Product Launch Rebel - John Benzick
Ep. 051: On Launching a Tea Company — The Jim Lamancusa Interview
00:00:00 00:41:01

Ep. 051: On Launching a Tea Company — The Jim Lamancusa Interview

Hear this inspiring interview of Jim Lamancusa, the founder of Cusa Tea company.  Listen as he describes the joys of starting the world’s first “premium instant tea” brand, along with his advice on partnering with a manufacturer, selling to retailers, proper price strategy and overcoming bouts of self doubt.

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Transcript:

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