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When the World Distracts Your Audience
Episode 7619th July 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:29:19

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How do you navigate social business conversations in an environment dominated by major news events? We’ve all been there as business owners — our social channels blowing up with conversations that are overwhelming the focus of our consumer audience. As business owners, we have to walk a difficult middle ground between being sensitive to what is going on in the world and successfully running our businesses. Although no one knows all the answers to this dilemma, Kim and Cara have three suggestions to help you find your way through the distracting environment of social business conversations.

Transcripts

Kimberly Beer:

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Kimberly Beer:

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Kimberly Beer:

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best deals on these two amazing products

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast with tips, techniques, and tools

Jaz:

that will take overwhelm to obedience school, and have you

Jaz:

wagging your tail with joy. And now your hosts Kim Beer and Cara

Jaz:

Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business

Cara Taylor Swift:

and Cara with Fast Horse photography. Good

Cara Taylor Swift:

morning, Kim. How are you? Good morning,

Kimberly Beer:

Cara. We only have really technically 15

Kimberly Beer:

minutes left of mourning in this recording session. So we'll be

Kimberly Beer:

moving into afternoon. Yeah, you're right. It's lunchtime.

Kimberly Beer:

stomach's getting a little hungry too.

Cara Taylor Swift:

Yeah, I just inhaled a bunch of salt and

Cara Taylor Swift:

vinegar almonds this morning. That's pretty much all I've had

Cara Taylor Swift:

to eat. So I'm running on sodium and nuts.

Kimberly Beer:

Well, that sounds like a good way to render record

Kimberly Beer:

a podcast. Oh, my. You guys are in store for something

Kimberly Beer:

interesting. Yeah,

Cara Taylor Swift:

let's do it. So

Kimberly Beer:

actually, the topic we have today, I think is

Kimberly Beer:

super timely for folks out there. It's when the world

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distracts your audience. And as we're recording this, for those

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of you who are listening to this somewhere down the line, it is

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2022. It is in the middle of the summer. And there is a laundry

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list about a mile long of things that have happened in the world,

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in the political environments, in activism environments.

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There's just a lot of turmoil in the United States in particular

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right now. But even across the world, there is a lot of

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turmoil. And what we want to talk about today is how do you

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show up on social media publicly? How do you show up

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with your business as a business owner when the world is

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distracting your audience? So right now, conversations, online

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conversations at networking events, conversations

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everywhere, are being dominated by these major news events. And

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as business owners, I think that we stress a lot about how do we

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have a conversation about business, because after all,

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everything's blowing up with what's going on in the world.

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But we're over here trying to run a business. And we also

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don't know quite how to join these conversations, or even if

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we want to join these conversations in a way that

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shows up as healthy for our businesses. And so that's what

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we're going to talk about today on the show, because I think

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it's important discussion for us to have, regardless of where you

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land on any of these world events, is how are we going to

Kimberly Beer:

navigate are how do we navigate it when this happens.

Cara Taylor Swift:

And I would just add, you and I have had so

Cara Taylor Swift:

many conversations about this. I mean, we have gone back and

Cara Taylor Swift:

forth, we've debated, you know, on some of the topics on how

Cara Taylor Swift:

businesses should handle this sort of thing. And there's when

Cara Taylor Swift:

it comes down to it, I think what we decided is what we want

Cara Taylor Swift:

to share today is just kind of how we feel about small

Cara Taylor Swift:

businesses, especially in this climate in the world that we're

Cara Taylor Swift:

in today. So I'm excited to talk about it. And I also feel like

Cara Taylor Swift:

anxious about talking about this subject just between you know us

Cara Taylor Swift:

in our you and me and our audience out there. I feel

Cara Taylor Swift:

anxious talking about it too, because you know, like you I've

Cara Taylor Swift:

come from such an old school. I don't want to say old school,

Cara Taylor Swift:

but just from an old school theory of business and where how

Cara Taylor Swift:

businesses should show up in the world and in terms of life

Cara Taylor Swift:

events and world events and social events and everything

Cara Taylor Swift:

that's happening around us. So this has been an interesting

Cara Taylor Swift:

conversation that we've had. And we decided if we're having this

Cara Taylor Swift:

conversation, then definitely animal based business owners out

Cara Taylor Swift:

there are thinking about this too, and struggling with it. So

Cara Taylor Swift:

we're like okay, let's do it. Let's do a show and get it at

Cara Taylor Swift:

least get people talking about it. Yeah, let's

Kimberly Beer:

have the discussion. I know what Cara is

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trying to say there is my mother ingrained in me from the time I

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was a little kid and by the way, I was raised by the greatest

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generation not a boomer but uh, I was adopted by my

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grandparents. So even though I'm a Gen X, or I was raised by that

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previous generation, and their approach to stuff like this was

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you do not discuss certain things in public conversations.

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And those things include religion, politics, in my world

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sports as well because sports can start a big argument, but

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people always laugh about that, but it's true. I do know I live

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right in a border town between Kansas In Missouri, and let me

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tell you, it's a really vehement rivalry between these two states

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when it comes to their sports teams. So all of that said, but

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religion and politics are two of the things that you should never

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have a discussion about in your business. It's not part of your

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business. But as Kara pointed out, the times they have

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changed. And now there's a certain feeling or draw or

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expectation around having those conversations, and I think that

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line has gotten blurred a lot. And for small business owners,

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it becomes a situation where you need to consider what are you

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going to do in these situations? What What can you do? How can

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you still be a business person? And how if you want to do join

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the conversation, or how do you choose to stay out of the

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conversations that are going on. So we have three tips for you

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today, and we're gonna, of course, like we always do on the

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show, break each each of those three down, the first of our big

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three is to keep an eye on current events and run your

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social conversations through a tight filter. And this is

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especially true if you have them on autopilot. So if you're using

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those automated postings, it's important to always check those

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against what is current out there. The second of the big

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three is to shore up your other marketing channels away from

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social media, in particular, so that you're well covered when

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things are rocking. Current events are out there rocking the

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boat on social media, and everybody is engaged in the

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arguments. And I would love to say they are conversations, but

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a lot of times they do downgrade into arguments and sometimes

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really ugly ones. So if you have your other marketing channels

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shored up, it makes it easier. And then the final one of our

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big three is to remember, this too shall pass and all of our

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worlds run in a circular fashion. So it's going to cycle

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through and we will eventually be back to status, whatever the

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new status quo happens to be. So let's start with number one in

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that tight filter that we need to run our social posts through

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in our social conversations. And one thing that I see right off

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the bat that happens with this is when you have your social

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media sort of pre scheduled and something happens if you are not

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on top of the social events that are going on and what those

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conversations are, and it never seems to fail, that whatever

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posts that you have going out that day may rub up against that

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social stance. Have you ever seen that happen? Kara where

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where it just feels insensitive or wrong? And you know that the

Kimberly Beer:

business owner really didn't mean it that way. But it just

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kind of occurred?

Cara Taylor Swift:

Yeah, I mean, with social media, and the fact

Cara Taylor Swift:

that a lot of especially bigger businesses, but smaller

Cara Taylor Swift:

businesses as well spend a lot of time batching and, you know,

Cara Taylor Swift:

getting their posts together for a month, two months, six months

Cara Taylor Swift:

in advance. They're kind of planning these things out. It's

Cara Taylor Swift:

easy to happen. And I agree with you, I don't think it's always

Cara Taylor Swift:

an intentional thing. I think it's that they scheduled

Cara Taylor Swift:

something. But that's a struggle that we have to deal with. Like

Cara Taylor Swift:

we have to be thinking about that all the time, I think and

Cara Taylor Swift:

it's, we have to always be checking and making sure what's

Cara Taylor Swift:

coming out is still relevant to when we first sat down and put

Cara Taylor Swift:

it all together.

