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Ep 8
Episode 824th June 2022 • Remarkable Branding • Amin Ahmed & Heather Murphy
00:00:00 00:06:10

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Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

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How are you feeling today, Heather?

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You know, I feel great.

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I've got flowers in my office and the sun's shining in.

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I'm ready to talk more about branding.

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That's awesome.

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Today.

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We're going to be talking about how good branding can actually reduce stress, not

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only for you as a business owner, but also for your customers and your clients.

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That's a really important, and I love the focus on wellbeing that you bring to

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this, to this podcast and to our business.

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And so can you tell us a little bit about, clarity and overwhelm.

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Absolutely.

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One of the things that we talk about a lot, on the health and wellness

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side is that if you feel overwhelmed or if you feel stressed and that

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you can't manage getting clarity is the easiest solution to that.

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Now.

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Easy and simple are not the same thing.

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So getting clarity is really important.

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How do you do that today?

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We're going to talk about three different things in your business that can help.

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Not only you get clarity, but also your clients to understand what you sell.

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The first and foremost is your messaging.

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How does your messaging look and how does it feel on social media?

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Our brands create, an emotional response, whether we realize it

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or not, whether we even invested in the graphics or not, whether we pay

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attention to how it looks or feels, it's going to create an emotional response.

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So by understanding what that response is?

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You can, like Amin was saying, find clarity for yourself.

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On what you're trying to offer, but also you get to have the opportunity to

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calm the nerves of the people who are overstimulated on all kinds of different

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social platforms now, with your brand.

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Exactly.

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For this episode, I want to actually refer to a brand that I

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really like it's called tent style.

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And have you heard of tent style before Heather?

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I haven't tent style really cool brand.

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And what they do is they sell tents that hang over the ground.

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And so you can, essentially pitch your tent as long as there's

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some trees or posts nearby.

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You use these straps, they attached to three different trees and your tent

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will actually hang over top of whatever it is that you're, tenting over.

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The reason I love this brand on Instagram is because all of their posts

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are of people using their products.

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Now I'm sure there's a lot of professional photography in there, but it's a,

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good mix of user generated pictures and also their own photography.

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And when you go to their feed, You'll you'll notice.

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One thing is that all of their pictures are very consistent and they have

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this very calming vibe about it.

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That's one thing that's really important because when you have a calm vibe on

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something like camping, which can be really exciting, it can be really fun,

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but people will associate that experience with the pictures that they're seeing.

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Do you know, that really reminds me of that concept.

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Have you ever heard you don't buy a book to read it?

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You buy a book for the experience you want to have while you're reading it.

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It's exactly what it is.

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That's exactly what it is because you're not, they're not showing

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pictures of boxes with the tents on it.

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They're showing the actual end result and how the people using it feel.

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And that's the most important part is the feel.

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That's really interesting.

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So when you're thinking about the kind of content you put out, you can

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think about how you want people to feel when they're engaging with it.

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Or if you have a, more of a knowledge based business, you might think of

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how they want to feel while they're working or engaging with you.

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Exactly . Now, the other thing we talked a lot about is that if you confuse you lose,

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so if you have a brand and you're not very clear in the eyes of your customer, you

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will confuse them and you'll lose them.

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And one example of that is that sometimes brands tend to want to get clever or witty

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or fancy, and it doesn't always work.

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Oh, well, there is one women focused brand that I know of that has so many

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words in their pitches that is so hard to understand, and the colors are so flashy.

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It makes it actually hard to read.

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And, you know, you don't want, you want to make sure you don't have

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competing colors and that kind of thing, but also your words need to

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say what you're actually doing, just because you have a really big flowery

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mission doesn't mean that your sales copy needs to be big and flowery.

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Very true.

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And I think you can really break it down to one simple sentence is that

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we do X for Y so that Zed, and that's the way that we've always helped our

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clients to grow is that we give them that simple framework of we do X for Y.

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So that's it.

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So, Heather, can you give us an example of, either you can use

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our business remarkable branding or another with that framework?

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Yeah, definitely.

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So, we provide branding services.

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To companies so that they can thrive.

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Exactly.

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And the only thing I might add in there is that two remarkable companies,

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because we really want to work with the best companies out there and

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help them grow, help them thrive.

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I love that word thrive.

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So that's a great example.

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I know I put you on the spot there, but he did really well.

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You know, the other thing I like to think about is like, a to B you know,

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your clients are at a, and they want to get to B, so you can speak to, we

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understand what it's like to be at a.

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And your path to getting to be might not be linear, but we can help you get here.

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You know?

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So it's speaking to hope like, and to the customer's journey.

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Thanks for that explanation, Heather, that was really clear.

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And I think that a to B analogy is really what people need to see is

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that you can take your marketing, you can take your messaging and really

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simplify it, which will help reduce the overwhelm, which will help reduce the

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stress so that you can go from a to B.

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So this wraps up our discussion on the history of branding.

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Thank you for coming along the ride with us.

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And we're really looking forward to starting our next discussion about

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the evolution of branding and how things have kind of evolved over time.

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I'm really looking forward to that and it's going to be awesome.

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