speaker:I every day.
Speaker:Try to meet someone new,
Speaker:try to talk to someone new and try to share my
Speaker:passion for one hope with someone new.
Speaker:Perfect. Okay.
Speaker:Let's move on to talking about personal selling to people who
Speaker:are in your personal network.
Speaker:I'm guessing that's probably the best place to start.
Speaker:It's funny.
Speaker:It is the best place to start and I'm not gonna
Speaker:lie. My sisters and my mother are probably my best customers,
Speaker:but not because I'm selling something.
Speaker:It's because they subscribe like I to the product,
Speaker:to the concept that when we drink this delicious wine,
Speaker:that's curated with Robert Mondavi Jr.
Speaker:We're not only enjoying this wine,
Speaker:but we can feel good about drinking it because we know
Speaker:that it's giving back.
Speaker:And that in and of itself is so powerful that when
Speaker:that message is shared to friends,
Speaker:family, neighbors,
Speaker:whomever people say,
Speaker:wow, I love drinking wine.
Speaker:What do I got to go to the liquor store and
Speaker:buy wine off the shelf that does no one good,
Speaker:except for me.
Speaker:I might as well buy from you and within buying through
Speaker:someone like myself,
Speaker:a cause entrepreneur,
Speaker:you not only get the wine and feel good about giving
Speaker:back, but when you start buying in bulk,
Speaker:you get to actually choose a charity of your choice to
Speaker:give 10% back to that was like the cherry on top
Speaker:of the cake for me,
Speaker:because now it brings it home for the consumer that not
Speaker:only are they getting great wine,
Speaker:not only are they giving back to one hope foundations charities,
Speaker:but I too can actually give back to my little nonprofit
Speaker:in my neighborhood that no one really knows about.
Speaker:That's like,
Speaker:win-win win.
Speaker:Oh my gosh.
Speaker:That's huge.
Speaker:Yes. And what about events?
Speaker:This was the first thing I thought of when you and
Speaker:I first started talking is I was thinking about the parties
Speaker:or where there's a group of people,
Speaker:Mary Kay,
Speaker:or something like that.
Speaker:I mean,
Speaker:that's what exactly,
Speaker:that's what most people think of,
Speaker:but not that those days are long gone because they're not,
Speaker:but within direct selling,
Speaker:you really can get creative.
Speaker:And especially in my industry,
Speaker:there's so many ways to get creative and like you're mentioning
Speaker:events when I approach nonprofits and talk with them about all
Speaker:the different various events they have during the year to raise
Speaker:money for their nonprofit.
Speaker:There are so many different ways that I am able to
Speaker:work with nonprofits so that they can earn the benefit of
Speaker:the give back and provide wine to their guests and feel
Speaker:good about having supported one hopes foundation as well.
Speaker:So that's how it works.
Speaker:Generally speaking with nonprofits and events,
Speaker:But so you're really integrating into some of their events then
Speaker:that they're doing too.
Speaker:That's correct.
Speaker:Are there any issues with it being alcohol,
Speaker:especially if it's more of a corporate event,
Speaker:Really orange,
Speaker:any issues,
Speaker:and I'll tell you why as CEOs,
Speaker:we are covered legally by under an umbrella of one hope
Speaker:wine, I to poor two ounce tastings.
Speaker:So we don't have to have liquor license or anything like
Speaker:that because we're covered under the umbrella of one.
Speaker:Whoa, that being said,
Speaker:when people purchase wine for large events,
Speaker:they're having their own and such pouring for themselves.
Speaker:So I can be just the sole provider to say the
Speaker:American cancer society for their huge gala.
Speaker:And they choose to purchase wine and have it underwritten from
Speaker:one home.
Speaker:And then with that purchase,
Speaker:10% of the proceeds goes back to the American cancer society.
Speaker:Like I said,
Speaker:it's a win-win situation.
Speaker:Sure is,
Speaker:okay, let's talk now because everything sounds so great.
