From the newsroom to tourism and marketing, our guest, Maarja Anderson Hewitt, has had a lot of experience in media and communications before taking on an Account Management role at Ad Advance.

Maarja shared her perspective on the importance of having great creatives and being able to tell a story with your ads. Both her and Joe dived into the different types of creatives, such as video ads, and ways brands can amplify their advertising using these features.

Whether you’re nailing it with creatives, looking to make improvements, or just getting started, there are many great tips unpacked in today’s episode!