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Sam Hamway with Nucleus Research
21st November 2023 • The Industrial Talk Podcast with Scott MacKenzie • The Industrial Talk Podcast with Scott MacKenzie
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On this week's Industrial Talk we're onsite at Xcelerate 23 in Orlando, FL and talking to Sam Hamway, Research Analyst at Nucleus Research about "Quantitate technical and capability research insights around the latest innovative solutions".  Summary of our conversation:
  • Industrial IoT security with Sam Hamway from Nucleus Research. 0:00
    • Palo Alto Networks industrial IoT security report analyzes improved ROI and reduced complexity.
    • Sam Hamway, a researcher at Nucleus, discusses his background and work in technology deployments.
  • Industrial IoT technology evaluation and financial value. 3:35
    • Sam discusses their research on industrial IoT database and machine learning deployments, focusing on understanding customer use cases.
    • Sam highlights the importance of measuring technology success through ROI, citing tightening spending as a current macro trend.
    • Sam helps users evaluate their technology deployment by identifying key metrics, such as reduced downtime, and converting them into cost savings.
    • Sam highlights the importance of evaluating industrial IoT technology based on its ability to connect and enable an ecosystem of sensors to collect data on an industrial process.
    • Sam emphasizes the unique services aspect of industrial IoT and the need to evaluate the quality of data collected.
  • IoT software and hardware evaluation, security concerns, and services. 10:05
    • Vendors must evaluate existing sensors and provide customized solutions for industrial IoT deployments.
    • Evaluates security of connected devices in industrial IoT ecosystems.
  • Market research, vendor analysis, and trends in industrial IoT. 14:15
    • Sam discusses the company's focus on financial metrics and market positioning in their research reports, which are primarily aimed at the end user group or Bloomberg readership.
    • The company produces a market report once a year for various industries, with a different methodology than firms like Gartner or Forrester, and is focused on writing to the CFO rather than the CTO.
    • Sam highlights the success of vendors providing expert systems and consulting services in industrial IoT, citing their ability to navigate complex, disconnected sensor systems.
    • Sam also notes the potential of value-driven machine learning initiatives in industrial IoT, such as predictive maintenance and remaining usable lifespan, and identifies vendors that are investing in the right way to deliver useful insights to users.
  • Research and strategy in the rapidly changing market. 18:50
    • Sam Hamway from Nucleus Research provides valuable insights on the importance of research in rapidly changing markets.
    • Scott MacKenzie interviews Sam and highlights the importance of connecting with industry professionals to amplify their voice and message.
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SAM HAMWAY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/samuel-hamway/ Company LinkedIn: https://www.linkedin.com/company/nucleus-research/ Company Website: https://nucleusresearch.com/

PODCAST VIDEO:

https://youtu.be/NwCMx68-NvY

THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":

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