Feeling stuck between the one-on-one work you love and the desire to grow your business? In this episode of The Scalable Expert, Tara Bryan shares the five essential steps to productize your services so you can scale without sacrificing your personal connections. Learn how to transform your expertise into scalable systems and create impactful online experiences that deliver results and free up your time.

What You’ll Learn:

• Why productizing your services doesn’t mean abandoning your current clients
• The mindset shifts needed to move from trading time for money to scalable offers
• How to design a signature online experience
• Simple tools to help you get started without tech overwhelm
• The benefits of pre-selling your offer as a beta experience

Steps Covered in This Episode:

1. Identify Your Authority Framework: Discover your unique process for delivering consistent results and package it into a repeatable system.
2. Design a Signature Online Experience: Start small with one offer that provides value and addresses your clients’ most common challenges.
3. Leverage Tools You Already Use: Use familiar platforms like Zoom, Canva, or Google Drive to simplify your setup.
4. Pre-Sell Your Offer as a Beta Experience: Validate your idea with a small group of clients before fully building your program.
5. Deliver and Refine: Gather feedback, improve the experience, and scale with confidence.

Take The Scalable Expert Assessment:

https://tara-13qglxjy.scoreapp.com/

Subscribe to my channel for more: https://www.youtube.com/@taralbryan.com

Connect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/

💌 For business inquiries: support@taralbryan.com

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Have you ever felt like you're doing everything for

2

: 00:00:02

everyone and still not getting ahead?

3

: 00:00:04

You're stuck juggling the one on one

work with no time to grow your business,

4

: 00:00:08

yet you can't imagine giving up that

personalized approach that you take

5

: 00:00:12

that makes your services so impactful.

6

: 00:00:15

What if I told you you didn't

actually have to choose?

7

: 00:00:17

Today we're going to explore the

five essential steps to productize

8

: 00:00:20

your service so you can scale your

business without sacrificing those

9

: 00:00:24

connections that you value most.

10

: 00:00:26

And I'll share stories of real

people who've done it, so you

11

: 00:00:29

can see exactly what's possible.

12

: 00:00:31

Welcome to The Scalable Expert,

the podcast where we unlock the

13

: 00:00:34

secrets to building a business that

grows with you, not around you.

14

: 00:00:38

I'm your host, Tara Bryan, business

strategist, mentor, and creator

15

: 00:00:42

of the INFINITE SCALE Method.

16

: 00:00:43

If you're a coach, consultant, or

service provider who's maxed out

17

: 00:00:46

with one on one work, overwhelmed by

the grind, and ready to scale your

18

: 00:00:50

expertise into a business that works

for you, then you're in the right place.

19

: 00:00:54

Each week I'll share actionable

tips, inspiring success stories,

20

: 00:00:58

and proven strategies to help you

reclaim your time, grow your income,

21

: 00:01:02

and create a business that delivers

results without sacrificing quality.

22

: 00:01:06

Let's dive in and make your

business INFINITELY SCALABLE.

23

: 00:01:12

Alright, before we dive into the

steps, let's talk about mindset.

24

: 00:01:15

Scaling doesn't mean abandoning

your clients or what you

25

: 00:01:18

love about your business.

26

: 00:01:20

It's about creating repeatable

systems and experiences that

27

: 00:01:24

enhance how you deliver results.

28

: 00:01:26

Take Sarah for example.

29

: 00:01:28

She is a life coach who loved

working with her clients, but she

30

: 00:01:31

felt burnt out repeating the same

advice over and over and over again.

31

: 00:01:35

By shifting her mindset from trading time

for money to leveraging her expertise,

32

: 00:01:41

she discovered a way to package her

coaching into an online experience.

33

: 00:01:45

Now she serves more clients, and has

also reclaimed at least 15 hours,

34

: 00:01:50

all while deeply connecting with

her clients through live calls.

35

: 00:01:54

So here's the shift that Sarah made.

36

: 00:01:57

She went from trading time for

money, to leveraging her expertise.

37

: 00:02:01

Your value isn't in the hours

that you work, it's in the

38

: 00:02:04

transformation that you deliver.

39

: 00:02:05

She went from being overwhelmed

to having streamlined systems.

40

: 00:02:09

She started with small tools and

processes to simplify her workload.

41

: 00:02:13

She went from a fear to losing

that one on one personal connection

42

: 00:02:16

to creating deeper meaningful

connections in an online experience.

43

: 00:02:20

So take a moment to reflect.

44

: 00:02:22

Where in your business are

you repeating the same steps

45

: 00:02:25

over and over and over again?

46

: 00:02:27

How can you package that

into a streamlined solution?

47

: 00:02:30

So now let's get tactical with the

five steps to productize your services.

48

: 00:02:34

Step one is to identify

your authority strategy.

49

: 00:02:37

That's your unique model and

framework that sets you apart

50

: 00:02:41

from others doing the same thing.

51

: 00:02:43

In other words, it's how you help deliver

the consistent results to your clients.

52

: 00:02:47

So think of Alex.

53

: 00:02:48

Alex runs a boutique PR agency.

