What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement.

Key Insights:

• Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.
• Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.
• Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).
• Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.
• Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.
• Leadership & Communication: Shop owners must ask “why,” listen to technicians, and implement meaningful change.
• Download: https://wrenchway.com/resources/2025-voice-of-technician/#download-report

This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry.

Jay Goninen, WrenchWay

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