Artwork for podcast Remarkable Results Radio Podcast
Why Invest In Digital Signage & Great Branding [CC 089]
Episode 893rd May 2021 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:32:51

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The Panel:

  • AJ Nealey, Nealey’s Auto Service, Edgewater, MD
  • John Klarkowski, AutoPro Auto Service, Brooklyn Park, MN

Talking Points:

  • Discover the number of cars that pass by your location. Search for Car Count in your County
  • Find a state or county website
  • They may update the numbers yearly
  • Number of cars, trucks, etc
  • AJ started with a DIY sign
  • His new sign cost him $42K
  • The company he hired did the permitting
  • AJ justified at $700 per month because his referrals justified the investment
  • If he gets 3 new customers a month. Sign pays for it.
  • His driveby referrals doubled
  • Lights up at night
  • AJ can change the sign wording from anywhere
  • Seasonal message
  • If it is going to rain that day he can put up a message on wiper blades
  • AJ has over-communicated his brand message and is totally consistent
  • John started with not much money and created signs on a budget
  • The old-style sign with the letters needed to be changed 15’ up in the air
  • John’s is located off the path with only 4,000 cars a day going by
  • Installed digital sign and he saw within 8 months an increase in car count of 20%
  • People said they discovered him because of his sign
  • Digital signs grab attention
  • His signs change every 20 seconds
  • Check with your local ordinances
  • The messages are their unique selling points
  • The messages are conversation starters
  • John started to change his clientele from the shop he purchased. A strong reason for the branding and signage change
  • Product packaging shows professionalism
  • John’s investment is prox $15K for his digital sign
  • He went with monochrome. A single color
  • AJ went with color in his digital sign
  • Make your branding professional that may include a new sign
  • More car count
  • More professional customers
  • John $120K increase in revenue because of his sign and branding investment


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