Tony Whatley is 365 Driven and a 24/7 Lover of Comedy

Episode 26 • 18th May 2023 • YES, BRAND with Hersh Rephun • Hersh Rephun

[00:00:18] Tony Whatley: And most people are unwilling to do the time part, even though we all know that's the reality. We know it takes you 10 years to master something. We know that. But we somehow think there's this magic potion or elixir or get rich quick thing that's gonna be able to shortcut the time process and it doesn't work.

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[00:00:55] Hersh Rephun: Martians landed. Yes. Wearing Prada suits. Yes. Drinking Henry [00:01:00] Seltzer. Yes. Chewing Juicy Fruit. Yes. And your branding here? Yes. Brand. Your message here? Yes. And a verse about Yes. Your product here? Yes. I'm Rush Redburn. Yes. I'm a message therapist. Yes. And I have a podcast. Yes. Brand. That's right. That's it.

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[00:01:59] Hersh Rephun: Now, [00:02:00] as soon as you hear him speak, as soon as you hear the first words out of the mouth of my esteemed guest today, you'll understand why I chose this accent in particular. Uh, to, uh, to welcome him here to the Yes Brand Podcast. Now, listen, listen, people, um, when I recorded this interview, it was quite a bit, well, just a little bit ago, about a few weeks or a month ago, months time, and I hadn't, uh, yet become such an hardened fan of his podcast.

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[00:02:55] Hersh Rephun: It makes me rather a little bit jealous. I'm a bit envious of this man, [00:03:00] as are many, many, many, many people. Uh, but I'm not a hater. No, no, no. Uh, yes, yes, yes. I am a fan. I am a fan of this man. Um, I'll give you another hint. Uh, what, how does that work? Did you get that? What? Lee Lee, come on in here, Lee. No, I, I see I told you his name.

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[00:03:49] Hersh Rephun: They told me that when I, when I was writing my book, they said, remember, your bass reader has the intelligence in education of a three-year-old. And, uh, so you have to, [00:04:00] we don't like to say dumb it down, let's just say keep it at their level. But my listeners aren't like that. My listeners, for the most part, are well beyond my level, as is this guest.

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[00:04:40] Hersh Rephun: Here he is. Ladies and gentlemen. Please welcome to the ESP Brand Podcast, Tony Watley. Of 365 driven.

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[00:04:58] Tony Whatley: Yes, brand Hurst. Hey, [00:05:00] thank you for the opportunity, man. I'm looking forward to getting to know you better. And I'm. Love to talk about these kind of subjects. Comedy, business life. That's right.

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[00:05:14] Hersh Rephun: You know, I was gonna go through that whole thing, author, and then they would figure you wrote books on comedy. But now do you think that you are, at this point, an authority on comedy? No,

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[00:05:26] Hersh Rephun: Not at all. You're a student of comedy.

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[00:05:33] Tony Whatley: Funny movies or standup. And I was actually going back through Netflix the other day. I was looking for something to watch and I went back to the old Dave Chappelle shows and yeah, you know, it was still on the aspect ratio of like the square TV screens. Right. And I was like, Hey, cool, I'll watch it. You know?

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[00:05:50] Hersh Rephun: Yeah. I mean, you can go way back to funny stuff and it, and it's still crack like, yeah. And, and it can be standup or it can be Sketch, or it can be, I mean, [00:06:00] look at Saturday Night Live. Look at In Living Color. Look at. Look at, you know, I love Lucy, it doesn't matter.

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[00:06:29] Hersh Rephun: Like that's, I think what I came away with. Like how do they make people feel this

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[00:06:49] Tony Whatley: You know, they got, RO ran the Roman Empire and it's his diary essentially, and it's his thoughts. And as you're reading it, you realize the problems that he had thousands of years ago. The same fucking problems people have today. [00:07:00] So it's good

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[00:07:05] Hersh Rephun: He's 30 now, but he was about 12 when he was, and he, he adapted. The Marcus Rellis to, uh, for a TV script to try, try to make a TV script out of it. And it was just a kind of a little project that he did to amuse himself. But the fact is it was so relatable and, you know, how do you relate, and we'll get into your, your background a little bit, but how do you relate comedy to business?