Kimberly Beer:

Absolutely. And we see this modeled for us in

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our world in different ways. I know Hollywood, there's been

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times that there have been things like we'll go back a few

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decades to 911. I know that there were some movies that they

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chose not to release, because they felt that they were too

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sensitive for that particular time period. So they just sat on

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them and release them later. I think in our social media and in

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our marketing, we need to be careful. And we need to run what

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we're putting out into the world through the filter of what is a

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current world events that are going on. That means that for a

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certain extent, as a business owner, you do need to stay in

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touch with what's happening out there in the larger world. I

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know that's another thing that happens to small business

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owners, we tend to be very nose to the grindstone, and a lot of

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times we're so dedicated to where we are and what we're

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doing. Sometimes we're not even aware of what's going on. So

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take a few minutes every so often and check in with world

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events and then go compare that against what you've batched or

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what you've created and take a look to see if there's something

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sensitive in there that maybe you need to redirect the next

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consideration here is what happens with your personal

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opinion, your personal stance on things and how your business is

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going to show up or not show up or remain neutral in that

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situation. And I think this is the really interesting and also

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the most difficult conversation of all of the things that we're

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talking about today. And first of all, I do want to say it is

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very possible for you to have both a personal opinion a strong

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personal opinion and then also have a neutral business stance

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on current topics and political things that are going on, you

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know, it's okay if that's where you choose to row your boat is

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straight down the neutrality of the river, then I think that you

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are just fine. If you don't want to rock the boat or get off on

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to a certain topic, I think that's an important thing to

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remember that it's completely okay with that. And there are

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statistics that do support that social media users do get worn

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out over political posts. In other words, at a certain point,

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there's a tipping point that no longer does that topic. Whatever

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the topic, Dozier happens to be that it doesn't stay relevant

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for them, or they're wanting to look for something different.

Kimberly Beer:

But there are times that we want to consider or that we feel like

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we should be considering entering that conversation. So

Kimberly Beer:

you know, I mean, I think that there's a fine line to walk

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there as to why you should or shouldn't. every small business

Kimberly Beer:

owner wants to gain traction in their marketing. After three

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decades of working with small business owners just like you, I

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Cara Taylor Swift:

It's just a constant struggle, there are so

Cara Taylor Swift:

many things that happened during the year and historically and

Cara Taylor Swift:

that I have an opinion on. If we were in times when we didn't

Cara Taylor Swift:

have social media, and we had to be really thoughtful and

Cara Taylor Swift:

strategic about the content we create for advertising, it's it

Cara Taylor Swift:

would be a totally different story, because you're putting

Cara Taylor Swift:

together like large scale advertising campaigns. Whereas

Cara Taylor Swift:

on a day to day basis, we have at our fingertips an opportunity

Cara Taylor Swift:

to spew into the world, our thoughts and feelings. And it's

Cara Taylor Swift:

very tempting, and I do see businesses go solid in one

Cara Taylor Swift:

direction and solid in another direction. And I know how that

Cara Taylor Swift:

feels the desire to want to do that. It's something I struggle

Cara Taylor Swift:

with on a daily basis, I always come back to the core of my

Cara Taylor Swift:

business and try to bring myself back to the fact that I'm a very

Cara Taylor Swift:

small business and a very small community. And as a business

Cara Taylor Swift:

owner, I have to remember that who my audience is, and also

Cara Taylor Swift:

that my business can be neutral and can serve everyone.

Kimberly Beer:

Absolutely. And I think that the decision on

Kimberly Beer:

whether to enter into a conversation that might be

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viewed as controversial or have two very opinionated sides to it

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is how in context is that to your business. So when Kara and

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I were kind of prepping for this episode, we were talking about

Kimberly Beer:

what you as a consumer use a business's political stance to

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either hire or not hire a horse photographer, let's say or a dog

Kimberly Beer:

groomer or equine massage therapist or something like

Kimberly Beer:

that. And I think the reality and Kara pointed this out very

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appropriately is I don't know if you would simile over here who

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has a viewpoint and who is going to express that viewpoint in

Kimberly Beer:

your friends and social circles that are private, but as a

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business, when you start to take a stance on something, is it in

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context to your business? And I will tell you a lot of the

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things that are going on in the world right now, I have some

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deep opinions on personally, but they don't really have a lot of

Kimberly Beer:

context to what I do to my day to day.