Speaker:There have to have been some challenges or some struggles that
Speaker:you face as you move forward.
Speaker:You don't like going there,
Speaker:but it's helpful to everybody to understand situations that were somewhat
Speaker:of a struggle.
Speaker:Can you share one of those?
Speaker:And we know we always have multiple ones,
Speaker:so pick a good one.
Speaker:Okay. Well,
Speaker:if I had to guess and say what my largest struggle
Speaker:with starting this little entrepreneurial business of my own,
Speaker:I would have to say it's organization and staying organized for
Speaker:myself when you're in business for yourself,
Speaker:you're a one woman show.
Speaker:As I mentioned,
Speaker:yes, I have people holding my hand and guiding me.
Speaker:And they're always available to answer any questions,
Speaker:but ultimately I'm the one who has to do the work.
Speaker:You only reap the benefit of what you put in,
Speaker:But what happened when you weren't organized?
Speaker:What was the result?
Speaker:Not just a messy desk,
Speaker:but like what happens?
Speaker:Correct. So I am way into good customer follow-up.
Speaker:And if that falls short,
Speaker:then the follow-up with your very important customers,
Speaker:which all of my customers are important.
Speaker:If you cannot follow up with each and every one of
Speaker:them, something falls to the ground and that can happen.
Speaker:And that's a bummer.
Speaker:That's not something I want to ever happen.
Speaker:All of my customers,
Speaker:like I said are important.
Speaker:No one is more important than the other.
Speaker:So if I'm not following up with every single customer,
Speaker:did they get their package where they pleased?
Speaker:Was there any issue when they sent a gift,
Speaker:did it arrive on time?
Speaker:Things like that.
Speaker:I want to know for my customers how the service is
Speaker:because I want to give the best service possible.
Speaker:You want repeat business and referral business.
Speaker:That's correct.
Speaker:That's the best way to grow?
Speaker:That is correct.
Speaker:So what kind of systems did you set up then?
Speaker:Well, I'm still in the process.
Speaker:I have decided that I'm taking my Monday through Friday and
Speaker:separating days where they are dedicated a portion of the day
Speaker:to something systematically for up.
Speaker:So for example,
Speaker:on Monday,
Speaker:I will make sure I check all the orders that went
Speaker:out the week before that they all were delivered and everything
Speaker:arrived the way it was supposed to.
Speaker:I do a lot of personal notes.
Speaker:So those personal handwritten notes will be on Friday.
Speaker:Thank you for your business.
Speaker:Is there anything that I could do better?
Speaker:That type of thing?
Speaker:I think it's just important.
Speaker:People need to be reminded and showed that their business is
Speaker:important to you.
Speaker:So when I show that through my personal handwritten notes and
Speaker:my follow-up through emails or even phone calls,
Speaker:I think it resonates with my customers.
Speaker:I think it's important to be made,
Speaker:to feel important.
Speaker:I think you're so right on,
Speaker:and I don't have this specific number at hand,
Speaker:but I can give you the,
Speaker:just of some research that was done,
Speaker:where it talked about reasons,
Speaker:why people stopped doing business with other companies.
Speaker:And it's not always because the product wasn't good or there
Speaker:was a fail in terms of service.
Speaker:It was because,
Speaker:and it was like 80% of the people who defected from
Speaker:a company,
Speaker:if you will,
Speaker:was because they didn't feel like they were valued as a
Speaker:customer. I love that.
Speaker:You mentioned that because to me,
Speaker:that's exactly what I'm talking about.
Speaker:Yeah. So your time put in there is really,
Speaker:really well spent.
Speaker:Well, that's good to know.
Speaker:That's first and foremost on my list every day,
Speaker:I think about,
Speaker:well, what can I do for my customers?
Speaker:That's like the first thing I'm thinking of,
Speaker:what could I do better?
Speaker:What could I incorporate anything?
