Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer. 

In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email. 

Jason and I discuss:

• How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]
• Understanding human behavior relevant to email marketing[08:18]
• Learning the methodology to develop expertise[13:00]
• How to identify the motivation of your ideal client [14:37]
• Knowing your ideal clients through motivation and emotion [18:09]
• Learning the methodology to develop expertise [12:59]
• Identifying ideal clients [14:37]
• The difference between email automation and simple automation [17:50]
• His experience as part of online communities [22:44]
• The importance of community [24:49]

Learn more about Jason at https://nurturekit.co/stp 

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