String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia.
We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human.
In this episode
How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video
String’s video journey and the platforms she used
How she built an authentic personal brand
The opportunities she saw in LinkedIn Video
String shares her LinkedIn content plan
The importance of having clear KPIs when building your channel
What is personal branding?
String’s mission and the kind of influence she wants to make
Tips on launching video on LinkedIn-how to overcome fear, create effective content, and get people hooked
How to move people from engagement to a monetization funnel