Having been in the Amazon space for many years, we know first-hand how important it is to know what not to do in order to avoid wasted spend and time when managing your ads. Over time, we’ve found there are a handful of mistakes we see sellers make with their advertising strategy and optimization. In this episode, we call out the top 3 common mistakes we see sellers make, and how to mitigate or prevent them.
Top 3 Mistakes:
Overcomplicating things from the start
Underutilizing all the features with Amazon advertising
Focusing on a single metric versus bigger picture
Steps to avoid overcomplicating ads from the start [01:37]
Leaving money on the table by underutilizing Amazon advertising features [10:46]
Why focusing on a single metric vs. bigger picture may not be the best way to go [17:28]