Overview

In this episode, Joe and Amazon advertising industry leader Destaney Wishon speak about the many creative opportunities within Seller Central, and the newest, shiniest features of Amazon DSP that allow you to put your best branding foot forward.  

Between SB Video ads, store spotlight ads, brand defense strategies and best practices to secure the best organic ranking, we’ll share tips on how to stand out from the crowd and make a lasting impact with your Amazon advertising. 

Connect with Destaney:  

Website: https://betterams.com/ 

Youtube: https://www.youtube.com/channel/UCIyDW8XfX2gTWFHK_otUwAw 

LinkedIn: https://www.linkedin.com/in/destaney-wishon/ 

Episode Highlights

Destaney Wishon Intro [00:47]

Why Establish a Brand on Amazon? [01:40]

Sponsored Brands Video [02:50]

Sponsored Brands Store Spotlight [09:16]

Custom Image – Headline Search Ads [11:46]

Brand Defense [13:21]

Conversion Rate & Ranking [20:20]

Amazon DSP Opportunities [23:12]