Loading Episode...
Inside: Sales Enablement - Scott Santucci, Brian Lambert EPISODE 22, 16th October 2019
Ep22 Clarify the Operating Model: Elevating the Strategic Impact of Sales Enablement
00:00:00 00:52:50

Ep22 Clarify the Operating Model: Elevating the Strategic Impact of Sales Enablement

Welcome to the Inside Sales Enablement Podcast, Episode 22

What happens when you go through a major organizational change and need to redefine your sales enablement operating model, vision, mission? During times of change, how do you frame out your sales enablement "moon shots" in order to engage strategically and tactically to overcome the internal complexity that bogs sellers down?

On this podcast, Brian and Scott talk to Sandra about her stakeholders within the business how she might re-frame the relationships she has in her company in order to get closer to the business while also elevating her role to a strategic function. 

Topics on this podcast include:

  • Sales Enablement operating model
  • Stakeholder management
  • Defining your sales enablement domain / sandbox
  • Communicating with clarity
  • Breaking through internal perceptions
  • Focusing on what matters to sellers and sales managers 

Key questions the guys talk through with Sandra include:

- How do you evolve from a department of tactical projects to a strategic function?

- What relationships does she leverage to gain more influence?

- How might she define and clarify her sales enablement operating model

- How do you become a truly cross-functional role to support sales team conversations?

- How do you devote attention to building a team that propels sales effectiveness forward

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.