Speaker:And I bet you have a high retention rate too.
Speaker:I do.
Speaker:I'm proud to say that I do.
Speaker:And so that's been great for me.
Speaker:And the proof is in the pudding.
Speaker:Absolutely. Let's jump over to social media.
Speaker:You talk about that's where you do most of your marketing.
Speaker:Can you share a little bit about your strategies there?
Speaker:Yes. So you mentioned challenges and social media is quite a
Speaker:challenge. I am working at it.
Speaker:I am on Facebook.
Speaker:Obviously I have a personal page and then of course,
Speaker:a business page and I'm also on Instagram and I'm on
Speaker:a LinkedIn as well.
Speaker:And I work at it every single day.
Speaker:I'm trying to curate information that people will find important instead
Speaker:of just saying,
Speaker:here's the sale,
Speaker:buy it or here's a wine buy it.
Speaker:I think it's really,
Speaker:really important to offer your customers more than just the product
Speaker:that you're actually selling them.
Speaker:And I happened to be a self-proclaimed foodie.
Speaker:I love food.
Speaker:I love to try new restaurants.
Speaker:I love to travel and try foods in different countries.
Speaker:I'm just all about food.
Speaker:I'm usually sharing really good recipes that might pair well with
Speaker:our wines.
Speaker:I'm sharing interesting restaurants that you can go to that serve
Speaker:interesting foods that potentially you might want to mimic at home
Speaker:with your wines.
Speaker:Everything is relatable to the wine,
Speaker:but I'm trying to curate other information,
Speaker:important information,
Speaker:just one-on-ones of how to build a great chief platter,
Speaker:things like that.
Speaker:So that's the information I like to give out on my
Speaker:social media.
Speaker:And how are you finding these?
Speaker:I mean,
Speaker:you're taking photos and such when you're out and about,
Speaker:are you just searching online for things or how are you
Speaker:finding your content?
Speaker:Yes, I search online and through Instagram,
Speaker:Instagram, because it's a platform where you're looking at pictures,
Speaker:I have found various places,
Speaker:various bloggers,
Speaker:various people who I can now kind of collaborate with,
Speaker:if you will,
Speaker:on their recipes and sharing information,
Speaker:their recipes.
Speaker:And they're now sharing my wine to pair with their recipes.
Speaker:The collaboration on social networks and social media has been really
Speaker:valuable as well for my reach of getting my information out.
Speaker:So let's say you see something on Instagram or Facebook,
Speaker:doesn't matter where walk us through how that happens.
Speaker:Okay. So if I find something say on like Facebook,
Speaker:I'll always share their actual post and then write my own
Speaker:little blurb at the top and always link it back to
Speaker:them or tag them.
Speaker:That's how I'm giving them credit.
Speaker:And they're seeing that I'm sharing information of theirs.
Speaker:So that's been great on Facebook with Instagram.
Speaker:I usually DM someone and we'll say to them,
Speaker:I love what you're doing.
Speaker:I love your blog.
Speaker:Would you mind if I shared?
Speaker:And then that opens the door to,
Speaker:wow, what is one hope and what are you doing?
Speaker:And that's where we can then start collaborate.
Speaker:Beautiful. Okay.
Speaker:And how much time do you designate a week to doing
Speaker:that kind of thing?
Speaker:Not the posting and all of that,
Speaker:but just interacting and trying to find additional information.
Speaker:I would say I spend a good solid three hours a
Speaker:week solely dedicated to doing that.
Speaker:Is that part of your day blocking too?
Speaker:Absolutely. I block it right off on my calendar.
Speaker:It's I sit down and that's what I'm doing.
Speaker:Okay. Let's move on now and talk about some things that
Speaker:help keep you productive and moving forward,
Speaker:we've talked about day blocking already,
Speaker:but is there some other app that you're using or resource
Speaker:that helps you stay in control of your life and all
Speaker:that organizational stuff that you were talking about?