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for

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[00:08:10] Tony Whatley: And I think that a lot of times people will like to create the podcast. They want to do some videos or they wanna write the book or, but they don't really invest in themselves from a professional level. I'm not just talking about watching and trying to regurgitate, but investing in themselves with coaches or mentors that are really good at influence and entertainment.

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[00:08:45] Tony Whatley: But I think that one key aspect is the make or break from people just really blowing up and growing a big audience and creating massive impact. And if they would just understand, if I could just spend more time focusing on becoming an entertainer of some sorts, becoming a [00:09:00] character of some sorts, they're gonna get far better results in a much quicker time.

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[00:09:16] Tony Whatley: coach? I think that somebody just has to be able to show or demonstrate that they've got the results and they exemplify what they teach.

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[00:09:45] Tony Whatley: From hu a human perspective, how am I judging them? Because we do judge, people think like, oh, we shouldn't judge people, but literally the Bible says that we should judge people, but you should also be worried about being judged in the same manner, right? It's a comparison, and I just look for people that are actually doing [00:10:00] things and evidence that they have proof and results of what they're trying to teach you.

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[00:10:04] Hersh Rephun: your company's called 365 Driven. And it's also kind of a 360 thing for you. It seems like you are interested in that whole package. Are all those things important? Is fitness important? Is being in a good head space important? What? What's the the most important thing? As you, as somebody builds a business and thinks to themselves, well, someday I'm gonna, this is gonna be big and I'm gonna sell it, or I'm gonna, I'm gonna step back from it.

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[00:10:41] Tony Whatley: I think that you have to pursue things that will lead to your potential fulfillment in life. I think a lot of times people focus too much on the financials. Maybe you say, Hey, I wanna be a multimillionaire, and you start looking at these different business models that could potentially lead you to become a multimillionaire.

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[00:11:20] Tony Whatley: Right. But you're willing to just tolerate that because it paid you a certain amount of, you know, money to be able to just accept what it is. That's not really a great way to live. It's not really pursuing fulfillment. You're not really feeling happy, you're not really getting a return on anything except for a financial reason.

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[00:11:52] Tony Whatley: Most people just, especially today, Hirsch people want. Instant gratification. They want the instantaneous result. They want the [00:12:00] disposable type thing instead of repairing things. It's everything's just made for like temporary basis nowadays. And it's unfortunate because success, one of the main principles is just being able to execute consistently over time.

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[00:12:27] Tony Whatley: We can shortcut the knowledge process by having mentors and coaches and people that give us the examples and show us the mistakes they've made. But you're still gonna have to execute and you're still gonna have to demonstrate, you're still have to get punched in the face a few times and learn the hard way, and then you get the result and that's 10 to 20 years down the road and nobody wants to hear that.

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[00:13:03] Hersh Rephun: Tell me about your background and how you got to this point A little bit.

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[00:13:29] Tony Whatley: My mom was a school teach school cafeteria worker for her entire career before retiring. And so I got to see the value of hard work and. Every house that I grew up in, which was three of them, was basically a flip house, you would call that today. It was just kind of the worst, the cheapest house and the best school district that they could afford.

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[00:14:06] Tony Whatley: So always value to things. The the crap box houses that we moved into usually became some of the nicest houses in the neighborhood because my parents and my sister and my, we would restore these houses and paint 'em and fix the yard, do the roof, like do everything. We were just really handy, so, You know, what do you currently have?

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[00:14:36] Tony Whatley: Because that's something that's internal that we have to develop. We have to work that like a muscle. We have to become grateful every day for where we're at and what we need. Are we providing for? Right? So, I, I think just growing up like that, seeing the struggle for that, I was thinking about, man, how can I go make a six figure income?

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[00:15:10] Tony Whatley: One second. Okay. I like cars a lot. Maybe there's something in engineering. Cause I definitely didn't want to go be a surgeon and work on people that are injured and blood and gore. Like I'm not, I'm not interested in dealing with people like that. Right, right. And so, I said, okay, mechanical engineering, and, and that's what I did.