Cara Taylor Swift:

I mean, I think we have to think about

Cara Taylor Swift:

just down the line, like the messaging and all of that. And I

Cara Taylor Swift:

you know, I was thinking about this. And I when Kim and I were

Cara Taylor Swift:

talking about putting this together and Kim and I thought

Cara Taylor Swift:

to myself, and the idea that you know, in today's time, there's a

Cara Taylor Swift:

lot of pressure on businesses to talk and to speak out. And there

Cara Taylor Swift:

is an upside to both to some extent. So to me, if you and you

Cara Taylor Swift:

can tell I'm struggling with this. But to me if you if you

Cara Taylor Swift:

choose to remain neutral on topics that are important to

Cara Taylor Swift:

you, then you are leaving yourself open to potentially

Cara Taylor Swift:

more business which is what a lot of small business owners

Cara Taylor Swift:

want. There's also a flip side of that, that when you choose to

Cara Taylor Swift:

say nothing when you choose to make no comments when you choose

Cara Taylor Swift:

to do nothing that can sometimes say a lot about your business as

Cara Taylor Swift:

well. And so that's where I think my struggle always comes

Cara Taylor Swift:

in with this topic. So for me when I think about am I going as

Cara Taylor Swift:

my business to weigh in on a topic, I try to filter it or

Cara Taylor Swift:

think about it through a couple of different things. So I so

Cara Taylor Swift:

here are a couple things that I'm going to throw out to hear

Cara Taylor Swift:

what to consider before deciding to speak out about a social

Cara Taylor Swift:

issue as a business owner, the first thing and Kim has

Cara Taylor Swift:

mentioned this a couple of times, is the topic relevant? Is

Cara Taylor Swift:

it in alignment with your mission, your vision and your

Cara Taylor Swift:

values? As a business owner? Can you make a difference by

Cara Taylor Swift:

speaking out? And are you willing to put your money and

Cara Taylor Swift:

time where your mouth is? Because there is some thought

Cara Taylor Swift:

around it's one thing to talk about it. But it's another

Cara Taylor Swift:

thing, though, to actually have your business take action. For

Cara Taylor Swift:

example, has your business already been supporting, you

Cara Taylor Swift:

know, this particular cause? Have you already been I don't

Cara Taylor Swift:

know supporting other businesses that support the cause? Have you

Cara Taylor Swift:

already been reaching out in your community and doing work

Cara Taylor Swift:

behind the scenes donating your time donating your money?

Cara Taylor Swift:

Another thing to think about is your clients, you know, will

Cara Taylor Swift:

your clients agree with your viewpoint? Do you have a plan to

Cara Taylor Swift:

deal with loss of potential clients, if they don't, not only

Cara Taylor Swift:

potential clients, but loss of vendors and partners that you

Cara Taylor Swift:

work with in your community that the loss of that that could

Cara Taylor Swift:

happen? On the flip side, you could totally gain new clients,

Cara Taylor Swift:

you could gain new partners, but there you have to be willing to

Cara Taylor Swift:

balance that. I also think that as business owners, that I and I

Cara Taylor Swift:

see this happening, we should not be intentionally using

Cara Taylor Swift:

social issues that affect people's lives to grow our

Cara Taylor Swift:

business, there is a term that I have recently heard called woke

Cara Taylor Swift:

washing. And it's a term used to define practices and businesses

Cara Taylor Swift:

that provide the appearance of social consciousness without any

Cara Taylor Swift:

substance. And that really hit me because that is it was like,

Cara Taylor Swift:

Thank you, you're giving me a term for something that I have

Cara Taylor Swift:

seen out there. So I think that as business owners, we have to

Cara Taylor Swift:

think and filter and really spend some time thinking about

Cara Taylor Swift:

these things in terms of our businesses, you know, and then

Cara Taylor Swift:

in the big picture, how do you think or feel that speaking out

Cara Taylor Swift:

will impact your business. So as a business owner, it's sad to

Cara Taylor Swift:

say, but we have to come back down to the aspect of working in

Cara Taylor Swift:

the context of our business. And then one last point I want to

Cara Taylor Swift:

make on this because I think about this a lot, especially in

Cara Taylor Swift:

today's you know, social media realm, as small business owners,

Cara Taylor Swift:

there is a difference between how we operate and can function

Cara Taylor Swift:

successfully in this world compared to a larger business.

