In this episode, Tara Bryan breaks down how to own your expertise as a body of work, package it effectively, and monetize it in ways that allow you to grow without maxing out your time. Whether you’re a freelancer, consultant, or business owner, your expertise is your greatest asset—but only if you leverage it the right way.

Tara shares how to identify what makes your approach unique, create a signature framework, and transform your expertise into scalable offers. Plus, with AI and job market shifts, there’s never been a more important time to take control of your expertise and create multiple income streams.

If you’re ready to turn your expertise into a thriving, scalable business, this episode is for you!

What You’ll Learn in This Episode:

✅ Why your expertise is your most valuable business asset

✅ How to identify and package your expertise for scale

✅ The step-by-step process to build a signature framework

✅ Why job instability & AI make owning your expertise essential

✅ How to disconnect your income from your time with scalable offers

Resources & Links:

📌 Take The Scalable Expert Assessment

📌 Connect With Tara on LinkedIn 

📌 Subscribe to the Podcast on YouTube

Loved this episode?

💡 Subscribe, rate, and leave a review! It helps more entrepreneurs and experts like you discover how to scale their business while staying in their zone of genius.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Welcome to the Scalable Expert, the podcast where we unlock

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the secrets to building a business

that grows with you, not around you.

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I'm your host, Tara Bryan, business

strategist, mentor, and creator

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: 00:00:15

of the Infinite Scale Method.

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If you're a coach, consultant, or

service provider who's maxed out

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with one on one work, overwhelmed by

the grind, and ready to scale your

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expertise into a business that works

for you, then you're in the right place.

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Each week, I'll share actionable

tips, inspiring success

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stories, and proven strategies.

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to help you reclaim your time, grow your

income and create a business that delivers

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results without sacrificing quality.

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Let's dive in and make your

business infinitely scalable.

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Hey everybody, welcome to

this week's podcast episode.

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I am thrilled that you're here.

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In this episode, I want to

talk about your expertise.

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I want to talk about owning your

expertise, your body of work, and how

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you show up with whatever it is that

you are passionate about, whatever

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it is that you have mastered in terms

of your expertise or your craft,

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I want to talk about that today.

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An opportunity that's in front of you

to be able to package that and monetize

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that into a scalable online business.

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Because I was just at a networking

event and one of my favorite things

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is to hear about all of the experience

and passion and expertise that people

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have because it's always so different.

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Even if you have a whole room

full of people who say they

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do the same thing, right?

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Say they're all business coaches, right?

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What happens is everyone has a different

sort of lens that they're looking through.

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Everyone has a different set of tools

or expertise that they're bringing to

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the table that is totally different than

the person next to them, even if they're

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saying that they have the same role.

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Consider if you have a traditional

JOB somewhere out there and there are

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10 of you in your department that are

all under the same job description.

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You all approach your work

just a little bit differently.

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That is the way that you see

the world, the way that you

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have developed your expertise?

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So there's the thing that you

do the actual work, and then

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there's the way that you do it.

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Everybody has a unique

way that they do it.

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One of the things that is the best gift

that you can give yourself is to package

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or really identify how is it that you help

the person that you are working with or

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working for or you're getting results.

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Like how do you do that?

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What is the approach that you take that's

just a little bit unique from someone

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else who's doing something similar?

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What is it that makes you the expert

that gives you that edge of how

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do you do the thing that you do.

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That becomes your body of work.

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And I'm going to tell you that,

this concept of owning your

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expertise has been around forever.

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Back decades ago it was the gig economy

or become a free agent, go out on

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your own and do work for hire, take

your expertise and monetize it and

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actually do projects or do work or

be an extra pair of hands or whatever

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else it is that has been out there.

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Historically, that is the approach

that people took as they evolved from

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an employee to a solopreneur to a

business owner is you went out, you

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developed your expertise in your job.

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You went out on your own.

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You did more of what you were an expert

in for other people, for other companies

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work for hire, all the different things.

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And then, at some point in your evolution,

you probably thought, okay, great, now

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I want to do this at a bigger scale.

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How do I do that?

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What does that look like?

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And if you're someone like me, you started

an agency where then you got a team

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and you grew a large business based on

the volume of work that was coming in.

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But really at the end of the day, it

all revolved around what my expertise

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is when I started the business, right?

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Otherwise I would be in something

totally different than what I ended up

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in because it followed my expertise.

