On this week's Industrial Talk Podcast we're talking to Rachel Snyder, Freelance Writer with TR Cutler, Inc. about "How Manufacturers can attract and keep Gen Z workers".  Get the answers to your "Gen Z" questions along with Rachel's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RACHEL SNYDER'S CONTACT INFORMATION:

Personal Instagram: https://www.instagram.com/rachsnyder_/ Company Website: https://www.trcutlerinc.com/

PODCAST VIDEO:

https://youtu.be/KxIeL_5xnwc

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS gen z, rachel, manufacturing, people, industrial, attract, business, company, industry, important, instagram, snyder, canceled, platform, inclusivity, insights, absolutely, delivered, manufacturer, culture SPEAKERS Scott MacKenzie 00:00 Industrial Talk is brought to you by NEOM that's N,E,O,M, go out to NEOM.com they have a vision of changing the world for the better in almost every way, they are committed to that they have a bold, a brave and daring, greatly vision on how to change the world, for the better for all of us, they are committed to that, go out to niobe.com get involved, you will be dazzled and you will not be disappointed. Big thinking going on there and change is happening and Deloitte is your partner, Deloitte, us and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change. Find out more go to deloitte.com. 01:02 Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go 01:20 Alright, welcome to industrial talk, thank you very much for joining this platform. As I say over and over and over again. It's dedicated to you industrial heroes, you are bold, you are brave and daring greatly. You solve problems, you innovate, you're changing lives, and you're changing the world each and every day. Thank you for joining, thank you for what you do. And you know, I'm living the dream. Because my purpose my desire is to learn everything I possibly can. From the leaders of industry, from the companies that are in industry, because of the innovation because of the incredible thinking. That's what this is about. And you know what? there, there's plenty of seats that can be taken by you. If you want to continue to learn, and then continue to grow in your industrial profession, because it's happening and it is fast. All right in the hot seat. Rachel Snyder, she is a freelance author. Okay, cool, right? That's cool. That's cool. TR Cutler is the company. And what's interesting about Rachel is we're going to be talking about Gen Z, and why it's important to be able to you company, you individual, be able to understand how Gen Z looks at the world looks at work looks at what's important to them. It's important, because we've got to, you know, there's a there's a conversation I've had, it's always about how do we fill people? How do we get people to come into our company? Let's get cracking. Yeah, so you know what's interesting? So here it is. So we're talking Gen Z, we're talking about the challenges that take place within manufacturing, quite frankly, and how do you get people to come back to work? How do you maintain your business and backfill for lack of a better term backfill valuable resources to help you have a business that is both resilience and, and create that legacy? Right? And you're just gonna have to, you're just gonna have to address that there is this workforce out there? Gen Z, don't don't come to me and say, Scott, what, what? What are the dates of Gen Z? I can't tell you I can't, I can't tell you any of that stuff. My brain doesn't work. All I know, is I look at these individuals. This group, as young, bright, incredibly talented, from a technical perspective, solving problems, unique ways of doing that. And I think it's just the bottom line, you're going to have to figure this out. Rachel brings that insight, effectively, quite honestly, quite effectively. But you're just going to have to do it because it's an important conversation. Now, we've always talked about industrial to Dotto, the new thing go out to industrial talk calm. So what we're trying to create here is, is a platform that is completely and solely focused on industry, but from an educational perspective, if we educate and then if we can create a platform that allows us to freely collaborate, and then of course, to to highlight the innovation, then it's it's a, it's an delivered in a entertaining way, and just keep evolving and never stopped sort of like Disney. You never stop you just keep trying to do what is next. Sorry, to be able to get your message out to get that, that story, that story of you, your company, what you're trying to do in a way that people consume it. That's what this is about. We have at in it had industrial talk.com. We have news, articles, videos. 