Speaker:Yeah. When people ask me what type of apps you use
Speaker:or how do you organize yourself?
Speaker:First of all,
Speaker:are you familiar with red stamp?
Speaker:No. Red stamp is an app.
Speaker:It's a free app and it gives you the ability to
Speaker:curate really cute,
Speaker:personalized notes to whomever you want to.
Speaker:And they have so many different options and one hope actually
Speaker:belonged and had an account with them.
Speaker:And so I have really cute little note cards that are
Speaker:virtual, that I'm able to send to my customers or potential
Speaker:customers. I am huge,
Speaker:like I said on follow-up,
Speaker:but when I meet someone,
Speaker:I immediately,
Speaker:first of all,
Speaker:we always exchange business cards.
Speaker:And what I'll always do is say,
Speaker:do you mind if I text you my business card,
Speaker:I have it in my phone.
Speaker:And that way they give me their phone number.
Speaker:Now I have a way to contact this person and I
Speaker:can follow up with them.
Speaker:So they now have my information.
Speaker:I have their information.
Speaker:I immediately that day,
Speaker:if not the next day,
Speaker:send them a red stamp saying how nice it was to
Speaker:have met them.
Speaker:If there's anything I can ever help them with in the
Speaker:future, please do not hesitate to reach out.
Speaker:And it's just a way of having that little added touch
Speaker:of, I saw you.
Speaker:I noticed you.
Speaker:And if you need me,
Speaker:I'm here for you.
Speaker:That is spectacular.
Speaker:Yeah. Red stamp is a great little app to have if
Speaker:you're one of those types of people,
Speaker:but definitely one of my fellow CEOs gave me that little
Speaker:tidbit of information of having a picture of your business card
Speaker:in your phone so that you can actually capture someone else's
Speaker:information by just sending it to them.
Speaker:I thought that was genius.
Speaker:Yes, it is genius.
Speaker:It is.
Speaker:Yeah. And you have now shared that little golden piece of
Speaker:wisdom with all of us.
Speaker:Fantastic. Moving on.
Speaker:What do you do now?
Speaker:I know you have the whole group within one hope and
Speaker:all of the resource ability with the back office there,
Speaker:but are you doing anything else to help advance yourself in
Speaker:terms of areas that you want to capture more knowledge and
Speaker:help you grow your business?
Speaker:Well, that's a tough question besides all of the network.
Speaker:And that's something that we talked about,
Speaker:but I probably attend at least two,
Speaker:if not three networking events per week.
Speaker:So that has to be written into my schedule.
Speaker:So that's something that it does further my business,
Speaker:but you don't see the immediate results.
Speaker:It's developing relationships.
Speaker:It's getting out there and spreading the word and awareness.
Speaker:So that's something that I'm doing.
Speaker:It's a weekly grind.
Speaker:I shouldn't use the word grind because that has a negative
Speaker:connotation. There's nothing negative to me about it.
Speaker:I love to go out.
Speaker:I love to meet new people.
Speaker:I pride myself on being a good listener.
Speaker:I certainly know how I have the gift of gab and
Speaker:I can talk,
Speaker:but I also do like to listen and I like to
Speaker:learn, and I definitely run home and make little notes about
Speaker:everybody I've ever met and what their likes,
Speaker:their dislikes,
Speaker:things like that,
Speaker:like to be heard.
Speaker:And if I remember a little tidbit of information of a
Speaker:potential customer that resonates with them,
Speaker:I totally agree.
Speaker:Events build over time.
Speaker:You can't go to just one event one week and then
Speaker:go to a different event.
Speaker:Another week,
Speaker:you have to have some consistency where you are showing up
Speaker:and people are really getting to know you,
Speaker:or it's not even worth doing really so many people think,
Speaker:well, go into events.
Speaker:If I don't walk out with a sale,
Speaker:it wasn't worthwhile.
Speaker:And that is totally the wrong thought.
Speaker:That's right.
