The ag industry and ag retail has seen an accelerated change in the last 5 years and more specifically, in the last 5 months. The retail landscape is changing, but what will that continue to look like? During this episode, Anna Cardoze chats with Tracy Linbo, industry veteran and EVP Chief Commercial Officer of Growers Edge on the future of ag retail and how digital will continue to play a role in the space. We cover:
How digital will be incorporated into ag retail in the next 5 years
The future relationship between a sales agronomist and a customer
What the ag retail landscape looks like in the next 5 - 10 years
Make sure to tune in to our next episode where we chat with Shane Thomas of Farmers Edge.