05:21 I'm industry, the human side, seeing it in action. And then we've included Of course, the industrial Academy, which is more of a formalized educational platform. That just, it's, it's, it's cool. It's just cool. And then the library, the industrial library, which features books, that I believe that I read me, me, I'm reading that I believe that it can definitely help you. Because if we are all going in the direction of doing the best we possibly can, educating as much as we possibly can, and learning as much as we possibly can from not just you. But leaders within industry around the world. We're better because right now, right now, and I think it's getting faster and faster and faster. I can't I don't have a pedometer on, on innovation speed and where we're going. But if you're in, if you're in any industry, you recognize that there is just tremendous change that's taking place in a positive way. You can sit there and focus on negative stuff. This platform is always about positive, how we can move that ball forward. What do we do? So the platform, look at it as a bus, jump on board. And now let's not say bus? Let's say no, I was gonna say train. Now this is a jet airliner, and there's plenty of seats, and, and a lot of great content delivered to you by wonderful people, wonderful people, including Rachel Schneider. How about that for a segue? All right, Rachel Snyder. So I had this conversation as I tried to find her. Yeah, there it is. So I had this conversation. And it's through tr Katelyn. Thomas Cutler, Tom Cutler, incredible, incredible organization company. Now, what's fascinating is that, Okay, is there going to constantly deliver papers, white papers, blogs, information? They're, they're at the cutting edge. And and Rachel brings that fresh, young perspective of, well, what does it mean by? Do I really want to get into manufacturing, ask that question, do I really want to, but if I'm a company that has a desire to attract top talent, for my business, you're going to have to do some stuff. And that's what Rachel talks about. And you want, you want youth in your business. You want that, that fresh perspective to solve problems, you want that, that insights. I mean, it's, I hang out with young people, and and I'm better for it, not just down. I grow. So anyway, here's Rachel Snyder. And tr Cutler is the company. She is a freelance author. Enjoy the conversation. Rachel, welcome to industrial talk. How are you doing today? 08:18 I'm great. How are you? 08:20 Thank you for asking, I am doing well. I'm five by five, I'm 10 by 10. I don't even know what that means. But anyway, I am. And I am having a great time and I get to talk to you. I get to know now listeners. This is this is a topic, this is a topic that you're going to have to pay attention to. And the reason you're going to have to pay attention to because if you're a manufacturer, if you're in industry, if you are looking for strategies to be able to sort of bring in new insights, new blood, new thoughts, new visions, Rachel has definitely the answers. How about that? You do Don't Don't let us down. Okay, Rachel, 08:54 make me sound so important, 08:56 are important, because you're going to be talking about Gen Z, which I have no idea what that is, and and why it's why it's important. But before we get into that, give us a little background on who Rachel is. 09:09 Absolutely. Well, I'm Rachel, I'm 20 years old. I'm a rising sophomore at Boston University rising this summer for me. So I'm a rising sophomore. I'm majoring in Mass Communications and a minor in psychology. And I kind of fell into this whole manufacturing media Consortium, when Tom Cutler reached out to me to kind of ask about my opinion on Gen Z, and how manufacturers can attract us and originally I was like, I know nothing about this. I have no background, you know, manufacturing and I was kind of just like, what kind of credibility Do I have Tom and you know, I won't We've written a few things here and there for high school kind of writing some articles for the school newspaper writing essays, things like that. But Tom was really interested in you know, my opinion about Gen Z. And he kind of made me realize that I do have credibility. I, you know, I'm a member of Gen Z myself. So I kind of know the lingo. And of course I do, because I'm Gen Z, and Gen Z is born between late 90s to early 2000s. 10:29 Okay, gotcha. Yeah. So, 10:32 you know, we're the youngins, we're turning, you know, 20, we're in our 20s, basically. So he was very interested in, you know, my take on how manufacturing businesses can attract us and how they can, you know, keep them working for these big manufacturing companies. Um, so I've written around three articles for about that, and kind of my opinion, and kind of putting my foot in the door to this whole manufacturing worlds. 10:58 All right, listen, as you're saying, There's so Scott, how come we're talking to Rachel? Well, the reality is, is that you need help to figure out how to attract young talent into your organization, that's one to you to do that, you're going to have to be able to adjust, modify, pivot, whatever that term is, to be able to do that. And you're going to have to think younger, you're going to have to be able to speak the language, talk the language, if demonstrate the ability, and that's where we're going. And that's why Rachel is on industrial talk, because we care about your success, because you need to survive, rebuild and prosper. I'm all tired. Now. I'm all winded from that. All right. Let's talk about that. Again, you defined Gen Z as 20 somethings ish, give or take makes it easy