Speaker:That's correct.
Speaker:No, no,
Speaker:no, no,
Speaker:no. North,
Speaker:Are you successful going out and throwing 35 business cards at
Speaker:every single person you see Coming home with a stack of
Speaker:business cards,
Speaker:depending on what you're going to do with them.
Speaker:That's not really the goal.
Speaker:The goal is to meet and learn about other people and
Speaker:what they're doing and share what you're doing and build relationships.
Speaker:That's what it's about.
Speaker:So, Sue,
Speaker:have you ever heard of the rising tide society,
Speaker:The rising tide society?
Speaker:No. Okay.
Speaker:So about a year ago,
Speaker:I was able to find in my travels online,
Speaker:this group of creatives called the rising tide society based out
Speaker:of San Francisco under the tutelage of this young entrepreneur.
Speaker:Who's fabulous.
Speaker:Her name is Natalie Frank.
Speaker:She's a photographer by craft and trade,
Speaker:but she's so,
Speaker:so, so much more started this group and it just began
Speaker:to grow.
Speaker:And as it grew with the creatives in the San Francisco
Speaker:area, people started branching off and I think groups to represent
Speaker:the rising tide society in their own cities.
Speaker:And they then started to name those smaller little chapters Tuesdays
Speaker:together. They designated a single Tuesday in every month at the
Speaker:group of creatives in that area would get together and share
Speaker:all kinds of advice,
Speaker:information, everything,
Speaker:and it's been great.
Speaker:I found it and we have a Fort Lauderdale chapter near
Speaker:me and I joined about a year ago.
Speaker:And it has been so valuable for me to make the
Speaker:connections with creatives in my area.
Speaker:Selling wine is not so thought of as being creative,
Speaker:but any business,
Speaker:when you're an entrepreneur,
Speaker:you have to think creatively,
Speaker:you have to think out of box.
Speaker:And that's how my brain works anyway.
Speaker:So being surrounded by all of these creatives,
Speaker:photographers, dressmakers bakers,
Speaker:all of that type of thing,
Speaker:they all belong to this group and collaborated with one another
Speaker:and shared valuable information.
Speaker:It's been amazing for me.
Speaker:That's another quote unquote networking group that I am part of
Speaker:that I adore.
Speaker:I look forward to our meetings once a month and it's
Speaker:just a great way to make connections with that community.
Speaker:And for me,
Speaker:we didn't touch on that.
Speaker:The wedding community is a great community for me to be
Speaker:a part of.
Speaker:Because as you know,
Speaker:weddings, you usually toast the bride and groom and you toast
Speaker:them with sparkling mine and I sell sparkling wine.
Speaker:So there's the connection.
Speaker:There's the thing that binds me to all of these event
Speaker:planners and creatives.
Speaker:So I urge all of your listeners to check out the
Speaker:rising tide society.
Speaker:Wow. That is fabulous.
Speaker:And I agree with you every single one of us should
Speaker:go check that out and see what's available in our community.
Speaker:Yes. Any final advice for someone who's listening?
Speaker:Who's just now starting to think about a business for themself.
Speaker:Any comments on direct sales,
Speaker:what you'd say to someone there?
Speaker:Okay. So in general,
Speaker:what I would say,
Speaker:because when we first spoke,
Speaker:Sue, I thought this is such a great way for me
Speaker:to express my journey through direct selling and for someone who's
Speaker:thinking about it.
Speaker:I wish I had had me five years ago so that
Speaker:I would know these things ahead of time.
Speaker:I think it's very important when you were researching direct sales
Speaker:companies that you obviously see like the forecast of the company,
Speaker:where they came from,
Speaker:where they're going,
Speaker:do your research due diligence,
Speaker:because it's very important.
Speaker:You can't just jump into anything just because you might like
Speaker:the product.
Speaker:You certainly have to like the product you cannot.