54

: 00:02:51

She used to customize every service

for every single client, which left

55

: 00:02:55

her overwhelmed and her clients

confused because there was always

56

: 00:02:59

something a little bit different.

57

: 00:03:00

She was able to identify a common theme

in her work and create the PR Launchpad,

58

: 00:03:06

which is an online experience that

helps her clients have the consistency,

59

: 00:03:11

and frees her up to grow her business.

60

: 00:03:14

How about you?

61

: 00:03:14

Do you have a common thread

in how you deliver results?

62

: 00:03:18

What could become your

authority framework?

63

: 00:03:20

All right, step two.

64

: 00:03:22

Design a signature online experience.

65

: 00:03:24

We have a blueprint for what we

recommend for this in what we call

66

: 00:03:28

the INFINITE SCALE Method™, which

is all about creating a strategic

67

: 00:03:32

online experience that's scalable.

68

: 00:03:34

But let's just revisit Sara for a minute.

69

: 00:03:36

She started with a simple online

program that addressed the most common

70

: 00:03:40

challenges her clients were facing.

71

: 00:03:42

It became her signature offer

and the foundation for her

72

: 00:03:45

scalable online coaching business.

73

: 00:03:47

So whether you start with one

training experience or a curriculum

74

: 00:03:50

that mixes live connection with

on demand training, the key is to

75

: 00:03:55

start small and focus on delivering

value with your current customers.

76

: 00:04:00

Step 3 is to leverage tools

that you already know.

77

: 00:04:03

Don't let the tech overwhelm you.

78

: 00:04:05

Use an all in one platform like Kajabi

along with simple familiar tools that

79

: 00:04:10

you probably already use like Zoom or

Canva or Google Drive to get started.

80

: 00:04:14

That's exactly what Brad did.

81

: 00:04:16

Brad is a fitness coach and wanted to

reach his clients beyond the local gym.

82

: 00:04:21

So he created a hybrid

experience called Beyond the Gym.

83

: 00:04:24

He used Kajabi and Zoom and

created a private community.

84

: 00:04:28

He started with the basic tools

instead of getting bogged down with

85

: 00:04:31

all of the tech and all of the crazy.

86

: 00:04:33

So what tools are you already comfortable

with that can help you deliver that

87

: 00:04:38

first online experience that you're

going to do for your customers?

88

: 00:04:42

Alright, step four is to pre sell

your offer as a beta experience.

89

: 00:04:46

Before creating all of the things,

validate your idea with your audience.

90

: 00:04:50

Alex pre sold the PR Launchpad

to five clients before she

91

: 00:04:54

built a single template.

92

: 00:04:55

This generated revenue up front and

gave her the confidence to know she

93

: 00:04:59

was creating something valuable.

94

: 00:05:01

Okay, so for you, who in your audience

already could you reach out to today?

95

: 00:05:06

Who would be interested in

helping you test your new idea?

96

: 00:05:09

Finally, step five is

to deliver and refine.

97

: 00:05:12

Start with that small group, gather

feedback, and improve the experience.

98

: 00:05:16

Brad's first group in Beyond the

Gym loved the flexibility and

99

: 00:05:20

personal touches he included.

100

: 00:05:22

Their feedback helped him refine the

program, and in less than a year, he

101

: 00:05:25

grew his client base from 20 to 100.

102

: 00:05:28

So how could you use feedback

from a small group to improve the

103

: 00:05:31

program before scaling it further?

104

: 00:05:34

What would that look like for you?

105

: 00:05:35

Here's why product testing your

services is 100 percent worth it.

106

: 00:05:39

Scalability.

107

: 00:05:41

Serve more clients without

adding more hours to your day.

108

: 00:05:45

Increased revenue.

109

: 00:05:46

Diversify your income streams.

110

: 00:05:48

Time freedom.

111

: 00:05:49

Automate repeatable tasks

and reclaim your time.

112

: 00:05:52

Global reach.

113

: 00:05:53

Attract clients outside of

your local area or time zone.

114

: 00:05:58

Client retention.

115

: 00:05:59

Keep clients engaged longer

by creating a clear journey.

116

: 00:06:04

An online experience doesn't have

to mean giving up what you love.

117

: 00:06:07

It's just about amplifying it.

118

: 00:06:09

If Sarah, Alex, and Brad

can do it, so can you.

119

: 00:06:12

Productizing your services is the key

to scaling your business, diversifying

120

: 00:06:16

your income, and reclaiming your time.

121

: 00:06:18

Are you ready to get started?

122

: 00:06:20

Take the Scalable Expert Assessment

that's somewhere in the show notes

123

: 00:06:24

or schedule a call with me today.

124

: 00:06:26

Let's create a plan to scale your business

without losing what makes it special.

125

: 00:06:31

If you are interested in learning more

about how we can help you, definitely

126

: 00:06:36

go ahead and take that assessment

so you know where you are on the

127

: 00:06:40

journey to becoming a scalable expert.

128

: 00:06:42

If you love this episode, give us a like,

give us a rating, and definitely subscribe

129

: 00:06:48

so you don't miss any future episodes.

130

: 00:06:51

All right, that wraps up today's episode.

131

: 00:06:53

We will see you next week.