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Smashing the Plateau - David Shriner-Cahn EPISODE 570, 22nd March 2021
PR Strategy for Consultants and Coaches Featuring Mickie Kennedy
00:00:00 00:22:42

PR Strategy for Consultants and Coaches Featuring Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility.

We discuss:

  • What you do when you don’t like being told what to do [01:45]
  • A hypothesis about changes in technologies [04:53]
  • How a newswire works [6:15]
  • Why your press release could use some strategies [08:20]
  • Small companies with a great number of releases and milestones [09:36]
  • It really comes down to relevant stories [10:39]
  • Consultants and coaches that gained traction through the press [12:35]
  • The challenges to getting noticed for business authors [14:14]
  • What non-fiction authors may not know about gaining a following through media [16:14]
  • Sometimes the right person to manage the business is not the right person to manage the people [17:17]
  • Commitment will make you successful as quickly as possible [18:47]


Mickie founded eReleases twenty-two years ago, after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.

Learn more about Mickie at  https://www.ereleases.com.

Brief Description of Gift

A free video training on press release strategies

URL for Free Gift

https://www.ereleases.com/plan