- AJ Nealey, Nealey’s Auto Service, Edgewater, MD
- John Klarkowski, AutoPro Auto Service, Brooklyn Park, MN
- Discover the number of cars that pass by your location. Search for Car Count in your County
- Find a state or county website
- They may update the numbers yearly
- Number of cars, trucks, etc
- AJ started with a DIY sign
- His new sign cost him $42K
- The company he hired did the permitting
- AJ justified at $700 per month because his referrals justified the investment
- If he gets 3 new customers a month. Sign pays for it.
- His driveby referrals doubled
- Lights up at night
- AJ can change the sign wording from anywhere
- Seasonal message
- If it is going to rain that day he can put up a message on wiper blades
- AJ has over-communicated his brand message and is totally consistent
- John started with not much money and created signs on a budget
- The old-style sign with the letters needed to be changed 15’ up in the air
- John’s is located off the path with only 4,000 cars a day going by
- Installed digital sign and he saw within 8 months an increase in car count of 20%
- People said they discovered him because of his sign
- Digital signs grab attention
- His signs change every 20 seconds
- Check with your local ordinances
- The messages are their unique selling points
- The messages are conversation starters
- John started to change his clientele from the shop he purchased. A strong reason for the branding and signage change
- Product packaging shows professionalism
- John’s investment is prox $15K for his digital sign
- He went with monochrome. A single color
- AJ went with color in his digital sign
- Make your branding professional that may include a new sign
- More car count
- More professional customers
- John $120K increase in revenue because of his sign and branding investment
- Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
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