Speaker:I mean,
Speaker:any sales person will tell you,
Speaker:you cannot try to sell something.
Speaker:You do not love yourself.
Speaker:Someone had approached me and asked me if I would want
Speaker:to sell.
Speaker:I don't want to say the name of it,
Speaker:but a beauty skincare line.
Speaker:And I thought,
Speaker:I can't go out there talking about this because if I
Speaker:put on mascara,
Speaker:that's a lot of makeup for me.
Speaker:So I can't go out there telling people to put full
Speaker:faces of makeup on when I'm sitting here with maybe a
Speaker:little bit of lip gloss on my face,
Speaker:it just doesn't jive.
Speaker:It's not in line with who I am.
Speaker:I'm a real person.
Speaker:I speak the truth.
Speaker:I am who I am.
Speaker:And I have to represent who I am.
Speaker:I think it's very important to find something that really is
Speaker:in line with who you are at the core of your
Speaker:being, and then learn about the company.
Speaker:Everything you can gather as much information.
Speaker:And then the last thing I would say,
Speaker:that's so important about these direct selling companies is you really
Speaker:want to make sure you join with an upline that you
Speaker:trust and feel very comfortable with.
Speaker:My upline is a woman who actually lives in North Carolina.
Speaker:I have never met her in person.
Speaker:We've spoken on the phone and when you meet and you
Speaker:click when you click and you feel that really great synergy
Speaker:coming from the same place,
Speaker:that's when you know it's good.
Speaker:You can't just join with anybody.
Speaker:These are not get rich quick schemes.
Speaker:This is real business where you want to be surrounded by
Speaker:people, you know,
Speaker:and trust.
Speaker:And an upline then is somebody who is on the company
Speaker:side, who you would be interacting with as you progress your
Speaker:business. Well,
Speaker:your upline is also a CEO.
Speaker:They also are a cause entrepreneur.
Speaker:They are working their own business as well.
Speaker:But they're your direct report,
Speaker:which is the liaison to the company.
Speaker:If you will,
Speaker:it's the person you want.
Speaker:That's above you,
Speaker:that you want to have a really good relationship with.
Speaker:Do you Get the choice of who your upline is?
Speaker:Absolutely. And that's something that people don't actually know and that's
Speaker:something they should look into.
Speaker:That's the most important thing.
Speaker:They really need to feel comfortable who their upline is most
Speaker:important point,
Speaker:Really good information.
Speaker:I would have never thought about that before.
Speaker:All right.
Speaker:So now let's take a peek into your future.
Speaker:Melissa. I would like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal,
Speaker:and I want you to stretch yourself.
Speaker:So it's almost unreachable,
Speaker:but something there out in the distance that you would wish
Speaker:to obtain,
Speaker:please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:Oh boy,
Speaker:I knew that you were going to ask me this question
Speaker:and you Are going to think of it on the fly.
Speaker:I chose to think of it on the fly only because
Speaker:I just didn't feel comfortable with any of my first inclinations.
Speaker:It's going to sound silly,
Speaker:but mine is actually having the energy to go the distance
Speaker:with this company.
Speaker:I don't know that that's a good enough answer for you
Speaker:because you want me to stretch myself.
Speaker:And I feel like the sky is the limit with this
Speaker:business. And I want to be able to go the distance
Speaker:with it,
Speaker:but I'm still going to go slow and steady to win
Speaker:the race.
Speaker:I don't have the best answer for you with this virtual
Speaker:gift, except that I just wanted to be the good health
Speaker:that I need to take this the distance.
Speaker:Well, I think that's a really good answer.
Speaker:And I'll tell you why.
Speaker:That's what you said when I asked you for your intro
Speaker:is that you saw this as a long-term business for yourself.
Speaker:And if you merge that,
Speaker:then with your candle,
Speaker:talking about success is liking yourself and what you're doing and
Speaker:feeling good about all of that.
Speaker:Virtually your dream is what you're saying is I want to
Speaker:keep doing that for as long as I possibly can.
