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Salon Owners Collective - Larissa Macleman 29th November 2019
Why Your Branding is Probably Unbalanced
00:00:00 00:44:22

Why Your Branding is Probably Unbalanced

Everything in life requires a certain amount of balance in order to truly succeed. 

This is especially true when it comes to your business. 

I know so many Salon Owners struggle to maintain balance within their own businesses and branding… they want to be the perfect amount of ‘this’ and the perfect amount of ‘that’, they want to sell to one type of person, but also another type of person, or maybe even be everything to everyone…

And can never quite seem to find the happy medium. 

Luckily today, you’ll finally get some answers. I’m chatting with Emma Ebeling, an expert in both Salon branding and marketing. She’ll talk you through how to find a perfect balance in the way you present your Salon to the world and balance your Salon’s purpose, personality and positioning. 

Be sure to tune in today to hear her top tips. 

  • 0:00 - Meet emma
  • 0:39- Emma’s story
  • 8:00- The 3 p’s
  • 10:15- How to look at your business objectively
  • 13:55- Who are you attracting into your business
  • 20:00- The ‘S.P.A.C.E.S design method
  • 29:55- Emma's Mantra
  • 30:35- Recommended Book
  • 32:45- The Chic Collective

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