FEM136 How To Create A Winning Electronic Press Kit for Musicians
Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it.
Creating an electronic press kit for musicians can be daunting but simply having important information scattered on your website isn’t enough. Members of press and venues don’t have time to dig for your bio, contact info or pictures so having an electronic press kit for musicians in an easily accessible spot makes it much more convenient to simply send a link to them. Check out the FREE webinar we had on creating an effective Electronic Press Kit (EPK)! Housing your press kit on a platform like BandZoogle makes it easy to access and edit as needed. To learn more about BandZoogle, click the button below.
Who is an electronic press kit for?
Electronic Press Kit for musicians should show:
Branding (pictures, colors, fonts that say who you are)
Newsworthy items (awards, notable performances)
Social proof (other people value what you are doing)
What to include on an electronic press kit for musicians:
Good bio (short, long bio)
Carefully chosen album art and pictures (several different sizes available)
Videos (music and/or performance videos)
Audio (good examples of your work)
Quotes (fan quotes)
What downloads might you include?
Store larger assets in DropBox, Box.net (or similar cloud location)
An important piece of advice is to make sure you keep your electronic press kit updated. It should always have new and current information. As a general rule of thumb, it should be updated every 3 months. Be sure you can easily access your press kit to update it (we suggest BandZoogle, WordPress, Squarespace) so you don’t have to depend on developers. Most importantly, stay consistent an update all the places where your electronic press kit lives. Having differing information in several places can increase confusion. To easily create a professional looking website on your own, we suggest BandZoogle.
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic