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EVM064 Personal Branding and LinkedIn Video with String Nguyen
Episode 641st October 2018 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:47:26

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String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia.

We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human.

In this episode

  • How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video
  • String’s video journey and the platforms she used
  • How she built an authentic personal brand
  • The opportunities she saw in LinkedIn Video
  • String shares her LinkedIn content plan
  • The importance of having clear KPIs when building your channel
  • What is personal branding?
  • String’s mission and the kind of influence she wants to make
  • Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get people hooked
  • How to move people from engagement to a monetization funnel
  • The future of LinkedIn video


Links mentioned in the show

String Nguyen LinkedIn

Stringstory Website

Master Your Video

Convert Kit

Ben Amos LinkedIn