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216 - Solving the Pain Points on the Show Floor - with Josh Rifkin
Episode 21612th June 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:32:53

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If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges!

My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows. 

We discuss:

  • Shows are back but you need to be selective - It's a costly endeavor
  • Maximize your valuable space to create a more inviting environment for buyer to enter and engage.
  • Ditch the backdrops and skirted tables
  • Think about your trade show staff: get them in and out fast. The sooner they set up... the happier and fresher they will be during the show.

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