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[00:15:44] Tony Whatley: And on the weekends I would wait tables and I would work as a mechanic on Sundays because. The restaurant wasn't open yet. So I was always in that hustle and grind mode for about 10 years of my life, most of my twenties. And that's kind of my background. And that's when I started thinking about how can I start [00:16:00] businesses?

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[00:16:17] Hersh Rephun: So, you know, obviously you're not afraid to work your ass off. The question is, you know, when I really like, I feel like I've, like, I've worked my ass off. You know, especially like there's working hard and then there's working hard towards something and spending a lot of time and investing a lot of time and money in something.

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[00:16:57] Tony Whatley: You know, this is a good question. It's very relevant.

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[00:17:20] Tony Whatley: And that's an intriguing statement when you think about that. Okay. Wealthy man is just really focused on the result. It's like, Hey, I want to be rich. I want to have the X amount of money in my bank account. That's what they want. They want the result, but they don't even become. The man of wealth, which is the man with skills, the man with knowledge, the man with dedication for 20 years to be able to create that result.

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[00:18:00] Tony Whatley: You can literally learn everything. You probably could learn brain surgery on YouTube. I haven't looked, but I bet you could learn it. You may not be able to practice it because no one's gonna let you cut them the experiment. But maybe in some third world country, you may be in some opportunity someday, and somebody needs an emergency brain surgery that's roadside and you're like, dude, I.

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[00:18:37] Tony Whatley: They think like, oh, you know, I've got the education already and I'm done reading, like I've finished college. I'm never going to read a book again. Like, I'm good. You know, it's unfortunate in the United States that most people, most adults have not read a book since high school, since high school. Crazy.

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[00:19:16] Tony Whatley: So

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[00:19:37] Hersh Rephun: But if you're really learning stuff, then you have a shot at, at seeing a, a bigger return, you know? Um, Speaking of learning, you have started learning comedy. You took an improv, like a serious, A serious improv. Serious improv class. Like, like it was a months long, it was a months [00:20:00] long, uh, course, right?

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[00:20:02] Tony Whatley: It was a, a year long, it was five different courses and yeah, about eight weeks a piece. So, yeah, we got this little certificate that says like, you're a badass, improv grad, whatever. It's funny because it's funny, right? It is funny. So this, this wasn't the Y M C A try improv for two hours course. No,

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[00:20:20] Hersh Rephun: I totally get that. You know, and I did it, I think I did a year long also. Uh, yeah. I did it both with acting and with improv, which for me was they, I did both post. Having done them even professionally. Yeah. Like I had acted professionally and done comedy professionally before I ever did those classes, but those classes were really important for the reason we just talked about.

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[00:21:06] Hersh Rephun: What was your favorite part of doing improv?

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[00:21:37] Tony Whatley: And so for me, going into improv, I didn't have the stage fright like a lot of my troop members did, cuz they were, maybe that was the first time for them to even be on a stage or have to say something in front of people. So, I came in with that ad advantage already, but I had to earn that, right? It was something I had to go through.

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[00:22:14] Tony Whatley: When you're in improv, All that stuff goes out the window because you don't know what character you're going to be assigned unless you're the one that's initiating, right. When I walk out there and we're on a stage and you say, Hey, you're something, or 85, or whatever. I have to immediately go into that character and act and think and speak like I best I can in that regard, from that perspective.

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[00:23:05] Tony Whatley: So it's, it really presses your creativity on the fly as you

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[00:23:30] Hersh Rephun: Mm-hmm. But performance, comedy, like, you know, that's so different. Yeah. You know, I let, we talked about, about doing this, let's do a game. But what I haven't done yet on Yes. Brand is really. I haven't done a character thing, I haven't done anything where we really have to be that different from ourselves because the people that I've had on, you know, while totally being game, I don't wanna throw on them, oh, you have to be French, or you have to be this, or you have to be a, [00:24:00] that you have to, you have to have a, you know?

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[00:24:12] Tony Whatley: give ourselves. Well let, let's just do an improv skid, just you initiate it and then we'll, we'll keep it going and we don't have to go very long. It could be a short form, but yeah.

