How Creating a Variety of Multimedia Content Has Transformed a Fitness Business with Chris Knott
I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent.
I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that he only earned income through in-person personal training. It seemed unscalable, but through creating online content, he not only improved his in-person business but he was also able to generate new income streams which were offline AND brand new online income streams too.
In my discussion with Chris he shares his journey from no online content to a very successful blog, podcast, online business partnerships, delivering seminars and a very engaged social media following.
Join our chat to find out:
How creating content online can directly impact the growth of an offline business
Why it’s good to create a variety of content across different mediums and platforms
A simple publishing and content-topic structure that makes it easy to stay consistent over time
How Chris fills his content pipeline in advance without ever needing to rush
How to lean on the credibility of industry giants when you're just getting started