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But when you look at your body of work

now, there's so many more opportunities

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for how do you package it and scale

it into something that lives beyond

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you, that is your legacy, that allows

you to make more income, impact,

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and have freedom of schedule, right?

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So the problem with freelancing

or even an agency is all the work

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that you're doing is tied to time.

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You're doing the work and it takes

time to be able to do the work,

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do that implementation piece.

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And the beauty of, actually defining

and growing your body of work is

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that it can live beyond your time.

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So you're looking at then creating

packaged versions of what you do

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and how you do it so that you can

help people in different ways.

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You could write a book.

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You could create a workbook or a playbook.

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You could create a course or a program.

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You could do group coaching.

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You can do masterminds, you

could do workshops, you could do,

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whatever it is in a box, right?

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There's so many ways that if you could

package your expertise, if you could

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really define how it is that you show up

to help people step by step, what's your

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unique view within what you're doing, then

you have the ability to start to grow that

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based on the foundation of your expertise.

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So there's a huge opportunity.

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And I'm going to tell you even the

jobs now that used to be oh, you

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get a government job or you get a

hospital job or you get a teaching

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job and you are set, like you don't

need to do anything else, right?

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If you are noticing, those

jobs are not secure anymore.

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And so while a lot of us figured

out how to monetize our body of work

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because we were in jobs that were a

little bit less secure if you will now

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there's so many more, and I would say

most employees are in a position where

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they have to be thinking about how

do they monetize their own expertise.

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How do you own your expertise?

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And then you rent it out to your company.

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You rent it out to other people.

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Turn it into a legacy product or a

legacy program or something that lives

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beyond you that allows you to grow.

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You have the opportunity, if you were

to think about, again, your expertise,

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how you show up, how you help people,

even if you're doing it right now

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in a job, to really look at that

and say, how can I help solve more

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people's problems out in the world.

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And when you look at that, it

gives you the opportunity to start

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looking at your body of work.

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Why are you here?

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What's your purpose?

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What's your specialty and your expertise

and the unique way that you show up?

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Match that with people who have

a need out there in the market.

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And that is when you know that you

can start monetizing your expertise.

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We have a system for how to get people

to be able to own their expertise,

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start to package it, help and sell

it to other people so that they

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can start getting in the game, and

then grow and scale it over time.

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Imagine if you had another way that you

were able to give people the opportunity

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to work with you, to learn from you, to

be able to get your expertise, and really

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flourish from your view that you take

out in the market, out in the world, so

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that you can help more people, again,

and be able to disconnect your time

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from your income to give you a little

bit more freedom, and an opportunity

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for other things that are out there.

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Because I'm telling you, my friends, if

you are looking at the news, now is the

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perfect opportunity to start exploring

other means of income outside of your job.

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Outside of the thing that you're doing.

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So whether it's the fact that the

government is completely upending every

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job that's there both from, teachers and

government workers, and I don't know,

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someone else tomorrow where you have

to really be thinking about how to take

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control over your body of work, over

your expertise, and build something that

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is sustainable regardless of who it is

that is giving you a paycheck, right?

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Or maybe it's AI that's coming and

breathing down your neck because your job

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is going to change or shift because of the

opportunities that are out there with AI.

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Your job that you're doing today

may be significantly different as we

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move forward because there's another

tool or a template that somebody

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can use to shortcut their process.

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Because remember, people pay for the

fast track to success, the fast track

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to solve the problems that they have.

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If AI is the fast track, great,

that's where people are going to go.

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I would argue that there always is that

cognitive oversight over tools like that.

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But are you putting yourself in

a position to own your expertise?

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To really start to look at what it is

that you do, how you do it differently

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than somebody next to you, and then

how can you take that expertise

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and use it to solve bigger problems

out in the world for other people?

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There's never been a better time in

the history of the world to be able

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to start moving in this direction.

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And I would argue again,

like it doesn't matter.

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You don't need to go out a hundred

percent on your own and start a

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business in order to start monetizing

and defining your expertise.

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But if you want to turn it into a

legit business that allows you to

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play in the business space to create

an online business, go for it, right?

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That is what we help people do, regardless

if it's, you're starting as your side

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hustle, or it's going to end up being

your full time gig, because eventually

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once you own your expertise, you get

known for that in the marketplace.

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And then people seek you out because you

are the person that can help them solve

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their problem faster than anyone else.

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So I challenge you.

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As you look at all the instability

that's going out right now, how do

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you start to own your expertise?

