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Reverse Engineer Your Business for Profit with Russell Lundstrom’s Marketing Plan Formula Ep. 88
Episode 8827th September 2022 • Fascinating Entrepreneurs • Natasha Miller
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Russell Lundstrom is an born and bred entrepreneur. Having started multiple 7-figure businesses, and helping hundreds of other businesses repeat that success, he is now on a mission to simplify the world of marketing.

Passionate that entrepreneurs are the mind, heart, and engine of the world, he is driven to improve the world through better business.

“When good business succeeds, everyone’s quality of life gets better”

After 35+ years on the front lines of marketing, Russell created the step-by-step marketing framework called the Marketing Plan Formula. This simple 5 step process reveals the most profitable marketing strategies through reverse engineering the unique keys to success already contained within your business.

Russell is now on a mission to teach this process to every entrepreneur on the planet.

Where to find Russel Lundstorm

Website: marketingplanformula.com

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This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. 

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Transcripts

Russel Lundstorm:

If you look around your office, everything from your phone

Russel Lundstorm:

to glasses, guitars, whatever it's, cuz some crazy person had a dream and a

Russel Lundstorm:

vision and said, I'm gonna put everything on the line to make this happen.

Russel Lundstorm:

And it's the hardest thing in the world, but that's why we have all

Russel Lundstorm:

these amazing things in our lives.

Russel Lundstorm:

And that's who I work for is that entrepreneur.

Natasha Miller:

Welcome to FASCINATING ENTREPRENEURS.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life?

Natasha Miller:

Are they building to exit these and a myriad of other topics?

Natasha Miller:

Will be discussed to pull back the veil on the wizardry of successful

Natasha Miller:

and FASCINATING ENTREPRENEURS.

Natasha Miller:

My book RELENTLESS is now available.

Natasha Miller:

Everywhere books can be bought online, including Amazon and BarnesAndNoble.com.

Natasha Miller:

Try your local indie bookstore too.

Natasha Miller:

And if they don't have it, they can order it.

Natasha Miller:

Just ask them the reviews are streaming in.

Natasha Miller:

And I'm so thankful for the positive feedback, as well as

Natasha Miller:

hearing from people that my memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to TheRelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Russell Lundstrom is an entrepreneur who has started multiple seven figure

Natasha Miller:

businesses and is now on a mission to simplify the world of marketing.

Natasha Miller:

We talk about what led him to start marketing plan formula, what

Natasha Miller:

his strategy for growth is, and if he uses his own advice, in his

Natasha Miller:

business now let's get right into it.

Russel Lundstorm:

I've just been a serial entrepreneur.

Russel Lundstorm:

So I've started probably more businesses than I care to admit

Russel Lundstorm:

to which basically just implies.

Russel Lundstorm:

I have failed a heck of a lot.

Russel Lundstorm:

So I had actually been lucky enough to sell a business.

Russel Lundstorm:

Right when my wife got pregnant with my first.

Russel Lundstorm:

And now her story was, she was just graduating from medical school and

Russel Lundstorm:

her residency when she got pregnant.

Russel Lundstorm:

And so we both had discussed for a long time.

Russel Lundstorm:

One of us needs to stay home with the kid.

Russel Lundstorm:

We didn't want to be the nanny parents.

Russel Lundstorm:

And she looked at me and she's like, well, don't look at me.

Russel Lundstorm:

I've just spent 18 years in school and so I was like, all right.

Russel Lundstorm:

And it was funny how the universe works.

Russel Lundstorm:

It worked out really well, cuz I was actually not too thrilled with

Russel Lundstorm:

my business partners at the time.

Russel Lundstorm:

And it gave me an excuse of getting out of the business where, "Hey, would you guys

Russel Lundstorm:

buy me out so I can stay home and be Mr.

Russel Lundstorm:

Mom."

Russel Lundstorm:

And so I spent seven years at home raising kids.

Natasha Miller:

Raising kids, does that mean during those seven years you

Natasha Miller:

were not in a business of any sort?

Russel Lundstorm:

I did not work well.

Russel Lundstorm:

I mean, do we ever not work?

Russel Lundstorm:

It's an affliction we have, right?

Russel Lundstorm:

No, I managed investments.

Russel Lundstorm:

I taught myself how to trade and I got a series three while I was raising kids.

Russel Lundstorm:

And, but no, primarily I was focused on the kids.

Russel Lundstorm:

I thought what an opportunity.

Russel Lundstorm:

And I was literally like, not literally, but I was out of

Russel Lundstorm:

work for four or five years.

Russel Lundstorm:

And then I slowly got back into it.

Russel Lundstorm:

As my sister was running a tea company of all things.

Russel Lundstorm:

She brought me in to help with marketing and ops.

Russel Lundstorm:

So that was my slow reintroduction to the professional workforce.

Natasha Miller:

And what was the Tea company called or what is it called?

Russel Lundstorm:

It was a company called Ouma Nutritional, and it was

Russel Lundstorm:

an interesting company because it was back in 2010, 2011 back with the Google

Russel Lundstorm:

internet heyday, and we were selling.

Russel Lundstorm:

It's kind of an absurd story, but we were selling a box of tea that we bought in

Russel Lundstorm:

China for a $1.50, and we were selling it at $50 a box as a weight loss tea.

Russel Lundstorm:

And it was doing pretty well so-

Natasha Miller:

Did it work?

Russel Lundstorm:

Yeah, it was quite nice margins and we had some Google

Russel Lundstorm:

SEO that we were getting 3000 unique visitors a day to the website.

Russel Lundstorm:

So it's not hard to be successful when you have those two things together.

Natasha Miller:

That's amazing, but did the Tea work for weight loss?

Russel Lundstorm:

It was Olong Tea, which is not a great mystery

Russel Lundstorm:

right now, but yeah, there was, and I have to remember this was a

Russel Lundstorm:

while ago, but it was a compound in that Tea called ECGC I believe.

Russel Lundstorm:

And what it did is it sped up your metabolism, but of course we put

Russel Lundstorm:

the marketing spin on it and it was great tea and yeah, we had some

Russel Lundstorm:

pretty great testimonials, but with weight loss, there's no magic button.

Natasha Miller:

So it, it had some speed in it?

Natasha Miller:

Russel Lundstorm: Something like that, yeah.

Natasha Miller:

Okay, cool.

Natasha Miller:

So I was wondering if it was a frustration with marketing that led

Natasha Miller:

you to start your current business?

Russel Lundstorm:

It was a frustration.

Russel Lundstorm:

So, I hang out mostly with business owners and I'm in the CEO group

Russel Lundstorm:

entrepreneurs organization.

Russel Lundstorm:

And what I got frustrated with was one in my other businesses.

Russel Lundstorm:

So I also started a supplement business with my sister and we would repeatedly

Russel Lundstorm:

hire marketing agency after marketing agency, after marketing guru and

Russel Lundstorm:

whatever worked for everybody else.

Russel Lundstorm:

Never worked for us.

Russel Lundstorm:

And it was that repeated like frustration and failure.

Russel Lundstorm:

And then hearing from my friends who were like, ah, yeah, I hired that agency and

Russel Lundstorm:

I spent six, eight months paying 'em five grand a month and got nothing for it.

Russel Lundstorm:

Like if I never hear that story again, That would be a beautiful thing.

Russel Lundstorm:

That was really the impetus.

Russel Lundstorm:

And it was this idea of like my heart and soul lies with the

Russel Lundstorm:

small business entrepreneur.

Russel Lundstorm:

And it was really born out of like, how can I help these people?

Natasha Miller:

And how long ago did you start it?

Russel Lundstorm:

2019, right before COVID shut the world down,

Russel Lundstorm:

which was again, good timing.

Russel Lundstorm:

It gave me a year to kind of really knuckle down and develop the ideas,

Russel Lundstorm:

cuz it is a new idea in marketing.

Russel Lundstorm:

I think I've never seen anyone really take the same tech.

Natasha Miller:

Did you have before that an EO qualifying business

Natasha Miller:

was that the supplement business?

Russel Lundstorm:

Yeah, the business I sold to raise my son was my EO business.

Russel Lundstorm:

That was actually a translation agency.

Russel Lundstorm:

We, um, there's a lot of stories in here.

Russel Lundstorm:

We had started in 2000.

Russel Lundstorm:

I was working, it was a.com blow up company.

Russel Lundstorm:

Actually, they were translating websites and software into foreign

Russel Lundstorm:

languages and totallygreat.com story.

Russel Lundstorm:

They raised 10 million and they burned through it in about eight months.

Russel Lundstorm:

And for a startup to have three full-time lawyers on staff is a

Russel Lundstorm:

little ridiculous, but they did.

Russel Lundstorm:

And it was one of those things where I was the production

Russel Lundstorm:

manager at the time for them.

Russel Lundstorm:

And they went out of business and I just looked at my team and was

Russel Lundstorm:

like, we have these great clients.

Russel Lundstorm:

Let's just go home and continue doing this.

Russel Lundstorm:

And so we built a translation agency out of that.

Natasha Miller:

Interesting.

Natasha Miller:

Okay.

Natasha Miller:

You're all over the place, but so am I?

Russel Lundstorm:

Yeah.

Russel Lundstorm:

Right.

Natasha Miller:

So how do you help entrepreneurs like me with their marketing

Natasha Miller:

plans, their marketing strategies?

Russel Lundstorm:

So kind of the journey led me to a place where

Russel Lundstorm:

I kind of realized one day that.

Russel Lundstorm:

The problem in the marketing world is one it's even a little

Russel Lundstorm:

hard to define what is marketing.

Russel Lundstorm:

I mean, it's everything from your website to your letterheads, to even do

Russel Lundstorm:

your employees wear shirts like that's marketing, even how your customer service

Russel Lundstorm:

answers the phone is typically marketing.

Russel Lundstorm:

So marketing is this giant world of opportunity for business.

Russel Lundstorm:

But every business has limited resources and what's missing was

Russel Lundstorm:

this idea of how there's no tool set that tells the business, we

Russel Lundstorm:

should be doing this versus this.

Russel Lundstorm:

And what's appropriate, what's not, what's a waste of resources and what's not.

Russel Lundstorm:

And so.

Russel Lundstorm:

It was this idea of a marketing blueprint and the analogy I always use.

Russel Lundstorm:

And the word we're trying to coin is Marchitects.

Russel Lundstorm:

We're marketing architects.

Russel Lundstorm:

So if you're building a house, it would be insanity.

Russel Lundstorm:

No one in their right mind would ever think to build a house without a

Russel Lundstorm:

blueprint and just go hire a general contractor, hand him a bunch of

Russel Lundstorm:

money and say, go build my dream.

Russel Lundstorm:

Like they would not have the first idea of how to even start or worse

Russel Lundstorm:

yet you don't hire a plumber or an electrician to go build your house.

Russel Lundstorm:

Right.

Russel Lundstorm:

But in the small business world, this is what happens every day.

Russel Lundstorm:

These visionaries have this vision of their dream, home, their business,

Russel Lundstorm:

and they need help with marketing.

Russel Lundstorm:

And so they go hire.

Russel Lundstorm:

Marketing agencies, general contractors are even worse, freelancers,

Russel Lundstorm:

not worse in the sense that it, they're not good, but that it's

Russel Lundstorm:

not the right appropriate person.

Russel Lundstorm:

And they're trying to build this business through marketing without a blueprint.

Russel Lundstorm:

And so I don't think it's the idea that the marketers aren't to blame.

Russel Lundstorm:

And I don't think the founders are to blame.

Russel Lundstorm:

It's this idea of a marketing blueprint that's really kind of

Russel Lundstorm:

missing in the business world today.

Russel Lundstorm:

And that's what we help companies.

Natasha Miller:

And you don't see marketers, marketing agencies,

Natasha Miller:

fractional CMOs doing this type of work.

Natasha Miller:

There was a white space.

Natasha Miller:

Is that correct?

Russel Lundstorm:

Yeah, there is.

Russel Lundstorm:

As in any industry there's good and bad, right?

Russel Lundstorm:

Like there's very great marketers out there.

Russel Lundstorm:

The twist that we did is we went and said, all right, look,

Russel Lundstorm:

marketing is really overwhelming.

Russel Lundstorm:

So how do we really boil it down into its simplest elements

Russel Lundstorm:

and then rebuild from that.

Russel Lundstorm:

How do we make marketing into a machine that's repeatable and duplicatable and

Russel Lundstorm:

scalable so that it can be treated?

Russel Lundstorm:

Like a function of the business versus this throw as much stuff

Russel Lundstorm:

against the wall and hope something works, which isn't really a machine

Russel Lundstorm:

it's kind of, I don't know what is?