Speaker:And it doesn't mean you're growing into something bigger.
Speaker:Huge. You just want to keep selling the product,
Speaker:providing value to your customer and charities for as long as
Speaker:you can.
Speaker:That's exactly right.
Speaker:You said it way better than I did so,
Speaker:No, I think it all pulls together.
Speaker:It makes total sense.
Speaker:Okay. All right.
Speaker:So how can our listeners get in touch with you or
Speaker:see what this is all about now that we've peaked their
Speaker:interest? Well,
Speaker:aside from calling me,
Speaker:I always post my phone number.
Speaker:It's open to everyone.
Speaker:So I answer phone calls.
Speaker:I answer texts.
Speaker:But aside from calling my phone number,
Speaker:my email is drink generously@gmail.com.
Speaker:And my Facebook page is drink generously.
Speaker:And my Instagram is drink generously.
Speaker:So you can see where I'm going with this.
Speaker:Everything is drink generously,
Speaker:and even my website is www dot veal.
Speaker:One hope.com
Speaker:forward slash drink,
Speaker:generously. Perfect.
Speaker:All right.
Speaker:And of course,
Speaker:gift biz listeners,
Speaker:all of this will be captured over on the show notes.
Speaker:So if you didn't get it here,
Speaker:just jump over to the show notes page and you'll have
Speaker:all of the links so that you can get in touch
Speaker:with Melissa.
Speaker:See what this is all about.
Speaker:And I'm thinking we should maybe put the connection just to
Speaker:one hope overall there too.
Speaker:If people want to start seeing and understanding what this could
Speaker:do for themselves,
Speaker:or is it good for them to get in touch with
Speaker:you? They should Just get in touch with me so we
Speaker:can have a preliminary discussion.
Speaker:Good. Yeah.
Speaker:You can see where they're at and give them even further
Speaker:advice. How about that?
Speaker:There you go.
Speaker:Perfect. Super.
Speaker:Okay, Melissa.
Speaker:So, so glad that we had this interview today,
Speaker:because this is a topic,
Speaker:just the whole idea of direct sales that we haven't approached
Speaker:yet on the podcast.
Speaker:So I think this could open some doors for some of
Speaker:our listeners and you've really given us a good insight into
Speaker:what's going on.
Speaker:What it's all about,
Speaker:how you work your days.
Speaker:It's super exciting.
Speaker:If I didn't have a business,
Speaker:I would be looking into this myself really,
Speaker:really interesting.
Speaker:It is.
Speaker:It's super fun.
Speaker:Every day,
Speaker:I wake up with a smile on my face,
Speaker:ready to face the day And I can hear it.
Speaker:And just the way you talk,
Speaker:so continued success.
Speaker:I know in terms of your dream,
Speaker:that you're going to continue with the energy and passion that
Speaker:you have well into the future.
Speaker:It's going to help out.
Speaker:So, so many people.
Speaker:And so my wish for you is that that motivational candle
Speaker:of success and liking yourself and continuing on exactly this journey
Speaker:that your candle always burns bright.
Speaker:Aw, thanks.
Speaker:Where are you in your business building journey,
Speaker:whether you're just starting out or already running a business and
Speaker:you want to know your setup for success,
Speaker:find out why taking the gift biz quiz,
Speaker:access the quiz from your computer at fit dot L Y
Speaker:slash gift biz quiz or from your phone by texting gift
Speaker:biz quiz to four four two,
Speaker:two, two.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the ribbon print company,
Speaker:looking for a new income source for your gift business.
Speaker:Customization is more popular now than ever rendered products of your
Speaker:logo or print a happy birthday,
Speaker:Jessica Rubin,
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Speaker:for more information after you listened to the show,
Speaker:if you like what you're hearing,
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Speaker:And thank you to those who have already left the rating
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Speaker:your brand.
Speaker:It's a great way to pay it forward,