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[00:24:24] Hersh Rephun: right. We'll have to get somewhere. Okay. Yeah. Well do, are, are there particular games that you like? Like is there a game that you like that has some very simple ground rules? That helpful? No,

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[00:24:41] Hersh Rephun: Right. We don't, there and, and that's it. And we can't tag out. Yeah, we can't really,

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[00:24:51] Hersh Rephun: It's a two man show. And here we, and if it goes well, and again, you know, there's no such thing as failure in this, in this case, but if it's art

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[00:25:00] Hersh Rephun: it's artwork.

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[00:25:15] Tony Whatley: We are Riverside. Okay. We're Riverside Riverside's. There's your third party. I'm reading the top of the, I'm literally reading the top of the screen people.

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[00:25:25] Hersh Rephun: that's right, Riverside. Okay. But we're Riverside. That's the Riverside location. That's the location. Okay. And I would say that you are a chef from Europe. You're a European chef. Okay. And then you tell me what what I am. Hmm.

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[00:25:53] Hersh Rephun: Okay. All right. Okay. All right. Sounds good. All right, and, and let's start, end scene. [00:26:00] There you go.

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[00:26:14] Hersh Rephun: Well, I would love to make sure that this time we do something vegan.

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[00:26:31] Tony Whatley: I see where you're going with this and it's not the first time you try to dissuade me from using the rabbit. And you know, I am very famous for the rabbit soup. Oh

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[00:26:43] Hersh Rephun: The rabbits. Oh, you know, don't you know, remember that when I first, when you first came to my home and you didn't have any family, there was nobody that was, it was a miserable time. Miserable time. You were cold, lonely, and naked, and I took you inside. [00:27:00] And what did I have as my pet? What was my pet? A rabbit

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[00:27:08] Hersh Rephun: up.

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[00:27:17] Tony Whatley: from my country, rabbits are not pets. I, I thought you had gone shopping for our dinner that evening and. I should have asked, but I just wanted to surprise you. And it was really good soup though, wasn't it? You

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[00:27:32] Hersh Rephun: You should have asked. That's my point. Yes. It was a delicious. What's delicious? Why else would I send you to the, the soone? Use my savings that my husband, he you to the rest, rest in peace left me. And what did I do with the money to put you through the so bomb. And you know, now you are famous, but, you know, once a year we get to go fishing, you know, and I don't mind fishing, uh, for, you know, for a little goldfish or [00:28:00] something.

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[00:28:04] Tony Whatley: whoa, whoa. You are accusing meia fishing as a, being a murderer. That is, that's a little over the line. Like, we are best friends. You cannot call me a murderer.

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[00:28:22] Tony Whatley: this is a very complicated relationship.

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[00:28:28] Hersh Rephun: Well, you know, I tell you what, it, it, it would've complicated things even further with our daughter because already she was confused. About why her, her mom's so old and her dad's so young and you know, one night a week we eat a vegan meal and the next night we are eating bread, you know, uh, chicken and deer, what is with the deer meat all the time.

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[00:28:58] Tony Whatley: I agree. I [00:29:00] agree. So the, I can explain it dear, though, it's very gamey. And it's very much an acquired taste, and I just think that in order for us to become more elite, we need to acquire that taste. I'm tired of living in poverty and, and just eating this crap.

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[00:29:28] Hersh Rephun: Okay, so I don't want to, I don't want to cut you off. I mean, we could have got, we could have gone on quite a long time, but Tony, the thing that I love is that it's circled back to high net worth.

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[00:29:54] Hersh Rephun: But I think, you know, my mind goes completely to the fantasy and I forget about money, and you're [00:30:00] like, okay, you know, we gotta at least monetize. You know, if I'm gonna be a chef, I have to monetize. If a vegan, a vegan chef, a vegan chef, well a vegan chef, you know. Do you, have you ever invested or worked with anybody who was in the restaurant business?

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[00:30:29] Hersh Rephun: Oh, see, and then I, and that was my suggestion, to have you be a chef or do you cook?

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[00:30:40] Tony Whatley: Oh, are you vegan? No, that's unhealthy.