Natasha Miller:

And it's a reaction.

Natasha Miller:

It's a-

Russel Lundstorm:

It is, it's very reactionary.

Russel Lundstorm:

And so we very much come in like architects and plan out a blueprint.

Russel Lundstorm:

And then execute.

Russel Lundstorm:

I think just most businesses you get excited and you're like,

Russel Lundstorm:

"well, shoot," now there's TikTok.

Russel Lundstorm:

And last year was Clubhouse and 10 years ago was my space.

Russel Lundstorm:

It's always something.

Natasha Miller:

And who's your ideal client?

Russel Lundstorm:

My ideal client.

Russel Lundstorm:

So we have two parts of our business.

Russel Lundstorm:

We have a school we commonly refer to as our CMO school, where we work

Russel Lundstorm:

with junior and mid-level marketers who wanna come in and learn how

Russel Lundstorm:

to do this blueprinting process.

Russel Lundstorm:

And then we kind of certify them and they.

Russel Lundstorm:

Have three trajectories, they go off of, at that point, they either

Russel Lundstorm:

start their own fractional agency.

Russel Lundstorm:

They start a traditional agency or enhance their own current agency, or

Russel Lundstorm:

we have, they go get a job as a CMO and rise up the company that way.

Russel Lundstorm:

And then on the B2B side, we work with a lot of business founders

Russel Lundstorm:

and CEOs who want this blueprint.

Russel Lundstorm:

But don't have the internal resources to do the work.

Russel Lundstorm:

And so at the end of the day, we just put those two groups together

Russel Lundstorm:

and it's a win-win for everybody.

Russel Lundstorm:

So we can go in and service our executives, help them develop

Russel Lundstorm:

the blueprint and then execute.

Russel Lundstorm:

And then on this side, we have what we like to think are some of the greatest

Russel Lundstorm:

marketing minds in the world today.

Russel Lundstorm:

So-

Natasha Miller:

Have you ever thought that you should write a book that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to MemoirSherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir to a best seller status.

Natasha Miller:

All right.

Natasha Miller:

Here's a trick question.

Russel Lundstorm:

Yep.

Natasha Miller:

What is your marketing blueprint for your business?

Russel Lundstorm:

My marketing blueprint.

Russel Lundstorm:

So-

Natasha Miller:

Did you do one for yourself?

Natasha Miller:

Are you following that?

Russel Lundstorm:

Of course I did.

Natasha Miller:

Not everyone, does you know that?

Russel Lundstorm:

So what we teach is in the simplest form, marketing is

Russel Lundstorm:

really, we call it this master marketing equation and we treat it like a math

Russel Lundstorm:

equation and everyone's heard this, but if tease it apart a little bit.

Russel Lundstorm:

It's really a functional thing.

Russel Lundstorm:

It's if you can show the right message to the right person at

Russel Lundstorm:

the right time and place, that is marketing, that will work well.

Russel Lundstorm:

The trick to it is the right message and the right time and place are both

Russel Lundstorm:

100% dependent upon the right person.

Russel Lundstorm:

So when you ask me, what does my marketing plan look like?

Russel Lundstorm:

I have a marketing plan specifically for our CMO school and the

Russel Lundstorm:

three groups of people who are attracted to that opportunity.

Russel Lundstorm:

And then I have a separate marketing plan for the business owners

Russel Lundstorm:

and founders that wanna put this blueprint into their business.

Russel Lundstorm:

So it's actually, I have four marketing plans currently for my

Russel Lundstorm:

business or one plan with four divisions, I should say maybe.

Natasha Miller:

And is there a software or is there something as

Natasha Miller:

a tool that you use to follow along the blueprint and double check and

Natasha Miller:

check in and KPI or dashboard or?

Russel Lundstorm:

Well, the marketing plan is like a blueprint.

Russel Lundstorm:

It's pretty complicated and a lot of moving parts, but kind of

Russel Lundstorm:

the foundation of what we use.

Russel Lundstorm:

And it's actually something you can download.

Russel Lundstorm:

We make available to everyone.

Russel Lundstorm:

We call it the single sheet marketing plan, and it's kind of a tricky piece

Russel Lundstorm:

of paper actually, cuz most people look at it and kind of roll their eyes.

Russel Lundstorm:

Oh, it's so simple.

Russel Lundstorm:

But I've yet to have a business owner that can sit down and fill this thing out.

Russel Lundstorm:

The way it's phrased is really particular too, in that it forces you to ask

Russel Lundstorm:

questions, but basically that's the tool that we use to keep on track.

Russel Lundstorm:

It's kind of like Gazelle's use and Vern Harnish's work.

Russel Lundstorm:

He has that single page strategic plan for the year.

Russel Lundstorm:

It's actually two pages.

Russel Lundstorm:

It's kind of like that where you can use it.

Russel Lundstorm:

It builds out at a very high level, but it'll illustrate for you where the gaps

Russel Lundstorm:

are in your business, in your market.

Russel Lundstorm:

So that you can then focus on those gaps, cuz most, everyone has at least 50 to

Russel Lundstorm:

70% of it filled in it's those missing gaps that are the turnkey that makes

Russel Lundstorm:

everything work within this business.

Natasha Miller:

What is, and this is kind of a parallel question, but

Natasha Miller:

I'm gonna ask if anyway, what is your number one strategy for growth

Natasha Miller:

for this business for you right now?

Natasha Miller:

How are you acquiring the clients and-

Russel Lundstorm:

There's a concept in marketing that I'm a big fan of.

Russel Lundstorm:

And so there's within the marketing plan.

Russel Lundstorm:

There's kind of five main elements of what we call the quote, unquote, the marketing.

Russel Lundstorm:

You have to have that master marketing equation.

Russel Lundstorm:

You have to really understand your offer and you have to really understand

Russel Lundstorm:

your unique selling proposition.

Russel Lundstorm:

And that's what wraps around your offer that goes into the master marketing

Russel Lundstorm:

equation that makes everything work, but kind of the big strategy that we take

Russel Lundstorm:

now is this idea of, and it, maybe it stems from my history of trading in the

Russel Lundstorm:

markets and whatnot with probabilities.

Russel Lundstorm:

But what we wanna do is we want to get, and we start every

Russel Lundstorm:

engagement with who is that most valuable customer to your business.

Russel Lundstorm:

And let's create a marketing message.

Russel Lundstorm:

That we wanna attract that person that's ready to buy today.

Russel Lundstorm:

The way that probability goes, we use a golf analogy.

Russel Lundstorm:

So if you're teeing off in the tee box, your probability of hitting

Russel Lundstorm:

a hole in one is pretty low, but if you're on the putting green and

Russel Lundstorm:

you're like two feet from the hole, your probability's pretty darn high.

Russel Lundstorm:

And so we kind of take that philosophy is create the marketing to go find

Russel Lundstorm:

that person that's so frustrated and so ready to buy right now.

Russel Lundstorm:

It's not the biggest group out there, but they're ready to

Russel Lundstorm:

buy where we wanna get them.

Russel Lundstorm:

And it just takes them a little bit of marketing to flip the

Russel Lundstorm:

switch and they're buying.

Russel Lundstorm:

And then from there we work outwards to get closer to the tee off box, which

Russel Lundstorm:

is a much larger audience and that's where you scale, but you need to get

Russel Lundstorm:

that close to the conversion event as possible to start and building out from.

Natasha Miller:

Can you describe a win of one of your clients that closed that gap?

Russel Lundstorm:

Yeah.

Russel Lundstorm:

So probably the most well known one is we did this with, Rich Dad,

Russel Lundstorm:

Poor Dad, and they had a situation.

Russel Lundstorm:

It was a different situation, but it was where they're an older business.

Russel Lundstorm:

They're worldwide famous.

Russel Lundstorm:

And they had a website that was attracting.

Russel Lundstorm:

I think it was well over a hundred thousand unique visitors

Russel Lundstorm:

a month to the business, but also in 30 years of business.

Russel Lundstorm:

And this is kind of applicable to maybe an e-commerce play now, too, where they

Russel Lundstorm:

had so many different products that people were coming to their website and not

Russel Lundstorm:

able to find what they were looking for.

Russel Lundstorm:

And Rich Dad, they felt that they weren't able to serve their

Russel Lundstorm:

clients to the best of their.

Russel Lundstorm:

So we did this reverse engineering process with them, where we figured out, "Okay,

Russel Lundstorm:

you have four main product categories."

Russel Lundstorm:

and within each of those, there were several sub-buckets and we built out,

Russel Lundstorm:

everyone's heard this idea of client avatars and personas and things.

Russel Lundstorm:

Well, we actually came up with 35 different personas for Rich

Russel Lundstorm:

Dad and because we knew what the end place looked like.

Russel Lundstorm:

We're able to then build out this funnel system.

Russel Lundstorm:

It was basically a quiz that funneled people from a starting point on their

Russel Lundstorm:

homepage to the exact information that they wanted to get from rich dad.

Russel Lundstorm:

That's great.

Russel Lundstorm:

And as a result, And I still think they used this funnel today, but as a result,

Russel Lundstorm:

we saw their conversions lift by 60%.

Russel Lundstorm:

And last time I talked with the CEO, he said, every time they send to that

Russel Lundstorm:

funnel, they make half a million bucks.

Russel Lundstorm:

I wish I had it.

Natasha Miller:

Yeah, you should have, done that for sweat equity.

Russel Lundstorm:

Yeah, I know.

Russel Lundstorm:

Right.

Natasha Miller:

It's business, really feeling on that.

Natasha Miller:

Do you know what quiz software you used for that?

Natasha Miller:

Was it bucket?

Russel Lundstorm:

It was bucket.

Russel Lundstorm:

Yeah.

Russel Lundstorm:

That's Ryan's product.

Russel Lundstorm:

It's, bucket's a great product.

Natasha Miller:

Yeah.

Natasha Miller:

It's pretty intense.

Russel Lundstorm:

Yeah.

Russel Lundstorm:

I've done a ton of work around quizzes and a lot of our customer

Russel Lundstorm:

research comes from Ryan's work.

Russel Lundstorm:

He's brilliant.

Natasha Miller:

Cool.

Natasha Miller:

Okay.

Natasha Miller:

So the last question I'd love to talk to you about is did you start this

Natasha Miller:

business with the idea, and this is for you, Jessica Fialkovich of an Exit.

Russel Lundstorm:

Great question because I am a huge fan of not only Jessica,

Russel Lundstorm:

but I think entrepreneurs wait way too long to think about their exits.

Russel Lundstorm:

This business was actually started.

Russel Lundstorm:

My exit plan is a lifestyle business.

Russel Lundstorm:

I'm not creating the next conglomerate multimillion

Russel Lundstorm:

billion dollar marketing agency.

Russel Lundstorm:

We have a very boutique small business now where I said, we believe we produce

Russel Lundstorm:

the greatest marketing mines out there today, and we connect them with

Russel Lundstorm:

the greatest businesses out there.

Russel Lundstorm:

And that's how I personally am making my ripple in the world.

Russel Lundstorm:

Steve jobs talked about denting, the universe.

Russel Lundstorm:

I can only affect so many people, but if you look around your

Russel Lundstorm:

office, everything from your phone to glasses, guitars, whatever.

Russel Lundstorm:

Because some crazy person had a dream and a vision and said, I'm gonna

Russel Lundstorm:

put everything on the line to make this happen and they do it right.

Russel Lundstorm:

And it's the hardest thing in the world, but that's why we have all

Russel Lundstorm:

these amazing things in our lives.

Russel Lundstorm:

And that's who I work for is that entrepreneur.

Russel Lundstorm:

And if I can help make the next company that invents the next

Russel Lundstorm:

iPhone to Ching, that's great.

Russel Lundstorm:

Like I don't need the financial rewards for that.

Russel Lundstorm:

Just knowing that we've increased the standard of living in the world.

Russel Lundstorm:

A smidge is why I do what I do.

Russel Lundstorm:

And so this is really a lifestyle business and helping entrepreneurs.

Natasha Miller:

For more information, go to the show notes through

Natasha Miller:

your listening to this podcast.

Natasha Miller:

Wanna know more about me go to my website, OfficialNatashaMiller.com.

Natasha Miller:

Thank you so much for listening.

Natasha Miller:

I hope you loved the show.

Natasha Miller:

If you did, please subscribe also, if you haven't done so yet,

Natasha Miller:

please leave a review where you're listening to this podcast now.

Natasha Miller:

I'm Natasha Miller and you've been listening to FASCINATING ENTREPRENEURS.

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