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I'm going to let you know that there are

a couple of steps to be able to do that.

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First, like I said earlier,

start looking around.

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How is it that you do things

that's just slightly different

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than the person next to you, right?

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So you probably have, and you learned

how to do the thing that you do.

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Like now you can probably

do it automatically.

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And that's why honestly, it's

so easy for you now, you don't

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think about it as being unique.

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That's a great sign that's your expertise.

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And so you've learned how to do it,

you've learned the tips and tricks,

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you've learned all the obstacles and all

the things that are going on around the

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process to be able to do that, right?

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If you don't have confidence in

that go watch somebody who's brand

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new trying to do what you do.

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And then pay attention to,

oh, how would you do that?

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What's the next step?

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What are the different things?

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That will give you some insight

into what's your step by step

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path or methodology that you

use to go through the process.

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Number two, why and how do you think

a little bit differently about it?

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When you think about somebody else

who's in the same position, what I love

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to do is push against their beliefs

and the way that they do it, and be

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like, no, I wouldn't do it that way.

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Or, oh yeah, I would

totally do it that way.

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That's the right way to do it.

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And that starts to give you some

insight into how you uniquely think.

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About how to do that work, and then

there's this superstar component to it

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right where it's like I do that so much

better than anyone else that I know.

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So really identify that what is your

superstar quality around what you

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do in your within your expertise.

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All of those things will start

to give you insights into.

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what it is that you do, what you're an

expert in, and why you're an expert at it.

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There's some special sauce that

you're bringing to the table that

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is different than other people.

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Start to really wrap

your head around that.

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And then document what those steps are

and what I always recommend to people

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that people do is they create like a

horizontal line with some boxes in it.

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And if you know me, I

love boxes super simple.

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Don't overcomplicate it.

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Don't try and do icons or

all those different things.

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Just do a bunch of boxes and be like,

okay so what is the step by step

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sequence that I use to go from the

starting point to the finish line?

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What are those things start to put

those those on a horizontal timeline.

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Sometimes, and I recommend this too, like

you can grab a ton of post it notes and

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start to put all those things together.

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If you can't figure out what the sequence

is yet, then brainstorm all of the

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things that you do, put them in post

it notes, throw them up on the wall.

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And then start to sift through

and go, oh, interesting.

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There is a bigger picture here

of the bigger buckets or the

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bigger steps or phases or however

you want to think about it.

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And put that on a horizontal timeline.

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Then you can start

saying, oh, interesting.

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So I consistently help people

go from the starting point to

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the finish line in these steps.

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And oh, there's seven of them.

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Isn't that interesting?

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80 percent of the time I'm doing

this for every single person that I'm

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helping, every single team member,

whoever it is that you are, ultimately

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at the end of the day, serving.

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What problem you are solving to go from

the starting point to the finish line.

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Look at that and then

really go, oh, interesting.

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So this is how I do it.

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And then I want you to sprinkle in all of

the unique characteristics or things that

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you do that make it unique and special.

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What are those things that happen

along that sequence that are things

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that you do better than anyone else?

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And if you don't know what that is,

again, go back to what I said before.

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and really start to uncover that.

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Then that starts to become

your proprietary framework.

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The unique way that you help go

from the starting line to the finish

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line for every single project you're

working on, every single process you're

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creating, every single person you're

helping doesn't really matter, right?

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Like whatever it is that you do.

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Then that starts to be

something that you can package.

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You can create a consistent approach

with anyone that you're serving.

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You can create different assets around it.

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You can do all sorts of different things.

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But that's the starting point that

allows you to start to package your

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expertise into your body of work

where you can go and infinitely

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deliver it in multiple different ways.

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But it all starts by determining

like, what am I an expert in?

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And then how do I turn that expertise

into something that is a sequence from

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the starting point to the finish line.

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So I challenge you to go and do that.

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As soon as this podcast is over stop where

you are, maybe you're in the car, pull

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over, start to map that out a little bit

and see, how by getting this organized,

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you can start to package your expertise.

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And if you do this activity, I would love

for you to reach out and let me know.

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You can send it to me, I'll give

you feedback, we can talk about it.

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Go ahead out to our site and schedule that

15 minute phone call, if that is something

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that you're interested in walking

through once you've done this activity.

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Alright, take care.

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If you love this episode, make sure

you give it a like or subscribe in

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: 00:16:17

your podcast channel or on YouTube,

wherever you are listening or watching.