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[00:30:56] Tony Whatley: us. When you think about it, most, most of the vegans I know, [00:31:00] they, they love animals.

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[00:31:20] Tony Whatley: They're gonna let you know who the top of the food chain is. So why waste that if we work so hard over millions of years of evolution to become top of the food chain?

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[00:31:42] Hersh Rephun: That, that's a superior life form. They know something. We don't. They have a level of empathy that we don't have. And happy. They're happy. They're happy to see you. They're happy to see you. They, they don't bitch and moan about a lot of, of, they don't hold grudges. That's right. They don't hold grudges. They might put you through a little hell if you go away for a long [00:32:00] time, but think about how happy they are to see you when you come home versus maybe a child that feels a little bit neglected.

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[00:32:13] Tony Whatley: you know, but they could've just totally shredded your entire sofa. That's right. Could have, their tail will be wagging when you walk in everything up. But they're, but they're still, they're happy to see you.

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[00:32:23] Hersh Rephun: So, so I'm glad we didn't, I'm glad it was a rabbit if I had to choose between a rabbit and a and a dog. I'm glad you chose to cook the rabbit. So. Alright, so with everything you've accomplished and your work ethic, And what, what's on the docket now? What's your, what's the, the project that you're throwing yourself into right now?

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[00:32:50] Tony Whatley: you know, for the last five years with the, the books and the stages and the podcast, it's all great. I love doing this stuff, but also understand that. There is a benefit [00:33:00] to becoming more frequent at these type of messages and getting more content out there to reach a greater audience because I'm a legacy type person where I'm pursuing purpose based in legacy.

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[00:33:27] Tony Whatley: Because ultimately that's where it's gonna be is I've impacted people. And so that just takes work, man. And you can multiply the effort, build a team, production team, things like that. But I think a lot of times people say that they want these goals, but they're just unwilling to put in the actual work to go create that.

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[00:34:01] Tony Whatley: Be real realistic with yourself because if you can't achieve that based on your own time constraints or your own self-limiting beliefs, or your insecurities, again, these are all things that you should be investing in to get ahead, and that's just, I'm willing to go do that. So I feel like it's been very comfortable for about the last year.

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[00:34:22] Hersh Rephun: and that explains a lot because naturally you probably laid this all out and you thought, okay, well if I wanna reach more people, if I want to get this message out, I gotta go on Hershey's podcast. I gotta do the yes brand conversation.

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[00:34:40] Tony Whatley: five years I've been plotting

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[00:35:00] Hersh Rephun: I even did some yes brand interviews like five years ago that were, you know, I would interview my friends. It was in the days where I didn't even know what podcasts could do, and I recorded them and technically they were out there, but it was like, I don't think anybody really heard them. Mm-hmm. But, That is one of the things that I seriously love about the podcasting thing, is that you can, you know, build these things to where they're useful and people hear them.

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[00:35:26] Tony Whatley: man. They are, you know, the, they are, we take it for granted because. Think about, I mean, we're older dudes, so think about back even 20 years ago. Yeah. If you wanted to have your voice reach thousands of people, or you wanted your face to be seen by thousands of people, you had to know the gatekeepers of the Titan Industries.

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[00:36:00] Tony Whatley: That's, that blows our mind that you can go live and reach thousands of people instantaneously from some device that you carry in your pocket or your purse and. We have all this technology available yet, so few people are actually utilizing it. They take it for granted. I think it's just they don't realize how hard it was even 10 years ago, and now they just kind of live with it every day.

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[00:36:32] Hersh Rephun: we're not that far apart in age. I'm a little ahead of you, but I. But I'm a little behind you in terms of the stages, and so now I'm at that thing where my book will come out this summer.

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[00:37:09] Hersh Rephun: Now having done the podcast, having launched the Yes brand consultancy and all this stuff, now I have all this business stuff. That's flowing into my mind. Yeah. And out of my, out of my mouth. And it's like, okay, now if I do a stage show, it can't just be comedy, it has to be like business oriented and life success oriented.

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[00:37:44] Tony Whatley: into, yeah, it stays on brand. I think that, you know, it's, if you're gonna go down a comedy path and you're already trying to establish a brand or some kind of authority in a subject for me being business, right?

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[00:38:15] Tony Whatley: One of the jokes I always say is like, why do they always stand in front of it with their arms crossed angry looking with a mean mug? And both doors are wide open on their cars. Like what? They're by themselves. Why are there two doors open? Did somebody escape or are they waiting for their dog to jump in?

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[00:38:46] Tony Whatley: And so I was making this video like that, and I said, I walked outside. And at the time I had a Jeep and I just stood in front of my Jeep and I did the same pose and I went, oh, shit. And I had to go open all four doors of the Jeep to make sure all four doors were open. And then I did the thing and everybody's [00:39:00] roared.

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[00:39:06] Hersh Rephun: that's why my book is, my book is called Hersh Rapon, so-called Thought Leader. Because I have that same perspective. Yeah. Like, like the idea of being, and there's nothing wrong with leading in thought.

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[00:39:24] Tony Whatley: Anyway. Uh, well, it, it's, it's like when someone tells you they're handsome. That, that's, that's weird. That's like one of those things you don't say out loud, I guess.

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[00:39:44] Tony Whatley: compliments.

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[00:39:54] Tony Whatley: You know, honey, honey does this, uh, drip? Does your dress make me look fat? She told

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[00:40:06] Tony Whatley: something, you're supposed to be better. You're, you're a step

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[00:40:12] Hersh Rephun: I don't know what it was, whether it was a championship skier or triathlete or whatever it was that, that she had in mind. But it's, you know, that's the way that I've approached it, is like with a, just a touch of excessive insecurity. Well, this is, this is great. I like to give my guest the last word and let you share in part a message to the CEOs, the founders, the uh, business people and aspiring business people that are out there looking to figure out how to shape their brands.

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[00:40:43] Tony Whatley: it. It's kind of a morbid one. Cause I'm also great. Yeah. Yeah. I knew you would like that. It, I'm motivated by mortality and more, not, not motivated by death, but knowing that we are all gonna die. Everybody listening to this, everybody watching this, we are all going to [00:41:00] die sooner.

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[00:41:14] Tony Whatley: I'm gonna start this and. Guys, there's no, there's no time. There's no perfect time for anything. There really isn't. And whatever excuses or self-limiting beliefs that you currently have that are holding you back or keeping you in the current position that you're in today, are only gonna have newer versions of those excuses later on.

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[00:41:47] Tony Whatley: Literally, you could have a. A, a registered business within a two day period. Like it's pretty easy nowadays. So those are very small steps that may take two hours of your time, but little steps built over a long time, still built a [00:42:00] lot of distance and soon, soon enough, you'll look back over years. You're like, man, I'm so glad I started earlier.

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[00:42:26] Tony Whatley: Just thinking about that. But what can you do today? What are the resources that you have today? What are the littlest things that you can do today? And that what this is going to do is build momentum. And momentum is a powerful thing that most people really also don't have. The, the, the gratefulness to have.

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[00:43:03] Tony Whatley: You know, you hope that these people that you're holding you back are are gonna be at your funeral, but likely they're not. If they're critics and naysayers and haters, they're not gonna be at your funeral, they're not gonna be at your deathbed later on in life. Then you're gonna look back in those moments when you're elderly and go, man, why didn't I do that?

[: 00:43:18

[00:43:45] Tony Whatley: So, Quit letting these people dictate your daily life. Go do what you need to do to find your fulfillment, your happiness, your success, however you define that. And quit worrying about what other people think or say about you because they're not there to support you. The ones that will support you will [00:44:00] show up and focus more on the people that you serve, the people that you gain the support from, versus the people that are gonna criticize you.

[: 00:44:07

[00:44:26] Hersh Rephun: All right. If you liked the show Yes. And it worked for you. Yes. Subscribe and leave us. Yes. Five star review. Yes. Tell all your friends. Yes. Get your branding here. Yes. Get your branding here. Yes. Did I make it clear? Yes. Get your branding on? Yes. Before they're gone.[00:45:00]

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