Converting leads and bringing in sales is always at the top of any entrepreneurs to-do list. So what do you do when you’ve spent hours labouring over the perfect sales letter and offer creation and it’s just not hitting the spot? Well, you listen to this episode of 3 Marketers, obviously! We’ve managed to pin down legendary copywriter Adil Amarsi and he’s agreed to share his top tips for expert copy creation and even shared his 15-point formula for the perfect sales letter. Be prepared, this one is gunna knock your socks off!