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Everything in life is marketing.
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Think about it when you're out and about there's this endless stream of messages
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coming at you from billboards to radio ads, or even a friend's recommendation on
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the best coffee shop around the corner.
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You're part of this.
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When you're trying to put your kids to sleep without knowing it,
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you're trying to persuade them.
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You're marketing them to do something that they may or may not want to do.
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I think that counts as marketing on today's show.
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We're going to be talking about marketing from a different angle.
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I'm going to show you how you can use it in all areas of your life.
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Not just business.
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I'm a man Ahmed and welcome to be well do well
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before we get started though.
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I want to let you know that this is one of my favorite topics so much so
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that I actually want to get a t-shirt with the words, everything in life
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is marketing printed on the front.
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All right.
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Back to the show.
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Now, let me start by telling you about a three-line email that opened
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my eyes to another perspective on how you look and think about marketing.
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Every morning, I spend a little bit of time processing my.
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About 90% of my emails are just newsletters, updates, notifications, and
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I usually archive them and I keep going.
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One, if the email newsletters that I subscribe to is from Seth Goden.
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He sends daily emails that are both really interesting and insightful on this
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particular morning, I received this email from him and it was only three lines long.
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The subject of the email was a simple but difficult marketing.
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So that got my attention right away.
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I was like, all right, what is this all about?
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They email was so short that I was sure I would just read it and skip
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over it and go onto my next emails.
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However, those three lines in that email while short in length required me to
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actually take time and internalize it.
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This is how it read again.
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The subject is the simple but difficult marketing flip and the body was.
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From pay attention.
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I want you to buy what I make too.
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I've been paying attention and I think I can offer you what you want.
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This is the shift that Seth Godin is asking you to make.
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Going from pay attention.
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I want you to buy what I made and he wants you to think about it
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as I've been paying attention.
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And I think I can offer you what you want.
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I think that's so simple and so difficult, and that's what makes it so profound.
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The simple flip changed the way I perceive.
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With our clients.
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This is our main approach that we take.
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We take time to look at what their audience is doing, saying, feeling,
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and then offer a solution to their problems rather than trying to maybe
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trick or coerce their audience.
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Here's an example to further describe.
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A couple of years ago, we were offering a free training on our
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website on how to determine your archetype as a business owner.
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If you're not familiar with archetypes, I think this is something you should
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definitely Google and look up.
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It's fascinating to get access to this training.
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One had to enter their name and email address as well as
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answer one simple question.
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What is your biggest struggle with your.
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The answer has really surprised me.
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Sure.
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There were the typical answer such as I don't have enough money to do
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marketing, or I don't have enough time or I don't have enough knowledge, but
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one answer kept coming up over and over again, which I didn't expect.
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And that was that they lacked confidence to market their books.
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By knowing this, we were able to adjust our messaging to connect
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with our audiences so much better.
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And this made a huge difference in how we related to our potential clients.
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Now, as a parent, I can try to force my kids to do their homework or
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practice their piano, but instead I know, take time and pay attention.
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Then at the right time, gently guide them into those tasks, being patient,
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understanding them, and then asking them to do what I'd like them to do,
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like going to bed made a huge deal.
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As you can see this simple marketing flip can be applied to multiple
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areas of your life and business.
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On tomorrow's show.
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We're going to be talking about time.
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I'll show you how you can actually stretch time to get more done in less time.
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Thanks for listening and have an awesome day.