Cara Taylor Swift:

And we have to take that into consideration as well. Big

Cara Taylor Swift:

companies that serve hundreds of 1000s, or millions of people

Cara Taylor Swift:

have a different sort of leverage and a different sort of

Cara Taylor Swift:

power than a really small business. That is we're

Cara Taylor Swift:

operating in a little tiny town of people. So you know, I think

Cara Taylor Swift:

that all of these things that I've listed, if you can sit down

Cara Taylor Swift:

and weigh them and feel comfortable with each one of

Cara Taylor Swift:

them, then you do it, you do what you need to do.

Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Cara Taylor Swift:

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Kimberly Beer:

I'm gonna give you permission did if you don't

Kimberly Beer:

want to get in the conversation, if you look at your business,

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and you say yes, taking a stance would align with my vision and

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values personally. But as a business, you don't have to make

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a public stance, you don't have to change the PRINT FRAME on

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your profile picture. You do not have to scream it from the top

Kimberly Beer:

of the roof, what your opinion is, you can support the things

Kimberly Beer:

that you want to support quietly, without causing a big

Kimberly Beer:

scene over it or posting a lot about it. So if you want to

Kimberly Beer:

still support those things personally and go over there and

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deal with needing to look and listen to those conversations,

Kimberly Beer:

but as a business owner, I know if I comment on it personally, I

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am going to be commenting on it professionally because I don't

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have a lot of separation between me in this business. So I will

Kimberly Beer:

let a tie to the face of our business. Yeah, I don't I don't

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tend to comment, even though sometimes I would really like to

Kimberly Beer:

and even more than commenting. There's other subtle ways that

Kimberly Beer:

you show up in that by liking or even by being the person who

Kimberly Beer:

follows or reads those. But those out rhythms definitely

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work to favor that engagement, what happens to businesses and

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advertising and all of those things that we do when the world

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is quote unquote, normal, they tend to get silenced by this

Kimberly Beer:

bigger conversation that's going on. So as those arguments and

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engagement are consuming all of social media, your advertising

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your blog posts that you're putting out on social media, the

Kimberly Beer:

little posts that you're doing to announce the episodes of your

Kimberly Beer:

podcast, and all of those things, they're getting drowned

Kimberly Beer:

out in that bigger conversation, because that's what the

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algorithm is going to favor and placing in front of you. And

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chances are, we all take or a lot of us take that bait. So in

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times like this, when the conversation is so overwhelmed

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with something that isn't even relevant to our businesses and

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our marketing, we need to make sure that we don't have all of

Kimberly Beer:

our eggs in the social media basket. And now we're sitting

Kimberly Beer:

over here twiddling our thumbs because people aren't seeing or

Kimberly Beer:

engaging with the content that we're putting out there. So this

Kimberly Beer:

is why it's important to have an email list. This is why it's

Kimberly Beer:

important to make sure you're always building your networking

Kimberly Beer:

connections. This is why it's important to make sure you have

Kimberly Beer:

connections with joint venture partners. So that as more than

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one voice as a as a business, you can get heard to a certain

Kimberly Beer:

audience, and that you have other ways of reaching your

Kimberly Beer:

customers and getting in touch with them during these social

Kimberly Beer:

media crises. So you're not left just with an empty bag, and no

Kimberly Beer:

one to talk to sitting over here in your neutral zone. So it's

Kimberly Beer:

just really important for you to be able to do that.

Cara Taylor Swift:

I would also just add that when there's

Cara Taylor Swift:

things happening in the world, it can be regardless of your

Cara Taylor Swift:

thought process, your stance, your beliefs, it can be

Cara Taylor Swift:

emotionally draining, it can be exhausting. It can be social

Cara Taylor Swift:

media overload, I mean, just overload. And it's, it's

Cara Taylor Swift:

definitely okay to take a break. I know personally, if I don't

Cara Taylor Swift:

feel like it's appropriate to have neutral conversations in a

Cara Taylor Swift:

time when the world just feels weird to me, then a lot of times

Cara Taylor Swift:

I just tend to go silent. And I tend to focus on other things in

Cara Taylor Swift:

my business. So I'll write my blog posts, I'll work on my

Cara Taylor Swift:

newsletter, I'll work on getting other areas of my marketing in

Cara Taylor Swift:

line, because it gives me a way to move my business forward, it

Cara Taylor Swift:

gives me and it lets me take a break from those areas that

Cara Taylor Swift:

aren't healthy for me to be in all the time. So I mean, yeah,

Cara Taylor Swift:

100%, it's okay to take a break when you need to take a break.

Kimberly Beer:

Absolutely do realize that if you do slow down

Kimberly Beer:

your posting, or if you do take a break and become silent for a

Kimberly Beer:

little while, there will be an effect to your post, because

Kimberly Beer:

honest to God, there is going to be an effect anyway. Because

Kimberly Beer:

everybody else is having the other conversation and nobody's

Kimberly Beer:

engaging with what you do anyway. So even regardless of

Kimberly Beer:

whether you go silent, or you keep posting there is going to

Kimberly Beer:

be an effect to your social media. And you can get that

Kimberly Beer:

back. You can you can like you can rebuild that you can you can

Kimberly Beer:

re engage and you can pump that algorithm back up again. And

Kimberly Beer:

I'll never forget when my friend Marci, for Marci Jo Photography,

Kimberly Beer:

I

Cara Taylor Swift:

said to her one day I said, I just haven't

Cara Taylor Swift:

felt like posting anything in the last three days. And she

Cara Taylor Swift:

said to me, I think I've said this before, she said to me,

Cara Taylor Swift:

Cara, she says, no one sitting at home going, Man, I haven't

Cara Taylor Swift:

seen anything from Fast Horse Photography today, they're not

Cara Taylor Swift:

looking for you. They're not sitting around waiting for you.

Cara Taylor Swift:

But when you show up, they'll be there and they'll be ready to

Cara Taylor Swift:

hear what you have to say. So I think about that comment all the

Cara Taylor Swift:

time, and the freedom that it gave me to just step away when I

Cara Taylor Swift:

needed to.

Kimberly Beer:

And I love that comment as well. And it's, it's

Kimberly Beer:

so important to realize that that is the case and that you're

Kimberly Beer:

not messing things up it no one is going to notice and they but

Kimberly Beer:

they will notice when you come back and probably the best way

Kimberly Beer:

for you to start that engagement again is after the conversation

Kimberly Beer:

starts to die down and they do and then everybody gets back

Kimberly Beer:

into talking about all the myriad of different things other

Kimberly Beer:

than the topic of the day, then, you know, buy a few boosted

Kimberly Beer:

posts or run a few ads to kind of get your audience back in

Kimberly Beer:

engagement really post high value content so that people can

Kimberly Beer:

really engage with it and and just get your numbers back up.

Kimberly Beer:

It really is okay, if you just don't want to participate and

Kimberly Beer:

you feel like you're you're not gonna get hurt in any way it is

Kimberly Beer:

okay to step away and I think that permission is a really

Kimberly Beer:

important thing to give. The final piece of this puzzle is to

Kimberly Beer:

remember that none of these things are going to remain

Kimberly Beer:

permanent conversations. Okay. They may last A really long

Kimberly Beer:

time, but eventually it will change. And my mother's favorite

Kimberly Beer:

statement when I was in the middle of a crisis, which I do

Kimberly Beer:

get myself in crises a lot, and she would always try to get me

Kimberly Beer:

to calm down and breathe. And just remember, this too shall

Kimberly Beer:

pass. This too shall pass. So world history is fraught with

Kimberly Beer:

events and distractions and businesses have always gone on

Kimberly Beer:

to survive and to thrive. So the important thing to remember when

Kimberly Beer:

it seems like the world is falling apart, is to remember

Kimberly Beer:

that you can stay the course navigate your own ship, stay in

Kimberly Beer:

your lane, whatever metaphor you want to use for that, and stay

Kimberly Beer:

focused on serving your customers and consumers in the

Kimberly Beer:

best way that you can and stay intent on seeing in the future,

Kimberly Beer:

what is beyond happening right this minute.