for me to consume it. Okay. I like that. Okay, what is the mistake was some of the problems that we're dealing with within manufacturing within industry within just that that type of profession, is the ability to be able to to attract. Let's talk about that. Let's talk about how we can begin attracting Gen Z type of individuals, what do we need to do? Well, 12:15 your biggest thing is social media. And I'm going to say that a lot of during this podcast so that because social media is seriously like your golden ticket. It's no surprise, my generation is obsessed with social media, you know, up to 10 hours on our phones every day, you know, that's around, really 12:37 is that is that the stat 12:39 50% of Gen Xers spend 10 hours a day on their phones. Holy cow, don't stop. And I've definitely been guilty of this myself. But I mean, it's true. We grew up with phones, we love using social media. And a bulk of our communication is through Snapchat, Instagram, or Tiktok. And these are all social media apps. If anyone's 13:04 unfamiliar, no, no, no, that's good. 13:07 So um, if companies really want to attract Gen Z workers, they're going to have to be very familiar with these apps. I hate to say it, but if you want us, you're gonna have to make an Instagram snapchat. Tiktok. Um, 13:21 hold on, hold on, hold on, hold on. What about the other ones? What about Facebook? 13:25 You know, Facebook, it's slowly kind of becoming too dated. So anyone who loves Facebook, but my generation really, we do not use Facebook as much as we use Instagram or tik tok. So what we mainly use it will for like professional things, but other than that, no one's really saying 13:49 that's interesting from a from a professional thing. You know, I always thought of Facebook being sort of that, hey, check out I went to this restaurant and I did this and all that. But But now it's it's does that mean when if you're consuming information content, and and you're getting that information from, let's say, Instagram, tick tock. Those are snippets. It's not it's nothing lengthy, right? So lengthy. So tell tell me about a little bit about that. That snippet mindset because sometimes here in industry, we want to do so much it gives so much information and talk about why are little widgets the best. Why is that not a good approach? 14:38 Okay, well, it sounds like we're so you know, like, very, we're very instant gratification, I would say so. I mean, and we're constantly you know, scrolling we're constantly refreshing. We want new and exciting things. So if you want to get our attention, you need to do it right away. Don't post like the link The paragraph we're not going to read and if you post like a really cool you know video where picture with a small little comment then that'll engage us and you know it's very instantaneous it's very instant gratification so you know you're going to grab our attention and that's really grabbing our attention I can tell you how to keep our attention but 15:21 well then that's a great segue so here we are, we've we've already Sutton put on our hats we're, you know, we're into Instagram. I haven't made the TIC Tock job well I have those those are videos right? 15:37 There are videos and it's a constant stream of videos so it never stops so you can keep scrolling for hours which is why my screen time is so 15:48 Wow, even even business even something like manufacturing, you can sort of leverage Tick Tock and and be able to use it to your advantage. 15:56 Absolutely. Because Tick Tock The great thing about Tick Tock is that it curates you know, your feed so it's all personalized. So let's say if a Gen Z or searches, you know, your media company on Tick tock, then, you know, our feed will kind of register that and show us more things about manufacturing and more things about you know, this kind of business that they searched about on tik tok. So, it's a really great way to kind of engage more and more people and kind of curate, you know, the stream of information that you're getting to be, you know, about manufacturing. 16:35 Interesting. Okay. Okay. Well, I guess you heard it here. First, our listeners, well, I'm going to be venturing into tik tok. I'm not sure if that's good, bad or ugly. It's probably ugly, more than anything. All right, let's talk about you've captured the attention, you've used the platforms that are capturing the attention now what do we do? What do we do as a manufacturer? 16:55 Okay, so this is kind of where the whole idea of automation comes in. So we grew up alongside technology, as I said, so of course, it's going to be important for us to, you know, for that to be incorporated in a work, um, anything from computers, phones, any sort of new technology is going to get us really excited and going to want us to stay. So we're really quick to learn about these new technologies. So this is an advantage to you guys. Because you know, we're great with working with this kind of stuff. And you know, we're probably your best bet. If you guys do end up getting a new technology, we're gonna know how to use it, and we'll be the best at it. 17:33 So when, let's say you capture the attention, you got that little...