Cara Taylor Swift:

Yeah, and, you know, you can support a

Cara Taylor Swift:

cause quietly, because for me, it's like, if it's a big social

Cara Taylor Swift:

issue, and it needs to be corrected, if if history needs

Cara Taylor Swift:

to be corrected, if the course needs to be corrected, then it

Cara Taylor Swift:

doesn't mean that we're sitting around waiting for all the news

Cara Taylor Swift:

to go away so that we can get on with every day, you know,

Cara Taylor Swift:

running of our business, it means that stuff still needs to

Cara Taylor Swift:

happen. And if we can find a way to support those causes, and do

Cara Taylor Swift:

the things that we believe in, we need to do that. However, the

Cara Taylor Swift:

conversations that affect your business and have you you know,

Cara Taylor Swift:

still making your income and putting food on the table and

Cara Taylor Swift:

supporting your horses and all the animals that you work with

Cara Taylor Swift:

that will come back. And that will continue. And we can dive

Cara Taylor Swift:

back into that side of things again, too, because we have to

Cara Taylor Swift:

do that we have to we have to make it through each day every

Cara Taylor Swift:

day. So for me, this has been a tough conversation, Kim, as you

Cara Taylor Swift:

can tell, and I'm sure its audience can tell I go back and

Cara Taylor Swift:

forth constantly on what's the best thing for my business? And

Cara Taylor Swift:

what's the best thing for me? And I know you do too. And I

Cara Taylor Swift:

know gosh, I know so many of our listeners do, too. I've had this

Cara Taylor Swift:

conversation with other business owners and I know other folks

Cara Taylor Swift:

are struggling as well. So gosh, is there anything else you want

Cara Taylor Swift:

to add?

Kimberly Beer:

It's filled with hate and vile behavior of

Kimberly Beer:

humans, and frankly, not dependent upon my political

Kimberly Beer:

stance or my religious stance, I don't want to participate in all

Kimberly Beer:

of the hate and the vile behavior. So you know, it's

Kimberly Beer:

perfectly okay to have these conversations with another

Kimberly Beer:

business owner in a completely neutral term, stay upstate up

Kimberly Beer:

front, hey, I really want to talk about this and how it's

Kimberly Beer:

affecting my business. And let's Let's make a pinky swear that

Kimberly Beer:

we're not going to have a discussion that has anything to

Kimberly Beer:

do with our own opinions on this. But how does this climate

Kimberly Beer:

that we're living in how does that affect how you show up with

Kimberly Beer:

your business? And how can we support each other in knowing

Kimberly Beer:

that no matter what road we go down, we've picked the right

Kimberly Beer:

road because I really, at the end of the day, at the bottom

Kimberly Beer:

line of everything, I think that this comes down to I don't want

Kimberly Beer:

to see any business owner lose their hope in their business

Kimberly Beer:

over what is going on in the rest of the world right now.

Cara Taylor Swift:

So we see you guys, we're having the

Cara Taylor Swift:

conversation that you guys are having. So we hope you enjoyed

Cara Taylor Swift:

this episode. We hope it at least encourages you to put some

Cara Taylor Swift:

thought into you know what you're putting out into the

Cara Taylor Swift:

world or not putting out into the world. We know you're

Cara Taylor Swift:

already thinking about this. So we hope that we gave you guys

Cara Taylor Swift:

some things to consider and that some of the stuff that we've

Cara Taylor Swift:

included around kind of filtering some of these

Cara Taylor Swift:

conversations that you'll consider and we're thinking

Cara Taylor Swift:

about you guys so if you enjoyed this episode, let us know find

Cara Taylor Swift:

us on social media, The Business Animal and Instagram and

Cara Taylor Swift:

Facebook. You can also find us online at the business

Cara Taylor Swift:

animal.com And if you enjoyed this episode, and you have a

Cara Taylor Swift:

moment to rate and review on the location that you listen, we

Cara Taylor Swift:

would love that. So thank you guys so much.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn

Jaz:

more. Find us at thebusinessanimal.com We'd love

Jaz:

to hear from you. Until next time, keep your business well

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